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2017 PARTNERSHIP OPPORTUNITIES

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2017 PARTNERSHIP OPPORTUNITIES


ABOUT THE NATIONAL COUNCIL OF LA RAZA The National Council of La Raza

health. In addition, it provides

(NCLR)—the largest national Hispanic

capacity-building assistance to its

civil rights and advocacy organization

Affiliates who work at the state and

in the United States—works to

local level to advance opportunities for

build a stronger America by creating

individuals and families.

opportunities for Latinos. Founded in 1968, NCLR NATIONAL COUNCIL OF LA RAZA RAUL YZAGUIRRE BUILDING 1126 16th Street, NW, Suite 600 Washington, DC 20036-4845 (202) 785-1670

Through its network of nearly

is a private, nonprofit,

300 affiliated community-based

nonpartisan, tax-exempt

organizations, NCLR reaches millions

organization headquartered

of Hispanics each year in 37 states,

in Washington, DC, serving

Puerto Rico, and the District

all Hispanic subgroups in

of Columbia.

all regions of the country. It has state and regional

www.nclr.org © 2017 by the National Council of La Raza. All rights reserved. Printed in the United States of America.

To achieve its mission, NCLR conducts

offices in Chicago, Los

applied research, policy analysis, and

Angeles, Miami, New

advocacy, providing a Latino perspective

York, Phoenix, and

in five key areas—assets/investments,

San Antonio.

civil rights/immigration, education, employment and economic status, and

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DEAR CORPORATE PARTNER Thank you for considering an

Latino families and build a

broad range of issues and sectors,

investment in NCLR’s mission.

stronger America.

access to leading experts and thought

Support from corporate partners like

leaders, and partnership with NCLR,

you provides us with the resources we

Now, more than ever, we must

the largest and most respected

need to continue opening the doors of

ensure that our country’s leaders

Hispanic civil rights and advocacy

opportunity to all Latinos. Together,

understand the impact of the growing

organization in the United States. It’s

with your support, we can continue to

Latino population. Without question,

simply too great a value to pass up.

make a lasting impact in the lives of

the country’s future economic

millions of Latinos in the

success is tied to the success

My hope is that as you review

of the Latino community. NCLR

this comprehensive guide,

United States.

and its national network of nearly

it will inspire you to join

I take pride in the

300 community-based Affiliate

us as we work together to

accomplishments NCLR has

organizations is well-positioned to

build a stronger America

achieved in its nearly 50 years of

tackle the most important issues

by creating opportunities

work, but we didn’t do it alone.

facing the Latino community in the

for Latino families. We look

We worked with partners like

coming years.

forward to working with you

you to expand access to quality

in building a lasting legacy.

education, make health care

This all-inclusive Partnership

affordable and accessible,

Opportunities guide provides a suite

and help families realize

of options your corporation can use

their American Dream of

to enhance your commitment and

homeownership. There is still

outreach to Latino communities. We

much to be done and I hope

offer inspiring platforms for dialogue,

you will consider joining us

meaningful connections with the

Janet Murguía

on this journey to strengthen

nation’s top Latino influencers in a

NCLR President and CEO

Partnering with the largest Hispanic civil rights and advocacy organization in the United States expands your engagement with the Latino family.

Sincerely,

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TABLE OF CONTENTS 6

NCLR Corporate Champions Program

13

NCLR March Events

2 5

NCLR Annual Conference

47

National Latino Family ExpoÂŽ

5 3

Opportunities to Support Affiliates

57 NCLR Programs 6 5

Individual Giving


NCLR CORPORATE CHAMPIONS PROGRAM

Contact us to discuss an investment opportunity that works for you: Barlow Flores, Director of Corporate Relations (202) 776-1741 bflores@nclr.org

Corporations understand that without a

corporations that trust NCLR, believe

sound foundation, organizations cannot

in its work, and desire to build

succeed. Investments in technology,

stronger American communities.

communications, human resources,

The strategic alliances formed

etc., are essential to the continued

between NCLR and its Corporate

success of NCLR and its mission.

Champions allow for companies to

Your support and participation in

extend their reach deep into the

the Corporate Champions program

Hispanic community and improve

will ensure that critical areas of NCLR’s operational foundation continue to be well-supported.

education, health, homeownership, job creation, civic engagement, and representation for Latinos. The NCLR

Due to your support as a

Corporate Champions program is an

Corporate Champion, NCLR

annual philanthropic giving initiative

is able to reinvest 93% of the

that ensures NCLR’s successful

funds raised, higher than the

development and growth as an

national average, directly into

institution.

our programs. NCLR is incredibly proud of being an industry leader in this respect.

Through sustainable philanthropic contributions and multi-pronged investment strategies with NCLR,

6 | Co rp orate Ch a m p i o n s

NCLR’s Corporate Champions

Corporate Champions are recognized

represent leading socially responsible

through a variety of benefit levels.


Corporate Champions

THANK YOU |

To our Corporate Champions for your unwavering commitment to strengthening the Latino community! Through our strategic alliances, we continue to improve opportunities for all Hispanic Americans.

AARP American Express American Federation of Teachers (AFT) Amgen Amtrak Anheuser-Busch AT&T Bank of America BBVA Compass BP America, Inc. Caesars Entertainment Capital One Centene Corporation Chevron Citi

General Motors Corporation Google, Inc. H&R Block Hallmark Hilton Worldwide Honda Hyundai Motor America Johnson & Johnson JPMorgan Chase & Co. Kraft Foods, Inc. Marriott International, Inc. MasterYourCard, Oportunidad McDonald’s Corporation MGM Resorts International MillerCoors LLC Nationwide Insurance

Citi Foundation Comcast/NBCUniversal/ Telemundo ConAgra Foods, Inc. CVS Discovery Communications Disney Eli Lilly & Company Enterprise Holdings, Inc. Facebook Fannie Mae FedEx Corporation Fiat Chrysler Automobile Ford Motor Company GEICO General Mills, Inc.

Nielsen Nissan North America Northern Trust Ocwen Financial Corporation PepsiCo, Inc. Pfizer Prudential Raza Development Fund (RDF) Shell Sodexo Southwest Airlines Sprint State Farm Target Corporation The Boeing Company

The Coca-Cola Company The TJX Companies, Inc. Time Warner Cable Time Warner, Inc. Toyota Univision Communications Inc. UPS Verizon Viacom Walgreens Walmart Wells Fargo

Corporate Champions | 7


CORPORATE CHAMPION BENEFITS The NCLR Corporate Champions Program provides members with the tools and resources to maximize their investment and work with the Latino community. Through a dedicated relationship manager, members are able to develop multi-pronged investment strategies with NCLR and its constituents. Corporate Champions are recognized for their philanthropic contributions at a variety of levels.

SUSTAINING INVESTOR $100,000+ The following levels receive all lower-tiered benefits plus:

THOUGHT LEADERSHIP/ BUSINESS INTELLIGENCE:

»» Quarterly updates on key program and policy developments from NCLR

»» Speech to employee resource group by NCLR President and CEO Janet Murguía

»» Private meeting with a member of the NCLR CEO cabinet

»» Personal updates and insights from Janet Murguía

»» Updates on new NCLR reports,

»»Promotion on NCLR’s website with

BUSINESS DEVELOPMENT/ GROWTH:

»» Dedicated NCLR relationship

company logo and NCLR-approved

manager to help company maximize

company messaging

its investment, take full advantage

»»Exclusive invitations to VIP events with leaders from government, business, and community organizations

»»Recognition as a key funder in the

of all opportunities, and facilitate interactions across NCLR components

»»Quarterly partnership

acknowledgments via selected NCLR social media platform

NCLR Annual Report and in the

in coordination with the NCLR

products, and initiatives relevant to your

NCLR Annual Conference Program

Communications team (Twitter

unique interests/industry

Book circulated to thousands of

»» Two invites to the NCLR President’s Council Reception, an exclusive gathering of the organization’s top individual donors

»» Access to invite-only NCLR Insights issue briefings

8 | Co rp orate C h a m p i o n s

BRAND EXPOSURE/ DIFFERENTIATION:

Latino stakeholders

»»Appreciation gift highlighting your support as a Corporate Champion

or Facebook)

»» Two tickets to the NCLR Capital Awards


STRATEGIC INVESTOR $70,000–$99,999 THOUGHT LEADERSHIP/ BUSINESS INTELLIGENCE:

»» Quarterly updates on key program and policy developments from NCLR

»» Access to and notifications on NCLR’s newly released publications and full library of resources

»» Updates on new NCLR reports, products, and initiatives relevant to your unique interests/industry

»» Two invites to the NCLR President’s Council Reception, an exclusive gathering of the organization’s top individual donors

»» Access to invite-only NCLR Insights issue briefings

BRAND EXPOSURE/ DIFFERENTIATION:

»» Promotion on NCLR’s website with

BUSINESS DEVELOPMENT/ GROWTH:

»» Dedicated NCLR relationship manager

company logo and NCLR-approved

to help company maximize its

company messaging

investment, take full advantage of

»» Exclusive invitations to VIP events with

all opportunities, and facilitate

leaders from government, business, and

interactions across

community organizations

NCLR components

»» Recognition as a key funder in the NCLR

»» Three-time partnership

Annual Report and in the NCLR Annual

acknowledgment via

Conference Program Book circulated to

selected NCLR social

thousands of Latino stakeholders

media platform in

»» Appreciation gift highlighting your support as a Corporate Champion

coordination with the NCLR Communications team (Twitter or Facebook)

Corporate Champions have access to tools and resources to maximize their investment in the Latino community.

»» Two tickets to the

NCLR Capital Awards

Corporate Champions | 9


COMMUNITY INVESTOR $50,000–$69,999 Socially responsible corporations trust NCLR, believe in its work, and desire to build stronger American communities.

