NBC Sports Next - our story

The world leader in sports-centered technology and experiences NBC Sports Next, a subdivision of NBC Sports, inspires and creates the future of play through innovative technology and strategic partnerships.

Where sports and technology intersect

CONFIDENTIAL—FOR INTERNAL USE ONLY. DO NOT SHARE. V3.0. Published 11.6.23

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Table of contents

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Our goals

Our company

Our groups

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Our family Our commitment Our purpose

Our work Our values Our people

Youth & recreational sports Golf

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Our goals

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OUR GOALS

Our dynamic sports family As a member of NBC Sports, we are proud to support a mission greater than our own to connect more people to the moments that matter most.

NBC Sports mission

We make big events BIGGER

NBC Sports Next priorities

We create

exceptional content to enhance major sports events

We innovate to make playing sports BETTER

We improve

business operations and sports lives with smart solutions and partnerships

We reach passionate sports fans EVERYWHERE

We deliver

game-changing apps and immersive experiences to amplify the fun for fans across the globe

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OUR GOALS

Our commitment In addition to supporting the mission of NBC Sports, we are driven to impact sports lives across the globe.

We exist

To improve play for every sports leader, athlete, operator, coach, family, and fan To connect organizations to their local sports communities and beyond

Our purpose

We INNOVATE the future of sport to help

To equip sports businesses with tools for growth To inspire athletes and provide equitable access to sports for all To serve communities through partnerships, investments, and grassroots initiatives

partners GROW and increase participation across all levels of PLAY We are NBC Sports Next.

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We are the innovators at the intersection of sports and technology

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Our company

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OUR WORK

We power the sports world We equip more than 30 million players, coaches, athletes, organization administrators, sports business operators, families, and fans across 40 countries with innovative sports technology and expert guidance.

HEADQUARTERS

Stamford CT | Belfast IE | Minneapolis MN | Orlando FL

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OUR VALUES

We are driven to build what’s next—together

Creativity

Think big. We go above and beyond what’s expected and disrupt the status quo. We don’t meet expectations, we sprint past them and always over-deliver.

Inclusivity

We value, respect, and celebrate each other. We strive for diversity and are committed to cultivating strong communities. We value each other and commit daily to earning trust.

Pioneering spirit

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A startup spirit burns deep within us. We have the guts to ask difficult questions and the talent to overcome anything thrown our way. We boldly embrace change and always look for opportunities to learn, innovate, and grow.

Teamwork

We’re a team. We collaborate and listen, never hesitating to offer help or too proud to ask for it. We work to cultivate and celebrate our culture and persevere against the odds to achieve goals as one united front.

Integrity

Do the right thing. We’re honest and never shy away from a tough conversation. We conduct ourselves authentically, without ego, and seek to put ourselves in the other person’s shoes. Our devotion is driven by what’s best for our customers and clients.

Ownership

We are invested; we think ahead and don’t sacrifice long-term values for short-term results. We act like an owner and never cut corners. Pride and passion in what we do drives us. Every employee is essential to our success and is empowered like an owner.

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OUR PEOPLE

We are united in the pursuit of better, for all

WE ARE

We seek out the most talented, most driven, most exceptional people to drive our mission forward. Here, everyone is equal. Everyone has the power to lead.

Everyone makes a direct impact on sports lives across the globe.

Our commitments

We put customers first and listen to earn their trust

Diversity, Equity & Inclusion

We create world-class products no one else can

We stand for including everyone. We believe that a diverse, equitable and inclusive company is a more effective company, leading us to approach diversity as a driver for business growth and innovation.

We support and push one another to be great We face challenges head-on, together 20

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Our groups

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WE ARE

Youth & recreational sports 24

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YOUTH AND REC SPORTS

We enhance youth sports experiences with technology

One connected youth sports world We’ve created a complete ecosystem of solutions for the youth sports world, equipping organizations with everything they need to streamline operations, increase revenue, and reduce risk—all under one roof.

Our technology gives people the power to create better youth sports experiences and bring the joy of sport to more athletes and families.

