Insight | February 2026

THE VOICE OF REAL ESTATE IN NORTH CAROLINA

VOL 105 NO 1 | FEBRUARY 2026

2025 NC REALTORS®

Annual Report

& Strategic Plan Update Dedicated to the advancement of North Carolina’s REALTORS® and their communities.

A Facebook Group for NC REALTORS® Watch & Learn On Your Schedule Short videos with tips to boost your business, presented by your peers and top industry experts.

Join the Facebook Group

THE LEGAL HOTLINE NC REALTORS® have free, unlimited access to the NC REALTORS® Legal Hotline. Did you know one call to a real estate lawyer costs an average of $300 per hour? With just one call to the Legal Hotline, you’ve paid for one year of NC REALTORS® dues in full. Don’t waste your time stressing over forms, disclosure or landlord/tenant law.

Call the NC REALTORS® Legal Hotline to get quick resolution, so you can return to your clients and your business.

Dial

336.294.1415

and ask for the Legal Hotline

2 INSIGHT • February 2026

Email

legalHotline@ncrealtors.org with your legal questions

February 2026 Features

COLLABORATIVE 25

4 President’s Letter 6 2025: A Year in Review 10 Association News

Prepared 28

20 Top Five Legal Takeaways From 2025 From settlement compliance to material facts, the top five Legal Hotline questions of 2025 reveal how REALTORS® are navigating change.

25 Collaborative

Influential 30

28 Prepared

Position the association to respond to industry changes.

Focused 38

TALK TO US

30 Influential

Increase our political influence to aggressively advance real estate interests through advocacy, political action, and consumer and member engagement.

38 Focused

INTEGRAL 40

Collaborate with local associations and other stakeholders to identify short and long-term strategies to ensure a functional, cohesive, and sustainable framework to meet the needs of members.

Consolidate and streamline committees, programs, and services to remain relevant and responsive to member needs.

40 Integral

Become the leader in member messaging on the value of the REALTOR® to our members’ clients and customers.

Have something to talk about? Sure you do—and we want to hear it! Send us your comments, ideas or success stories to jfallon@ncrealtors.org and you could be featured in the next Insight. ncrealtors.org • INSIGHT 3

Dear NC REALTORS®, Insight, Volume 105, Issue 1 First Vice President Renee Cooney

President Brenda Hayden

Treasurer Adam Upchurch

President-Elect Brooke Rudd

Immediate Past President John McPherson

Regional Vice Presidents Region 1: Ben Myers, Surf City Region 2: Bob Bates, Southport Region 3: Melissa McKinney, Fayetteville Region 4: Grace Jones, Durham Region 5: Samantha Cole, Aberdeen Region 6: Phillip Johnson, Winston-Salem Region 7: Chris Puckett, Kannapolis Region 8: Jamie Young, Charlotte Region 8: Beverly Newell, Charlotte Region 9: Caleb Phillips, Arden Region 10: Sharon Gupton, Cary Region 10: Lawrence Terry, Raleigh At Large Representative: Cindy Chandler, Charlotte Chief Executive Officer Andrea Bushnell, Esq. Vice President of Communications & Marketing Mckenzie Allen Creative Development Manager Joe Fallon Content Marketing Manager Aliyah Ross Multimedia Coordinator/Staff Photographer Doug Klesch Contributors John Wait For advertising information, visit ncrealtors.org/advertise or contact Keri Epps-Rashad at (336) 217-1049.

INSIGHT (ISSN 24714127) (USPS 17170) is published four times a year in February, May, August and November by NC REALTORS®, 4511 Weybridge Lane, Greensboro, NC 27407. Periodicals Postage Prices paid at Greensboro, N.C. and additional mailing offices.

POSTMASTER: Send address changes to INSIGHT, 4511 Weybridge Lane, Greensboro, NC 27407-7877.

This publication is designed to provide accurate and authoritative information regarding the subject matter covered. Articles which appear in Insight are an informational service to members and consumers. Their contents are the opinions of the authors alone and do not necessarily represent those of NC REALTORS®.

Advertising of a product or service does not imply endorsement, unless specifically stated.

To opt-out of paper copy mailings, email hello@ncrealtors.org with a subject line of “Insight opt-out.”

4511 Weybridge Lane, Greensboro, NC 27407 Phone: (336) 294-1415 ncrealtors.org

As we reflect on 2025 through this Annual Report, I am reminded of the incredible dedication, talent, and heart that each of you brings to our profession. The accomplishments highlighted in these pages are a testament to the strength of our association and the impact we make in the communities we serve across North Carolina.

Stepping into 2026 as your NC REALTORS® President is an honor, and it feels especially meaningful as we enter the final year of our current strategic plan. Our theme for the year, “Where Strength Meets Vision,” speaks to both the foundation we’ve built together and the clear direction we are moving toward. It’s a celebration of our past achievements and a call to continue shaping a bright, purposeful future for our profession.

Strength in Our Foundation 2025 has shown us what is possible when we come together.

Through advocacy, professional development, and community engagement, NC REALTORS® has demonstrated the power of a strong, united membership. Our strength comes from you—your passion, your expertise, and your commitment to serving your clients and communities with integrity.

Vision for Our Future As we look ahead, our vision is clear: to embrace innovation, cultivate leadership, and ensure that REALTORS® remain trusted, essential, and impactful in every North Carolina community.

This year, every initiative, every conversation, and every decision will connect back to the pillars of our strategic plan, guiding us toward lasting success.

Guided by Our Five Pillars • Collaborative: Building strong relationships with local associations, stakeholders, and partners to ensure all voices are heard and valued.

• Prepared: Equipping members with the tools, guidance, and professional development needed to confidently navigate a changing industry.

• Influential: Amplifying the voice of REALTORS® through advocacy, political action, and engagement to advance real estate interests.

• Focused: Aligning committees, programs, and services with strategic priorities to ensure relevance, impact, and efficiency.

• Integral: Highlighting the value of REALTORS® in their communities, supporting professionalism, skill development, and trust.

As we close this chapter and step into a new year, I am deeply grateful for the passion, vision, and commitment of our members. Together, we will honor what has been accomplished, continue to build on our foundation, and embrace a future where strength truly meets vision.

Yours in service, Brenda Hayden 2026 NC REALTORS® President

2025 Year in Review

As we reflect on 2025, we are proud of the meaningful progress our association achieved together. This year demonstrated the strength, resilience, and unity of NC REALTORS® across the state. We continued to elevate the value of the REALTOR® brand, strengthen our advocacy efforts, and support members in a rapidly evolving real estate environment.

We saw significant accomplishments across every area of our work. Our response to Hurricane Helene reinforced our commitment to serving North Carolina’s communities, and the impact of the Housing Foundation demonstrated what REALTORS® can do when we come together with purpose. The success of the Our REALTORS® Know campaign, recognized nationally for its excellence, helped us further communicate the essential role REALTORS® play in guiding consumers through one of the most important decisions of their lives.

We also experienced a renewed spirit of collaboration. Local associations, committees, emerging leaders, and volunteers contributed to initiatives that strengthened our organization and expanded our reach. From YPN engagement and global partnerships to increased RPAC participation and member-focused programming, we advanced work that will position the association strongly as we enter a critical year ahead.

As we look to 2026, the final year of our strategic plan, our focus remains clear. We will continue to support members with the tools, resources, and leadership needed to navigate industry changes, and we will further our mission to strengthen communities and champion homeownership across North Carolina. Our commitment to collaboration, communication, and service will guide us as we build on the foundation set this year.

On behalf of the 2025 NC REALTORS® Leadership Team, we extend our sincere gratitude for your dedication to the profession and to the people of North Carolina. We look forward to the opportunities that lie ahead and to continuing this vital work together.

