Media Kit 2021-2022 by NCBA

NATIONAL CATTLEMEN’S BEEF ASSOCIATION

M E2D I A K I T 021- 2022 PRINT

BROADCAST

N A N TAI L N A T I O O N A E LN TT C A T T LCEAM L EM The t rus the beef industry d d e f i n i t i v e v o i ct eed ol ef a d e r The trusted leader an and d efi nitive

NCBA.org June 2020 • Vol. 36, No. 8 •

voice

of th e bee f

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CATTL

EMEN

CALL’S

Don’t forg et to tune in to the Cattlem en’s Call podcast! Listen, lau gh and lea rn with th cattle pro ese ducers. Subscribe never mi and ss an episo de. Liste Google Pla n on y, Spotify , Stitche r, TuneIn & Apple Pod cast!

in Your Cattle Herd Strategies for Parasite Control fly control is a feed supplement negative effects on your growth By Julia Herman, DVM, MS Beef Cattle Specialist Veterinarian, NCBA, a contractor to the Beef

ASSOCIATION NATIONAL CATTLEMEN’S BEEF 300 9110 E. NICHOLS AVENUE, SUITE CENTENNIAL, CO 80112

PRSRT STD U.S. Postage PAID Denver, CO Permit No. 1673

Checkoff Cattle across the country are grass reaping the benefits of spring minerals, growth – fresh vitamins and quality nutrition, places to explore As the and travel, and much more. brings transition into warmer months such growth, it also encourages farmers and ranchers to broaden animals strategies for keeping their and healthy. Parasites, both external can internal, are a challenge that be detrimental to animal comfort and productivity. While eliminating parasites is not a realistic strategy, control preparing a year-long plan to

but and observation of each animal to can be an effective alternative parasites’ that has either an insect The focus that deworming the entire herd. cattle will prevent stress, improve regulator compound or larvicide risk of animal is to selectively treat susceptible performance, and reduce the is passed undigested by the Both animals such as the young, stressed, disease transmission. and deposited in the manure. by remove cycle Parasite management varies or immunocompromised to products interfere in the life Back region with differences in climate, most of the source of pasture and control fly populations. risk could environmental conditions, host contamination but does not rubbers, oilers, and dust bags farm/ranch and facility susceptibility, increasing anthelmintic resistance also be used depending on the product management practices. To effectively in that worm population. This setup. Choosing the correct herd, is in treat or control parasites in the ingredient for the intended parasite technique is used extensively which of is it is important to know exactly critically important to the success small ruminants where resistance be ones are a problem. This can which the control program. more prevalent. By targeting important challenging at times, so it is for a Preventing resistance in the to animals get treated, it allows to to have a resource team ready of animal health realm can apply refugia to form, or a population assist. Working with your local in the both antimicrobial and antiparasitic will susceptible worms to persist veterinarian and extension agent products. Anthelmintic (or remain susceptible specific and the to a population strategy a become tailor has help dewormer) resistance the to anthelmintic treatment in control operation, using multiple modalities real threat to prevention and Coordinating should it need to occur. A fecal future worms) to protect your herd. (i.e., parasites of internal THE on parasite egg count reduction test (FECRT) with neighboring ranchesOF FICIAL in livestock as decades of overuse of PUB control would also improve overall utility of certain is the most effective method decreased have LIC ATIONthe Because success of the program. evaluating anthelmintic effectiveness classes of anthelmintics. OF NC done in have Common external parasites in a herd or flock and can be of this, treatment protocolsBA ticks, giving include horn flies, face flies, collaboration with a veterinarian. become more complex than lice, and others. In addition to Grazing management through a single product and necessitate tool to being physical irritants to livestock, veterinary consultation. As discussed rotational grazing is a useful of Quality these insects can be vectors provide in the Checkoff-funded Beef improve pasture health and infectious disease. For instance, proper dosing to overall Program, improves which Assurance nutrition of solid a role face flies are the major vector bodyweight of the animal plays cause of animal health. More overgrazed Moraxella bovis which is one parasite in effectiveness of the medication. is pastures increase the risk of on infectious bovine keratoconjunctivit parasite While much focus is placed problems since larvae from do (commonly known as pinkeye). withdrawal times for antibiotics, are will contaminate overgrazed eggs and topical Insecticide ear tags (fly tags) many not forget that by have pasture and then are ingested a useful tool in fly and tick control injectable parasite treatments susceptible animals. The significance and easy to use. Timing of applying to adhere to. periods withdrawal can be the tags is crucial as tags placed of considering the cattle’s entire Beyond anthelmintics, which too early will lose effectiveness environment – from optimizing very effective when used properly, midhealth and need to be replaced by nutrition, having a solid herd alternative methods to managing issues summer. There are resistance program, using low stress handling, internal parasites can be effective for a developing in the horn fly population etc. to provide the foundation adjunct strategies. with so it is also important to work Collecting manure samples to strong immune system and healthy are your with your veterinarian to ensure you counts egg emphasized be fecal cannot conduct cattle – alternating the active ingredient approach local veterinary clinic or diagnostic enough. Using a multimodal parasite in the fly tag every year to not laboratory aids in monitoring to address parasite control is or herd. promote resistance. Liquid pour-ons to loads in an individual animal as necessary to maximize benefit can be used effectively as long This can guide targeted deworming and the operation. the cattle for the applied both is dose input the correct which requires some labor weight of the animal. Feed-through

2020 SP

RING DI

MARKET SNAPSHOT WEEK ENDING

5/22/2020 (prices vs. year ago)

SOUTH CENTRAL 500-600 LB. STEERS $153.89

LIVE FED STEERS $111.40

CHOICE BOXED BEEF $459.04

OMAHA CASH CORN $2.99

108%

20%

$164.39

$116.65

$220.23

$3.72

IN THIS ISSUE

Leadership Comments Federation News Governance Market Matters Checkoff

Visit NCB

A.org/ca

RECTIO

3 8 9

14 & 15 18

NCBA.org

ttleme and lea nscall.aspx to list rn more. en

DIGITAL

NCBA MEMBERS WANT TO BUY YOUR PRODUCTS!

