Gray Matters
Mind the Gap 3 Grocery Delivery 4 Assistive Devices 6 Caregiver Training 7, 8
A quarterly publication of Area 1 Agency on Aging
Survey, Turnout Show Village-at-Home Appeal
T
he local effort to bring the “Village concept” to the North Coast is about to take flight. “There’s a real desire for it,” said JoAnn Schuch, the liaison between the Senior Action Coalition and Area 1 Agency on Aging in the joint effort to design and develop a local “village.” “More people are hearing about it and more people are coming. There’s a really strong movement to start one locally.” The most well-known village started in the Beacon Hill neighborhood of Boston, Massachusetts in 2000 to help people remain in their homes by accessing services that address the needs of aging. Villages are consumer- and community-driven models. Through some combination of membership, staff and volunteering, they usually offer basic core services covered by a membership fee in addition to concierge services, community-building
opportunities, and health and wellness services. Schuch was part of an effort that tried, but failed, to form a village in Arcata five years ago. She and Maggie Kraft, executive director of Area 1 Agency on Aging, spoke at a Dec. 3 OLLI Brown Bag luncheon that drew more than 80 people to the Humboldt Bay Aquatic Center to learn about the “Village movement.” “It seemed like a number of people there were ready to roll up their sleeves to help make this happen,” Kraft said. A1AA has secured funding and provided staffing to help jumpstart the village movement. Kraft released preliminary results from the Northcoast at Home survey. She said the survey attracted 1,380 responses from people aged 29 to 102. Almost 74 percent said they would join a local village in the next 10 years.
Forty-three percent of respondents were aged 60 to 69 and 25 percent were aged 70 to 79. Nearly 70 percent said they needed home maintenance professional services to continue living independently. Almost half identified computer help and more than a third described house or pet sitting and home modification as services of interest. One-third of respondents identified home organizing and laundry help as desired services. Cultural events topped the list of social, recreational and wellness activities with 56 percent citing an interest. Dance, exercise and weight training programs ranked second with 55 percent. Discounted gym memberships, book clubs, speakers, teas, walking and hiking groups drew interest from 50 to 51 percent of respondents. Additional analysis will be done this year to break down the data by county, region and demographics. Schuch presented an overview of three successful village models: Village Friends Village Values in Auburn, AL; Monadnock Village in Jaffrey, N.H., and Share Care in Leelanau County, MI.
WINTER 2015 All three are nonprofit models. The first two formed in 2010 and 2011 and charge $250 to $450 a year for individual memberships and $360 to $600 for dual memberships in a single household. Some need-based discounts are provided. The first two focused on core services such as technical support, home health, grocery shopping, transportation to appointments, vetted providers, and social visits. Share Care, which pre-dates the Beacon Hill village, attracted 400 enrollees in its first membership drive
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Services Desired for Independent Living Support From present up to 5 years
Computer Help House/Pet Sitting Home Modification Home Organizing Laundry Help
48% 38% 36% 35% 33%
Source: Northcoast at Home Survey
SPECIAL INSERT TO THE NORTH COAST JOURNAL • THURSDAY, JAN. 1, 2015
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