THOUGHT LEADERSHIP/ BUSINESS INTELLIGENCE:

»»Quarterly updates on key program

and policy developments from NCLR

»»Access to and notifications on

NCLR’s newly released publications and full library of resources

»»Updates on new NCLR reports,

»»Promotion on the NCLR website »»Exclusive invitations to

BUSINESS DEVELOPMENT/ GROWTH:

»»Dedicated NCLR relationship manager to help company

VIP events with leaders from

maximize its investment, take full

government, business, and

advantage of all opportunities, and

community organizations

facilitate interactions across

»»Recognition as a key funder in the

NCLR components

»»Two-time partnership

products, and initiatives relevant to

NCLR Annual Report and in the

your unique interests/industry

NCLR Annual Conference Program

acknowledgment via selected NCLR

Book circulated to thousands of

social media platform in coordination

Latino stakeholders

with the NCLR Communications

»»Two invites to the NCLR President’s Council Reception, an exclusive gathering of the organization’s top individual donors

»»Access to invite-only NCLR Insights issue briefings

10 | Corp orate Ch a m p i o n s

BRAND EXPOSURE/ DIFFERENTIATION:

»»Appreciation gift highlighting your support as a Corporate Champion

team (Twitter or Facebook)


SUPPORTING INVESTOR $20,000–$49,999 THOUGHT LEADERSHIP/ BUSINESS INTELLIGENCE:

»»Quarterly updates on key program

and policy developments from NCLR

»»Access to and notifications on

BRAND EXPOSURE/ DIFFERENTIATION:

»»Promotion on the NCLR website (company logo listed)

»»Exclusive invitations to

BUSINESS DEVELOPMENT/ GROWTH:

»»Dedicated NCLR relationship manager to help company

maximize its investment, take full

NCLR’s newly released publications

VIP events with leaders from

advantage of all opportunities, and

and full library of resources

government, business, and

facilitate interactions across

community organizations

NCLR components

»»Updates on new NCLR reports, products, and initiatives relevant to your unique interests/industry

»»Recognition as a key funder in the

»»One-time partnership

NCLR Annual Report and in the

acknowledgment via selected

NCLR Annual Conference Program

NCLR social media platform

Book circulated to thousands of

in coordination with the NCLR

Latino stakeholders

Communications team

»»Appreciation gift highlighting your

(Twitter or Facebook)

support as a Corporate Champion

Corporate Champions | 11


A premier gathering of community leaders, government officials, and influencers who desire to build stronger communities.

Honorable Sylvester (Sly) James, Jr. Mayor, City of Kansas City, MO

PATRON INVESTOR $5,000–$19,999 THOUGHT LEADERSHIP/ BUSINESS INTELLIGENCE:

BRAND EXPOSURE/ DIFFERENTIATION:

and policy developments from NCLR

(company name listed only)

»»Quarterly updates on key program »»Access to and notifications on

»»Promotion on the NCLR website »»Recognition as a key funder in the

»»Dedicated NCLR relationship manager to help company

maximize its investment, take full

NCLR’s newly released publications

NCLR Annual Report and in the

advantage of all opportunities, and

and full library of resources

NCLR Annual Conference Program

facilitate interactions across

Book circulated to thousands of

NCLR components

Latino stakeholders

»»Appreciation gift highlighting your support as a Corporate Champion

12 | Corp orate C h am p i o n s

BUSINESS DEVELOPMENT/ GROWTH:


NATIONAL LEGISLATIVE LEADERSHIP SUMMIT AND ANNUAL CAPITAL AWARDS GALA March 28–29, 2017, Washington, DC Join NCLR for its inaugural National Legislative Leadership Summit in Washington, DC, as we convene leaders from around the country to the nation’s capital to discuss the latest legislative and policy agendas impacting the Latino community. Held over two days, the National Legislative Leadership Summit welcomes thought leaders from the nonprofit community to engage in high-level strategic conversations impacting national and regional initiatives that continue to empower Latinos. The National Legislative Leadership Summit also integrates the development of the next generation of leaders by bringing Latino youth leaders to the nation’s capital to participate in sessions on civic engagement, cultural empowerment, and leadership development.

Representative Nydia M. Velázquez (D-NY 7th District) and Capital Awards guests

The NCLR Capital Awards Gala culminates the National Legislative Leadership Summit and is a nonpartisan event that recognizes leaders from both sides of the aisle for their outstanding support of public policies that are vital to Hispanic Americans. In addition, the Public Service Award honors individuals outside of Washington who courageously and tirelessly advocate on behalf of Latinos. Capital Awards | 13

NCLR MARCH EVENTS

NCLR MARCH EVENTS


NATIONAL LEGISLATIVE LEADERSHIP SUMMIT AND ANNUAL CAPITAL AWARDS GALA The NCLR National Legislative Leadership Summit is held in conjunction with the NCLR Capital Awards Gala. This civic participation program brings more than 350 leaders from 150 community-based organizations from across the country to Washington, DC, for an intensive Summit and training on the latest legislative and policy issues impacting the Latino community. This is enhanced with a day of Capitol Hill visits where participants also meet with members of Congress and advocate on behalf of national issues that are important to their local communities. Through this event, participants learn the fundamentals of effective advocacy and communication, empowering themselves, and further strengthening their communities. Through the National Legislative Leadership Summit, NCLR continues to foster the leadership development of nonprofit and youth leaders from across the nation through a robust agenda that builds a pipeline for the next generation of American leaders.

14 | NCLR MARCH EV ENTS


VISIONARY SPONSOR $100,000 BENEFITS INCLUDE:

»»Speaking opportunity for corporate

»»Remarks by NCLR president and CEO on behalf of the company

representative at the National

while the corporate representative

Legislative Leadership Summit

is visible on the screen at the

opening reception and luncheon

Capital Awards Gala

»»Opportunity to meet with select Affiliate leadership

»»VIP seating for a corporate representative at the NCLR

»»Two (2) reserved VIP tables for up

to event attendees

»»Signage and logo placement at the event

»»Full recognition as Visionary sponsor in the program and all

to ten (10) guests at each table at

event-related marketing and select

the Summit luncheon

social media including the National

»»Two (2) reserved VIP tables for up

president’s table or board chair’s

to ten (10) guests at each table at

table at the Summit luncheon and

the Capital Awards Gala

Capital Awards Gala

»»Branded premium item distribution

Legislative Leadership Summit and Capital Awards website

»»Twenty (20) full Summit registrations

TRAILBLAZER SPONSOR $75,000 BENEFITS INCLUDE:

»»Speaking opportunity for

»»Remarks by NCLR president and CEO on behalf of the company

corporate representative at the

while the corporate representative

National Legislative Leadership

is visible on the screen at the

Summit luncheon

Capital Awards Gala

»»Opportunity to meet with select Affiliate leadership

»»VIP seating for a corporate representative at the NCLR

»»One (1) reserved VIP table for up

to event attendees

»»Signage and logo placement at the event

»»Full recognition as Trailblazer sponsor in the program and all

to ten (10) guests at the Summit

event-related marketing and select

luncheon

social media including the National

»»One (1) reserved VIP table for up

president’s table or board chair’s

to ten (10) guests at the Capital

table at the Summit luncheon and

Awards Gala

Capital Awards Gala

»»Branded premium item distribution

Legislative Leadership Summit and Capital Awards website

»»Fifteen (15) full Summit registrations NCLR MARCH EVENTS | 15


CHANGE MAKER SPONSOR $50,000 BENEFITS INCLUDE:

»»Speaking opportunity for corporate representative at the National Legislative Leadership Summit opening reception

»»VIP seating for a corporate representative at the NCLR

while the corporate representative is visible on the screen at the

»»Branded premium item distribution to event attendees

Summit luncheon

»»Signage and logo placement at

to ten (10) guests at the Summit

»»Full recognition as Change Maker

»»One (1) reserved VIP table for up luncheon

»»One (1) reserved VIP table for up

the event

sponsor in the program and all event-related marketing and select

president’s table or board chair’s

to ten (10) guests at the Capital

social media including the National

table at the Summit luncheon

Awards Gala

Legislative Leadership Summit and

»»Remarks by NCLR president and

»»Ten (10) full Summit registrations

Capital Awards website

CEO on behalf of the company

INNOVATOR SPONSOR $35,000 BENEFITS INCLUDE:

»»Remarks by NCLR leadership on behalf of the company while the corporate representative is visible on the screen at the Summit luncheon

»»Reserved seating at a VIP table

»»Six (6) full Summit registrations »»Branded premium item distribution to event attendees

»»Signage and logo placement at the event

»»Full recognition as Innovator sponsor

ADVOCATE SPONSOR $25,000 BENEFITS INCLUDE:

»»Remarks by NCLR leadership on behalf of the company while the corporate representative is visible on the screen at the Summit luncheon

»»Reserved seating at a VIP table

»»Four (4) full Summit registrations »»Branded premium item distribution to event attendees

»»Signage and logo placement at the event

»»Full recognition as Advocate sponsor

for up to six (6) guests at the

in the program and all event-related

for up to four (4) guests at

in the program and all event-related

Summit luncheon

marketing and select social media

the Summit luncheon

marketing and select social media

»»Reserved seating at a VIP table for

including the National Legislative

»»Reserved seating at a VIP table for

including the National Legislative

up to six (6) guests at the Capital

Leadership Summit and Capital

up to four (4) guests at the Capital

Leadership Summit and Capital

Awards Gala

Awards website

Awards Gala

Awards website

16 | NCLR MARCH EV ENTS


EMERGING SPONSOR $15,000 BENEFITS INCLUDE:

»»Reserved seating at a VIP table for up to three (3) guests at the Summit luncheon

»»Reserved seating at a VIP table for up to three (3) guests at the Capital Awards Gala

»»Three (3) full Summit registrations »»Branded premium item distribution to event attendees

»»Signage and logo placement at

marketing and select social media including the National Legislative Leadership Summit and Capital Awards website

the event

»»Full recognition as Emerging sponsor in the program and all event-related

SUMMIT LUNCHEON SPONSOR $35,000 Support the Summit luncheon where you will engage with leadership

BENEFITS INCLUDE:

»»Speaking opportunity for corporate

from NCLR along with key Affiliate

representative at the National

and youth leaders from around the

Legislative Summit opening luncheon

country. This luncheon will highlight

»»One (1) reserved VIP table for

NCLR’s legislative and policy agenda

up to ten (10) guests at the

for the first one hundred days of the new administration. Join NCLR as we

Summit luncheon

»»One (1) reserved VIP table for up

continue to move forward policies and

to ten (10) guests at the

agendas that will keep improving Latino

Capital Awards Gala

communities across the United States.

»»Signage and logo placement at the Summit Luncheon

»»Full recognition as Summit Luncheon sponsor in the program and all event-related marketing, select social media, Summit website

»»Opportunity to provide branded items to reception guests (subject to NCLR approval)

»»Ten (10) full Summit registrations

NCLR MARCH EVENTS | 17


SUMMIT OPENING RECEPTION SPONSOR $20,000 Engage with Summit guests and network with nearly 300 attendees.

BENEFITS INCLUDE:

»»Speaking opportunity for corporate

»»Signage and logo placement at the Opening Reception

»»Full recognition as Opening

This reception kicks off the National

representative at the National

Legislative Leadership Summit and sets

Legislative Leadership Summit

Reception sponsor in the program

the tone for the event by providing the

opening reception

and all event-related marketing and

perfect atmosphere to network with political leaders, community advocates, and NCLR Affiliates.