10 Million NCBA members manage nearly 10 million head of beef cattle

90% NCBA members manage 90 percent of the nation’s fed cattle market

55% of NCBA members say they are more likely to purchase from a company that supports NCBA

National Cattlemen, combined with Cattlemen to Cattlemen and NCBA e-mail communication reaches

91%

of NCBA’s members

*Data in this document is provided by the 2021 Luce Research & Marketing Study, and NCBA’s social media and Google analytics.

PRINT OPPORTUNITIES N A T I O N A L CATTLEMEN

National Cattlemen

The trusted leader and definitive voice of the beef industry April 2020 • Vol. 36, No. 6 • NCBA.org

NCBA Working Hard to Provide Information to Cattlemen and Women

PRSRT STD U.S. Postage PAID Denver, CO Permit No. 1673

There is a great deal of uncertainty about the ongoing impact of Coronavirus on the beef industry and the United States as a

The National Cattlemen is the official publication of NCBA. Each issue focuses on current national and international topics that are relevant to the beef industry. This information, coupled with our regular Association features, makes the National Cattlemen a valuable news source. • Frequency: 10 issues per year • Circulation: 25,000+ • Audience: NCBA producer members, corporate members, state affiliates, members of Congress and industry stakeholders

COVID-19 - Lessons in Biosecurity for Cattle Producers

whole. At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. The current uncertainty facing beef producers is shared by all of agriculture and every American. By working together, we will overcome these obstacles. As Coronavirus has spread in the United States, NCBA has been in daily communication with participants from every sector of the beef supply chain. We’re working closely with cow-calf producers, stocker operators and feedlots. We’re also communicating regularly with packing sector participants, restaurant and retail operations. Every one of these operations is facing unique challenges and many shared burdens. As we continue to work through this crisis, we must do everything in our power to safeguard every sector of the business from disruption while ensuring cattle and beef continue to move in an orderly manner. Continued on page 4

By Julia Herman, DVM, MS Beef Cattle Specialist Veterinarian, NCBA, a contractor to the Beef Checkoff Every day cattle producers are taking steps to protect their families, animals, and operations from various risks. These risks could include inclement weather, poor nutrition, predators, viruses and microbes, contaminated water, among many others. For instance, one of this season’s focuses is on protecting those newborn calves as they come into this world. The cattle production system in the United States does an amazing job of upholding high standards of animal care and handling, as outlined in the Checkoff-funded Beef Quality

Assurance (BQA) Program. As much as farmers and ranchers focus on the health of their animals, current world health concerns are forcing them to apply these high standards of care to their families and communities more than ever before. What the current coronavirus disease (COVID-19) response around the world has taught us includes many basic biosecurity principles that will decrease the risk of transmission to other people. Social distancing, for instance, means deliberately increasing the physical space between people to avoid spreading illness. Therefore, social gatherings and large crowds are discouraged. Continued on page 5

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NATIONAL CATTLEMEN’S BEEF ASSOCIATION 9110 E. NICHOLS AVENUE, SUITE 300 CENTENNIAL, CO 80112

Regular Feature Articles 25% OFF ALL ROPER, STETSON AND TIN HAUL MERCHANDISE.

MARKET SNAPSHOT WEEK ENDING 2/21/2020 (prices vs. year ago) SOUTH CENTRAL 500-600 LB. STEERS $158.19

LIVE FED STEERS $109.35

CHOICE BOXED BEEF $207.15

OMAHA CASH CORN $3.56

14%

$165.90

$127.14

$227.70

$3.63

NCBA News and Updates Industry News Briefs NCBA Policy Updates

Market Reports and Outlook Public Lands News Beef Quality Assurance

Ag Lending Perspective Industry Education & Stewardship Federation News and Updates

Checking in on the Beef Checkoff Monthly Weather Report

IN THIS ISSUE Leadership Comments Governance Market Matters

2 10

12 & 13

Federation News

Checkoff

National Cattlemen ranks third of NCBA’s most valuable membership benefit.

68% of NCBA members prefer to receive NCBA information through National Cattlemen.

The trusted leader and definitive voice of the U.S. cattle and beef industry.

N A T I O N A L CATTLEMEN

2021 Production Schedule and Editorial Features Edition

Editorial Features

Materials Deadline

Print Date

12-16

2022 January

Herd Health & Vaccination

12-7

February

Convention & Calving Season

1-11

1-20 2-22

March/April May

Pasture/grazing & genetic tools Hay & Forage Production, Spring Crop Outlook, Calf Management

2-8 4-12

4-25

June July

Insect Control, Planting Season Cattle Market Highlight/Demand

5-10 6-14

5-23 6-24

August September/October

Genetic Tools/Trends & Real Estate Nutrition & Supplemental Cattle Feed

7-12 8-16

7-25 8-26

November December

Technologies, Apps and Drones Succession planning & NCBA leadership

10-11 11-15

10-24 11-25

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PRINT OPPORTUNITIES N A T I O N A L CATTLEMEN

Directions

The trusted leader and definitive voice of the beef industry

The semi-annual National Cattlemen Directions issues serve as reference publications for the cattle industry. The Fall edition offers an in-depth review of NCBA and its activities, a state-of-the-beef industry report, feature-length editorial and the popular CattleFax segment rankings and statistics. The Spring edition features management and industry education articles. • Frequency: Semi-Annual Magazine • Circulation: 25,000+ • Audience: NCBA producer members, corporate members, state affiliates, members of Congress and industry stakeholders 2020 SPRING DIRECTIONS NCBA.org

THE OFFICIAL PUBLICATION OF NCBA

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Cost $9,000 $7,750 $5,175 $4,500