The 2025 NC REALTORS® Leadership Team

6 INSIGHT • February 2026

2025 Executive Committee

John McPherson President

Brenda Hayden President-Elect

Brooke Rudd First Vice President

Renee Cooney Treasurer

Tony Harrington Immediate Past President

Amanda Parmer RVP – Region 1

Amanda Parmer RVP – Region 2

Melissa McKinney RVP – Region 3

Grace Jones RVP – Region 4

Pam Webb RVP – Region 5

Phillip Johnson RVP – Region 6

Dennis Bailey RVP – Region 7

Josh Tucker RVP – Region 8

Beverly Newell RVP – Region 8

Caleb Phillips RVP – Region 9

Tim McBrayer RVP – Region 10

Lawrence Terry RVP – Region 10

Asa Fleming At-Large Representative ncrealtors.org • INSIGHT 7

2025 Committee Chairs Appraisal Committee Chair: Vice Chair: RVP Liaison:

Staff Liaison:

Vic Knight Orange Chatham Association of REALTORS®

Commercial Forms Committee (July 1, 2025-June 30, 2026) Chair:

Byron Aynes Cape Fear REALTORS®

Vice Chair:

Pam Webb High Point Regional Association of REALTORS®

Spencer Bennett Winston-Salem Association of REALTORS®

Staff Liaisons:

Caitlin Thompson and Leigh Morgan

Denise Daly

Communications Committee

Peter Gallo Canopy REALTOR® Association

Association Executives Committee

Chair:

Karleta Sharisse Smith Catawba Valley Association of REALTORS®

Vice Chair:

Shannon Brien Raleigh Regional Association of REALTORS®

RVP Liaison:

Tim McBrayer Raleigh Regional Association of REALTORS®

Staff Liaisons:

Mckenzie Allen and and Aliyah Ross

Chair:

Sandra Barnhardt Mid Carolina Regional Association of REALTORS®

Vice Chair:

Bonnie White Johnston County Association of REALTORS®

RVP Liaison:

Grace Jones Durham Regional Association of REALTORS®

Convention Committee

Denise Daly

Co-Chairs:

Staff Liaisons:

Heather Dodson Greensboro Regional REALTORS® Association

Bylaws Committee Chair:

Cynthia Walsh Brunswick County Association of REALTORS®

Vice Chair:

Sofia Crisp Greensboro Regional REALTORS® Association

RVP Liaison:

Melissa McKinney Longleaf Pine REALTORS®

Staff Liaisons:

Caitlin Thompson and Donna Peterson

Commercial Committee Chair:

Lou Baldwin Winston-Salem Association of REALTORS®

Vice Chair:

Lynn Harris Cape Fear REALTORS®

RVP Liaison:

Phillip Johnson Winston-Salem Association of REALTORS®

Staff Liaisons:

Denise Daly

8 INSIGHT • February 2026

Adam Upchurch Topsail Island Association of REALTORS®

Co-Vice Chairs:

Tikola McCree Union County Association of REALTORS® Chester Bartlett Carolina Smokies Association of REALTORS®

Staff Liaisons:

Mandy Lowe and Sarah Nardi

Diversity, Equity & Inclusion Committee (DEI) Chair:

Jason Scott Burlington Alamance County Association of Realtors®

Vice Chair:

Dr. Talvia Peterson Raleigh Regional Association of REALTORS®

RVP Liaison:

Kim Perkins Jacksonville Board of REALTORS®

Staff Liaisons: Keri Epps-Rashad

2025 Committee Chairs Economic Development Committee Chair:

Guy McCook Cape Fear REALTORS®

Vice Chair:

Kelly Marks Greensboro Regional REALTORS® Association

RVP Liaison:

Lawrence Tery Raleigh Regional Association of REALTORS®

Staff Liaisons:

Angela Burgess

Global Network Subcommittee Chair:

Jason Gentry Canopy REALTOR® Association

Vice Chair:

Residential Forms Committee (July 1, 2024-June 30, 2025) Chair:

Steve Barnes Land of the Sky Association of REALTORS®

Vice Chair:

Jon Fletcher Durham Regional Association of REALTORS®

Staff Liaisons:

Leigh Morgan Caitlin Thompson, Legal Counsel John Wait, Legal Counsel

Risk Management Committee Chair:

Fara Pourshariati Raleigh Regional Association of REALTORS®

Laurie Linder Longleaf Pine REALTORS®

Vice Chair:

RVP Liaison:

Josh Tucker Canopy REALTOR® Association

Jonathan Moore Albemarle Area Association of REALTORS®

Staff Liaisons:

Angela Burgess

RVP Liaison:

Amanda Parmer Cape Fear REALTORS®

Staff Liaisons:

Caitlin Thompson

Innovation Forum Chair:

Jason Morton Canopy REALTOR® Association

Vice Chair:

Cristi Hill Jacksonville Board of REALTORS®

Staff Liaisons:

Andrea Bushnell and Mandy Lowe

YPN Committee Chair:

Bryan Selser Raleigh Regional Association of REALTORS®

Vice Chair:

Joshua Hearst Jacksonville Board of REALTORS®

Legislative Committee Chair:

Brooke Cashion Winston-Salem Regional Association

RVP Liaison:

Caleb Phillips Hendersonville Board of REALTORS®

Vice Chair:

Wendy Harris Longleaf Pine REALTORS®

Staff Liaisons:

Mckenzie Allen and Savanna Reagin

RVP Liaison:

Dennis Bailey Cleveland County Association

Staff Liaisons:

Pam Melton

Professional Standards Chair:

Kristie Ferguson Gaston Association of REALTORS®

Vice Chair:

Jamie Lynn Crist Cape Fear REALTORS®

RVP Liaison:

Beverly Newell Canopy REALTOR® Association

Staff Liaisons:

Heather Sisk

ncrealtors.org • INSIGHT 9

ASSOCIATION NEWS Membership

55,000+ Strong 5th largest

Top 10 Largest State Associations* 1.

2.

3.

4.

Florida California Texas New York

5.

North Carolina

State association

6. New Jersey 7. Arizona 8. Illinois 9. Georgia 10. Pennsylvania

43 local boards

1. Albemarle Area Association of REALTORS® 2. Brunswick County Association of REALTORS® 3. Burke County Board of REALTORS® 4. Burlington Alamance County Association of REALTORS® 5. Canopy REALTOR® Association 6. Cape Fear REALTORS® 7. Carolina Smokies Association of REALTORS® 8. Carteret County Association of REALTORS® 9. Catawba Valley Association of REALTORS® 10. Central Carolina Association of REALTORS® 11. Charlotte Region Commercial Board of REALTORS® 12. Cleveland County Association of REALTORS® 13. Coastal Plains Association of REALTORS® 14. Durham Regional Association of REALTORS® 15. Foothills REALTOR® Association of North Carolina 16. Gaston Association of REALTORS® 17. Goldsboro Wayne County Association of REALTORS® 18. Greensboro Regional REALTORS® Association 19. Hendersonville Board of REALTORS® 20. High Country Association of REALTORS® 21. High Point Regional Association of REALTORS® 22. Highlands Cashiers Board of REALTORS®

10 INSIGHT • February 2026

*by total member count

23. Jacksonville Board of REALTORS® 24. Johnston County Association of REALTORS® 25. Land of the Sky Association of REALTORS® 26. Lincoln County Board of REALTORS® 27. Longleaf Pine REALTORS® 28. McDowell Board of REALTORS® 29. Mid Carolina Regional Association of REALTORS® 30. Mountain Lakes Board of REALTORS® 31. Neuse River Region Association of REALTORS® 32. Orange Chatham Association of REALTORS® 33. Outer Banks Association of REALTORS® 34. Raleigh Regional Association of REALTORS® 35. Roanoke Valley Lake Gaston Board of REALTORS® 36. Rocky Mount Area Association of REALTORS® 37. Salisbury/Rowan Association of REALTORS® 38. Topsail Island Association of REALTORS® 39. Triangle Commercial Association of REALTORS® 40. Union County Association of REALTORS® 41. Washington Beaufort County Board of REALTORS® 42. Wilson Board of REALTORS® 43. Winston-Salem Regional Association of REALTORS®

