The new Superfood Mushroom Stress Relief Ϯ product is supported by a gold standard clinical study. The groundbreaking clinical was the first randomized double-blind study of its kind conducted on the combination of Reishi mushroom and Ashwagandha.* One of the key findings of this study is that MegaFood's Superfood Mushroom Stress Relief Ϯ was clinically shown to reduce stress in as little as 6 weeks. Ϯ This study cements MegaFood's Superfood Mushroom Stress Relief Ϯ as the first and only dietary supplement mushroom product clinically tested for stress relief.* "We're thrilled with the findings from this gold standard clinical study which is the largest randomized double-blind study ever conducted on the effects of Reishi mushroom,*" says Matt Smith, VP of Marketing at MegaFood. "These results are a testament to our commitment to scientific rigor and product innovation, positioning us as a leader in science-backed supplements."
*Based on publicly accessible research as of August 2024
Ϯ These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Iron Energy Gummy is anticipated to broaden reach and drive incremental growth.
We leveraged our D2C communityto understand the impact of the iron gummy MegaFood's iron business
For current buyers, 2/3 say they would stick with the Blood Builder tablet indicating low cannibalization potential.
Would you purchase the iron gummy instead of or in addition to your current MegaFood iron supplement?
Responses suggest that the iron gummy could drive additional HH usage of MegaFood iron supplements
How would the iron gummy be used in your household?
#1 iron supplement on Amazon
Blood Builder tablet has 4.6 out of 5 stars and over 34,000 5-star reviews across MegaFood iron supplements
Crafting Supplements for 40+ Years “ I feel AMAZING - a must try!
Blood Builder est. in 1982
2 products with clinical studies
Blood Builder products are clinically shown to increase iron levels with no side effects
Supports 1,000s of consumers
Every year with their iron and energy levels
” My life has totally, changed. I feel like a new woman! “ I can take it on an empty stomach and have no side effects! Love it I constantly recommend it to family & friends and even my patients “ I will purchase this over and over! This was the only iron supplement that doesn't upset my stomach
Insights from 600+ Iron Gummy Users
In addition to energy, consumersturn to iron gummies for variousother support.
Energy is the #1 top need
Heavy Menstrual Bleeding
Fill in the gaps for "Restrictive" Diet
MegaFood
Iron Energy Gummies are Delicious & Outperform Competition
In a third-party, blind taste evaluation study, MegaFood Iron Energy Gummies significantly outperformed a leading naturals iron gummy competitor in flavor, texture, aftertaste, and overall liking.
Iron Energy Gummy Competitors
Formulated to be gentle on the stomach
Forkids, teens & adults
Tested for 125+ pesticides
Made from 100% recycled bottle
Front of Pack Claims
be gentle on the stomach
For kids, teens & adults
Competitive Pricing Assessment
Shelving recommendation
Natural
• Iron Section – Brand block next to Blood Builder Liquid and Blood Builder Tablets
• If shelved by form and not brand,shelf with other competitiveiron gummies or Blood Builder Tablets
Amazon
• Iron Category
• TargetingIron Gummy / iron categorykey wordsfor men, women and kids
Standard
Probiotics + Prebiotics
Many only provide foundational gut health support
High CFU doses are not always evidence based
Many bottles don't protect strains from heat and environment
Many strains may not survive stomach acid to reach the gut
Go Beyond The Gut!
Clinically tested probiotic strains for targeted benefits plus foundational gut health support.†
MegaFood Women's & Prenatal
Probiotics + Prebiotics
Clinically tested strains for targeted benefits PLUS foundational gut health support†
Clinically dosed CFUs shown to deliver benefits. No more, no less!
Bottle technology protects strains from light and moisture for optimal survival
Strains selected for their tested survivability and ability to reach the gut
Women’s Probiotic + Prebiotic
• 4-in-1 Vaginal & Digestive Microbiome Support
• A blend of four clinically studied strains shown to improve the health of the vaginal microbiome and promote balanced pH and yeast levels.†
• ASTARTE blend reduces occasional bloating and promotes digestive regularity.†
• Paired with plant sourced prebiotic to nourish the good bacteria in your gut. †
• ASTARTE is an award-winning women's probiotic blend recognized for its clinical efficacy in women's health.