»»Reserved seating at a VIP table for up to five (5) guests at the Capital Awards Gala

»»Five (5) full Summit registrations

select social media

»»Opportunity to provide branded items to reception guests (subject to NCLR approval)

AFFILIATE LEADERSHIP SUMMIT $30,000 Contact us to discuss sponsorship opportunities for this event: Barlow Flores, Director of Corporate Relations (202) 776-1741 bflores@nclr.org

The NCLR Affiliate Leadership Summit is a high-level strategic

BENEFITS INCLUDE:

»» Speaking opportunity for corporate

development session for 100-150 of

representative at the Summit

NCLR’s Executive Affiliate leadership

opening breakfast

convening in Washington, DC. In past

»»VIP seating for a corporate

years, the agenda has covered topics

representative at the NCLR

such as nonprofit trends, reimagining

president’s table or board chair’s

your organization’s budget model,

table at breakfast

and media training to shape an organizational message.

»»Opportunity to meet with select Affiliate leadership

»»Reserved seating at a VIP table for up to six (6) guests at the Summit opening breakfast

18 | NCLR MARCH EV ENTS

»»Reserved seating at a VIP table for up to six (6) guests at the Summit luncheon

»»Six (6) full Summit registrations »»Branded premium item distribution to event attendees

»»Signage and logo placement at the event

»»Full recognition as sponsor in the program, as well as all event-related marketing and select social media


30TH ANNUAL NCLR CAPITAL AWARDS A GALA TRIBUTE TO AMERICA’S LEADERS MARKETING HIGHLIGHTS FROM 2016

TOTAL ATTENDEES

750 Guests

ELECTED OFFICIALS AND VIP GUESTS

/ 30+

“The most effective way to defend our vision of America is to counter hate with courage and action.” #NCLRCAPS16 —Janet Murguía, NCLR President and CEO

FACEBOOK IMPRESSIONS

TWITTER REACH

TWITTER EXPOSURE

232,100

2.1 Million

2.8 Million NCLR MARCH EVENTS | 19


SPONSORS FROM 2016 CHAIRS VICE CHAIRS

CHAIR’S RECEPTION

PREMIER PRESIDENT’S DESSERT RECEPTION

20 | NCLR MARCH EV ENTS


CAPITAL AWARDS GALA SPECIFIC OPPORTUNITIES Attended by 750 guests and dignitaries, the NCLR Capital Awards Gala is the premier event for companies looking to elevate their profile in Washington. Chair and Vice Chair sponsors have an opportunity to strengthen their company’s support for bipartisan legislative efforts and to showcase their support for issues that matter most to Latinos.

CHAIR SPONSOR $50,000 Chair Sponsorship includes all the benefits of the Vice-Chair sponsorship (see below), plus:

»»VIP seating for a corporate

»»Remarks by NCLR president and

representative at the NCLR

CEO on behalf of the company while

president’s table or board

the corporate representative is visible

chair’s table

on the screen at the meal event

»»Exclusive logo placement on electronic invitations

VICE-CHAIR SPONSOR $30,000 »»Two (2) reserved VIP tables for up to ten (10) guests at each table

»»Acknowledgment of company and

»»Signage and logo placement at the event

»»Full recognition as Vice-Chair of

»»Opportunity to provide branded items to attendees (subject to NCLR approval)

corporate representative by NCLR

the Capital Awards in the program

president at the event

and all event-related marketing and

NCLR President and CEO, Janet Murguía

select social media

at 2016 NCLR Capital Awards

NCLR MARCH EVENTS | 21


AFFILIATE ADVOCATE SPONSOR $25,000 NCLR Affiliates are trusted voices

receive exclusive access to influential

among Latinos and are key partners

community-based organizations doing

for any business looking to expand

work in your key markets.

»»Signage and logo

BENEFITS INCLUDE:

»»Opportunity to provide branded

its market share at the community level. Don’t miss this opportunity

»»One (1) reserved VIP table for four

and establish your company as an

sponsor guests and six Affiliate

community while building brand affinity. Sponsors in this category

the sponsor table in event invitation placement at the event

to engage these key stakeholders advocate for Latinos and the nonprofit

message to Affiliates selected to join

partner representatives

»»Acknowledgment of company and corporate representative in special

items to attendees at the sponsored table (subject to NCLR approval)

»»Opportunity for an offsite meeting with Affiliates at a mutually agreeable location

CHAIR’S RECEPTION SPONSOR $20,000 Engage with gala guests and network with nearly 400 attendees. This reception hosted by NCLR’s Board Chair sets the mood for

BENEFITS INCLUDE:

»»One (1) reserved VIP table for up to ten (10) guests

»»Acknowledgment of company and

sponsor in the program and all event-related marketing and select social media

»»Opportunity to provide branded

the event by providing the perfect

corporate representative by NCLR

atmosphere to network with political

at the Chair’s Reception and an

items to reception guests (subject

opportunity to provide brief remarks

to NCLR approval)

leaders, community advocates, and NCLR Affiliates.

»»Signage and logo placement at the Chair’s Reception

22 | NCLR MARCH EV ENTS

»»Full recognition as Chair Reception


PRESIDENT’S DESSERT RECEPTION SPONSOR $20,000 Join NCLR President and CEO Janet Murguía as we close out the gala with close to 400 guests. The reception includes elected officials, civil rights leaders, and corporate partners. It provides an excellent opportunity

BENEFITS INCLUDE:

»»One (1) reserved table with priority placement for up to ten (10) guests

»»Signage and logo placement at the President’s Dessert Reception

»»Full recognition as President’s

for your company representatives to

Dessert Reception sponsor in

engage with attendees and leave a

the program and all event-related

lasting impression with our guests.

marketing and select social media

»»Opportunity to provide branded items to President’s Dessert Reception guests (subject to NCLR approval)

»»Opportunity to provide product sampling or raffle items

Contact us to discuss sponsorship opportunities for this event: Barlow Flores, Director of Corporate Relations (202) 776-1741 bflores@nclr.org

NCLR MARCH EVENTS | 23


CONNECT WITH US NCLR @NCLR @NCLR

LEARN MORE AT www.nclr.org


NCLR Annual Conference

Celebrity Chefs: Denisse Oller, Ingrid Hoffmann, and Claudia Sandoval

THE NCLR ANNUAL CONFERENCE JULY 8–11, 2017, PHOENIX CONVENTION CENTER, PHOENIX, ARIZONA Since 1968, NCLR has engaged our country’s lawmakers, business entrepreneurs, and community change-makers in ongoing conversations about important issues in the Hispanic community. The Hispanic market is the fastest-growing consumer demographic in the country,

and NCLR maintains close working relationships with some of the most prominent individuals, institutions, and companies working with the Latino community. Our Annual Conference is more than a business opportunity—it’s a cultural event. As the largest annual

gathering of Latinos in the United States, NCLR’s Annual Conference is an important and timely investment. This year marks the 49th anniversary of NCLR, and as a fitting tribute we are returning to the place we were founded: Phoenix, Arizona. The theme for this year’s Conference, Nuestro Movimiento: Our

American Journey, highlights the great accomplishments over nearly five decades of work in championing the Latino community in the United States and building a strong and lasting American institution. Please join us in celebrating our origins and legacy this year in Phoenix!

NCLR Annual Conference | 25


NCLR ANNUAL CONFERENCE Held over three-and-a-half days, the NCLR Annual Conference is the largest annual gathering of the nation’s most influential leaders, organizations, institutions, and companies that impact or have an interest in the Hispanic community. Composed of cutting-edge workshops addressing critical issues facing Hispanic Americans, as well as a series of meal events and town halls that feature speakers of national and international prominence, Conference is attended by nearly 4,500 people.

KEY HIGHLIGHTS

The NCLR Annual Conference helps corporations tap into Hispanics’ $1.2 trillion purchasing power.

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IMPRESSIONS

DAILY AVERAGE REACH RATE

LIVESTREAM VIEWS

APP USERS

TOTAL REACH

33+ MILLION

2.6 MILLION

4,500+

1,000+

7.8 MILLION

ECONOMIC IMPACT

WORKSHOPS

TOWN HALLS

$6.3 MILLION

37

3

AVERAGE MEAL

EVENT ATTENDANCE

1,200+


NCLR LÍDERES SUMMIT The NCLR Líderes Summit encourages Hispanic youth to maximize their influence as leaders in our country through four days of fun, challenging, high-energy activities and workshops. Approximately 300 youth participants

that enhance participants’ opportunities

advancement of young people, helping

(ages 14–23) will have access to

for academic success, leadership,

them realize their full potential while

a variety of sessions created from

and service.

fulfilling your company’s vision to open

NCLR’s extensive programming in youth

doors for promising Hispanic youth.

leadership development. Sessions focus

Don’t miss out on the opportunity to

on promoting meaningful experiences

partner with NCLR as we invest in the

KEY FEATURES OF THE LÍDERES SUMMIT TARGETED TRACKS

theme that is reinforced through

settings. Service and Responsibility

The Rising Leaders track (ages 14–18)

workshops, events, and networking

strengthens participants’ skills and

exposes students to tools and resources

opportunities. Historia y culutura

awareness of their role as leaders and

that support their success in high

exposes participants to the history of

advocates in their communities.

school and preparing for college.

the Latino community and encourages

The Avanzando track (ages 18–23)

them to explore their personal

SPECIAL ACTIVITIES

challenges participants to examine

identity. Creciendo y avanzando

Youth engage in a variety of activities

how their college and professional

includes sessions that support the

such as field trips, service projects,

experiences can best position them for

participants’ development of skills and

meal events, featured sessions, and

lifelong success.

knowledge to be successful in school

a talent show, promoting engagement

and in their careers. Networks and

with their peers and the participants in

Organizing promotes the importance of

the larger NCLR Annual Conference.

THEMED DAYS Each of the three-and-a-half days of

meaningful, effective connections with

the Summit will focus on a different

peers in academic and professional

The Líderes Summit empowers nearly 300 youth to reach their full potential.

NCLR Annual Conference | 27


NCLR CONFERENCE SPONSORSHIP PACKAGES NCLR’s sponsorship packages include highly sought-after benefits, access opportunities, and visibility that our partners request. These packages provide an overview of the types of benefits that sponsors receive in return for their investment. However, all packages can be customized to meet a sponsor’s needs and interests.

TITLE SPONSOR $300,000

HOST CITY SPONSOR $250,000

Become the Title Sponsor of NCLR

Title Sponsorship of the NCLR Annual

Raise your company’s profile and

Annual Conference. Your company

Conference includes all of the benefits

your commitment to economic growth

in all Conference-related marketing

will receive incredible brand visibility

of a Diamond Sponsor, in addition to:

for your community by hosting the

and social media

with the largest gathering of Latino influencers and decision-makers in

»»Full recognition as Conference Title

largest gathering of Hispanic leaders, influencers, elected and appointed

the United States. Title Sponsors

Sponsor in all Conference-related

officials, and grassroots organizations.

receive exposure across multiple

marketing and social media

The Host City Sponsorship is an

NCLR platforms with logos included in national marketing materials, institutional outreach efforts, and digital communication. Title

»»Logo placement on Conference marketing materials

»»VIP access to all key Conference events

Sponsors receive special VIP access

»»Full recognition as Host City Sponsor »»Logo placement on Conference marketing materials

»»Opportunity to serve as honorary chair of the Host City Committee

opportunity uniquely offered to corporations that are headquartered in the Conference host city. This sponsorship includes all of the benefits of a Diamond Sponsor, in addition to:

to all key Conference events and

Title Sponsors are restricted to two

engagement with NCLR leadership.

noncompeting corporations.