In Memory Of Imagean Adams Pearlie Alston Anna Arlington Keith Arvey Rhonda Arvey Cynthia Barnes Wana Batson Karen Beam Browne Mark Bodford Jean Brewer Meldonna Britt James Brooks Catherine Casteen Tucker Chambers Kathleen Chieco Bradley Cohen David Collins Michael Corbett Matthew Cox PH Craig Michael Cromer Mary Cude Robert Cutting John Daniel Thomas Dixson Patrick Donahue Robert Dooley Rodly Downer William Eargle Bruce Elliott Stan Elliott

As of December 18, 2025

Thomas Ensley Yvonne Everson Sherrill Faw Alfred Fields Kathy Franklin Glenn Frazier Charles Freeman Arthur Furtney Fred Gainey John Gaither Danny Goodwin Roland Groder Janet Hall John Hamad Kimberlee Hanan Peter Hanley Verma Hardee Warren Harper Scott Harrington Cecil Heavner Patricia Helms-McClain Nancy Henline Herman Holley Patricia Hughes Lee Humphries William Ingham Mary Johnson Dana Jones Joy Jones Graeme Keith Laura Key

Hilbert Kiesel Clarence King James Kluth Patricia Knowles Pamela Langford Laura Lassiter Edward Lawler Pamela Liddell Virginia Ligon Karen Loetzer Keith Longworth John Lynn Daniel Macsay William Maler Emily Markham Amy Marszalek Margie Massey James Matson Lyn McFarland Candy McLain Douglas McSpadden Harold Messick Kristin Mueller Cecil Myers Eileen Nelis Nancy Ogle John Olson Russell Pellecchia Dianne Perry Lucretia Pinnock Joanny Pizzuti

Jeffrey Porter Arthur Reenstra W. Calvin Reynolds Rita Rodgers LaTonya Rose William Rose Jane Ross Alfred Rushatz Lee Sarbo Ted Schmidt Connie Scozzari Alexandar Sheppard Lori Silvestri Charles Smith Jean Smith Rose Sparks Crafton Cynthia Spyker Phyllis Stanley Brian Stewart Pamela Talbot Kathryn Thompson Dollie Uzzell Jonathan Warren Virginia Warren-Hall Sherrill Washington Steven Weese Mary Edna Williams Jennifer Wooten Donald Wright Amatullah Yamini

Myra Zollinger

Ted Kelly

Cristina Grossu Biffle

1938 — February 19, 2025

1952 — August 6, 2025

1990 — December 18, 2025

ncrealtors.org • INSIGHT 11

Annual Sponsors 5 Annual Sponsors

brought in $33,500.00 in annual revenue

AE Scholarships These association executives (AEs) were honored with scholarships to attend events for professional development in 2025.

NAR AE Institute ($1,000)

Regional AE Conference ($1,000)

•

Coleen Curtis Albemarle Area Association of REALTORS®

•

Jenny Hackett Gaston Association of REALTORS®

•

Jo Anna Edwards Goldsboro Wayne County Association of REALTORS®

•

Beth Hensley Catawba Valley Association of REALTORS®

•

Ashley Johnson Orange Chatham Association of REALTORS®

•

Bryan Morales Union County Association of REALTORS®

•

Kate Simmons Mountain Lakes Board of REALTORS®

2025 William D. North AE Institute Scholarship •

Kate Simmons Mountain Lakes Board of REALTORS®

Insight NC REALTORS® Statement of Ownership, Management, and Circulation Publication Title: Insight. Publication Number: 1717-0. Filing Date: October 1, 2025. Issue Frequency: Four times a year. Number of Issues Published Annually: Four. Annual Subscription Price: $1.60. Complete Mailing Address of Known Office of Publication: NC REALTORS®, 4511 Weybridge Lane, Greensboro, NC 27407. Publisher Name and Complete Mailing Address: Andrea Bushnell, 4511 Weybridge Lane, Greensboro, NC 27407. Editor Name and Complete Mailing Address: Mckenzie Allen, 4511 Weybridge Lane, Greensboro, NC 27407. Managing Editor Name and Complete Mailing Address: N/A. Owner: NC REALTORS®, 4511 Weybridge Lane, Greensboro, NC 27407. Tax Status: Has not changed during preceding 12 months. Publication Title: Insight.

Issue Date for Circulation Data Below: August 2025. Extent and Nature of Circulation: Mailer to all members of NC REALTORS®. Average No. Copies Each Issue During Preceding 12 Months. Total Number of Copies: 50,324. Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541: 49,825.

In-County Paid/Requested Mail Subscriptions stated on PS Form 3541: 0. Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested Distribution Outside USPS®: 0. Requested Copies Distributed by Other Mail Classes Through the USPS: 0. Total Paid and/or Requested Circulation: 49,825. Outside County Nonrequested Copies Stated on PS Form 3541: 0. In-County Nonrequested Copies Stated on PS Form 3541: 0.

Nonrequested Copies Distributed Through the USPS by Other Classes of Mail: 0. Nonrequested Copies Distributed Outside the Mail: 0. Total Nonrequested Distribution: 0. Total Distribution: 49,825. Copies not Distributed: 499. Total: 50,324. Percent Paid and/or Requested Circulation: 100%. Requested and Paid Electronic Copies: 0. Requested and Paid Print Copies: 49,825. Total Requested Copy Distribution: 49,825. Percent Paid and/or Requested Circulation (Both Print & Electronic Copies): 100%. No. Copies of Single Issue Published Nearest to Filing Date. Total Number of Copies: 49,691. Outside County Paid/ Requested Mail Subscriptions stated on PS Form 3541: 49,199. In-County Paid/Requested Mail Subscriptions stated on PS Form 3541: 0. Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested Distribution Outside USPS®: 0. Requested Copies Distributed by Other Mail Classes Through the USPS: 0. Total Paid and/or Requested Circulation: 49,199. Outside County Nonrequested Copies Stated on PS Form 3541: 0. InCounty Nonrequested Copies Stated on PS Form 3541: 0. Nonrequested Copies Distributed Through the USPS by Other Classes of Mail: 0. Nonrequested Copies Distributed Outside the Mail: 0. Total Nonrequested Distribution: 0. Total Distribution: 49,199. Copies not Distributed: 492. Total: 49,691. Percent Paid and/or Requested Circulation: 100%. Requested and Paid Electronic Copies: 0. Requested and Paid Print Copies: 49,199. Total Requested Copy Distribution: 49,199. Percent Paid and/or Requested Circulation (Both Print & Electronic Copies): 100%.

12 INSIGHT • February 2026

Innovation Grant Recipients

These programs demonstrate how local REALTOR® boards are driving innovation, supporting their members, and making a real difference in communities across North Carolina.

Deal Flow Accelerator: Building AI Systems for Real Estate Pros Raleigh Regional Association of REALTORS® This hands-on, three-hour course teaches REALTORS® to build AI-powered automation workflows using no-code tools, improving lead response, client communication, and transaction management while freeing agents to focus on advocacy and community engagement.

Real Estate Tech & Innovation Expo Goldsboro-Wayne County Association of REALTORS® GWCAR will host a one-day expo showcasing AI tools, software, and smart home innovations. Free for local REALTORS® and industry members, the event aims to educate professionals and homeowners on emerging technology and energy-efficient solutions.