Size Two-thirds page Half page Third page Quarter page

Cost $3,750 $3,000 $2,750 $2,250

Feature Article Examples By Eric Bailey, Ph.D., University of Missouri Beef cow annual costs have increased in recent years, and producers across the country are feeling the pinch. At the 2020 NCBA Cattlemen’s College, I discussed strategies to lower feed costs for beef cows. The most significant annual expense in any beef cow business is feed. Remember, we market forages through beef cows. Cows are the only animal protein source that uses forages in their diet. Cows grazing forage and provided minimal supplement only when necessary is the least-cost strategy. Forage quality and cow nutrient requirements change a lot over a year; one of the most effective strategies to cut cow costs is to match cow nutrient requirements to your forage base. Appropriate matching of cow nutrient requirements to the forage base depends on your location, but the concept is simple. Try to make your cow’s peak nutrient requirements line up with high-quality forage. Beef cow nutrient requirements peak approximately sixty days postcalving. Calving in sync with nature can be a challenge for some operations when the calving season is picked based on labor. However, if your calving season is based on tradition, it is time to reevaluate. In parts of the country where warm-season forages are common, many have had success shifting calving from winter (Jan-Feb) to spring (April-May). In the Fescue Belt, many extension faculty promote switching from spring calving to fall calving, which avoids the late spring/ early summer peak of ergot alkaloids in tall fescue. Consumption of alkaloids by beef cows cause fescue toxicosis issues in many farms across the Southeast. To be clear, calving in sync with nature is the most effective tool for controlling cow feed costs. If that is not an option for you, here are some other strategies and tips to keep supplementation under control.

SUPPLEMENTING F O R AG E S

Many producers buy supplements without identifying the nutrient (protein, energy, minerals/vitamins) the cow truly needs. Many calls I get from producers are about minerals and vitamins, yet when I dig deeper, other issues stand out. A common issue in my region is hay quality. Producers regularly feed hay for over 100 days per year. They also make hay when time or weather allows, rather than when forage quality is best, so we end up with large quantities of hay that are not adequate to meet cow nutrient requirements.

Supplementing Forages on a Budget

In areas of the country where beef cows are managed on native warm-season rangelands, the first limiting nutrient in beef cow diets is protein. This nutrient deficiency occurs during the time of year when the forage is dormant. Nutritionists have long known that when the crude protein in a cow’s diet drops below 7 percent, forage intake declines. Provide a pound of crude protein per cow per day to increase forage intake. In a sense, we upgrade low quality forages with supplemental feeds. For cost-effective supplementation in this system, price supplement options on a per pound of crude protein basis. You will find large differences in price across feeds. In the presentation available online, a table is shown that will help you do the math on this calculation. 16

SPRING DIRECTIONS 2020

NATIONAL CATTLEMEN

SPRING DIRECTIONS 2020

7 18 15

10 4

1 5

Tejas Feeding Group Amarillo, TX

Owner: Mike Smith Mgr./CEO: Mike Smith Subsidiaries: Tejas Trading Company Capacity: 155,000 Number of Yards: 4 States of Operation: TX

Bar-G Feedyard Hereford TX

Owner: Livestock Investors LTD Mgr./CEO: Johnny Trotter Subsidiaries: N/A Capacity: 125,000 Number of Yards: 2 States of Operation: TX

Double page spread with bleed 17.25” (W) x 11.375” (H) Safety margin: 0.5” Bleed: 0.125”

Pinal Feeding Co. Laveen, AZ

JBS USA Greeley, CO

Tyson Foods, Inc. Springdale, AR

Cargill Wichita, KS

National Beef Packing Company, LLC

Kansas City, MO

Owner:

Owner: Northside Hay Company Mgr./CEO: Earl Petznick Jr. Subsidiaries: Sacate Pellet Mills, Northside Hay Company Capacity: 150,000 Number of Yards: 3 States of Operation: AZ

Barrett-Crofoot, Inc. Hereford, TX

Owner: Barrett Families Mgr./CEO: Ed Barrett Subsidiaries: N/A Capacity: 125,000 Number of Yards: 2 States of Operation: TX

NATIONAL CATTLEMEN

Harris Feeding Co. Coalinga, CA

Owner: Central Vally Meat Holding Company Mgr./CEO: Brian Coelho Subsidiaries: Harris Farms, Harris Ranch Beef Co. Capacity: 135,000 Number of Yards: 2 States of Operation: CA, NV

Half page Vertical: 3.8” (W) x 10.14” (H) or Horizontal: 7.6325” (W) x 5” (H)

Owner: Publicly traded on NYSE

Owner: Cargill Family

CEO: Andre Nogueira

CEO: Noel White

CEO: David W. Maclennan

Subsidiaries: N/A

Subsidiaries:

National Carriers, Inc., National Beef Leathers LLC, Kansas City Steak Company, LLC,

N/A

Daily Slaughter Capacity: 29,000

Daily Slaughter Capacity: N/A

Daily Slaughter Capacity: 23,800

Daily Slaughter Capacity: 12,000

Daily Slaughter Capacity: N/A

2018 Sales: $13.5 Billion

2018 Sales: N/A

2018 Sales: $13.2 Billion

2018 Sales: $7.5 Billion

2018 Sales: $3.4 Billion

Slaughter Total: $6.7 Million

Slaughter Total: N/A

Slaughter Total: $6.5 Million

Slaughter Total: N/A

Number of Beef Plants: 9

Number of Beef Plants: 6

Number of Beef Plants: 2

Number of Beef Plants: 10

Marfrig Global Foods S.A., Leucadia National Corporation, U.S. Premium Beef, LLC

CEO: Tim Klein

Art Requirements: • Make sure all text is within the live area • Outline all fonts (convert to object) • Use high resolution photography • Final pdf file must be 300 dpi

American Foods Group Green Bay, WI

Owner: N/A

Owner: Rosen's Diversified Inc. CEO: Steven W. Van Lannen

823 16 17 11 20

Two-thirds page 4.735” (W) x 9.56” (H)

19 12

Full page no bleed 7.66” (W) x 10.16” (H)

TOP 10 BEEF SLAUGTER OPERATIONS

TOP 20 F E E D L O T S

NATIONAL CATTLEMEN

Full page with bleed 8.625” (W) x 11.125” (H) Live area: 7.66” x 10.16” Trim size: 8.375” x 10.875”

Agri Beef Co. Boise, ID

Owner: Rebholtz Family Mgr./CEO: Robert Rebholtz Jr. Subsidiaries: N/A Capacity: 115,000 Number of Yards: 5 States of Operation: WA, ID

Adams Land & Cattle,LLC Broken Bow, NE

Owner: Bill & Jerry Adams Mgr./CEO: Jerry Adams Subsidiaries: N/A Capacity: 132,000 Number of Yards: 3 States of Operation: NE

Dinklage Feed Yard, Inc. Sidney, NE

Owner: Shareholders Mgr./CEO: Rex Trumbull Subsidiaries: N/A Capacity: 125,000 Number of Yards: 4 States of Operation: NE, WY, CO

CS Beef and Caviness Beef Packers Amarillo & Hereford, TX

Owner:

Caviness Family, JR Simplot Co.

