NATIONAL CATTLEMEN’S BEEF ASSOCIATION ADVERTISING
YOU
NEED
NOW
LIKE BEEF, ADVERTISING IS MUSCLE, NOT FAT. KEEP YOUR BRAND CENTER OF THE PLATE.
N A N TAI L N A T I O O N A CEAM E LN TT L T T CA EME L The t rust
ed le at h e b e e f i n d u s t r y d definitive voice of der and def The trusted leader an initiv
e voi ce
NCBA.org April 2020 • Vol. 36, No. 6 •
CATTL
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of th e bee f ind us
try
Don’t forg et to tune in to the Cattlem en’s Call podcast !
ity COVID-19 - Lessons in Biosecur for Cattle Producers (BQA) Program. As much
NCBA Working Hard to Provide Information to Cattlemen and Women
By Julia Herman, DVM, MS to whole. At this time, it’s impossible Beef Cattle Specialist Veterinarian, virus measure the full effects of the NCBA, a contractor to the Beef to or determine how it may continue Checkoff beef supply the full unfold. AlthoughTHE OF day cattle producers FIC the IAL PUBare Every chain is being challenged by steps to protect their industry LICtaking ATIanimals, outbreak, all segments of the ON OFand operations families, and risks NCBA are working closely together from various risks. These current must continue to do so. The could include inclement weather, is uncertainty facing beef producers poor nutrition, predators, viruses and every water, shared by all of agriculture and microbes, contaminated we together, working American. By among many others. will overcome these obstacles. For instance, one of this season’s in the As Coronavirus has spread protecting those on focuses is in daily this United States, NCBA has been newborn calves as they come into from production system communication with participants cattle The world. chain. every sector of the beef supply in the United States does an amazing cow-calf of We’re working closely with job of upholding high standards and operators producers, stocker animal care and handling, as outlined feedlots. We’re also communicating in the Checkoff-funded Beef Quality regularly with packing sector retail participants, restaurant and operations. Every one of these challenges operations is facing unique we and many shared burdens. As continue to work through this in our crisis, we must do everything of power to safeguard every sector while the business from disruption to ensuring cattle and beef continue move in an orderly manner. Continued on page 4
Assurance the as farmers and ranchers focus on world health of their animals, current to health concerns are forcing them to apply these high standards of care more their families and communities than ever before. What the current coronavirus around disease (COVID-19) response the world has taught us includes that many basic biosecurity principles transmission of will decrease the risk to other people. Social distancing, for instance, means deliberately increasing the physical space between people to avoid spreading illness. Therefore, social gatherings and large crowds are discouraged. Continued on page 5
2020 SP
COUPON INSIDE!!
ASSOCIATION NATIONAL CATTLEMEN’S BEEF 300 9110 E. NICHOLS AVENUE, SUITE CENTENNIAL, CO 80112
PRSRT STD U.S. Postage PAID Denver, CO Permit No. 1673
There is a great deal of uncertainty about the ongoing beef impact of Coronavirus on the as a industry and the United States
Listen, la ugh and learn with cattle pr these oducers. Subscrib e and never miss an episode . Listen Google Pl on ay, Spot ify, Stit cher, TuneIn & Apple Podc ast!
MARKET SNAPSHOT WEEK ENDING
2/21/2020 (prices vs. year ago)
RING DI
Visit NCBA
RECTIO
.org/cat tleme and lea nscall.aspx to list rn more. en
NS
NCBA.org
25% OFF ALL ROPER, STETSON AND TIN HAUL MERCHANDISE.
SOUTH CENTRAL 500-600 LB. STEERS $158.19
LIVE FED STEERS $109.35
CHOICE BOXED BEEF $207.15
OMAHA CASH CORN $3.56
5%
14%
9%
2%
$165.90
$127.14
$227.70
$3.63
IN THIS ISSUE Leadership Comments Governance Market Matters
2 10
12 & 13
Federation News
14
Checkoff
15
BROADCAST
DIGITAL