Outer Banks Community Septic Health Collaboration Outer Banks Association of REALTORS® OBAR will expand a proven septic health program to additional Dare County towns, providing inspections, repair incentives, and low-interest loans. The initiative protects property values, safeguards water quality, and supports community resilience. ncrealtors.org • INSIGHT 13

NC REALTORS ® WILLIAM C. BASS

LEADERSHIP ACADEMY

2025 Graduates NC REALTORS® William C. Bass Leadership Academy

Andrew Alcaraz

Eddie Alie

Neuse River Region Association of REALTORS®

Raleigh Regional Association of REALTORS®

Maxine Nelson

Nakia Nelson

Greensboro Regional REALTORS® Association

Meg Sparks

Carteret County Association of REALTORS®

14 INSIGHT • February 2026

Longleaf Pine REALTORS®

Jamie Young

Canopy REALTOR® Association

Class of 2025

MeMe Hamilton Cape Fear REALTORS®

Susan Pifer

Winston-Salem Regional Association of REALTORS®

Marbelia Murillo Canopy REALTOR® Association

Michelle Ranieri

Hendersonville Board of REALTORS®

Each year, NC REALTORS® local associations select a member who has been a REALTOR® for five years or less, has provided exemplary service to their local board and exhibits strong leadership potential. We look forward to seeing where our 2025 rising stars take us next.

Lauren Brooke Fulford

Travis Old

Karah Jean-Gilles

Catherine Downey

Durham Regional Association of REALTORS®

Albemarle Area Association of REALTORS®

Winston-Salem Regional Association of REALTORS®

Longleaf Pine REALTORS®

Sarah Buck

Julia Beth Forsmark

John Gavin

Ellen Chao

Coastal Plains Association of REALTORS®

Raleigh Regional Association of REALTORS®

Cape Fear REALTORS®

Greensboro Regional REALTORS® Association

Meg Sparks

Donna Schulz

Carteret County Association of REALTORS®

Brunswick County Association of REALTORS®

ncrealtors.org • INSIGHT 15

NC REALTORS® Awards The 2025 NC REALTORS® Award recipients represent the highest standards of excellence across North Carolina. Recognized for their dedication, leadership, and service to the profession, these REALTORS® embody integrity, innovation, and a deep commitment to their communities.

From the prestigious REALTOR® of the Year honor to awards celebrating innovation and community impact, this year’s recipients exemplify what it means to serve with integrity and purpose.

REALTOR® of the Year

Maren Brisson-Kuester of Canopy REALTOR® Association has significantly contributed to North Carolina real estate as a leader and advocate, embodying the qualities of a true role model for fellow REALTORS®.

Kathryn Carpenter Hall of Fame Award

Brooke Cashion Hall of Fame Award

Rebecca Hedgecock PMD Hall of Fame Award

Alison Sink Champion Award

Peter Gallo Appraiser of the Year

Tim Mock Ben Ball Community Service Award

Michelle Roberts Committee Member of the Year Award

Guy McCook Innovation & Entrepreneurial Excellence Award

Sheila Knight Regional Service Award Region 1

Bob Bates Regional Service Award Region 2

Laurie Linder Regional Service Award Region 3

Marvette Artis Regional Service Award Region 5

16 INSIGHT • February 2026

National Association of REALTORS® Recognition NAR Global Achievement Program NC REALTORS® once again earned Diamond Status, the highest level of recognition in the National Association of REALTORS® Global Achievement Program. This honor reflects our ongoing leadership in global real estate and our commitment to connecting North Carolina REALTORS® with international opportunities and markets.

RRF Pillar Club NC REALTORS® was recognized by the REALTORS® Relief Foundation as a member of the prestigious Pillar Club for contributing more than $100,000 in support of disaster relief efforts. This recognition highlights the generosity and compassion of our members and our dedication to strengthening communities in times of need.

RCE Professional Designation Tameca Jenrette, RCE, senior director of member services and MLS operations at Cape Fear REALTORS®, earned the REALTOR® Association Certified Executive (RCE) designation in 2025. The RCE is the only professional designation designed exclusively for REALTOR® association executives and recognizes exceptional leadership, commitment to professional growth, and outstanding service to the REALTOR® organization.

RPAC Hall of Fame $100,000 Level: Leigh Brown, Central Carolina Association of REALTORS® $75,000 Level: Asa Fleming, Raleigh Regional Association of REALTORS® • Douglas Brindley, Outer Banks Association of REALTORS® • Maren Brisson Keuster, Canopy REALTOR® Association Robert Carter, Durham Regional Association of REALTORS® $50,000 Level: Janet Kane, Cape Fear REALTORS® • Tony Harrington, Cape Fear REALTORS® $25,000 Level: Crystal Graham Copas, Raleigh Regional Association of REALTORS® • David Zeitz, Longleaf Pine REALTORS® • Eddie Allie, Raleigh Regional Association of REALTORS® Jason Gentry, Canopy REALTOR® Association • Jim Allen, Raleigh Regional Association of REALTORS® • John Dowdy, Longleaf Pine REALTORS® • Kelly Marks, Greensboro Regional REALTORS® Association • Laurie Linder, Longleaf Pine REALTORS® Phillip Johnson, Winston Salem Regional Association of REALTORS® ncrealtors.org • INSIGHT 17

Welcome Amanda Stinton NC REALTORS® is proud to welcome Amanda Stinton as its new Chief Operating Officer.

Amanda joins NC REALTORS® with more than 17 years of experience in real estate, association leadership, and strategic development. Most recently, she served as CEO of the Women’s Council of REALTORS®, where she strengthened operational stability, diversified revenue, and guided long-term strategic planning for the 14,000-member national organization.

Prior to that, Amanda dedicated over 15 years to the National Association of REALTORS®, where she directed national programs in sustainability and leadership development. Her work there advanced initiatives that continue to empower REALTORS® and support local associations nationwide.

As COO, Amanda will work closely with NC REALTORS® CEO Andrea Bushnell to oversee day-to-day operations, strengthen leadership development, and advance NC REALTORS®’ strategic goals for long-term organizational growth and member success.

“Amanda’s deep experience in strategic planning and leadership development will be a tremendous asset to NC REALTORS®,” said Andrea Bushnell, CEO. “Her leadership will help us continue to evolve and deliver exceptional value to our 55,000 members.”

Amanda’s deep experience in strategic planning and leadership development will be a tremendous asset to NC REALTORS® Andrea Bushnell, CEO

18 INSIGHT • February 2026

Welcome to the Team!

Meet the New Faces at NC REALTORS®

In the past year, NC REALTORS® added several phenomenal staff members. We hope you enjoy getting to know some fun facts about these individuals. For a complete list of NC REALTORS® staff and leadership, please visit ncrealtors.org/staff.

LINDEN BEASLEY | REGIONAL POLITICAL FUNDRAISING MANAGER When did you join the staff?

June, 2025 Educational background: Graduated from Winthrop University. Played D1 basketball at Winthrop University.

Experience related to your current position: In my previous role as Athletic Director, I led the department’s fundraising efforts, coordinated major events, and managed all internal and external communications.

What do you love to do when you’re not working?

I’m passionate about fitness and love staying active. When I’m not working out, you’ll find me soaking up the sun at the beach or relaxing by the pool with family and friends.

Favorite food?

I am usually a picky eater! I love any Italian or American cuisine.

CYNTHIA INGRAM | ACCOUNTING MANAGER When did you join the staff?

June, 2025 Educational background: Graduated from UNC-G. Experience related to your current position: I have worked for over 20 years in accounting.

My experience has included accounts receivable, accounts payable, general ledger, and payroll.

I also have some HR experience.

Dream vacation destination with unlimited time and budget?

I think I would most like to go to Switzerland.

What was your very first job?

My first job was working as a cashier at a drug store for about a year and a half. After that I worked for a bank. Both jobs paid for my college education.

ncrealtors.org • INSIGHT 19

TOP FIVE

LEGAL TAKEAWAYS FROM 2025 You may recall that the year 2024 was a particularly hectic one in the real estate brokerage landscape. It was the year we learned about the settlement and began implementing new MLS rules. It was also the year that new forms were designed to help members adjust. First, it was new residential buyer agency agreement forms. Then, it was on to the residential listing agreement, among other changes.