CEO:

Terry Caviness; Steve Cherry, GM

Hitch Enterprises, Inc. Guymon, OK

Owner: Hitch Family Mgr./CEO: Chris and Jason Hitch Subsidiaries: Henry C Hitch Feedlot Inc. & Hitch Feeders 1 Inc Capacity: 111,000 Number of Yards: 2 States of Operation: OK

Harris Ranch Beef Holding Co. Selma, CA

N/A

Nebraska Beef Omaha, NE

Subsidiaries:

Greater Omaha Packing Co., Inc. Omaha, NE

Agri Beef Co. Boise, ID

Owner: Brian Coelho

Owner: Corporation

Owner:

CEO: Brian Coelho

CEO: William Hughes

CEO:

Subsidiaries:

Henry Davis

Rebholtz Family

Henry Davis

Robert Rebholtz, Jr.

Dean Cluck Feedyard, Inc. Amarillo, TX

Owner: Stockholders Mgr./CEO: Monte Cluck Subsidiaries: Jacoby Cattle Co., Latigo Land and Cattle Capacity: 105,000 Number of Yards: 3 States of Operation: TX

DIRECTIONS 2019

Subsidiaries: Palo Duro Meats Daily Slaughter Capacity: 2,500 2018 Sales: $1.1 Billion Slaughter Total: $900,000 Number of Beef Plants: 3

DIRECTIONS 2019

Subsidiaries:

Trex, High Country, Progressive Protein, GO Express, Packers Hide

Subsidiaries:

None

Daily Slaughter Capacity: 2,500

Daily Slaughter Capacity: 2,250

Daily Slaughter Capacity: 1,650

2018 Sales: N/A

Slaughter Total: N/A

Number of Beef Plants: 2

Number of Beef Plants: 1

Central Valley Meat Company, Harris Feeding Co., Harris Ranch Beef Co.

AB Foods, LLC, Washington Beef, LLC, PerforMix Nutrition Systems

Slaughter Total: N/A Number of Beef Plants: 1

NATIONAL CATTLEMEN

Third Page Vertical: 2.32” (W) x 9.56” (H) or Horizontal: 7.14” (W) x 3.2” (H)

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NATIONAL CATTLEMEN & DIRECTIONS READERSHIP BY STATE WA 205 OR 302

ID 291

NV 112 CA 918

MT 375

UT 214 AZ 207

HI 133

WY 220 CO 675 NM 146

ND 265

MN 416

SD 239

Vll NE

1,641

KS 3,422

OK 799

TX 5,982

IA 733

WI 137

lll

NY 111

MI 183

PA 183

IL IN OH 543 247 473 WV VA KY 122 388 MO 501 1,090 NC 379 TN 851 AR SC 421 195 MS AL GA 363 438 450 LA 362 FL 622

91% of NCBA readers say their primary source of news and information is a newspaper

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57% of National Cattlemen readers read half or more of the publication

NATIONAL CATTLEMEN & DIRECTIONS READERSHIP DEMOGRAPHICS Type of Operation

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PRINT OPPORTUNITIES The Beef Resource Guide is the official onsite program of the Cattle Industry Convention & NCBA Trade Show. The publication includes convention details, event information, trade show exhibitor listings, key industry contacts and more. • • •

Frequency: Annual Circulation: 15,000 (distributed at registration & hotels) Audience: Annual Convention Participants

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Thursday, February 6 4:00pm - 6:00pm You can’t possibly whine with all this great wine on hand! Plan to attend this event where you can sample Texas inspired wine and cheeses with fellow trade show attendees. MOLY MFG., LLC

TG ET GA RE AT RR TE E U UR TM

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TG ET GA RE AT RR TE E U UR

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2630

- Travel credit for two roundtrip airfare - - Meet & Greet with Opening & Closing - Roundtrip airport transfers General Session speakers - Deluxe Lodging Accomodations - Backstage at the Opry including meet Lunch sponsored by WHO DOESN’T-LOVE A - Two Convention Education Package Registrations FREE LUNCH? & greet with headliner artist LUNCH DAILY IN THE Beef donated by SHOW INCLUDED - Prime Pass - TRADE IN YOUR REGISTRATION. Lab, 2225Inc.

Enjoy a colorful night in Old San Antonio right on the trade show floor during the 2020 NCBA Trade Show Welcome Reception. This street fair style fiesta will kick off the show with live music, drinks and plenty of San Antonio inspired food that will reflect the heritage of Texas.

Full Page, 4-color

A Night in Old San Antone

Wednesday, February 5 4:30pm - 8:30pm

LubrisynHA Family of Prducts &

Advanced Animal Diagnostics

2449

NIOSA

A Night in Old San Antone

Pro Earth Animal Health 2558

Re-Borne 2557

2451

2446

2429

2123

2968

2666

EXHIBIT HALL 4A Be sure Beer to attend the closing general Stop session for a change to win the VIP prize package for Two to Cattlecon21!