about our seals: megafood.com/standards
Baby & Me 2 Prenatal Probiotic + Prebiotic
• Microbiome Support for Mom & Baby†
• LGG® strain promotes immune health and digestive balance for mom†
• Featuring a clinically studied dose of vitamin B6 to help reduce morning sickness.†
• LGG® probiotic strain supports the baby's microbiome at birth, critical for baby's developing digestive & immune systems†
• Paired with plant sourced prebiotic to nourish the good bacteria in your gut. †
• LGG® is the world's most documented strain
LAUNCHING 7/1/24
Paired with Clinically Studied Botanicals
Name: Bacopa
Partner: Lion’s Mane
Benefit: Focus†
About Me: A gorgeous Ayurvedic herb that supports cognitive function†
Name: Ashwagandha
Partner: Reishi
Benefit: Stress†
About : An adaptogenic herb, clinically shown to maintain healthy cortisol levels to help support the body’s response to stress†
Name: Holy Basil
Partner: Maitake Benefit: Immunity†
About Me: An ancient, aromatic, Ayurvedic herbal remedy known to improve overall immunity function†
Name: Ginseng
Partner: Cordyceps
Benefit: Energy†
About Me: Commonly used in herbal medicine, ginseng helps increase energy and resistance to stress†
Superfood Mushrooms
Features:
KSM 66 Ashwagandha®
Features: Reishi Mushrooms
Features: Maitake Mushrooms
Holy Basil
Elderberry
Lion's Mane Mushrooms
Bacognize® Bacopa
Features: Cordyceps Mushrooms
Category Insight: Mushrooms ¼
Billion Dollar Segment by 2026
Mushrooms got a major boost from immunity claims in 2020 when sales exploded +60%.
Mushrooms have the capacity to support multiple conditions, bringing new users to the segment
60% of mushroom sales fall into 3 conditions whose growth is outpacing overall supplements:
Benefit: Need State Positioning is Distinct & Broadens Appeal1
Clinical Substantiation on Mushrooms is Lacking: MegaFood’s formula is uniquely able to make scientifically backed claims.
Shoppers seek supplement solutions with benefits from whole foods2: This line is Dr. Formulated, Pure, & Plant Based
“The hot trend right now is obviously mushrooms, but it’s not clear how many consumers are sophisticated about the different varieties and their benefits.”
“For mushrooms to accelerate and continue to have credibility, we need to have substantiation from a scientific perspective.”
MegaFood’s Brand name, positioning, and commitment to efficacy come together to hero this product line.
Difference The
OTHER MUSHROOM SUPPLEMENTS
Powders don’t work well for everyone
Many mushroom supplements use mycelium
Long ingredient lists and mushroom-only options both raise questions
Fruiting Body ONLY, no mycelium driven formulas and pack communication
Leading with mushroom varietal creates confusion right blends of 2 or 3 ingredients, with clinically studied adaptogens free capsules, once a day
•FOCUS SUPPORT†
Superfood Mushroom
MegaFood's doctor formulated superfood mushroom line pairs 100% fruiting body mushrooms with clinically studied adaptogenic botanicals to deliver pure, plantbased solutions for immunity, stress, focus, and energy.†
Superfood Mushroom Focus Support† contains a blend of nature’s finest ingredients:
• Organic Lion's Mane Mushroom (210mg Beta Glucans)
• Bacognize® Bacopa to Support Focus, Attention, and Memory†
Learn about our seals: megafood.com/standards
60 Capsules
30 Servings
: 0-51494-10546-7
•STRESS RELIEF†
Superfood Mushroom
MegaFood's doctor formulated superfood mushroom line pairs 100% fruiting body mushrooms with clinically studied adaptogenic botanicals to deliver pure, plant based solutions for immunity, stress, focus, and energy.
Superfood Mushroom Stress Relief† contains a blend of nature’s finest ingredients: • Organic Reishi Mushroom (140 mg Beta Glucans) • KSM-66® Ashwagandha to reduce stress†
Learn about our seals: megafood.com/standards
Capsules 30 Servings
•IMMUNE SUPPORT
Superfood Mushroom
MegaFood's doctor formulated superfood mushroom line pairs 100% fruiting body mushrooms with clinically studied adaptogenic botanicals to deliver pure, plant based solutions for immunity, stress, focus, and energy.
Superfood Mushroom Immune Support† contains a blend of nature’s finest ingredients:
• Organic Maitake Mushroom (48mg Beta Glucans)
• Holy Basil Strengthens the Immune System & Supports Overall Wellness†
• Elderberry is traditionally used for Immune Support
Learn about our seals: megafood.com/standards
•ENERGY SUPPORT
Superfood Mushroom
MegaFood's doctor formulated superfood mushroom line pairs 100% fruiting body mushrooms with clinically studied adaptogenic botanicals to deliver pure, plant based solutions for immunity, stress, focus, and energy.