NATIONAL LATINO FAMILY EXPO TITLE SPONSOR $250,000 The Title Sponsorship of National

an audience of approximately 20,000

Latino Family Expo is a limited and

Latino consumers over the course of

distinguished opportunity. The Title

three days at the Expo. Sponsorship

Sponsor of the National Latino Family

includes all of the benefits of a

Expo affords a corporation to have

Diamond Sponsor in addition to:

»»Full recognition as Conference Title Sponsor in all Expo-related marketing and social media

»»Logo placement on Conference expo marketing materials

brand visibility and engagement with Title Sponsors are restricted to two noncompeting corporations.

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DIAMOND SPONSOR $150,000

PLATINUM SPONSOR $100,000

»»One (1) 30-by-40-foot exhibit space

»»One 30-by-30-foot exhibit space at

at the National Latino Family Expo

»»Option to co-anchor an industry pavilion at the National Latino Family Expo

»»Fifteen (15) full Conference

»»One (1) reserved VIP table for up to ten (10) guests at the Tuesday General Session Luncheon

»»One (1) reserved VIP table for up to ten (10) guests at the Awards Gala

»»Inclusion of a branded corporate

National Latino Family Expo

»»Ten (10) full Conference registrations, including evening events

»»One (1) reserved VIP table for up

registrations, including

giveaway in 5,000 Conference

to ten (10) guests at the Monday

evening events

attendee gift bags

General Session Luncheon

»»One (1) reserved VIP table for up to ten (10) guests at the National Affiliate Luncheon

»»One (1) reserved VIP table for up to ten (10) guests at the Latinas Brunch

»»One (1) reserved VIP table for up to ten (10) guests at the Monday General Session Luncheon

»»One full-page color advertisement in the Conference Program Book

»»Recognition as a Diamond Sponsor in

»»One (1) reserved VIP table for up

»»One (1) reserved VIP table for up to ten (10) guests at the Awards Gala

»»One full-page color advertisement in the Conference Program Book

»»Recognition as a Platinum Sponsor in the Conference Program Book

»»Logo placement in the NCLR Annual Conference app

to ten (10) guests at the Tuesday General Session Luncheon

the Conference Program Book

»»Logo placement in the NCLR Annual Conference app

GOLD SPONSOR $75,000

NCLR leadership

»»One 20-by-30-foot exhibit space at

»»Photo opportunity with key

National Latino Family Expo

»»Eight (8) full registrations, including tickets to evening events

»»One (1) reserved table for up to eight

»»One full-page color advertisement in the Conference Program Book

»»Recognition as a Gold Sponsor in the Conference Program Book

(8) guests at the Awards Gala

NCLR Annual Conference | 29


LÍDERES SUMMIT CHAMPION $75,000 Lead sponsor of the Líderes Summit,

(additional Conference registrations

receiving maximum exposure and

not included)

»»Logo on Líderes Summit bags »»One full-page advertisement in the

corporate giveaway in the Líderes

»»Recognition in the Líderes Summit

visibility throughout the event.

»»Introduction of one designated corporate representative for remarks at the Líderes Summit Gozadera

»»Opportunity for inclusion of a Summit attendee welcome bags (subject to space availability and approval by NCLR)

(three minutes maximum)

»»Logo placement in the NCLR

Conference registrations (includes

»»Logo on select Líderes Summit

»»Up to ten (10) full NCLR Annual access to Conference meal events)

»»Reserved VIP seating for up to ten (10) corporate representatives at

the Conference Tuesday Luncheon

Conference app

publicity materials

»»Logo on select onsite Líderes Summit signage

»»Logo on Líderes Summit t-shirts

Líderes Summit Program Book

Program Book as Summit Champion

»»Name recognition in the NCLR

Annual Conference Program Book as Summit Champion

»»Invitation for one representative to serve on the Líderes Cultural Talent Showcase Judges Panel (subject to approval by NCLR)

»»Photo opportunity with Líderes Summit Staff and students

LÍDERES SUMMIT MENTOR  $50,000 »»Four (4) full Conference registrations (includes access to Conference meal events)

»»Reserved seating for up to four (4) corporate representatives at the Conference Tuesday Luncheon (additional Annual Conference registrations not included)

»»Opportunity for inclusion of a

30 | NCLR A nnua l Co n f e r e n c e

(subject to space availability and approval by NCLR)

»»Logo on select on-site Líderes Summit signage

»»One full-page advertisement in the Líderes Summit Program Book

»»Recognition in the Líderes Summit Program Book as Summit Mentor

»»Recognition in the NCLR Annual

corporate giveaway in the Líderes

Conference Program Book as

Summit attendee welcome bags

Summit Mentor


»»Invitation for one representative to

»»Invitation for one representative to

serve on the Líderes Cultural Talent

serve on the Líderes Cultural Talent

Showcase Judges Panel (subject to

Showcase Judges Panel (subject to

approval by NCLR)

approval by NCLR)

SILVER SPONSOR $50,000 »»One (1) 20-by-20-foot exhibit space at National Latino Family Expo

»»Six (6) full registrations, including tickets to evening events

»»Reserved seating for six registered

»»One full-page color advertisement in the Conference Program Book

»»Recognition as a Silver Sponsor in the Conference Program Book

guests at the Awards Gala

BRONZE SPONSOR $25,000 »»One (1) 10-by-20-foot exhibit space at National Latino Family Expo

»»Four (4) full registrations, including tickets to evening events

»»One full-page color advertisement in the Conference Program Book

»»Recognition as a Bronze Sponsor in the Conference Program Book

Laysha Ward, Target Executive Vice President and Chief Corporate Social Responsibility Officer

NCLR Annual Conference | 31


MEAL EVENT SPONSORSHIPS Sponsoring an NCLR meal event provides close interaction with national leaders and change-makers who are committed to making a difference in the Latino community. Meal events also include recognitions, entertainment, and statements from NCLR leadership, and provide sponsors a forum to express personal perspectives on Hispanic American issues. The events encourage and inspire attendees to continue improving the lives of Latinos. With nearly 1,500 attendees per meal event, along with thousands more viewing through livestream, these gatherings are a key part of the Conference experience. Meal event sponsorships are limited to five industry-exclusive sponsors per event.

MEAL EVENT SPONSOR BENEFITS $55,000 »»Four (4) full registrations, including NCLR meal events provide an opportunity to interact with national leaders and change-makers making a difference in the Latino community.

32 | NCLR A nnua l Co n f e r e n c e

tickets to evening events

»»One (1) reserved VIP table for up to ten (10) guests at sponsored meal event

»»Opportunity for corporate representative to address the meal event audience (three minutes of remarks)

»»VIP seating for the official corporate representative at the board chair or president’s table

»»Prominent logo placement at the

»»Concierge services at pre-meal event greenroom

»»Branded premium item distribution to event attendees*

meal event

»»Name and/or logo on select event signage and event-related materials

»»One full-page color advertisement in

*Corkage fees and special display fees may apply.

the Conference Program Book

SATURDAY NATIONAL AFFILIATE LUNCHEON $55,000 Join us as we kick off the opening day

National Affiliate Luncheon sets the

way for you to connect with community

of Conference with a special tribute

tone for the four days of Conference,

partners who are making a difference

to NCLR Affiliates, the organizations

which will motivate and inspire

in the lives of Latinos throughout the

on the front lines providing invaluable

Affiliates and partners to continue

United States.

services to Hispanic communities. The

their hard work. This is a wonderful


SUNDAY LATINAS BRUNCH $55,000 One of the most popular events at

culture, commitment, service, and

the Conference, this brunch focuses

leadership. Latinas Brunch features

on Latina empowerment and the

lively Latina-led entertainment and a

positive impact Hispanic women have

dynamic, interactive program.

on this country through their rich

MONDAY GENERAL SESSION BREAKFAST CO-SPONSORSHIP $55,000 The Monday breakfast program

theme that will showcase NCLR’s

highlights youth leadership moving our

commitment to the next generation of

community and country forward. Get

Latino leaders.

set for an energetic and youth-inspired

MONDAY GENERAL SESSION LUNCHEON $55,000 The Monday General Session

nationally elected officials to the stage

Luncheon is one of the most highly

among other notable names. Past

attended events at the Conference.

speakers have included the president

At this event, NCLR President and

of the United States, presidential

CEO Janet Murguía delivers the

candidates, cabinet secretaries,

“President’s Message” speech.

and leaders from philanthropic,

This gathering traditionally draws

community, and corporate sectors.

NCLR Annual Conference | 33


ANNUAL CONFERENCE MONDAY EVENING AWARDS GALA NCLR MONDAY EVENING

Join us as we close off the Annual Conference with a top-notch formal celebration of leadership and success. The Annual Conference Awards Gala features several distinct honors to leaders from throughout the country who are inspiring and changing the world. Recognitions include: the Graciela Olivarez La Raza Award, the Maclovio Barraza Award for Leadership, the Roberto Clemente Award for Sports Excellence, the Ruben Salazar Award for Communications, the Affiliate of the Year Award, and the Raul Yzaguirre President’s Award.

AWARDS GALA SPONSOR $55,000 »»Four (4) full registrations, including tickets to evening events

»»One (1) reserved VIP table for up to ten (10) guests at sponsored meal event

»»Opportunity for corporate representative to address the meal event audience (three minutes

»»Name and/or logo on select event

BOARD RECEPTION $25,000 The Monday evening reception hosted by NCLR’s Board of Directors is open to all attendees and precedes the Annual Conference Awards Gala on Monday evening. The reception is attended

BENEFITS INCLUDE:

»»Prominent logo placement at the reception

»»Name and/or logo on select event signage and event-related materials

by NCLR leadership, the NCLR Board

»»Opportunity for corporate

of Directors, Gala awardees, donors,

representative to provide brief

special guests from our Host City

remarks to the reception audience

»»Branded premium item distribution

Committee, top-performing Affiliate Members, and other VIPs.

signage and event-related materials

to event attendees* *Corkage fees and special display fees may apply.

»»One full-page color advertisement in the Conference Program Book

AWARDS GALA AFTER PARTY $15,000

event greenroom

The festivities don’t end at the gala.