Animal Animal Health International Health & Turnkey International

Tomlyn Veterinary Science

NCBA Show Management

Redd Summit Advisors

FPL Food LLC

Oklahoma Cattlemen's Association

Kentucky Cattlemen's Assn KY Dept. of Ag

American Akaushi Association

2237

2113

2013

Hayden Outdoors

Kunafin - The Insectary

Elanco 2131

Photo Stop

2019

1919

Insure My Forage

Micronutrients

CME Group 1307

AGCO Corporation

Water Station Performance Livestock Analytics

Quality Liquid Feeds, Inc.

Central Life Sciences 1411

Zinpro Performance Minerals 1207

FLOOR PLAN FLOOR STICKER

Cattle Mats 1820 1820A

Laird Manufacturing

1210

1208

Parker McCrory Mfg. Co.

Agri-Pro

1623

University of Nebraska Lincoln

1616A

Mix 30-Agridyne

Veterinary Service (USDA-APHIS)

US Roundtable for Sustainable

1625Beef

Nebraska Department of

Agriculture 1618A

1115

AGEX, Inc.

1627

1622A

Nexus Ag Marketing

Cydectin® Corral

FH NCBAFH 2137

2037

RAM Trucks

1830

1626A

Pneu-Dart, Inc. 1421

Hacienda Hangout Lounge

2342

2243

Locator Kiosk 2139

2021 Nashville

1937

Norbrook, Inc.

1631

1427

1321

FX FH

ClearSpan Fabric Structures

2349

NCBA Booth

Baytril® 100 Bunkhouse

1837

Ritchie Industries

Purina Animal Nutrition LLC

1329

1223

1023

1018

2143

1943

Tasting Station

1736

Filson Livestock Equipment

1022

904

USDA FSA, NRCS, RMA

701

500D Warner

Plain Jan's

Gardiner Angus Ranch

American Wagyu Association

RETAIL SHOPPINGCatalina's

K-Line Irrigation North America

923

NCBA letters

Nutrition Plus

2567

Wilson Trailer Company 2562

SA20 BRG Tear Out Map.indd 1

713

Merck Animal Health

927

919

1843

1643

Valley Vet

Supply 2467

2459

Commstock Investments

2351

Provimi 2249

1636

Powder River

2255

Cargill Feed & Nutrition 2151

EXHIBIT HALL 3 NCBA Photo Stop 1537

2258

Crystalyx 2053

Caterpillar, Inc.

IDEXX

819

Gallagher/ Miraco

827

Furst-McNess Company

Rawhide Portable Corral, Inc.

2159

2059

1953

American Cattlemen Magazine

CHR Hansen 613

413

Allflex USA, Inc.

Huvepharma

727

721

Neogen Corporation 1851

Bayer Animal Health

ENDOVACBEEF

Superior Livestock

Kuhn North America, Inc.

315

Kimmel Boot Company 312

Hyundai Construction Equipment

519

1859

1543

Cattlemen's Connection

Angus

525

520

FX FH

1761

John Deere

CST Industries, Inc.

314

531

421

1661

Y-Tex Corporation

1343

1337

CattleFax

Sioux Steel Company

1243

Coffee Stop

SweetPro Feeds

420

Greeley Hat Works

1137

Drovers

321

CattleMax software

320

North American Limousin Foundation American Simmental Assoc. International Genetic Solutions

324

IMI Global

NCBA Photo Stop 1037

Automatic Equipment Co.Mfg.

1660

1658

Purina Animal Nutrition LLC

Insure My Forage

Silveus Insurance Group, Inc.

1551

2367

National Cattlemen's Beef Association

MultiMin USA, Inc.

1550

1451

U.S. Meat Export Federation

1450

Livestock Transport Nation

DTN/The Progressive Farmer

Boehringer Ingelheim

U.S. Premium Beef

Twin Mountain Fence Co.1452

Sealpro Silage Films 1351

Lallemand Animal Nutrition

Southwest Fence and Supply

2367A

2163

Alltech, Inc.

Moly Manufacturing, LLC.

International Veterinary Supplies

1561

1559

1456

Calf News 1454

Liquitube Marketing Intl

1353

1249

Freeman Exhibitor Services

ENTRANCE 2669

American National Property & Casualty Insurance

Genova Labs

National Grazing Lands Coalition

1357

1355

1143

BioZyme Incorportated 1459

1967

CKP Insurance

1458

1662 Texas A&M University

Farm Credit

AmericanInternational Charolais Association

1359 ImmuCell Corporation

1356

R&R Machine Works

1666

CIH

Top Third Ag Marketing

Bimeda

Specialty Risk Insurance

Daniels Manufacturing

Lewis Cattle

Oilers 1257

Univ of WY & Sustainable Rangelands Roundtable

Accu Steel Fabric Covered

Harsh

Noble Research Institute

Hoop Beef

System, LLC 1259

PastureMap

Buildings 1565

1563

Up to Concourse Level

Balcony

Univ of WY Animal Science & Ag Experiment Station

1668

1569

1567

San Antonio Steel Co.

American Hereford Assn/Certified Hereford Beef LLC

1261

Bekaert Corporation

Can-Tina 1365

Hi-Plains Systems, Inc

1043

NCBA Learning Lounge 837

Pride of the Farm

326

JBS Equipment

Roper/Stetson Apparel & Footwear FX FH

Tire Sidewall Depot

New Generation Supplements

Stone Feather Road 213

Ramaekers Nutrition

1265

1155

Rabo AgriFinance

843

NCBA Booth

Locator 737Kiosk

Rush-Co

Ala Blanca Jewelry 212

1056

1049

Beefmaster Breeders United

The Cowboy's Wife

Virginia Dept of Ag/Virginia Cattlemen's 1158 Assn

Caviness Beef Packers

1059

1267

Pyranha

1160

1061

1060

International Brangus Breeders Association

Beefmaster Breeders United

113

IMV Imaging 957

951

Roto-Mix, LLC

Protect The Harvest

115

959

1264

1263

Durvet

Big Bend Trailers

Lincoln Agribusiness Services

Waterfall Resort Alaska

Shorty's Caboy Hattery 114

Amber Way Jewelry 112

Rockin'Feet / Unique4U,

217 LLC

958

851

AmeriAg, LLC

Sort'N Buddy, THe Kershaw Law Firm, PC

Cutco Cutlery 214

American Shorthorn Association

859

Sidump'r Trailer

American National Cattlewomen, Inc.