Superfood Mushroom Energy Support† contains a blend of nature’s finest ingredients:
• Organic Cordyceps Mushroom (45mg Beta Glucans)
• Panax Ginseng Traditionally used to Help Increase Energy and Reduce Fatigue†
• Vitamin B12 to support cellular energy production
Learn about our seals: megafood.com/standards
Servings
VITAMIN D 3 +K 2
Synergistic support for bones, immune function, calcium balance, and heart health*
P Supports healthy, normal cardiovascular function
P Supports normal arterial health/elasticity
P Promotes normal vascular elasticity
P Supports bone health*
P Regulates bone metabolism*
P Promotes calcium balance*
P Increases calcium absorption*
P May protect against bone loss*
P May support healthy bone mineral density*
P Supports immune health*
Vitamin D3+K2 soft gels provide synergistic support for calcium balance, heart health, strong bones, and immune health.* This highly bioavailable formula combines 2000 IU of D3 and 90 mcg of K2 to help increase calcium absorption and promote the proper utilization of calcium throughout the body more effectively than either vitamin alone.* Just one soft gel per day can help remedy widespread deficiencies in vitamin D and promote overall health throughout the body.
¡ Facilitates healthy utilization of calcium throughout the body*
¡ Supports strong bones while inhibiting the calcification of soft tissues, including the heart*
Q: Can these soft gels safely be consumed by everyone?
A: Given vitamin K’s role in blood coagulation, individuals taking blood thinners (also known as anti-coagulants) should only consume vitamin K supplements under the advisement and direction of a medical professional. Moreover, because sudden changes in vitamin K intake can inhibit or exacerbate the anticoagulant effect of certain blood thinners, individuals taking these medications should maintain a consistent vitamin K intake from food or supplements.1
Q: Is the form of vitamin D in this product easily absorbed?
A: Vitamin D exists in two different forms: ergocalciferol (D2), which is produced in fungi and yeast, and cholecalciferol (D3), which occurs in animals.2 Although both forms are effective for correcting and maintaining serum levels of 25-(OH)-D; research comparing the bioavailability and bioequivalence between forms suggests that D3 is more bioactive than D2, has a significantly longer half-life in the blood than D2, and a greater opportunity for biological effects than D2.3,4
Q: What form of vitamin K is used in these soft gels?
A: These soft gels are made with vitamin K2, as menaquinone-7(MK-7). Studies suggest that vitamin K2 in the MK-7 form is readily absorbed, and compared with vitamin K1, has a significantly longer half-life within the blood. Thus, a supplement providing vitamin K2 in the MK-7 form provides the advantage of more stable blood levels, allowing a greater opportunity to access and be used in tissues throughout the body.5,6
Q: What is meant by “synergy” and how does it relate to the ingredients in this product?
A: Synergism refers to the interaction of two or more elements to produce a combined effect greater than the sum of their separate effects. According to a growing body of genetic, cellular, and human studies, taking vitamins D and K together can elicit greater biological benefits for bone metabolism and calcium balance than taking either vitamin alone.7-13
One reason for the increased effects of vitamins K and D when taken together is that vitamin D promotes the synthesis of vitamin K-dependent proteins (VKDPs), which require vitamin K to function properly. Thus, maintaining adequate concentrations of vitamins D3 and K2 can support activities related to VKDPs, such as bone remodeling, inhibition of soft tissue calcification, and more.14-16
References
1. Lurie Y, et al. Br J Clin Pharmacol. 2010. 70(2): p. 164-70.
2. Bikle, DD. Chem Biol. 2014. 21(3): p. 319-29.
3. Shieh A, et al. J Clin Endocrinol Metab. 2016. 101(8): p. 3070-3078.
4. Jones KS, et al. J Clin Endocrinol Metab. 2014. 99(9): p. 3373-3381.
5. Schurgers LJ, et al. Blood. 2007. 109(8): p. 3279-83.
6. Schurgers LJ, et al. Haemostasis. 2000. 30(6): p. 298-307.
7. van Ballegooijen AJ, et al. Int J Endocrinol. 2017. 7454376.
