The trusted leader and definitive voice of the U.S. cattle and beef industry.
N A T I O N A L CATTLEMEN
2021 Production Schedule and Editorial Features Edition
Editorial Features
Materials Deadline
Print Date
12-16
2022 January
Herd Health & Vaccination
12-7
February
Convention & Calving Season
1-11
1-20 2-22
March/April May
Pasture/grazing & genetic tools Hay & Forage Production, Spring Crop Outlook, Calf Management
2-8 4-12
4-25
June July
Insect Control, Planting Season Cattle Market Highlight/Demand
5-10 6-14
5-23 6-24
August September/October
Genetic Tools/Trends & Real Estate Nutrition & Supplemental Cattle Feed
7-12 8-16
7-25 8-26
November December
Technologies, Apps and Drones Succession planning & NCBA leadership
10-11 11-15
10-24 11-25
Advertising Rates and Sizes Agency Discount: 15% off
Ad Type
Cost
Full page Full page back cover Center spread Junior page
Full page 10.38” (W) x 16” (H)
$5,250 $7,750 $15,000 $3,000
Ad Type
Cost
Half page vertical Half page horizontal Quarter page vertical Quarter page horizontal
$2,750 $2,750 $1,750 $1,750
Please note: There are no bleeds in the National Cattlemen. There is ½ inch of white space on all four sides of each page. PLEASE MAKE SURE ALL FONTS ARE OUTLINED, TEXT IS WITHIN LIVE AREA AND USE HIGH RESOLUTION PHOTOGRAPHY. Preferred file type is pdf at 300 dpi.
Half page vertical Half page horizontal Double truck 21.76” (W) x 16” (H) Junior page Center Spread 7.73” (W) x 10” (H) 5.1” (W) x 15.65” (H) 10.38” (W) x 7.825” (H) (White area in illustrations equals advertisement space.)
Quarter page vertical 5.1” (W) x 7.825” (H)
Quarter page horizontal 10.38” (W) x 5.22” (H)