All through 2025, NC REALTORS® officers, leadership, staff, teachers, volunteers, and many, many others, did their level best to support you and assist. So, it is no surprise that most of the Legal Hotline calls we received at the beginning of the year focused on settlement compliance, the new agency agreements, and compensation.

However, as the year went on, the Hotline calls began circling back to some of the old favorites, like material facts and how to handle a difficult client. And when settlement questions did come up, it was very encouraging that the conversations were more about why settlement compliance was important, and not just about dotting i’s and crossing t’s.

As you all continue to grow, adapt, and learn how to best help your clients reach their real estate goals this year, let’s review the top five questions from the Legal Hotline in 2025.

1.

If I am representing a buyer, what should I do if a seller or listing firm is offering more compensation than what is agreed to in the buyer agency agreement?

In nearly all these scenarios, you should ensure that the additional compensation is given as a credit to your buyer.

MLS rules require that every buyer agency agreement have a provision that prohibits an agent from “receiving compensation for brokerage services from any source that exceeds the amount or rate agreed to in the agreement with the buyer.” Therefore, before you sign, it is very important to fully complete the compensation section of a buyer agency agreement to make sure it states the specific amount you will be paid for your services, including any potential 20 INSIGHT • February 2026

BY “LEGAL JOHN” WAIT General Counsel

bonuses offered by the seller or listing firm. Under MLS rules post-settlement, amending a fully executed buyer agency agreement to add compensation will not be possible in most cases. However, you can reduce your compensation at any time and for any reason.

All that said, if an amendment to increase compensation in a buyer agency agreement complies with the settlement, then it may be permitted. To make sure any potential amendment to increase compensation complies with the settlement, talk with your Broker-in-Charge first.

2.

W hat is the best way to document buyer agent compensation in the forms?

For many years, North Carolina prohibited brokers from including their compensation in any pre-printed purchase contract, including the Offer to Purchase and Contract (Form 2-T). That prohibition ended when Session Law 2025-52 (Senate Bill 690) was enacted in July 2025.

Even though the law has changed, you may continue to negotiate commissions just as you always have postsettlement. However, taking advantage of the new law is strongly encouraged. It will ensure buyer agent compensation is more clearly communicated to and paid by the seller, and it will create fewer issues around whether a counteroffer has been made during negotiations.

Until the Forms Committee adopts changes, you may use an attorney-drafted custom addendum or attach Form 220 as an addendum to the purchase contract.

3.

I f a seller reaches out to me from out of state, what is the best way to protect myself from a fake seller scam before we sign a listing agreement?

IF YOU ARE SELLING PROPERTY FOR SOMEONE YOU HAVE NOT MET IN PERSON, ASSUME IT IS A SCAM UNTIL PROVEN OTHERWISE.

Scams continue to be a growing issue. When it comes to listings, agents must be vigilant. There are several steps you can take to try to avoid a scam, including, but not limited to, the following: • Require a government-issued photo ID. •R equire a live, face-to-face, video chat with the seller.

A seller’s refusal to speak live on video is a major red flag.

•V isit the property in person and confirm the seller knows details.

•C ross-check the seller’s identity on tools like Forewarn.

• T alk to neighbors.

• Ask for ownership documents or utility bills only the owner would have.

• Be wary of pushy sellers, especially when it comes to money.

• Research recent listings and withdrawals. If the parcel was recently listed, withdrawn, or sold, speak to the prior listing broker to see if a fraud attempt was previously made.

4.

o I need to disclose damage to a property, even after D the damage has been fully repaired and remediated?

In most cases, repaired damage to a home is going to be a material fact that must be disclosed under the License Law. In other cases where it may not be clear if repaired damage is a material fact, agents should err on the side of disclosure.

The North Carolina Real Estate Commission has said that a “material fact is any fact that could affect a reasonable person’s decision to buy, sell, or lease real property.” All brokers have a duty to discover and disclose material facts.

Since repaired damage to a property is a fact that would likely affect a reasonable buyer’s decision in the buying process, it falls within the definition of material fact in most cases.

However, even if you discover repaired damage on a listing that is not significant or recent, disclosure should be strongly considered for several reasons. First, property damage often leads to insurance claims. Second, it is increasingly common for buyers who learn of repaired damage after going under contract — even small or not very recent repairs — to pursue claims for the return of their Due Diligence Fee, Earnest Money Deposit, inspection fees, and more.

In either case, discovering, investigating, and disclosing as much repaired damage as possible on a listing prevents these sorts of claims by a buyer, whether well-founded or not. Even if a buyer’s claim about alleged non-disclosure of repaired damage is not well-founded, a buyer’s demand to be reimbursed is stressful for listing agents and sellers.

5.

What should I consider when “co-listing” or doing “co-brokerage” with an agent from another firm?

First, both agents should check with their respective MLSs to confirm whether co-listing is allowed and whether there are any special requirements. Second, both firms need to ensure compliance with the License Law. Each firm will owe full agency duties to the seller, including the duty to discover and disclose material facts. This means both firms could face liability for the acts or omissions of the other. It also means all agents involved should have a clear understanding of who will handle advertising, showings, and negotiations.

It is very important that each firm’s name appear in all advertising in a way that does not cause confusion.

If after considering the foregoing each firm still wishes to proceed, then each firm may execute its own Exclusive Right to Sell Listing Agreement (Form 101) with the seller. The listing agreements will each need custom addenda to address total compensation, each firm’s split, cooperative compensation (if any) in each MLS market, and any other issues that may arise. Strong consideration should be given to having an attorney help draft the custom addenda.

Co-listing firms may also want to have a custom, separate written agreement between themselves to address how marketing expenses will be shared, liability for damages to the property or to a person touring the property, and detail about how listing responsibilities may be divided.

LEGAL HOTLINE NC REALTORS® have free, unlimited access to the NC REALTORS® Legal Hotline. Did you know one call to a real estate lawyer costs an average of $300 per hour? With just one call to the Legal Hotline, you’ve paid for one year of NC REALTORS® dues in full. Don’t waste your time stressing over forms, disclosure or landlord/tenant law. Call the NC REALTORS® Legal Hotline to get quick resolution, so you can return to your clients and your business.

PHONE: 336.294.1415 EMAIL: legalhotline@ncrealtors.org ncrealtors.org • INSIGHT 21

NC REALTORS® HOUSING FOUNDATION

2025 ANNUAL REPORT Hurricane Helene Relief Efforts Grant Programs • Secured $1,000,000 grant from the National Association of REALTORS® / REALTOR® Relief Foundation • Raised an additional $250,000 from state associations, local associations, community partners, and individual donors • Assisted 1,257 applicants with $1,000 mortgage and rental relief grants • Distributed a total of $1,257,908.66 in direct housing assistance • Donated $25,000 to the Housing Assistance Corporation for long-term recovery and critical home repairs in WNC • Contributed $1,000 to Durham Regional Association of REALTORS® and $2,000 to Burlington-Alamance County Board of REALTORS® for flood relief

Local Association Support Significant Contributions Included: • $30,000 – Raleigh Regional Association of REALTORS® Foundation (REALTOR® Giving Network) • $8,000 – Hendersonville Board of REALTORS® charity golf tournament • $11,000+ – Topsail Island Board of REALTORS® charity golf tournament

Additional Support • $10,000 – Albemarle Area Association • $2,500 – Mid-Carolina Regional MLS • $2,100 – Orange Chatham Association • $1,500 – Neuse River Region Board of REALTORS® • $1,000 – Washington-Beaufort County Board of REALTORS® • $1,060 – Longleaf Pine REALTORS®

22 INSIGHT • February 2026

Matching Grants • Awarded 16 Matching Grants to 10 local associations totaling $58,000

