Lion’s Mane Mushroom Gummies
Introduction Estd 1987
INDUSTRY LEADER, DRIVING EXPERTISE
✓ #1 Herbal Brand in the Natural Channel
✓ #1 Herbs & Homeopathy Brand at Whole Foods
✓ #2 Herbal Brand on Amazon
CONNECTING PEOPLE, PLANTS & PLANET TO CREATE HEALING
350-acre farm in Brevard, NC that is Regenerative Organic Certified
SETTING THE STANDARD, DELIVERING VALUE
PURITY & POTENCY
Products are confirmed for identity and safe for consumption, as they are screened for heavy metals, pesticides and microbial contaminants.
QUALITY WITHOUT COMPROMISE
On-site ISO Laboratory 350-acre Regenerative Organic Certified farm in Brevard, NC cGMP facility | NSF Certified
INTEGRITY
Certified B Corporation
Meet your Herbs, the world’s first seed to shelf traceability program
PARTNER FARMS
Certified Organic • Social & environmentally responsible (ex: Fair Trade) • Regenerative agriculture • Quality, high potency • Transparency & Traceability • ‘Clean’ extraction methods
GAIA SHOPPERS ARE VERY VALUABLE
• 12% above average VMS shopper spending per month
• High income; less price sensitive
• Well-educated and informed; looking for purest of ingredients
• Believer in transparency, willingness to spend for it
• Avg. 4+ different supplements taken daily, 21% above average VMS
• Highly engaged digital shopper
We deliver highly efficacious products that meet our Purity & Potency standards with traceability and testing results available to consumers via meetyourherbs.com.
We are proud to be Certified B Corporation®, actively working to build a more inclusive and sustainable economy.
Gaia Herbs is an active and committed member of the U.S. Herbal Products industry.
WE WORK WITH THE FOLLOWING:
• American Botanical Council
• American Herbal Products Association
• American Association of Naturopathic Practitioners
• American Herbalists Guild
• Natural Products Association
• United Plant Savers
• American Herbal Pharmacopoeia
Mushrooms are delivering significant growth
Lion’s Mane & Turkey Tail driving 2X the growth of mushrooms
RAPIDLY GROWING INGREDIENT
U.S. Mushroom Market Size
LION’S MANE AND TURKEY TAIL ARE TOP PERFORMING MUSHROOMS
Dollar Share of Mushroom Category by Ingredient, Natural Channel
Gaia Herbs Mushrooms are Driving Category Growth in the Natural Channel
GAIA HERBS LION’S MANE GUMMIES ARE RAISING THE BAR IN THE MUSHROOM SET.
No other brand is offering an organic, 100% fruiting body Lion’s Mane gummy.
Gaia Herbs is the only brand gaining share across the natural channel
Gaia Herbs Mushrooms capsules are outpacing the competitive set in volume, distribution, & velocity
Increased demand for higher quality mushrooms
Quality concerns arise amidst new supplement entrants
MUSHROOM INDUSTRY CONCERNS
QUALITY CONTROL
European study analyzed 19 samples from 6 different companies. Only 6 matched species on the label.* Trusted lab testing to ensure the product is free from contaminants like heavy metals and pesticides and contains the ingredients on the label is critical.
FARMING METHODOLOGY
Mushrooms grown conventionally can be contaminated with pesticides, herbicides, and other chemicals. Organic mushrooms are grown without the use of these chemicals. Wild-harvested mushrooms are exposed to sunlight and nutrients, while cultivated mushrooms from a lab miss these benefits.
EXTRACTION METHODOLOGY
Extraction methodology ensures maximum therapeutic potential. Top methods include hot water extraction and hot water + alcohol extraction, also known as dual extraction. Lion’s Mane, Reishi, and Cordyceps benefit most from dual extraction. Turkey Tail, Maitake, and Shiitake benefit most from water extraction.
Source:
GAIA HERBS
PREMIUM COMMITMENT
QUALITY CONTROL
Every batch is screened for pesticides, microbes, & heavy metals by Gaia Herb’s ISO-17025 certified laboratory. This certification is nationally and globally recognized to operate and generate valid results at the highest standard
FARMING METHODOLOGY
Gaia Herbs supports Organic farming, with mushrooms grown on wood substrates in a wild-simulated natural environment. For full ingredient traceability, Gaia Herbs includes details for every batch at meetyourherbs.com.
EXTRACTION METHODOLOGY
Gaia Herb’s is committed to potency. Our concentrated mushroom extracts are made with 100% fruiting bodies. Mushrooms are harvested and extracted for full potency*. Gaia Herbs mushrooms have no fillers or mycelium, and dry mushroom equivalencies are included for transparency.
INTRODUCING
Lion's Mane Mushroom Gummies
Purity tested for Contaminants With Fruiting Body Extracts Sustainably Sourced Nothing Artificial
Introducing New Lion’s Mane Mushroom Gummies
Helps promote brain and neurological health*
INSIDE THE BOTTLE
Organic Lion’s Mane grown in wood substrate in a wild-simulated natural environment*
• Mushrooms are 100% fruiting body extract
• Dual-extracted Lion’s Mane
• Purity tested for contaminants
• 8 to 1 concentrated extract of lion’s mane fruiting body
• No artificial sweeteners, flavors, colors, or preservatives
• No fillers or mycelium
A treasure with roots in ancient Chinese medicine and culinary tradition. For centuries, this remarkable fungus, with its unique and majestic appearance, has enchanted seekers of wellness and gastronomic delight.
Suggested use: Adults chew 2 gummies daily. Benefits build over time.*
Launch Plan
Introducing Lion’s Mane Mushroom Gummies
Website
✓ Website promotion including landing page highlighting the line
✓ Special offers for subscribe & save
Social Media Campaign
✓ Organic and promoted posts across all platforms.
✓ Friends of the brand: come forage for mushrooms with @blackforager!
Email Campaigns
✓ Targeted emails to our subscribers
✓ Teaser discounts for loyalty members
Paid Search & Press
✓ Editorial outreach announcing the launch and highlighting Paid ads across channels
Blog Articles
✓ Product features, herb spotlights & lifestyle focused stories
In-Store Materials
✓ Shelf talkers
✓ Shipper headers
Mushroom gummies provide an alternative format with comparable active ingredients
Gaia Herb’s commitment to quality, transparency, and potency is a competitive advantage
INTRODUCING
Lion’s Mane Gummies
Purity tested for Contaminants Sustainably Sourced With Fruiting Body Extracts Nothing Artificial
Experience our newest delight: meticulously crafted Lion’s Mane Gummies. At Gaia Herbs, we place unparalleled emphasis on the quality of our ingredients, ensuring that our gummies are enriched with 100% fruiting body mushrooms. Each mushroom is grown in a natural environment, thriving in wood substrate for an authentic touch. Experience the epitome of organic and sustainably sourced goodness, sweetened only with real fruit. Gaia Herbs Mushroom Gummies are not just a treat for the senses; they are a delightful indulgence perfectly suited for your daily routine or those moments on the move. Elevate your experience with the richness of nature’s bounty, encapsulated in every delectable gummy.
Our Mushroom Gummies are USDA Organic, Non-GMO Project verified, vegan, gluten free, and soy-free.
Mushrooms are delivering significant growth
Projected to outpace the growth of the herbs and botanicals industry by 2X
Gummies stand as the favored supplement format, offering a doorway for mushroom expansion.
$450M
Chg. vs. Prior Year
Suggested Use: Adults chew 2 gummies daily. Benefits build over time.*