Our commitments What we do

How we do it

Who we serve

We invest in the success of organizations and communities

• Increase youth sports participation

• All-in-one technology platforms

• 45,000 sports organizations

We eliminate pain points with forward-thinking innovations

• Create more rewarding experiences

• Easy-to-use mobile apps

• 1.2MM teams

• Grow organizations and businesses

• Expert services and advocacy

• 4MM app users

• Reduce costs and diversify revenue

• Strategic partnerships

• 16MM coaches and athletes

• Protect athletes and assets

• Unmatched customer support

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We form partnerships for the benefit of all We create connected products for all-in-one solutions We support every customer with personal care

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YOUTH AND REC SPORTS

Partners in growth We partner with like-minded companies to help youth sports organizations create and grow revenue while providing added value for youth sports families, leaders, and fans.

Partners in play We team up with like-minded organizations to provide time-saving technology and promote safe, affordable play.

Success is in our DNA

Categories • Apparel & uniforms

• Recruiting

• Video streaming

• Training & education

• Insurance

Everything we do is for the benefit and betterment of youth sports organizations, their staff, and their athletes and families. We create innovations and establish partnerships that contribute to lasting success in three key areas.

Operations

Risk management

Growth

TO STREAMLINE COSTS AND OPERATIONS

TO PROTECT ATHLETES AND BUSINESSES

TO GROW MEMBERSHIPS AND REVENUE

• Sports program creation

• Background checks

• Brand development

and management

• Safety training and compliance

• Marketing tools

• Athlete registration

• Eligibility tracking and reporting

• Athlete acquisition

• Team mobile apps

• Athlete and staff verification

• Sponsorship opportunities

• Communications tools

• Fundraising integrations

• Data collection and storage

• Spirit wear and team gear

• Payment processing • Group purchasing programs

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WE ARE

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GOLF

We connect golf with what’s next

Golf is for everyone, and we work to grow it We work to improve the entire golf experience for golfers and course operators—from booking tee times and enhancing play to clubhouse operations and revenue growth.

We are one of the largest promoters of golf and are dedicated to introducing more people to the game.

Our technology enhances the experience of every golfer and provides course operators with innovative ways to grow.

What we do

How we do it

Who we serve

• Introduce new golfers to the sport

• Targeted marketing

• Millions of golfers in 24 countries

• Increase participation across all skill

• Valuable memberships

• 9,000 golf courses

levels • Enhance experiences on and off the course • Streamline golf club operations • Reduce costs and diversify revenue

• All-in-one technology platforms • Innovative mobile apps • Strategic partnerships • Unmatched customer support

Our commitments We lower barriers to play and simplify booking tee times We elevate the golfer experience through memberships and apps We improve golf course operations with all-in-one platforms We establish vendor relationships for the benefit of all We support every customer with personal care

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GOLF

Partners in growth We help courses create and grow revenue while providing added value for golfers of all skill levels.

Partners in play We team up with like-minded organizations to grow participation across all levels of play.

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There’s nothing we don’t do It’s all for the love of the game and those who play. We create innovations and establish partnerships that impact the lives of golfers and organizations in three key areas.

Operations

Experience

Growth

TO STREAMLINE COSTS AND OPERATIONS

TO ELEVATE EXPERIENCES ON AND OFF THE COURSE

TO GROW PARTICIPATION AND REVENUE

• Clubhouse operations management

• Tee time booking apps and discounts

• Promotions and marketing campaigns

• On-the-course transactions

• Skill development resources

• Tee time marketplaces

• Communications tools

• Competition and performance apps

• Brand development

• Data collection and storage

• Streaming entertainment

• Marketing tools

• Group purchasing programs

• Travel packages and advice

• Lifestyle partnerships • Gear and apparel partnerships

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The world leader in sports-centered technology and experiences NBCSportsNext.com HEADQUARTERS

Stamford CT | Belfast IE | Minneapolis MN | Orlando FL CONFIDENTIAL—FOR INTERNAL USE ONLY. DO NOT SHARE. V3.0. Published 11.6.23

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