Give Back Grants • Awarded 7 Give Back Grants totaling $14,000

Down Payment Assistance • Approved 30 grants of $1,000 each • Totaling $30,000 in down payment support for North Carolina homebuyers • Total Aid Distributed in 2025:

$1,363,908.66

We R 100 Signature Luncheon (Inaugural Event) • Hosted at the 2025 NC REALTORS® Convention & Expo in Cherokee • Raised $60,000 with 200+ attendees

Table Sponsors • Platinum: Mid-Carolina Association of REALTORS®, North State Bank • Gold: Team Harris Real Estate, Michelle Roberts & Special Guest, Raleigh Regional Association of REALTORS®, REALTOR® Giving Network, Home Shepherd Coldwell Banker Sea Coast Advantage • Silver: Patriot Relief, Catawba Valley Association of REALTORS®, Longleaf Pine REALTORS®, Fowler & Fowler REALTORS®, Mountain Lakes Board of REALTORS® • Silent Auction winners included: Pamela Webb, Ty Boyd, Renee Cooney, Tim Mock, Janice Scarborough, Carol Bradley, and Tammy Mozingo

Looking Forward The NC REALTORS® Housing Foundation extends its gratitude to all local associations, members, and partners for their unwavering support.

The Foundation remains committed to:

Expanding homeownership opportunities across North Carolina

Maintaining disaster readiness statewide

The NC REALTORS® Housing Foundation kicked off 2025 by advancing disaster recovery, fair housing outreach, education, and community partnerships across North Carolina.

Building stronger, more resilient communities through continued collaboration and service

NCRHF partnered with the Albemarle Area Association of REALTORS® through a $3,500 matching grant to help seven families facing crisis.

Golf tournaments across the state helped NCRHF and its partners raise critical funds for community programs.

Thanks to the generosity of attendees, the We R 100 luncheon raised nearly $60,000 for NC REALTORS® Housing Foundation initiatives statewide. ncrealtors.org • INSIGHT 23

Annual Report & Strategic Plan Update 2025 24 INSIGHT • February 2026

COLLABORATIVE Core Goal Collaborate with local associations and other stakeholders to identify short and long-term strategies to ensure a functional, cohesive, and sustainable framework to meet the needs of members.

ncrealtors.org • INSIGHT 25

COLLABORATIVE Custom communication toolkits shared statewide

Expanded partnerships with local associations, state agencies, and NCREC

Strengthened leadership alignment between Presidents, Presidents-Elect, and AEs

• Delivered CE & Ethics classes • Earned CE credit for National Ethics Day

Elevated diverse member voices through DEI programs (Adrian Williams at Convention)

• Promoted careers at HBCUs

Launched the Local Advocacy Program, providing training and resources to strengthen grassroots advocacy across the state

• Shared information on radon awareness & financing programs • Hosted a global CIPS course reaching REALTORS® in 5 states & 3 countries

Electronic Mortgage Closing Conference (August 2025) Ensured REALTOR® voices were represented in key discussions shaping policy and technology in real estate transactions President John McPherson delivered the keynote address, emphasizing REALTORS®’ role in advancing consumer-friendly closing practices 3 members served on a panel, sharing practitioner insights and expertise

Processed 6 Ethics Complaints, supporting participating local associations in ensuring professionalism

26 INSIGHT • February 2026

Delivered off-cycle forms changes through presentations, summaries, videos, and Mobile Mondays

Published weekly Legal Q&As to keep members informed on key legal topics

Canopy REALTOR® Association’s 2025 E3 Summit brought REALTORS® together for powerful conversations, meaningful connections, and continued progress toward a more inclusive industry.

2025 Commercial Committee Chair Lou Baldwin and Immediate Past Chair Tommy Dalton represented NC REALTORS® and our growing commercial network at this year’s NC CCIM Triad CRE Summit in High Point.

A collaborative event with the NC Real Estate Commission introduced North Carolina A&T students to career pathways in real estate.

2025 President John McPherson connects with local REALTORS® to hear community priorities.

McPherson traveled across North Carolina with a goal of visiting every local board and association, connecting with members along the way and making a Buc-ee’s stop or two.

Spending time with local REALTORS® and partners to hear what matters most and shape strategies that strengthen the REALTOR® community statewide.

Listening and learning with local REALTORS®—John McPherson and Adam Upchurch on the road across North Carolina.

ncrealtors.org • INSIGHT 27

PREPARED Core Goal Position the association to respond to industry changes.

28 INSIGHT • February 2026

PREPARED Promoting REALTOR® value statewide through leadership and staff presentations 20 Scholarship Recipients attended Convention doubling participation in the Convention Scholarship & Mentor Program

Developed and shared membership value tools

Provided real-time updates on laws, forms, and industry trends through webinars and CE classes 1,600+ registrations for June 2025 Forms Webinar – highest ever!

President McPherson provides guidance and insights to local REALTORS® and community partners, helping advance the industry across North Carolina

Networking in action as members engage with leadership and staff on advancing REALTOR® value across North Carolina.

The Scholarship and Mentor Program doubled participation this year, bringing 20 scholarship recipients and their mentors to Convention in Cherokee.

ncrealtors.org • INSIGHT 29

INFLUENTIAL Core Goal Increase our political influence to aggressively advance real estate interests through advocacy, political action, and consumer and member engagement.

30 INSIGHT • February 2026

INFLUENTIAL NC Chamber Economic Forecast Forum (January 2025): • 900 attendees, including 90 NC REALTORS® • Delivered two presentations and a branded video spotlighting REALTOR® impact

Strengthened global partnerships through MIPIM connections; created a referral pipeline through the Global Landing Page Positioned President John McPherson as the statewide voice of REALTORS® through media interviews and economic discussions

Launched Statewide Housing Study in partnership with NC Chamber & NC Home Builders Association Produced NC REALTOR®-branded housing one-pagers widely used by lobbyists, coalition partners, and policymakers Fair Housing Campaign (April 2025) including targeted radio, media, and digital outreach Advocacy Tech Investments • General Assembly App for SPCs and members •G AD Dashboard to monitor local ordinances and support real-time legislative response Secured $222,478 in NAR advocacy grant funding for local associations and $296,850 from NAR for statewide projects

NC REALTORS® leadership and staff attended a briefing on North Carolina’s housing crisis, highlighting a study showing the state will need over 764,000 homes in the next five years.

NC REALTORS® represented North Carolina at MIPIM 2025, the world’s leading real estate conference, connecting with global industry leaders and exploring the future of real estate and investment trends.

NAR advocacy grant support helps NC REALTORS® and RRAR expand community partnerships like Raleigh City Farm.

ncrealtors.org • INSIGHT 31

Local Advocacy Program Expanded Launched a statewide program providing tools for effective engagement with local government

Introduced a weekly Local Advocacy Newsletter, now the primary information hub for local GA activity

Launched Local Political Coordinator (LPC) Training

At Legislative Day in April 2025, REALTORS® engaged lawmakers to advance real estate priorities and strengthen political influence.

Local advocacy in action as REALTORS® engage in conversations on national, state, and local issues affecting the real estate industry.

Dr. Lawrence Yun, NAR Chief Economist, joins local leaders in Gaston County for an advocacy-focused discussion on growth, planning, and community development.

LOTSAR partners with members of the Buncombe Rental Assistance Collaborative for a panel discussion focused on housing solutions for underrepresented communities.

An interactive RRAR event gives members direct access to Wake County Commissioners to discuss housing, zoning, and economic growth.

In November NC REALTORS® met with the Mid-Carolina Association of REALTORS® to explore a pilot Local Political Coordinator Program as part of efforts to expand local REALTOR® advocacy.