Mixer Center

Animat, Inc. 227

225

221

RETAIL SHOPPING Legacy / League 216

CJ Brown Studios

637

537

Corteva Agriscience

231

223LLC

123

RAM Truck

Seating 436

Trioliet BV

122

858

743

543

Tasting Station

Big Bend Saddlery

Barenbrug USA The University of Tennessee

126

Vermeer Corporation

128

542

Postive Feed, Ltd. 1266 Feed-Lot Magazine

Hay & Forage Grower 1162

West Texas A&M University

EXHIBIT HALL 2

Sweet Shack

Superior Land Network

130

East Foundation

Stay Tuff Fence

Agri-King, Inc.

963

Beef Magazine

Life Products

443

243

759

657

656

New Holland Agriculture

Hall and Hall 546

Bass Pro Shops/ Cabela's

Herdsman Brand

Topcon CPC Animal Health 242

Ranch 447

Kirby Mfg. Inc.

Novus International

Oregon SarTec Forage Seeds Corporation

143

137

Kent Nutrition Group Inc

USDA, Packers and Stockyards Program 962

552

550

RA Brown

244

Kansas Ethanol, LLC

1268

Top Dollar

STgenetics

American Plant Food

863

FX NCBA Exhibitor ESCALATOR TO CONCOURSE ABOVE Lounge

RFD-TV 1169

Angus 1167

1165

862

2469

Rice Lake Weighing Systems

Merritt Trailers Inc.

Red Brand 1067

867

Franks Mfg.

Artex Manufacturing

451

Bamert Seed Company 449

248

134

Highline Manufacturing

Kubota Tractor Corporation

Strait-Hefte Tried & True Production

763 Sale

Champion Animal Health

Ragland Mills, Inc. 558

AXA XL

453

Nationwide Agribusiness

Aggio 132

768

1770

Kubota Tractor Corporation

772

Supreme International

Braunvieh Assoc of America

459

Agricultural CATTLEVACBOX Engineering Associates

CASE IH

250

Texas Grazing Lands Conservation Initiative (GLCI)

140

American Black Hereford

HC15

For-Most, Inc.

Arrowquip

560

461

361

557

Oklahoma Steel and Wire

151

147

Arkansas Cattlemen's Associaton

150

144

Western Ag Reporter

669

663

Zoetis

360

159

156

148

Bag Man

Knipe Land Company 668

563

ITS Global

Cambridge Technologies

Kapco Futures, Inc.

673

671LLC

670 Linn Post & Pipe, Inc.

Colorado State University

562 Timeless Fence System

West Point Design

Progressive Cattleman

569

MicroBasics, Inc.

TCU Ranch Management Program

Krone North America

568

Omni Animal

Health 465

463

Micro Technologies

EASYFIX USA

469

USDA AMS/NASS

468

Blattner Feedlot Construction

Joplin Regional Stockyards, Inc.

369

Diamond V

368A

362

Commodity Specialists Company

GrowSafe Systems

SSG Fusion 261Ltd.

Wilks Ranches

Mississippi State Online

263

King Ranch Institute for Ranch Management

CattleSort & PregCheck

265

Post Equipment

158

INCO Livestock Straits Digestive Nutrition Financial, Wildflower Center Inc. International LLC

High Plains Journal

269

767

Ferrell-Ross Roll Manufacturing

160

Vytelle

Silveus Insurance Group, Inc.

WW Livestock Systems

The Branch Ranch 571

170

268

Ritchey Livestock ID

FX FH

Bleachers National Dairy FARM Program 169

164

Red Doc Farm

Back Cover

Full Trade Show Receptions

Trade Show Receptions

174 JSAV2 AV Operator

Trans Ova

Genetics

$4,000

Inside Back Cover

SWING BY THE BEER STOP FOR AN ICY, COLD ONE!

CAN-TINA LOUNGE

AV Operator

Priefert Ranch Equipment

Two Full Page 4-color

Center Spread

CONVENTION.NCBA.ORG

12/2019

CYDECTIN® CORRAL BAYTRIL 100® BUNKHOUSE

COME CHECK IT OUT AND SHARE YOUR STORY

979

679

587

$2,500

#CattleCon20

CONVENTION.NCBA.ORG

12/2019

Full Page, 4-color (Only 18 Available)

NCBA Trade Show

TG ET GA RE AT RR TE E U UR TM

Ad Specs

Friday, February 7 2:30pm - 4:00pm Calling all party animals! Bring the entire family to network with some of our ‘furry special guests’ and wrap up the 2020 NCBA Trade Show. Your dogs may be barking from a long week - but you don’t want to miss this unique event. MOLY MFG., LLC

TG ET GA RE AT RR TE E U UR

Beef donated by

SA20 BRG Tear Out Map.indd 1

Trade Show Map - $12,000

QUELLAXCIN™ 100

MAP

21288984 | Size: 100 mL, 21288987 | Size: 250 mL To order call Animal Health International at 800.854.7664 or visit animalhealthinternational.com

Ad Cost

1/8/2020 11:55:27 AM

QUELLAXCIN™ 100

(enrofloxacin) Antimicrobial Injectable Solution

Ad Size and Description

Section Cover Ads

NCBA Trade Show

Ad Type

NMSU College of Agriculture

901

901A Ag Specialist Insurance Services, Inc.

Texas

901AB State Soil & Water Conservation Board

Assoc.

1000Aof

Texas Soil & Water Conservation

PLAN TO ATTEND THE BLUE JACKET CUSTARD SOCIAL FRIDAY, FEBRUARY 7, 1:30PM - 2:30PM

Inside folded pages on back side of map

1000AB National

Ranching Heritage Center

CLASSROOM STYLE LEARNING RIGHT ON THE SHOW FLOOR

BE SURE TO STOP BY OUR BOOTH #2131!