»»Concierge services at pre-meal »»Branded premium item distribution to event attendees*

Host the final celebrations of the Conference experience and leave

»»Name and/or logo on select event signage and event-related materials

»»Opportunity for corporate

your mark on attendees as they say

representative to provide brief

Gala sponsorship is limited to five

goodbye to one another and to another

remarks to the reception audience

representative at the board chair or

industry-exclusive sponsors per event.

successful gathering.

president’s table

*Corkage fees and special display fees

of remarks)

»»VIP seating for the official corporate »»Prominent logo placement at meal event

may apply.

BENEFITS INCLUDE:

»»Prominent logo placement at reception

34 | NCLR A nnua l Co n f e r e n c e

»»Branded premium item distribution to event attendees* *Corkage fees and special display fees may apply.


TOWN HALLS & WORKSHOPS TOWN HALL SPONSORSHIP $40,000 With an estimated 500 attendees at each session along with thousands more viewing through livestream, significant media coverage, and no competing activities, NCLR’s town halls are worth every dollar invested. Town halls allow sponsors to share a timely topic or issue with an audience that extends well beyond Conference attendees. NCLR works to ensure the participation of the foremost experts and community leaders, and our town halls consistently receive regional and national media coverage. Topics and panelists change each year to address pertinent issues of importance to the Hispanic community.

BENEFITS INCLUDE:

»» Opportunity to provide brief remarks on the importance of the town hall topic

»» Reserved seating for corporate

»» Prominent logo placement »» Name and/or logo on select event signage and event-related materials

»» Meet-and-greet/photo opportunity with the featured town hall moderator and speakers

representatives and VIPs

LÍDERES TOWN HALL SPONSOR $35,000 Official sponsor of the Líderes featured

»»Name/logo visibility on select

»»Recognition in the Líderes Summit

session at the NCLR Líderes Summit,

Líderes Summit promotional

Program Book as Líderes Featured

a prominent forum attended by nearly

materials (pre-Conference and

Session Sponsor

300 youth that spotlights topics and

during Conference)

concerns important to young adults.

»»Logo on select onsite Líderes

BENEFITS INCLUDE:

»»Reserved seating for up to four (4)

»»Opportunity to provide brief

welcome remarks at the Featured Session (two minutes maximum)

Summit signage

»»Recognition in the NCLR Annual Conference Program Book as Líderes Featured Session Sponsor

»»Meet-and-greet opportunity with

corporate representatives at the

the Featured Session moderator

Featured Session

and panelists

»»Photo opportunity with the Featured Session moderator and panelists NCLR Annual Conference | 35


WORKSHOP TRACK SPONSORSHIP $25,000 Each year, NCLR’s Annual Conference offers nearly 40 of the most relevant workshop sessions addressing issues of critical importance to the Hispanic community, presented by the leaders and experts who are implementing innovative program models, trainings, and cutting-edge solutions to these topics. Workshop tracks include:

»»Education »»Health »»Housing and Community Development

»»Immigrant Integration »»The Latina Perspective »»Nonprofit Management »»Policy »»Science, Technology, Engineering, Arts, and Mathematics (STEAM)

»»Workforce Development

BENEFITS INCLUDE:

»»Prominent logo placement »»Name and/or logo on select event signage and event-related materials, including the Conference Program Book

»»Display table with corporate giveaways

»»Recognition by workshop coordinators at the start of each workshop in the track

WORKSHOP SPONSOR $10,000 For companies, nonprofits, and

visibility by sponsoring an existing

government agencies looking to take

NCLR-created workshop.

a deeper dive into the content of an NCLR Conference session, sponsoring a workshop affords that opportunity.

36 | NCLR A nnua l Co n f e r e n c e

»»Opportunity for corporate giveaway to attendees of sponsored workshop (subject approval by NCLR.

BENEFITS INCLUDE:

Workshop sponsors have the opportunity

»»Name on workshop signage (subject

to facilitate an entire session, including

to space availability and approval

speakers and content, or receive brand

by NCLR)

Additional fees may apply)

»»Recognition in the Conference Program Book and Pocket Agenda as a Conference Workshop Sponsor


LÍDERES WORKSHOP TRACK SPONSOR $20,000 Youth participants will be divided into two age-relevant tracks. The Rising Leaders track will utilize the Líderes en CASA and Líderes en

»»Opportunity for one corporate representative to make brief remarks at one featured workshop

»»Space on display table for branded

»»Name recognition in workshop track description in the NCLR Annual Conference Program Book

»»Name recognition in the Líderes

Escalera curricula, in addition to

corporate giveaway or information

Summit Program Book as Workshop

other age-appropriate content for

to attendees at one workshop in

Track Sponsor

the 14–18-year-old participants. The

sponsored track (additional fees

Líderes Avanzando track will provide

may apply)

a more challenging experience for the 19–23-year-old college students and

»»Name/logo on all signage for the

»»Recognition by session coordinators as a sponsor of the specified track

specified track

young professionals in attendance.

LÍDERES SUMMIT WORKSHOP SPONSOR $10,000 The 2016 Líderes Summit Workshops

»»Name on workshop signage (subject

»»Recognition in the Líderes

offer a robust program of activities

to space availability and approval

Summit Program Book as Summit

focused on skill-building and

by NCLR)

Workshop Sponsor

applicable takeaways. Workshop

»»Opportunity for corporate giveaway

Summit workshops offer a robust program focused on skill-building and applicable takeaways.

»»Recognition in the NCLR Annual

presenters consist of NCLR staff,

to attendees of sponsored workshop

Conference Program Book as

Líderes Summit staff, NCLR Affiliate

(subject to approval by NCLR.

Summit Workshop Sponsor

staff, and external presenters.

Additional fees may apply)

NCLR Annual Conference | 37


CONFERENCE RECEPTION SPONSORSHIPS After a jam-packed day of inspiring discussions, Conference attendees look forward to unwinding in a festive atmosphere with lively entertainment. Conference receptions also provide an excellent opportunity to network with NCLR Affiliates, civil rights leaders, corporations, foundations, and other community supporters.

CONFERENCE RECEPTION BENEFITS $25,000 »»Prominent logo placement »»Name and/or logo on select

»»Opportunity to provide branded items to attendees »»Opportunity for corporate representative to provide brief

event signage and event-related materials, including the

remarks to the reception audience

Conference Program Book

LÍDERES NOCHE DE GOZADERA RECEPTION

This reception kicks off the first day

CONFERENCE NETWORKING RECEPTIONS

of the NCLR Annual Conference for all

Open to all NCLR Conference

farewell reception, which includes

registered participants. It is the first

registrants, receptions on Sunday

awards to highlight outstanding

opportunity for sponsors to address

evening build upon the excitement of

members of NCLR’s youth programs,

and impress attendees as you welcome

Conference and provide memorable

and winners of its scholarship contests.

them to the dynamic evening reception

networking opportunities for all.

and highlight the host city’s culture,

Receptions are customized to the

history, and attractions.

interests of each sponsor and are

CONFERENCE WELCOME RECEPTION

promoted to all attendees. Previous years’ receptions have included LGBT and Allies, Diversity Drives Innovation, and the Helen Rodríguez-Trías Health Awards Reception.

38 | NCLR A nnua l Co n f e r e n c e

Official sponsor of the Líderes Summit


LÍDERES CULTURAL TALENT SHOWCASE SPONSOR $25,000 Official sponsor of the Líderes Cultural Talent Showcase, which displays the artistic and creative talent of Summit participants. One of the most popular events at the Summit, the Talent Showcase instills cultural pride and builds camaraderie among attendees.

BENEFITS INCLUDE:

CONCERT/EVENING OF ENTERTAINMENT $75,000 Align your brand and reach hundreds of attendees at the premier music event

»»Up to five (5) full registrations (includes tickets to general meal and evening events)

»»Special mention by emcee during the event’s welcome

»»Opportunity for inclusion of a

of the Annual Conference. This event is highly acclaimed for its star-studded

corporate giveaway in the Líderes

performances, exceptional value, and high-energy atmosphere. With several

Summit attendee welcome bags

opportunities for branding, this is an excellent way for a company to engage the

(subject to space availability and

Conference audience in a lively and fun way.

approval by NCLR)

BENEFITS INCLUDE:

»»Prominent logo placement »»Full recognition, including logo, as concert sponsor in all event-related marketing and select social media

»»Name and/or logo on select

event signage and event-related

materials, including the Conference Program Book

»»Opportunity to provide branded items to attendees

»»Opportunity for corporate representative to provide brief remarks to the reception audience

»»Opportunity for inclusion of corporate-branded prizes (subject to NCLR approval)

»»Logo placement at the Líderes Cultural Talent Showcase signage

»»Logo on select onsite Líderes Summit signage

»»Opportunity to head the Judges Panel (judges are introduced as a group at the Cultural Talent Showcase)

»»Recognition in the Líderes Summit Program Book as Cultural Talent Showcase Sponsor

»»Recognition in the NCLR Annual Conference Program Book as Cultural Talent Showcase Sponsor

»»Photo opportunity with Cultural Talent Showcase winner


OPPORTUNITIES TO SUPPORT AFFILIATES AT CONFERENCE Nearly 300 community-based organizations around the United States that serve Latinos on a day-to-day basis make up NCLR’s Affiliate Network. They are familiar with the practical concerns and the policy issues affecting their constituencies and are tirelessly engaged in developing and implementing innovative solutions to the problems our communities face. NCLR’s active and productive relationship with its Affiliate Network is at the heart of the organization’s work and is central to its ability to fulfill its mission.

NCLR AFFILIATE OF THE YEAR AWARD $150,000 Seize an opportunity to associate your company with the highest honor bestowed on an NCLR Affiliate organization—the NCLR Affiliate of the Year Award. This distinguished award program recognizes six nonprofit organizations that are setting the standard for service delivery and impact in the Latino community, selecting one to be recognized as the national honoree. The regional and national honorees are recognized at key events during the NCLR Annual Conference. In addition to the award presentation, the Affiliate of the Year hosts a two-day NCLR Affiliate Peer Exchange to share their award-winning best practices in nonprofit management with up to 20 nonprofits. This is a great opportunity for any business to grow their affinity with the Latino community. 40 | NCLR A nnua l Co n f e r e n c e

AWARD SPONSOR BENEFITS INCLUDE:

»»Full recognition as Affiliate of the Year sponsor in all Conference-related marketing and social media, including the Conference Program Book

»»Logo placement on Conference marketing materials

»»Logo placement on the NCLR Annual Conference app

»»Opportunity for a corporate representative to participate in award and check presentation to five regional winners at the Affiliate Leadership Breakfast during the NCLR Annual Conference

»»One (1) reserved VIP table for up to ten (10) guests at the Affiliate Leadership Breakfast

»»Opportunity for a corporate representative to participate in check presentation to Affiliate of the Year winner at the NCLR Annual Conference Awards Gala

»»Joint NCLR-sponsored press release announcing award recipients

»»Opportunity for corporate

representative to participate in a Community Reception to be held at the location of the national honoree during the NCLR Affiliate Peer Exchange

»»Promotional consideration via the NCLR Annual Conference app


NCLR FAMILY STRENGTHENING AWARD $50,000 Establish your company as a champion

Affiliate Luncheon to an audience of

for Latino families. The NCLR Family

more than 1,200 guests.