8. Hara K, et al. Nihon Yakurigaku Zasshi. 1994. 104(2): p. 101-109.
9. Ushiroyama T, et al. Maturitas. 2002. 41(3): p. 211-221.
10. Iwamoto J, et al. J Orthop Sci. 2000. 5(6): p. 546-551.
11. Breen EC, et al. Proc Natl Acad Sci USA. 1994. 91(26): p.12902-12906.
12. van Driel M, van Leeuwen JP. Bonekey Rep. 2014. 3: p. 493.
13. Seyama Y, et al. International Journal for Vitamin and Nutrition Research. 1996. 66: p. 36-38.
14. Tamatani M, et al. Metabolism. 1998. 47(2): p. 195-199.
15. Torbergsen AC, et al. Clin Nutr. 2015. 34(1): p.101-106.
16. Finnes TE, et al. Osteoporos Int. 2016. 27(4): p. 1645-1652.
60 Soft Gels
ZERO SUGAR kids probiotic GUMMIES
Supports digestive and immune health*
PSynbiotic support for a healthy immune system*
P Supports immune health and digestive function*
P Provides nutritional support for a healthy intestinal environment*
PMay support microbial diversity by providing nutrients for probiotics*
PGreat strawberry-watermelon taste with zero sugar
Zero Sugar Kids Probiotic Gummies combine research-backed probiotics with a prebiotic blend to offer synbiotic support for children’s immune and digestive health.* By delivering highly-researched and efficacious ingredients in a delicious strawberry-watermelon treat kids will love, these tasty zero sugar gummies give children nutritional support for a healthy intestinal environment.*
¡ 1.5 billion live cultures with prebiotic dietary fiber
¡ Combines two strains of bacillus probiotics with a prebiotic blend featuring inulin from agave and fructooligosaccharides*
VEGAN
Q: What are probiotics?
A: Probiotics are live bacteria and yeasts that, when consumed in adequate amounts, provide benefits for immune and digestive health.1 Some of the ways probiotics support a healthy gut microbiome are by increasing the number of healthy microbes in the gut, stimulating immune functions and responses, and competing with pathogenic bacteria for nutrients.2
Q: What are prebiotics?
A: Put simply, prebiotics are compounds in food that provide a source of nutrition for gut bacteria. They are not digestible by the host, and pass through the digestive system where they become food for the bacteria and other microbes in the gut.3 Examples of well-researched prebiotics include inulin, fructooligosaccharides (FOS), and galactooligosaccharides (GOS).
Q: What is meant by “synbiotic support”?
A: According to the International Scientific Association for Probiotics and Prebiotics (ISAPP), a synbiotic is “a mixture comprising live microorganisms and substrates selectively utilized by host microorganisms that confers a health benefit on the host.”4 In other words, the mixture itself must confer a health benefit to the intended host. These gummies provide complementary synbiotics, which are made by combining probiotics and prebiotics, with each component acting independently and with the combination shown to provide a clinical health beneft.5
Q: What is agave inulin and how is it related to intestinal health?
A: Agave inulin is a highly-soluble prebiotic with many health benefits. After being extracted from the agave plant, it is filtered, evaporated, and dried to obtain the powdered form. It belongs to a class of fibers known as fructans, which contribute to digestive processes and help maintain a healthy microbiota.6,7
Q: What is FOS, and why is it included in this formula?
A: FOS (fructooligosaccharide) is a prebiotic fiber from chicory root that serves as a substrate for microbe attachment. It also acts as food for probiotic bacteria in the large intestine and can help improve the viability of probiotics when taken together.8
Q: How should these probiotics be stored?
A: These probiotics should be stored in a cool, dry place at room temperature or below. Please refrigerate if necessary to avoid exposure to temperatures above 74°F (23°C). Keep the bottle tightly closed when not in use.
* Percent Daily Values are based on a 1,000 calorie diet.
1 Daily Value (DV) for children 3 years of age.
** Percent Daily Values are based on a 2,000 calorie diet.
2 Daily Value (DV) for children 4+ years of age.
† Daily Value not established.
Other Ingredients: maltodextrin, pectin, water, natural flavors, and lycopene (color). No gluten, milk derivatives, or synthetic dyes.
1.
17(11): p. 687-701.
8.
KR,
al. J Food Sci Technol. 2015. 52(12): p. 7577–7587.
Smith AP, et al. Nutrients. 2015. 7: p. 8887–8896.