Quellaxcin™ 100

(enrofloxacin) Antimicrobial Injectable Solution

TRUSTED WITH YOUR HERD FOR OVER 25 YEARS. Stop by the Animal Health International Booth (#2131) to play Stock Tank Yahtzee for a chance to win a Cross Five four-holster vaccine cooler, and learn more about Aspen’s new Quellaxcin™ 100 and Turnkey Computer Systems’ accounting and management software solutions.

NOW AVAILABLE! ORDER TODAY

Indicated for subcutaneous use in beef cattle, non-lactating dairy cattle, and swine only. A sterile, ready-to-use injectable antimicrobial solution that contains enrofloxacin, a broad-spectrum fluoroquinolone antimicrobial agent. 21288984 | Size: 100 mL, 21288987 | Size: 250 mL To order call Animal Health International at 800.854.7664 or visit animalhealthinternational.com

Full page with bleed 8.875” (W) x 11.375” (H) Live area: 7.125” (H) x 9.6” (W) Trim size: 8.375” (W) x 10.875” (H)

12/2019

SA20 BRG Tear Out Map.indd 2

1/8/2020 11:55:32 AM

Fold out map

Custom Options Call for Pricing

Customize the Beef Resource Guide with a branded sleeve, shrink wrap, postcard insert, etc.

Cover and back cover of folded map

PRINT DEADLINE: DECEMBER 10, 2021

Full page no bleed 7.125” (W) x 9.6” (H)

Double page spread with bleed 17.25” (W) x 11.375” (H) Live area: 15.5” (W) x 9.625” (H) Trim size: 8.375” (W) x 10.875” (H)

Half page Vertical: 3.36” (W) x 9.56” (H) or Horizontal: 7.14” (W) x 4.76” (H)

CATTLEMEN’S CALL PODCAST CATTLEMEN’S

CALL

The Cattlemen’s Call Podcast shares stories and ideas from cattlemen and women across the nation. Montana rancher and broadcaster, Lane Nordlund, brings a “coffee talk” style to the country allowing listeners an inside look at the issue’s cattle producers are facing while sharing the stories of their lives and operations. • Frequency: Twice monthly • Total listens: 125,841 • Average listens per episode: 2,342 • Web page clicks: 20,000+

Podcast Commercial - $1,000 • 60 second pre-produced or host read commercial

20,000+

Podcast Sponsor - $3,000 • Two, 30-second, pre-produced commercial spots will be aired in podcast • Two “Brought to you by” sponsorship recognitions during podcast

U PODCAST P Podcast Content Sponsor (one podcast) - $6,000 all of the podcast sponsor benefits plus sponsor recognition on three G • Includes social media posts R Ղ Two days prior to podcast airing, day of airing and week after airing A NCBA reserves all rights to approve podcast content prior to airing. If interested in a being D Note: a Podcast Content Sponsor, NCBA will work with you to ensure the storyline is engaging for the E intended audience and complies with the intent of the Cattlemen’s Call Podcast. 69% OF PODCAST LISTENERS STATED THAT PODCAST ADS MADE THEM AWARE OF NEW PRODUCTS OR SERVICES* *https://www.podcastinsights.com/ podcast-statistics/

WEBPAGE CLICKS

125,841 TOTAL LISTENS

2,342 AVERAGE LISTENS PER EPISODE

CLICK HERE TO LISTEN TO CATTLEMEN’S CALL PODCAST RECORDINGS

NCBA CATTLEMEN’S WEBINAR SERIES

Cattlemen’s WEBINAR SERIES

The Cattlemen’s Webinar Series are geared toward cattle producers and are open to both members and non-members. Each webinar is approximately an hour long and provides realtime interaction with the audience as a Q&A portion is built into each segment. Webinars are also recorded and posted online so that producers can listen at their convenience.

Webinar Sponsor - $3,000 • • • • • • •

Exclusive sponsor of one Cattlemen’s Webinar Series Ability to address and welcome participants at the beginning (or end) of the webinar Webinar can be posted on the sponsor website Sponsorship recognition at the beginning and close of each webinar Sponsor recognition on the Cattlemen’s Webinar Series webpage Ability to include up to three questions on the post-webinar participant survey Sponsor recognition in all marketing materials to include: Ղ National Cattlemen publication Ղ E-blasts Ղ Website Ղ Social Media

AVERAGE OF 500 VIEWS PER WEBINAR ON YOUTUBE

CLICK HERE TO WATCH PAST WEBINARS

U P G R A D E

WEBINAR Webinar Content Sponsor $5,000 Includes all of the Webinar Sponsor benefits as well as the ability to provide third-party expert for webinar.

ENGAGEMENT IS 150 CATTLEMEN PER WEBINAR

TELEVISION OPPORTUNITIES NCBA’s in-house television studio is home to the award-winning Cattlemen to Cattlemen show. In addition to the TV show production, the studio is available for production of your broadcast media needs. With full, high-definition video and post-production capabilities, NCBA can help you maximize your exposure to a broad audience through video for broadcast, webcast, social media and much more. Contact us today to discuss a custom package to meet your needs. • Weekly Airings on RFD-TV: Tuesday — 8:30 p.m. Wednesday, 12:30 a.m., Saturday — 9:00 a.m. (Eastern time) • Approximately 25 original productions per calendar year • Opportinities to customize messaging and target grid placement • Additional value-add airing via re-run episodes

2020 Average Monthly Viewership (YTD) is 1.5 Million!

62% of NCBA members watch Cattlemen to Cattlemen at least once a month or more frequently.

“The NCBA’s Cattlemen to Cattlemen show is clearly a standard by which other industry associations should be measured when it comes to video production.” 2020 Ag Relations Council Golden ARC Awards Judge

2020

1,466,667 Q1 1,566,667 Q2 1,366,667 Q3

2021

1,566,667 Q4

1,533,333 Q1 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 4,500,000 5,000,000

Average of 2,500 impressions per post.

PACKAGES AND RATES Commercial Packages • Monthly - $15,000:

12-15 airings of a fully produced 30-second commercial spot

• Quarterly - $45,000:

36-45 airings of a fully produced

30-second commercial spot

• Yearly - $100,000:

$100,000: 156 airings of a fully produced 30-second commercial spot

* Sponsor to provide fully produced 30-second spot 3 weeks prior to first airing.