Strengthening Award will recognize two nonprofit organizations whose innovative programs are improving opportunities for and the capacity of Hispanics in the fields of education,

»»Logo placement on selected communications promoting the award and award recipients

SPONSOR BENEFITS INCLUDE:

»»Full recognition as Affiliate

workforce development, and

of the Year sponsor in all

community development. The award is

Conference-related marketing

presented during the NCLR National

and social media, including the Conference Program Book

»»Opportunity for corporate

representative to participate in check presentation to two award recipients at the National Affiliate Luncheon

»»Opportunity to present Affiliates with a grant of $10,000

»»Joint NCLR-sponsor press release announcing award recipients

AFFILIATE LOUNGE $50,000 (LIMITED CATEGORY) Host Affiliate attendees in an exclusive lounge setting at the NCLR Annual Conference. This space is designed to provide Affiliates a place to check in on work email, hold small meetings, network, recharge devices, and recharge personally with a coffee boost, refreshments, or a comfortable

AFFILIATE LOUNGE SPONSOR BENEFITS INCLUDE:

»»Select branding on media screens and social media wall in the Affiliate Lounge

»»Name and/or logo on select

spot to sit while waiting for the next

event signage and event-related

Conference session or activity. The

materials, including the Conference

Affiliate Lounge features free Wi-Fi, a social media wall, charging stations,

»»Branded premium item distribution to lounge guests

»»Opportunity for corporate representative to address the Affiliates during the Affiliate Council Welcome Reception

»»Opportunity to host a one-hour closed-door meeting with Affiliates in the lounge

Program Book

»»Designated area for material

daily refreshments, and a variety of

distribution or company marketing

informal sessions to benefit Affiliates.

within the lounge

NCLR Annual Conference | 41


AFFILIATE LEADERSHIP BREAKFAST $50,000 Establish your company as a supporter and advocate of the Latino nonprofit community in this exclusive breakfast

SPONSORSHIP BENEFITS INCLUDE:

»»Four (4) full registrations, including

»»VIP seating for the official corporate representative at the board chair or president’s table

tickets to evening events

Affiliate Network’s most senior level

»»One (1) reserved VIP table for up

»»Prominent logo placement at

leadership—executive directors and

to ten (10) guests at sponsored

»»Name and/or logo on select event

attended by nearly 300 of the NCLR

board members. The breakfast provides the perfect setting for Latino nonprofit

meal event

»»Opportunity for corporate

leaders to engage in strategic discussion

representative to address the meal

on issues that impact the sector.

event audience (three minutes of remarks)

meal event

signage and event-related materials

»»Branded premium item distribution to event attendees*

*Corkage fees and special display fees may apply. Subject to NCLR approval.

COMMUNITY SERVICE PROJECT $20,000 A major pre-Conference event, the Affiliate Community Service Project brings together youth leaders, community members, corporate representatives, and public partners to give back to the community. You provide the volunteers, and we will coordinate a service project in the host city that will greatly impact a local community group.

SPONSORSHIP BENEFITS INCLUDE:

»»Up to three (3) full Summit registrations

»»Opportunity for corporate

to volunteers

»»Photo opportunity with NCLR, Affiliate staff, and community members

representative to address students (three minutes maximum)

»»Opportunity for a corporate giveaway to attendees

»»Recognition in the Conference Program Book as Community Service Project Sponsor

42 | NCLR A nnua l Co n f e r e n c e

»»Logo placement on t-shirts given

*Corkage fees and special display fees may apply. Subject to NCLR approval.


AFFILIATE SUMMER REGIONAL MEETINGS  $15,000 »»Opportunity for corporate

Show your commitment to social

Participating sponsors will gain a better

change and community development

understanding of regional differences

representative to address the

by supporting the work of our Affiliate

in the Hispanic market and how best to

meeting audience

Network. The NCLR Affiliate Network

connect to these diverse demographics.

is divided into six regions: Northeast, Southeast, Midwest, Texas, Far West, and California. Each region meets independently at the Conference. These meetings offer Affiliates the opportunity to engage in rich discussion about

»»Name and/or logo on select event signage and event-related materials

SPONSORSHIP BENEFITS INCLUDE:

»»Prominent logo placement at the event

»»Branded premium item distribution to event attendees*

*Corkage fees and special display fees may apply. Subject to NCLR approval.

the issues affecting their regions.

NETWORKING EVENTS $15,000 Are you looking for an intimate forum to

program advocates, and corporate

discuss an issue of critical importance

supporters to share your message.

to your company’s agenda? These custom-built, invitation-only events are up-close and personal opportunities to speak with NCLR’s Affiliate partners,

»»Opportunity for corporate representative to address the meeting audience

BENEFITS INCLUDE:

»»Prominent logo placement at event

»»Name and/or logo on select event signage and event-related materials

»»Branded premium item distribution to event attendees

NCLR Annual Conference | 43


OTHER SPONSORSHIP OPPORTUNITIES BRANDED COFFEE STARTER $25,000

POCKET AGENDA $25,000

Get the morning started off right by energizing nearly 4,000 Conference attendees

This quick guide to Conference fits right in your badge holder and will give

with branded coffee and pastry service! Your name and logo will be prominently

Conference-goers information on event locations and schedules. Your company

placed on the signage, coffee sleeves, schedule listings, website, and the

logo will be placed on the back cover of this important tool, highlighting your

Conference Program Book for this feature, and you will have the opportunity to

support of the NCLR Annual Conference.

display branded materials at the Coffee Starter location.

NCLR provides a stylish and functional bag to each of the nearly 4,000 Conference

CONFERENCE HEADQUARTERS HOTEL KEY $20,000

attendees. The bags are used well beyond Conference and prominently display the

Reach out to attendees by placing your logo on the Conference Headquarters Hotel

NCLR Conference logo and the sponsor’s logo. Make your sponsorship dollars work

Key that will display the sponsor’s logo as well as Conference promotional art and

for you years after, and miles away from Conference.

language. All attendees who book a room under the NCLR Annual Conference

REGISTRATION BAGS $25,000

block will receive branded hotel keys that will be used throughout their stay. These

REGISTRATION AREA $50,000

keys have also become collector’s items that are in high demand.

The Registration Area is the landing spot for Conference attendees. Don’t miss

and attendees, Affiliates, Líderes youth, media, speakers, and all others interested

OFFICIAL NCLR CONFERENCE MOBILE APP $25,000

in attending our workshops.

There’s no escaping it: the world has gone digital. NCLR’s mobile app has become

showcasing your logo with prominent signage within this high-traffic area, which welcomes Conference-registered attendees, National Latino Family Expo exhibitors

the primary source for onsite information, event room changes, speaker additions, updates, maps, directions, event descriptions, and special access opportunities for Conference attendees. The Conference app has become the go-to source for information for more than 1,000 attendees, with over 30,000 impressions over a two-day period.

44 | NCLR A nnua l Co n f e r e n c e


CONFERENCE LIVESTREAM $25,000 Beyond traditional registrants, NCLR draws nearly 6,000 streams with over 1,500 online visitors from more than 20 countries via a livestream of meal events and town halls. Your sponsorship of this service allows for your branding onscreen during the events and in digital promotions leading up to the events and free livestream channel.

REGISTRATION BAG INSERTS $10,000 Looking for yet another easy way to reach all registered Conference attendees? Place an insert in Conference registration bags. This is an opportunity available to all sponsors at or above the Platinum level.

SUMMIT STAFF SUPPORTER $10,000 Sponsor the Líderes Summit staff,

»»Opportunity to host a networking

»»Recognition in the NCLR Annual

a team of young adults recruited to

dinner for the corporate team and

Conference Program Book as

manage and execute the events of

Summit staff during their training

Summit Scholarship Sponsor

the Summit.

»»Up to three (3) full Líderes Summit registrations

»»Special mention by event

»»Opportunity to stop by the

Summit staff office daily to greet the team and/or provide giveaways

»»Invitation to serve on Líderes Cultural Talent Showcase Judges Panel

»»Photo opportunity with Summit staff

Contact us to discuss sponsorship opportunities for this event. Barlow Flores, Director of Corporate Relations (202) 776-1741 bflores@nclr.org

to the group

»»Recognition in the Líderes

emcee of one corporate

Summit Program Book as Summit

representative at the Líderes

Scholarship Sponsor

Summit Noche de Despedida

NCLR Annual Conference | 45


CONNECT WITH US NCLR @NCLR @NCLR

LEARN MORE AT www.nclr.org


National Latino Family Expo

NATIONAL LATINO FAMILY EXPOÂŽ The NCLR National Latino Family Expo is one of the largest events in the country focused on providing resources and family-focused activities for the Latino community. With a three-day attendance of nearly 20,000 visitors and more than 125 exhibitors, every member of the family can find ways to be educated, entertained, and empowered. Everyone will discover something new in a fun and exciting environment.

National Latino Family Expo | 47


NCLR NATIONAL LATINO FAMILY EXPO With a three-day attendance of approximately 20,000 people, the NCLR National Latino Family Expo is one of the largest events in the country focused on providing resources and family-focused activities for the Latino community. NCLR’s mission to improve opportunities for Hispanic Americans is demonstrated through the six themed pavilions that make up this event. Over the three days of Expo, every member of the family can find ways to be educated, entertained, and empowered. Everyone will discover something new in a fun and exciting environment.

48 | Nationa l L atino Fa m i ly E x p o

EXHIBITS

ATTENDEES

UNIQUE PAVILLIONS

125+

20,000+

6


The Expo’s six themed pavilions provide an easy way for visitors to engage with exhibitors around the issues that motivate them the most. For sponsors, the pavilions provide an excellent opportunity to showcase their products and services, from live entertainment and giveaways to free health screenings and demonstrations. The National Latino Family Expo is an excellent investment opportunity for any business or community partner looking to engage and grow its brand awareness among Latino families in the Phoenix market.

KEY HIGHLIGHTS EXHIBITORS

VISION SCREENINGS

TARGET-BRANDED BACKPACKS DISTRIBUTED

125+

DENTAL SCREENINGS 300+

1,800+

6,000

FARMERS MARKET ATTENDEES

HEALTHY EATING AND FOOD DEMONSTRATION ATTENDEES

7,500+

650+

Contact us to discuss sponsorship opportunities. Paulo Luizaga, Corporate Fundraising Officer pluizaga@nclr.org (202) 776-1737

JOB FAIR ATTENDEES 400+

National Latino Family Expo | 49


TITLE SPONSOR $250,000 Title Sponsor of the National Latino Family Expo is a limited and distinguished opportunity to have brand visibility and engagement with an audience of the approximately 20,000 Latino consumers attending the Expo over the course of three days.