32 INSIGHT • February 2026

UPdate $1,218,566 Raised

103% of Goal

13,363 Investors

NAR Triple Crown Goals: • Dollar Goal: $1,188,000 (Currently at 103% — Goal Exceeded) • Major Investors: 468 goal / 445 current *this is including 26 CAP major investors

RPAC Savings calculator

• PC Members: 46 goal / 54 current Goal Exceeded • Participation: 30% goal / 24% current

ncrealtors.org • INSIGHT 33

2025 CAP MAJOR INVESTORS The Corporate Ally Program (CAP) is a partnership between the National Association of REALTORS® (NAR) and industry allies to support real estate advocacy and policy.

It unites contributions from REALTOR® associations, affiliates, and partners to promote and strengthen the industry.

Platinum Diamond Canopy MLS Canopy REALTOR® Association Platinum NC REALTORS® Triangle MLS

Crystal Brunswick County Association of REALTORS®

Sterling Advanced Quality Inspections

Jacksonville Board of REALTORS®

Bold Real Estate

Land of the Sky Association of REALTORS® Midgett Realty - Hatteras

Golden Cape Fear REALTORS® High Country Association of REALTORS® Longleaf Pine REALTORS® Mid Carolina Regional MLS North Carolina Regional MLS

Preston Realty

AR Homes Carteret County Association of REALTORS® Cunningham Law Johnston County Association of REALTORS® Lee-Moore Capital Company New Leaf Home Inspections Orange Chatham Association of REALTORS® Roanoke Valley Lake Gaston Board of REALTORS® Scott Lee Homes Sterling Law

34 INSIGHT • February February2026 2026

2025 MAJOR INVESTORS As of January 7, 2026| *Indicates President’s Circle

Hall of Fame $100,000 Level Leigh Brown $75,000 Level Asa Fleming Bradley Cohen Douglas Brindley Linda Trevor Maren Brisson-Kuester Robert Carter Tony Smith $50,000 Level Andrea Bushnell Cady Thomas Cindy Chandler Danny Brock Hadi Atri Janet Kane Lou Baldwin Myra Zollinger Patrice Willetts Peter Gallo Sandra O’Connor Stephanie Walker Tommy Lawing Tony Harrington Valerie Mitchener Wendy Harris $25,000 Level Allen Tate Amy Hedgecock Anne Gardner Anne Marie DeCatsye Bill Aceto Bill Gallagher

Brenda Carroll Brett Bushnell Brooke Cashion Brooke Rudd Bruce Gates Buddy Rudd Carol Bradley Christi Hill Cirila Cothran Clif Cheek Connie Corey Crystal Franklin Copas David Deal David Phillips David Zeitz Dennis Bailey Eddie Allie Gary Rabon Guy McCook J. Alan Holden Jamie Moss-Godfrey Jason Gentry Jerry Panz Jim Allen Jimmy Townsend John Dowdy John McPherson Jon McBride Kathy Carpenter Kelly Marks Kim Dawson Laurie Linder Lee Allen Leslie Williams Linda Craft Margaret “Micki” Fisher Margaret Bishop

Marvette Artis Mary Edna Williams Michael Davenport Phillip Johnson Randall Blankenship Ray Burton Renee Cooney Renee Smith Ronnie Thompson Rosemarie Doshier Scott Rooth Steven Norris Susan Franks Swayn Hamlet Teresa Pitt Tiffany Johannes Tim McBrayer Tomp Litchfield Platinum R’s Eddie Alie* Carol Bradley* Doug Brindley* Maren Brisson-Kuester Joseph Burleson* Robert Carter* Renee Cooney* Asa Fleming* Peter Gallo* Tony Harrington* Tim McBrayer* Cady Thomas* Golden R’s Bill Aceto* Marvette Artis* Hadi Atri

Dennis Bailey* Lou Baldwin* Chester Bartlett Bob Bates* Brett Bushnell* Andrea Bushnell* Brooke Cashion* Hoi Chan Cindy Chandler* Clif Cheek* Jamie Cooper* Linda Craft Patrick Crawford Kim Dawson* David Deal Crystal Franklin-Copas* Pam Furtney* Bruce Gates* Joan Goode Kathy Haines Wendy Harris Christi Hill Deno Hondros Tiffany Johannes* Phillip Johnson* Grace Jones* Janet Kane* Tommy Lawing* Laurie Linder* Jon McBride* John McPherson* Timothy Mock John Muir* Sandra OConnor* Mark Parker Amanda Parmer* Bob Percesepe ncrealtors.org • INSIGHT 35

Kim Perkins Teresa Pitt* Robert Rabon Ginger Robles Brooke Rudd* Linda Trevor* Joshua Tucker Randolph Voller* Stephanie Walker* Leslie Williams* David Zeitz* Crystal R’s Christina Asbury* Michael Barr Melissa Bell Stefanie Bell Diana Brink Danielle Clermont Cirila Cothran* Carla Council Allen Dargins Michael Davenport Anne Marie DeCatsye Frank DeRonja Jay Dowdy Jess Edwards Raymond Evans III Jennifer Frontera Dana Galli Heather Garris Randall Gooding Lewis Grubbs Gina Harris Joseph Harris Brenda Hayden* John Head Tori Humphrey Sandra Hurst Lucas Kane* Dawn Kilby Denise Kinney Danielle Kinstle Eric Knight Marcus Larose Timothy Milam Jonathan Moore 36 INSIGHT • February February2026 2026

Michelle Morris Jennifer Morton Beverly Newell Erin Nixon Shiv Shankar Nunna Crystal Porter Paul Sabadash Kourosh Sharifi Robert Simpson Ida Terbet Stephanie Thompson* James Townsend Norma Wagaman Daniel Whited Robyn Williams Rachel Withers Sterling R’s Nancy Accipiter Kellie Adams Andrew Alcaraz Diania Alfonso Jim Allen Matthew Allen Brittany Allen Karen Allred Terri Alphin Smith Nicholas Amanatidis Lisia Amburn Jayne Anderson Tamara Anderson Lisa Anderson Headrick Eric Andrews Barbara Andrews Natalie Armstrong John Atkinson Charlie Axsom Gail Bailey Scott Barfield James Barnes Sandra Barnhardt Margaret Bartlett Michael Baxter Royce Bennett Carolyn Blackmon Randall Blankenship Teresa Blasi

Brittany Blizzard Colleen Blondell Stephania Bloodworth Ryan Boone Phyllis Bosomworth Marilyn Bostick Deana Bowen Michelle Braat James Branton Lewis Bratton Randy Bratton Ashley Brims Hedrick Mark Brink Shawn Britt Lori Brooks Phyllis Brookshire Jeb Brown Shawn Brown Christi Bryant Robert Bunnell Elizabeth Burgess Jennifer Burns-Koonce Steven Byerly Sherry Byrd Nelda Cales Kelly Campbell Jane Cannon Kathryn Carpenter Michael Carter Morris Cherry Dorothy Ciarrocchi Phyllis Cole Samantha Cole Marcella Coley Annmarie Conta Norma Cooper Wade Corbett Connie Corey* David Costner Cathy Cottle Sofia Crisp David Cross Coleen Curtis Diana Davis Mackenzie Davis Patricia Denz Samantha DiGiovanni

Heather Dodson Jaime Dorn Rosemarie Doshier Margie Dunn Debi Edwards Chris Edwards Treasure Faircloth Dave Ferrell Kristine Flaig Kimberly Fleming David Flory Trevor Foote Julia Forsmark Michael Foster Jennifer Franklin-Rowe Kyle Frey Arthur Furtney Thomas Gale Nicholas Gambella Ashtyn Gammons Ruben Garcia Jason Gentry Megan Gerber Katie Goforth Susan Goines James Goodman Kyle Graham Ann Gray Gloria Green Kevin Green Melinda Greene Christina Grifaldo Lynne Griffin Rachel Groff Daniel Groff Lynn Gulledge Sharon Gupton Joy Hallman Georgetta Hamilton Jaime Hamlett Teresa Hampton Kimberlee Hanan Donna Harmatuk Lynn Harris Don Harris Scott Harris Victoria Harrison

