Media Kit 2021-2022

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The trusted leader and definitive voice of the U.S. cattle and beef industry.

N A T I O N A L CATTLEMEN

2021 Production Schedule and Editorial Features Edition

Editorial Features

Materials Deadline

Print Date

12-16

2022 January

Herd Health & Vaccination

12-7

February

Convention & Calving Season

1-11

1-20 2-22

March/April May

Pasture/grazing & genetic tools Hay & Forage Production, Spring Crop Outlook, Calf Management

2-8 4-12

4-25

June July

Insect Control, Planting Season Cattle Market Highlight/Demand

5-10 6-14

5-23 6-24

August September/October

Genetic Tools/Trends & Real Estate Nutrition & Supplemental Cattle Feed

7-12 8-16

7-25 8-26

November December

Technologies, Apps and Drones Succession planning & NCBA leadership

10-11 11-15

10-24 11-25

Advertising Rates and Sizes Agency Discount: 15% off

Ad Type

Cost

Full page Full page back cover Center spread Junior page

Full page 10.38” (W) x 16” (H)

$5,250 $7,750 $15,000 $3,000

Ad Type

Cost

Half page vertical Half page horizontal Quarter page vertical Quarter page horizontal

$2,750 $2,750 $1,750 $1,750

Please note: There are no bleeds in the National Cattlemen. There is ½ inch of white space on all four sides of each page. PLEASE MAKE SURE ALL FONTS ARE OUTLINED, TEXT IS WITHIN LIVE AREA AND USE HIGH RESOLUTION PHOTOGRAPHY. Preferred file type is pdf at 300 dpi.

Half page vertical Half page horizontal Double truck 21.76” (W) x 16” (H) Junior page Center Spread 7.73” (W) x 10” (H) 5.1” (W) x 15.65” (H) 10.38” (W) x 7.825” (H) (White area in illustrations equals advertisement space.)

Quarter page vertical 5.1” (W) x 7.825” (H)

Quarter page horizontal 10.38” (W) x 5.22” (H)