SPONSORSHIP BENEFITS INCLUDE:

»»Full recognition as Conference Title

»»One (1) reserved VIP table for up

»»Inclusion of a branded corporate

Sponsor in all Expo-related marketing

to ten (10) guests at the National

giveaway in 5,000 attendee

and social media

Affiliate Luncheon

Conference bags

»»Logo placement on Expo marketing materials

»»One (1) 30-by-40-foot exhibit space at the National Latino Family Expo

»»Option to co-anchor an industry pavilion at the National Latino Family Expo

»»Fifteen (15) full Conference registrations, including evening events

»»One (1) reserved VIP table for up to ten (10) guests at the Latinas Brunch

»»One (1) reserved VIP table for up to ten (10) guests at the Monday Luncheon

»»One (1) reserved VIP table for up to ten (10) guests at the

»»One full-page color advertisement in the NCLR Annual Conference Program Book

»»Logo placement in the NCLR Annual Conference app

»»Photo opportunity with key NCLR leadership

Tuesday Luncheon

»»One (1) reserved VIP table for up to ten (10) guests at the Awards Gala

Title Sponsors are restricted to two noncompeting-industry companies.

PAVILION SPONSOR $20,000 Each pavilion is a focal point of the NCLR Annual Conference and National Latino Family Expo, is free to the public, and offers services to both Conference attendees and the local community.

PAVILION SPONSOR BENEFITS INCLUDE:

»»One (1) 30-by-40-foot exhibit space at the National Latino Family Expo

»»Placement of name/logo on

event-related publicity material

50 | Nat iona l L atin o Fa m i ly E x p o

»»One full-page color advertisement and recognition as pavilion sponsor in the NCLR Annual Conference Program Book

»»Three (3) full registrations, including tickets to evening events


EXPO EXHIBITOR BOOTH $5,000 »»One (1) 10-by-10-foot exhibit space at National Latino Family Expo

»»Three (3) full registrations, including tickets to evening events

»»One (1) full-page color advertisement in the NCLR Annual Conference Program Book

»»Recognition as a Corporate Sponsor in the NCLR Annual Conference Program Book

2016 NATIONAL LATINO FAMILY EXPO PAVILIONS CAREER AND EDUCATION/TUS OPORTUNIDADES PAVILION This pavilion offers a wide array of career and educational resources such as direct connection to employers, networking opportunities, and college and university programs.

CHILDREN’S/PARA LOS NIÑOS PAVILION From energetic activities to educational storytelling sessions, the Children’s Pavilion will showcase many of the fun-filled activities catered to children 4–12 years old. Meet and take pictures with the many popular mascots that will be present! Get your face painted, dance, laugh, and experience all of our interactive games.

National Latino Family Expo | 51


COMMUNITY/EL BARRIO PAVILION From large banks to small businesses, universities to grocery stores, this pavilion includes the products and services utilized by Latinos every day. It is filled with activities, demonstrations, performances by local talent, and consumer giveaways.

HEALTH AND FITNESS/TU SALUD PAVILION This pavilion offers information, products, and services regarding health care and nutrition. It also features free health screenings for vision, lung health, blood pressure, and cooking demonstrations along with group sports, fitness, and dance sessions.

NCLR FAMILY/FAMILIA PAVILION This pavilion highlights NCLR’s programs in health, education, workforce development, and policy, as well as the supporters that make this happen. It also serves as the information center for the National Latino Family Expo. It provides access to the latest publications and reports by NCLR and its Affiliates, and includes an information booth where raffles and giveaways will be announced.

STEAM/TU FUTURO PAVILION This pavilion highlights technology and the arts through an array of resources, science experiments for children, innovative car displays, and the celebration of our heritage through the arts.

52 | Nationa l L atin o Fa m i ly E x p o


AFFILIATE OPPORTUNITIES

OPPORTUNITIES TO SUPPORT AFFILIATES Since NCLR was founded in 1968, NCLR’s Affiliate Network has grown to nearly 300 community-based organizations. Their services are diverse and cover a broad range of services from charter schools to job-readiness and training, English-language preparation to homeownership counseling, building healthy communities through exercise and nutrition to successful integration of new citizens, and much more. These organizations work tirelessly to open the doors of opportunity to millions of Hispanic Americans across the country.

National Latino Family Expo | 53


SUPPORT NCLR AFFILIATES NCLR’s Affiliates deal with the day-to-day reality of serving Latinos. They are familiar with the practical concerns and the policy issues affecting their constituencies, and are engaged in developing and implementing innovative solutions to the problems Latinos face.

Join us in supporting the NCLR Affiliate Network: Barlow Flores, Director of Corporate Relations (202) 776-1741 or bflores@nclr.org

NCLR’s relationships with its

analysis, advocacy, and special

Corporate partners can join us in

community-based Affiliate

initiatives that complement the work

equipping our Affiliates with the tools

organizations are at the heart of

of our Affiliates, NCLR is able to

they need to maximize their impact in

NCLR’s work and key to its ability

work on the front lines to improve

the community.

to fulfill its mission. In providing

opportunities for Hispanic Americans

capacity-building assistance, policy

throughout the country.

AFFILIATE FALL REGIONAL CONVENING SPONSOR $15,000 PER EACH REGION In an effort to make a lasting impact

looking to engage with NCLR Affiliates

at the local and national level, NCLR

in local markets or regions, including:

invests in developing the capacity of Affiliates to better respond the challenges they face in their community. In addition to the resources provided at national and regional opportunities, NCLR hosts half-day nonprofit capacity-building workshops

»»California »»Far West »»Florida and the Southeast »»Midwest »»Northeast »»Texas

based on topics of priority as identified by the Affiliates in each region.

54 | AFFILIATE OPPORTUNITIES

»»Opportunity for company representative to present as part of a panel at the convening

»»Opportunity for up to five (5) company guests to attend the Fall Regional Convening

»»Branded premium item distribution to convening attendees

»»Signage and logo placement at the event

BENEFITS INCLUDE:

»»Speaking opportunity for company

The Affiliate Fall Regional Convening

representative at the convening

is an ideal partnership for corporations

opening session

»»Full recognition as sponsor in the program, as well as all event-related marketing and select social media


CALIFORNIA LATINO POLICY SUMMIT $30,000 NCLR convenes its California Affiliates

from special guest speakers from the

in Sacramento to provide issue

California State Legislature, as well as

briefings and advocacy training.

sponsors of the event.

The NCLR California Latino Policy Summit convenes more than 100 representatives from the California Affiliate Network and partner organizations in Sacramento to discuss critical policy topics affecting California’s Latino families. At the state capitol, Affiliates make legislative visits and put their new advocacy skills into practice. NCLR hosts a Community Reception in conjunction with the Summit for

BENEFITS INCLUDE:

»»Speaking opportunity for corporate representative at the Summit opening

»»Opportunity to meet with select Affiliate leadership

»»Speaking opportunity at the Affiliate Community Reception

»»Branded premium item distribution to event attendees

»»Signage and logo placement at the event

»»Full recognition as sponsor in the

key business/corporate, government,

program, as well as all event-related

and community leaders to connect

marketing and select social media

with Affiliate members and NCLR’s regional and national staff, and hear

AFFILIATE OPPORTUNITIES | 55


AFFILIATE TRAINING TRAVEL STIPEND SPONSOR NCLR Affiliates must meet the day-to-day demands of their general operation, their clients, their team members, and raise the money to keep their doors open. Resources for professional development and technical assistance on nonprofit management are often scarce. This is why the opportunities NCLR offers are so valuable. Many Affiliates must limit the number

Your company can support the NCLR

impact NCLR is able to have on the

of staff they send to NCLR events

Affiliate Network by serving as a Travel

development of Latino leaders.

and trainings due to travel expenses.

Stipend Sponsor and expanding the

SPONSORSHIP LEVEL EXCLUSIVE SPONSOR $50,000

The NCLR Affiliate Network serves over seven million Latinos in 37 states and Puerto Rico.

CHAMPION $25,000 SUPPORTER $15,000 TRAVEL FRIEND $7,500

56 | AFFILIATE OPPORTUNITIES

BENEFITS

»»Provides 40 travel stipends to Affiliates »»Recognized as the Exclusive Travel Sponsor of NCLR Affiliates in the promotion of each event

»»Recognized in award letter to Affiliate »»Provides 20 travel stipends »»Recognized in award letter to Affiliates »»Provides 10 travel stipends »»Recognized in award letter to Affiliates »»Provides 5 travel stipends »»Recognized in award letter to Affiliates


Programs

NCLR PROGRAMS

Programs | 57


NCLR PROGRAMS With the constantly shifting challenges faced by the Latino community, NCLR is proud of our staff’s innovation and creativity in tackling these obstacles head-on. Whether it’s improving access to health care and education or helping adults navigate the U.S. workforce and home-buying process, our programs staff remains committed to helping the Latino community succeed. Investing in our programs ensures that your dollars go directly to the initiatives that speak to you and align closest to your goals. Contact us to discuss investment opportunities to support NCLR programmatic initiatives.

NCLR PROGRAMMATIC INITIATIVES

93% of funds

raised by NCLR go directly to support our programmatic effort and strengthing the Affiliate Network.

58 | Prog ra m s


INSTITUTE FOR HISPANIC HEALTH NCLR’s Institute for Hispanic Health aims to reduce the incidence, burden, and impact of health disparities among Hispanic Americans and to promote their well-being. We shape a public narrative that celebrates the health assets of a diverse Latino community, foster leadership and advocacy on key health issues for Latinos, engage the community and invest in social services that influence and promote healthy, resilient, and equitable communities. We create and share actionable knowledge to lead change and disseminate innovative models to build organizational capacity to help transform communities and systems to more accountable, value-based, and family-centered care.

»»Increasing Access to Affordable,

and health behaviors common

»»Healthy and Ready for the Future:

Quality, and Equitable Health

in their communities—to deliver

This program aims to improve

Care: NCLR has implemented a

accessible health information

the oral health of Latino children

communication outreach campaign

and services to Latino families,

from migrant and seasonal

to raise awareness among Latinos

children, and youth.

farmworker families living in rural

about the impact of the Affordable

»»Comprando Rico y Sano (Buying

communities by linking them to a

HEALTH SUMMIT:

medical home to increase access to

This annual event brings

health care services.

together multiple stakeholders

Care Act, including increasing

Healthy and Flavorful Foods): A

understanding and knowledge

promotor de salud–led program

about the enrollment process, and

that seeks to reduce hunger and

connecting Latinos to navigators

improve knowledge about healthy

Care of Our Health): This program

practices, and strategies to

and enrollment professionals to

shopping and eating in the Latino

seeks to reduce the incidence of

improve the health of Latino

assess eligibility.

community through nutrition

obesity among Hispanic adults and

communities in the United

education like charlas (educational

youth through nutrition education,

States. Health care professionals

Model: Through select NCLR health

sessions), grocery store tours,

physical activity and an increase

network and identify solutions to

programming, we train and foster

and enrollment assistance in the

awareness of our built environment.

timely and pressing issues, while

community health workers—trusted

Supplemental Nutrition Assistance

advancing local, regional, and

members of the community who

Program (SNAP).

national health efforts.