Cindi Hastings Amy Hedgecock Angie Hedgepeth Stacy Hiers Tania Higgins Daniel Hill Amanda Hill Renee Hillman Lugean Hogan Jerry Holland Ellen Hough Joseph Hough Ruth Hudspeth Brandy Huffman Tonya Hunt Patricia Irvin Norwood Jackson Alison Jaeger Ashley James Tony Jarrett Regina Jenkins Ashley Johnson Mary Kelly David Kennedy Adam Kiefer Harry Knight Sarah Kober Christian Kohler Madalyn Kunow Felecia Langley Alan Leary Kelsey Lee Ron Lee Natalie Lewis Emily Liles James Lipscomb Todd Long Jeffrey Lynch Christine Mallette Mark Mansfield Kelly Marks* David Massey Diana May Sandra McAlpine Guy McCook Samantha McCoy Tikola McCree

Patrick McDowell Debbie McFayden Melissa McKinney Pamela Melton Eric Miller Misty Miller Phil Misciagno Marshall Morgan Shelly Morrow Jason Morton Jamie Moss-Godfrey Amanda Mowery Marbelia Murillo Felicia Murphy Vance Murphy Sallie Myrick Rob Nanfelt Kristin Nash Maxine Nelson John Newman Janet Nichols Patrick Nooney Fonda Norris Michelle Odom Elizabeth Ogburn Steven Onisick Carey Otto Mollie Owen Natalie Painter Tiffany Parrish Isaac Parsons Jennifer Patterson Susan Peak Jean-Paul Peron Kathleen Perry Sonya Perry Alexis Pierson April Pike* Nathan Pippin* Joan Posey-Neumann Fara Pourshariati Mary Beth Powell David Pressly Manda Price Jennifer Price Truby Proctor Aliyah Prontaut

Chris Puckett Jennifer Purcell Candilee Quigley Keith Quigley Michael Raines Cynthia Remahl Thomas Rempson Anne Rendle Travis Repman Melony Rice Todd Rice Mary Richardson Jennifer Ritchie Cynthia Roberts Michelle Roberts Billie Rogers Steed Rollins Carla Rose Allana Ross Christopher Royal Teresa Rufty Stephanie Sainz Erica Sasser Heather Sawyer Janice Scarborough Leah Schuch Jason Scott Patrick Serkedakis Kathleen Sherman Anthony Sherrill Brooke Sines Alison Sink Tony Smith Susan Smith Betty Smith Tom Smith Amanda Smith Johnson Cassandra Snyder Kristi Snyder Margaret Sophie Charisma Southerland Megan Sparks Michelle Steeley April Stephens Sandra Stewart Phillip Stone Laura Strickland

Michael Terbet Monica Thibodeau Charles Thomas Grady Thomas Scott Thompson Ronnie Thompson Angela Thompson Caitlin Thompson Heather Thompson Richard Tolson John Toomey Kathleen Toomey Sondra Trice Jones Jeffrey Tripp Cindy Twiddy Dakeita Vanderburg Julius Waggoner Albert Wagner John Wait Ibn Wallace Cynthia Walsh William Warmath Pamela Webb Joanne Werstlein David West Bonnie White George White Donald Whiteside Towanda Wilkins* Patrice Willetts Kristle Williams Shelia Willis William Wilson Michael Wong Emily Wood John Wood Joseph Woodall Barry Woodard Scott Wurtzbacher Jamie Young Jon Zavodny Mein Zeng

ncrealtors.org • INSIGHT 37

FOCUSED Core Goal Consolidate and streamline committees, programs, and services to remain relevant and responsive to member needs.

38 INSIGHT • February 2026

FOCUSED Streamlined Education programs based on participation data and outcomes

Shared & Regional GAD Program Restructured Providing proactive, customizable services aligned with local association needs

Want to see what’s coming up?

Head over to ncrealtors.org/events to check out upcoming classes and learning opportunities.

New sessions are added often, so stay tuned!

FEBRUARY

Month 31

12

78

34

56

91

01

11

21

3

14

15

16

17

18

19

20

21

22

23

24

25

26

27

• S tart Strong in 2026 with the RPR Toolkit Webinar – Virtual • Professional Standards/COE Training CE Class – Virtual

MARCH

• Radon and Real Estate in North Carolina CE Class – Virtual • Land 101: Fundamentals of Land Brokerage CE Class – Cary • Professional Standards/COE Training CE Class – Virtual

Check Event Schedule Here ncrealtors.org • INSIGHT 39

INTEGRAL Core Goal Become the leader in member messaging on the value of the REALTOR® to our members’ clients and customers.

40 INSIGHT • February 2026

INTEGRAL Campaign Resources ncrealtors.org/nc-realtors-know

19M+ digital & streaming ad views across CTV, social media, and online platforms

high 98% video completion rate (viewers watched nearly every video to the end)

2.2M+ Spotify audio plays

reaching commuters and younger audiences statewide

55+ print ads

across 7 statewide magazines, including Our State, Business North Carolina, and multiple regional publications

1.7M+ impressions

through Axios media partnerships

534K newsletter

opens and strong readership of custom content.

TV exposure

to ncrealtorsknow.com driven by paid ads, organic video, and social engagement.

Nearly 40M

billboard & transit impressions from extended placements at no additional cost, generating $179K+ in added value

4 brand ambassadors & influencers

delivering localized, high-engagement REALTOR® storytelling across North Carolina

As of December 3, 2025

This year’s Our REALTORS® Know campaign earned national recognition with a Platinum MarCom Award for Integrated Marketing Campaign — a distinction that reflects the campaign’s quality, statewide impact, and exceptional return on investment. ncrealtors.org • INSIGHT 41

Partnered with NAR to launch the first-ever virtual REALTOR® BIC Summit, expanding training for Brokers-in-Charge Expanded BIC outreach with a new BIC Resource Guide, one-on-one visits, and participation in local and statewide real estate conferences Highlighted REALTORS®’ community impact through NC REALTORS® Gives Back Week and ongoing storytelling campaigns Featured community-focused Instagram takeovers by Communications Committee members Spotlighted REALTOR® impact through President John McPherson’s Chamber Forum video Leveraged member survey data to better reach underrepresented groups Continued to spotlight professionalism and community impact through Insight Magazine, podcasts, and social campaigns Supported commercial members by attending NAR’s C5 Conference

Representing NC REALTORS® at the 2025 C5 + CCIM Global Summit were Commercial Committee Chair Lou Baldwin, Economic Development Committee Chair Guy McCook, and staff liaison Angela Burgess.

42 INSIGHT • February 2026

Professional Development Impact

300

Hours of Training Provided

1,478

Members Reached

8.8K

Members active in the Mobile Monday Facebook Group

Member Skill-Building Resources • Graduate REALTOR® Institute Courses • NAR Certifications & Designations • Diversity & Fair Housing Training • Legal & Forms Training • Consumer Education Tools & Handouts Provided

2025 NC REALTORS® President John McPherson and 2023 NC REALTORS® President Leigh Brown visiting the Mountain Lakes Board of REALTORS ®.

Gives Back Week 2025 | Catawba Valley Association of REALTORS®

Gives Back Week 2025 | Union County Association of REALTORS®

Gives Back Week 2025 | High Country Association of REALTORS®

Gives Back Week 2025 | Durham Regional Association of REALTORS®

Gives Back Week 2025 | Goldsboro-Wayne County Association of REALTORS®

Gives Back Week 2025 | Goldsboro-Wayne County Association of REALTORS®

Gives Back Week 2025 | High Country Association of REALTORS®

Gives Back Week 2025 | Greensboro Regional REALTORS®

ncrealtors.org • INSIGHT 43

Registration Launches February 12, 2026

June 1-4, 2026 Raleigh Marriott City Center | Raleigh, NC