Education Segment – $25,000 Highlight your company’s products/services in a unique educational segment. • • •

5-7 minute segment produced at a location of your choosing Package includes a full production crew, two rounds of edits, show promotion on social media channels and a minimum of three airings After airing, a link to the full segment is provided for use on your digital platforms

Taped Panel Discussion Show – $35,000 Bring together your company’s experts and customers to discuss your latest product/service offerings. • • •

We can m ake your c ommercia Don’t have l! a commerc ial already produced ? The Catt lemen to Cattlemen team can h elp. Full to partial pro du available to ction services are get your 3 0-second spot ready to air!

One hour panel discussion show is fully produced from the Cattlemen to Cattlemen studio in Denver, or location of your choosing Package includes a full production crew, show promotion on social media channels and three airings After airing, a link to the full segment is provided for use on your digital platforms

TELEVISION OPPORTUNITIES Block Feature – $3,000/month •

Your company and/or product will be featured in a 10-second “bump,” which is used to bring the show back from a commercial break

•

Your company to provide video footage

•

Includes two “bumps” per episode with website and/or contact information on the screen while the video is playing

•

12 airings

Closed Caption - $2,000/month

A Day in the Life – $3,500/segment The sponsor will be announced before and after the segment

•

Includes full-screen graphic at the close of the segment with your company and/or product logo and website

•

3 airings

Watch Cattlemen to Cattlemen episodes, sponsored segments and more on YouTube. www.youtube.com/user/CattlemenToCattlemen

Your company and/or product will be mentioned as the closed caption sponsor at the start and close of the show

•

Includes full-screen graphic at the close of the segment with your company and/or product logo and website

•

12 airings

Advertising Information

This is a favorite among Cattlemen to Cattlemen viewers! •

•

All pre-produced spots must be received by NCBA’s Cattlemen to Cattlemen three weeks prior to scheduled air date. Most tape formats are welcome, including: XDCam, HDCam, Hard Drive, .wvm. Spots should be 6x9, 4x3 safe. Send materials to Kate Maher at kmaher@beef.org.

Market Outlook – $3,500/segment Quarterly market update with industry experts •

The sponsor will be announced before and after the segment

•

Includes full-screen graphic at the close of the segment with your company and/or product logo and website

•

3 airings

WEATHER SEGMENT PACKAGE NCBA’s commitment to providing valuable information to members and producers extends to consistent updates regarding the weather’s impact on farm and ranch management practices. Atmospheric Scientist Matt Makens brings his 20 years of experience communicating vital information about changing weather and helping people understand climate trends to NCBA’s Cattlemen to Cattlemen, social and Web properties. • Investment: $50,000

WEEKLY SOCIAL POST ON NCBA’S FACEBOOK AND TWITTER PAGES BIMONTHLY WEBSITE POST TARGETED AT NCBA MEMBERS

BIMONTHLY CATTLEMEN’S CALL PODCAST EPISODES

TWICE MONTHLY SEGMENT AIRINGS ON CATTLEMEN TO CATTLEMEN

NCBA BEEF BULLETIN E-NEWSLETTER The weekly NCBA Beef Bulletin e-newsletter is sent to 13,000+ subscribers that are also members of NCBA. The Beef Bulletin is sent weekly and includes articles with the latest policy and industry trends along with association updates, information and a calendar of events. • Frequency: Weekly • Average open rate: 26%

BEEF BULLETIN

Banner Ad: 1200p x 180p •

Investment: $1,250 for one week, $4,500 per month

Sponsored Content Block: 1200p x 700p •

The sponsored content block can include one of the following: graphic/image (with link) or article teaser/text with link to full content piece.

•

Investment: $1,500 for one week, $5,000 per month

DIGITAL MEDIA Reach your target audience and elevate your customer base through NCBA’s website and digital media outlets. NCBA’s membership is interested in the information you have to share, so your media buy/package can be leveraged by including our social media marketing. Improve your brand presence and marketing message through our website as well as Facebook, Twitter posts and more. NCBA.ORG

FACEBOOK

Digital Media Demographics TWITTER

INSTAGRAM

Ad Rates Format: NCBA.org Home Page —Tile Ads • Three-month Placement • Six-month Placement • Twelve-month Placement

$1,500 $2,500 $4,800

Internal Page — Banner Ads • Three-month Placement • Six-month Placement • Twelve-month Placement

$1,200 $2,000 $3,800

NCBA.org • 127,611 page views per month • 44,921 unique visitors per month • 59,548 banner ad impressions/month

Social Media Standard Package • Four Facebook & Four Twitter Posts

$3,000

Customized Package Contact us at corporaterelations@beef.org to build a package that contains additional opportunities such as Twitter Chat or Instagram story to highlight your products/services.

Tile Ads: 300 x 250 pixels* • Banner Ads: 930 x 155 pixels* *Accepted files: JPG, GIF, Flash/SWF

Followers as of 6/1/2021: • Facebook (NCBA): 130,180 followers • Facebook (C2C): 22,010 followers • Twitter: 29,100 followers • Instagram:28,800 followers

SALES CONTACTS and ADVERTISING INFORMATION MEDIA SALES TEAM Jill DeLucero 303-850-3321 jdelucero@beef.org

Shannon Melcher 303-850-3339 smelcher@beef.org

Shannon Wilson 303-850-3345 swilson@beef.org

Griffin Smith 303-850-3377 gsmith@beef.org

Summer Johnson 303-850-3346 scjohnson@beef.org

CONTENT/PRODUCTION Cattlemen to Cattlemen

National Cattlemen, Directions, Social & Digital Media

Send editorials to: Sarah Drown 303-850-3353 sdrown@beef.org

Send materials to: Kate Maher 303-850-3300 kmaher@beef.org

ARTWORK/GRAPHICS/BILLING Send advertisements/ artwork to: Laurel Platt 303-850-3459 lplatt@beef.org