»»Investing in a Promotores de Salud

»»Cuidemos Nuestra Salud (Taking

to exchange ideas, best

understand the language, culture,

Programs | 59


EDUCATION

Our Education programs ensure Latino students reach their fullest potential.

NCLR is dedicated to increasing educational opportunities, improving achievement, and promoting equal access to quality education for Latinos. To address areas of disparity in Latino achievement, NCLR implements a capacity-building, training, and technical assistance model that strengthens the ability of community-based organizations and schools to address barriers to education at every touch point: early childhood education, K–12 education, extended learning time, youth development, higher education, and parental engagement.

»»National Institute for Latino Leaders

»»Research-to-Practice: NCLR

in Early Childhood Education:

has begun developing and

School Leaders: This is a year-

This year-long fellowship allows

disseminating materials that

long fellowship of school leaders

leadership staff of early childhood

address key topics from recent

that develops their capacity to be

education organizations to elevate

research concerning early childhood

effective education advocates at

their advocacy skills through

education. These materials help

the local and national level.

quarterly workshops, peer

guide practitioners through dense

mentorship, and engagement in

research and understand how they

local advocacy efforts.

can apply it in their instruction and engagement with parents.

60 | Prog ra m s

»»National Institute for Latino


EDUCATION  CONTINUED »»Leadership Institute for Latino

parents’ assets and the skills they

career-readiness through academic

Literacy: This annual training

need to effectively engage with

support, building social capital, and

opportunity lets teams of high

schools and play a leading role in

developing career skills, specifically

school teachers and school

preparing their children for college.

for navigating the transition between

leaders develop their knowledge

»»Children Investigating Science

high school and college and the

and skills to provide literacy-

with Parents and Afterschool

workplace. The program includes a

based instruction that prepares all

(CHISPA): A national network of

comprehensive component on the

students for college success, with

science museums and afterschool

STEM fields.

special emphasis on instructional

programs that promotes STEM

techniques for English learners.

education among students and

fosters dialogue among Latino

their parents by exposing them to

communities and families that

local resources, career options, and

explores solutions to the challenges

academic support.

faced by young Latino males in

»»ESSA Implementation: NCLR was instrumental in shaping provisions in the Every Student Succeeds Act (ESSA) that will affect the

»»STEM Youth Summits: Hosted

»»Men in Action: This project

their educational pursuits.

»»Entre Mujeres: This project aims to

nation’s 12 million Latino students

annually by NCLR, these Summits

and five million English learners.

let Latino high school students

empower Latina high school students

With the law now on the books,

engage in hands-on activities

to recognize their personal worth and

NCLR works to ensure appropriate

designed to expose them to STEM

strengthen their leadership abilities

education and career options.

to serve as agents of change in the

implementation at the state level through a public education

»»Cultura, Aprendizaje, Servicio,

Latino community and beyond.

»»Líderes Avanzando: This project

campaign focused on Latino

Acción (CASA): NCLR’s service-

parents’ ability to hold schools

learning initiative supports the

engages young Latinos as they

accountable and support their

integration of a comprehensive

enter postsecondary education

children at home.

service-learning model into school

and provides support to ensure

programs promoting cultural

that they have

values, student achievement, and

a successful

leadership development.

transition from

»»Padres Comprometidos: NCLR’s signature training program on Latino parent engagement fosters a stronger connection between parents and schools by building

»»Escalera: An enrichment program that promotes college- and

high school to higher education.

Programs | 61


WORKFORCE DEVELOPMENT NCLR’s workforce development initiatives focus on improving Latinos’ economic and career mobility. Partnering with Affiliates and other entities, NCLR builds programs that bridge Latino workers’ education and skill gaps so they may earn higher wages and pursue lifelong career advancement. With its Affiliates, NCLR serves as a link between Latino workers and job-seekers and the workforce development systems and institutions in their communities.

»»Career Pathways: This program

skills to develop the capacity of

education, which research shows

seeks to provide career training

community organizations to align and

leads to faster and more sustained

and job placement in the health

integrate their services to prepare

English language acquisition.

care, green jobs, bank-telling, and

Latino workers to compete in the

customer service/retail sectors

fast-evolving job market.

to low-income Latino adults with limited formal education.

»»Opportunity Youth: This series of programs aims to provide disconnected youth ages 16–24 with education and training so they are

Latino Families: Bridges to Vocational Education: Research

program supports Latino workers to

continues to show the high impact

complete their high school education

of programs that engage parents

and transition to new educational

and children in comprehensive

and vocational opportunities.

programming. NCLR guides

»»Contextualized Learning: This

community organizations on the

gainfully employed and on a career

program merges English as a

assessment and alignment of the

pathway with clear education and

second language instruction

essential components of effective

advancement goals.

with career training or other

two-generation programs.

»»Blended Learning: These programs integrate technology and workforce

62 | Pr og ra ms

»»Bridges to Vocational Education: This

»»Two-Generation Programs Serving

relevant real-life content, such as engagement in their child’s


HOUSING AND COMMUNITY DEVELOPMENT NCLR works to increase access to housing and credit to Latino families nationwide. A major program to accomplish this goal is the NCLR Homeownership Network (NHN), a counseling network approved by the Department of Housing and Urban Development that consists of more than 50 Affiliates in 28 states. The NHN provides housing counseling in person or by phone to more than 60,000 families annually to assist in buying a home they can afford, resolve situations with their current mortgage, and provide financial capability support so that families better understand their credit, factors impacting family budgets, and the effective use of financial services.

»»NCLR Homeownership Network

empower people to make informed

ultimately help them get back on

Learning Alliance (NHNLA): This

choices, avoid pitfalls, know where to

training and certification program for

go for help, and take other actions to

housing counselors is approved by

improve their present and long-term

Principal Reduction: NHN also

the U.S. Department of Housing and

financial well-being.

provides counseling to low- and

Urban Development. NHNLA courses

»»NCLR Homeownership Network

track to financial stability.

»»Loan Modification with

moderate-income families.

are developed in collaboration with

Counseling Connection (NCC):

Counselors can assist with

the NHN and housing counseling

This telephone-based counseling

mortgage delinquency questions

experts to ensure that real-world,

center in Phoenix, Arizona, includes

and other principal reduction

experience-based knowledge is

counselors both onsite as well

through a partnership with a

integrated into both the curriculum

as those from our partner NHN

sister organization that purchases

and the classroom.

agencies. All are trained to assess a

mortgage loans for this program.

»»Financial Capability: NHN provides counseling and education to

client’s individual situation, answer questions, address concerns, and

Programs | 63


CONNECT WITH US NCLR @NCLR @NCLR

LEARN MORE AT www.nclr.org


NCLR Board Member Sergio Gonzalez, NCLR President and CEO Janet Murguía, and NCLR Board Chair Renata Soto

INDIVIDUAL GIVING

INDIVIDUAL GIVING Individuals and families who make annual gifts of more than $250 help maintain NCLR’s capacity to respond to our community’s most pressing needs. NCLR individual giving societies provide an opportunity for individuals to join other compassionate philanthropists who share their vision for the community and deepen their connection with NCLR.

President's Council | 65


FOUNDER’S CIRCLE The Founder’s Circle is a key group of individual philanthropists who support our most important work. From civic engagement to health to general support, our Founder’s Circle helps us with all of our goals and keep us running at maximum capacity. NCLR relies heavily on the generosity of our individual supporters to provide the backbone of our organization, allowing us to branch out in all directions with our multitude of programs, Affiliates, and policy goals. Every victory we achieve is thanks to this special group of donors. Every policy win, every new Affiliate, every successful program that our Affiliates replicate across the country, is thanks to the members of our Founder’s Circle. Join the NCLR’s Founder’s Circle by donating at least $250 and less than $1,000 annually, and enjoy these benefits:

» Recognition in the NCLR Annual Report

» Monthly updates of NCLR’s work » Complimentary copies of our Annual Report, briefings, and research reports

Contact us to join a giving society Daniel Rico, Associate Director, Individual Giving drico@nclr.org (202) 776-1773 NCLR President and CEO Janet Murguía, Kevin Williams of BMW North America, and Former NCLR Board Chair Monica Lozano

66 | INDI V IDUAL GIV ING


PRESIDENT’S COUNCIL People power is most evident in the work made possible by the NCLR President’s Council. This elite group of philanthropists is key to supporting our flexibility and adaptability when responding to changes in the Latino community, as well as the public opinion and policy affecting the community. Membership in the President’s Council is the most powerful and significant way for an individual to help us maximize our impact across our network of Affiliates. The generosity and support demonstrated by these individuals maintains the necessary infrastructure for NCLR to carry out the multitude of programs we provide to our constituents.

PARTNER $1,000–$2,499 »»Personal liaison from NCLR’s Resource Development office

»»President’s Council rates for NCLR signature events

»»VIP access to NCLR’s Annual

»»Recognition in NCLR’s Annual Report

»»Complimentary copies of awardwinning NCLR publications

»»Quarterly newsletter specifically for

Conference and NCLR events

President’s Council members

The following levels receive all of the above benefits plus:

LEADER $2,500–$4,999 » Two complimentary tickets to the NCLR Capital Awards

As a member of the President’s Council, individuals have the ability to tap into the extensive network of Affiliates, partners, stakeholders, Board of Directors, president and CEO, and leaders in the Latino community from across the country.

CHAMPION $5,000–$9,999 » Two full registrations to the NCLR Annual Conference

Members also receive the following benefits:

INFLUENCER $10,000–$24,999 » Two premium registrations to the NCLR Annual Conference

ADVISOR $25,000–$49,999 » Access to exclusive meet-and-greet opportunities and private receptions

CABINET $50,000+ » A one-on-one meeting with NCLR President and CEO Janet Murguía

INDIVIDUAL GIVING | 67


SAVE THE DATE NCLR NATIONAL LEGISLATIVE LEADERSHIP SUMMIT

30TH ANNUAL NCLR CAPITAL AWARDS

NCLR ANNUAL CONFERENCE

NCLR WORKFORCE DEVELOPMENT FORUM

Washington, DC March 28–29

Washington, DC March 29

Phoenix, AZ July 8–11

Las Vegas, NV September 13–15

CONNECT WITH US

NCLR

68 | INDIV IDUAL GIV ING

@NCLR

@NCLR


www.nclr.org

70 | Pre s ide nt' s Coun c i l

2017 NCLR Sponsorship Kit  

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