2. Rideout TC, et al. Vasc Health Risk Manag, 2008. 4(5): p. 1023-33.
3. Gibson GR, et al. Nat Rev Gastroenterol Hepatol. 2017. 14(8): p. 491-502.
4. Swanson, KS et al. Nat Rev Gastroenterol Hepatol. 2020.
5. Gomez Quintero DF, et al. Front Microbiol. 2022. 13: p. 919725.
6. Ramnani P, et al. J Nutr Sci. 2015. 4:e10.
7. Holscher HD, et al. J Nutr. 2015. 145(9): p 2025-2032.
Pandey
et
ZERO SUGAR PROBIOTIC GUMMIES
Synbiotic support for digestive and immune health*
P Supports immune health*
P Supports responsiveness of immune cells*
P Promotes intestinal comfort*
P Provides nutritional support for intestinal health*
P Increases natural levels of health-promoting gut bacteria*
P May support a favorable balance of beneficial to undesirable bacteria*
P Great strawberry-watermelon taste with zero sugar
Zero Sugar Probiotic Gummies combines two strains of research-backed probiotics with a prebiotic blend to offer synbiotic support for immune and digestive health.* Formulated to increase levels of health-promoting gut bacteria and support immune functions, these strawberry-watermelon gummies provide a tasty and convenient way for adults to support their intestinal health.*
¡ 3 billion live cultures with prebiotic dietary fiber
¡ Two strains of bacillus probiotics with a prebiotic blend featuring inulin from agave and fructooligosaccharides*
Q: What are probiotics?
A: Probiotics are live bacteria and yeasts that, when consumed in adequate amounts, provide benefits for immune and digestive health.1 Some of the ways probiotics support a healthy gut microbiome are by increasing the number of healthy microbes in the gut, stimulating immune functions and responses, and competing with pathogenic bacteria for nutrients.2
Q: What are prebiotics?
A: Put simply, prebiotics are compounds in food that provide a source of nutrition for gut bacteria. They are not digestible by the host, and pass through the digestive system where they become food for the bacteria and other microbes in the gut.3 Examples of well-researched prebiotics include inulin, fructooligosaccharides (FOS), and galactooligosaccharides (GOS).
Q: What is meant by “synbiotic support”?
A: According to the International Scientific Association for Probiotics and Prebiotics (ISAPP), a synbiotic is “a mixture comprising live microorganisms and substrates selectively utilized by host microorganisms that confers a health benefit on the host.”4 In other words, the mixture itself must confer a health benefit to the intended host. These gummies provide complementary synbiotics, which are made by combining probiotics and prebiotics, with each component acting independently and with the combination shown to provide a clinical health beneft.5
Q: What is agave inulin and how is it related to intestinal health?
A: Agave inulin is a highly-soluble prebiotic with many health benefits. After being extracted from the agave plant, it is filtered, evaporated, and dried to obtain the powdered form. It belongs to a class of fibers known as fructans, which contribute to digestive processes and help maintain a healthy microbiota.6,7
Q: What is FOS, and why is it included in this formula?
A: FOS (fructooligosaccharide) is a prebiotic fiber from chicory root that serves as a substrate for microbe attachment. It also acts as food for probiotic bacteria in the large intestine and can help improve the viability of probiotics when taken together.8
Q: How should these probiotics be stored?
A: These probiotics should be stored in a cool, dry place at room temperature or below. Please refrigerate if necessary to avoid exposure to temperatures above 74°F (23°C). Keep the bottle tightly closed when not in use.
Supplement Facts
Serving Size: 2 Gummies
Servings Per Container: 20
† **Percent Daily Values are based
Other Ingredients: maltodextrin, pectin, water, natural flavors, lycopene (color). No gluten, milk derivatives, or synthetic dyes.
1. Smith AP, et al. Nutrients. 2015. 7: p. 8887–8896.
2. Rideout TC, et al. Vasc Health Risk Manag, 2008. 4(5): p. 1023-33.
3. Gibson GR, et al. Nat Rev Gastroenterol Hepatol. 2017. 14(8): p. 491-502.
4. Swanson, KS et al. Nat Rev Gastroenterol Hepatol. 2020. 17(11): p. 687-701.
To learn more, visit nordic.com To order, call 800.662.2544
5. Gomez Quintero DF, et al. Front Microbiol. 2022. 13: p. 919725.
6. Ramnani P, et al. J Nutr Sci. 2015. 4:e10.
7. Holscher HD, et al. J Nutr. 2015. 145(9): p 2025-2032.
8. Pandey KR, et al. J Food Sci Technol. 2015. 52(12): p. 7577–7587.
