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SPONSORSHIP PACKAGE

#WeAreMelbourne


STRENGTH FAMILY POWER

TRUST PRIDE ABILITY

DETERMINATION HOPE

RESILIENCE

THIS IS MELBOURNE WE ARE MELBOURNE


MELBOURNE ACES

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Major League Baseball players to pass through Melbourne, including Delmon Young, Virgil Vasquez, Peter Moylan and Shane Robinson.

Active Minor or Major League players who passed through Melbourne, including Lewis Thorpe, Josh Tols, Colin Willis, Dan McGrath, Ronald AcuĂąa Jr. and Adam Engel.

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78,050

In-Season Website Visits

39,000,000 +

Cars pass Melbourne Ballpark annually

6,500,000 +

Train travelers pass Melbourne Ballpark annually


16,309 Likes 2019-20 Season: • 37% increase in audience • 115% increase in engaged users • 99% increase in organic reach

6,750 Followers 2019-20 Season: • 10% increase in audience • 350% increase in impressions • 100% increase in engagements

4,459 Followers 2019-20 Season: • 35% increase in audience • 100k weekly impressions in-season • 92% increase in engagements

ACES SOCIAL MEDIA DEMOGRAPHIC


LOGO RIGHTS AND ACTIVATION Your designation as a “Proud Partner of the Melbourne Aces� gives you the right to use Aces marks and logos for pre-approved gameday promotions and POP displays. There are numerous ways to activate your partnership with the Melbourne Aces. Options include in-ballpark, game day and on-field promotions that utilize our marks and logos to help fulfill your unique marketing objectives.


IN-STADIUM PROMOTION

IN-STADIUM DISPLAY


BALLPARK PROMOTIONS In-park promotions allow your brand to own the day at Melbourne Ballpark. Sponsor a promotional giveaway and your logo will be on thousands of items provided to fans as they enter the gates. A promotional day includes a targeted media campaign for the promotion, in-stadium exposure on the video board and sound system throughout the game and a pre-game introduction on the field. Retail and in-market promotions can provide your customers with once-in-a-lifetime experiences or unique Aces themed offers. In-park recognition during the promotion drives traffic to retail locations, where fans may be greeted with co-branded POS and register-to-win giveaways.

EXAMPLES & IDEAS FREE SHIRT FRIDAY

SUNDAY KIDS DAY

Fans on Friday night home Sunday Kids Days start before games (average attendance the game and end when all over 1,200) receive an Aces kids are invited onto the field t-shirt co-branded with your for our 6th inning Diamond marks. These custom designed Dash. Plus on select Sundays, t-shirts are very popular items all kids 14 & under receive an with our fans, who proudly exclusive giveaway at the wear them during and after gates. the game.


FRIDAY NIGHT FIREWORKS Friday Night Fireworks at Melbourne Ballpark are traditionally a fan-favourite event. A great opportunity exists for you to brand your own fireworks show for one night or the entire season. Friday Night Fireworks are promoted via Aces broadcast channels, social media and in-stadium displays.

SATURDAY GIVEAWAYS

Limited edition premium items such as bobbleheads and caps. These items are given away on select Saturdays throughout the season and are promoted via Aces broadcasts, third-party media and in-ballpark advertising.

MEDIA DAY

Aces Media Day is held annually pre-season at Melbourne Ballpark. It’s an outstanding opportunity to interact with Aces fans at your own sponsor booth or throughout pass-outs at the gates.


PRINT ADVERTISING SCORECARD

For those fans wanting to track the game the traditional way Aces scorecards can be available for sale. These large full color pieces feature 8x10 ad spaces as well as smaller insertions inside.

With over 10,00 copies printed annually, you’ll reach eager fans by placing your POCKET SCHEDULES advertisement in a panel of Aces pocket schedules. TICKET BACKS

YEARBOOK

Sponsors can reach fans purchasing season tickets or individual games through traffic-driving offers on ticket backs and digital tickets. Featuring profiles on all players, indepth articles on the team and FAQs on Melbourne Ballpark, the Yearbook is a keepsake for both casual and avid fans.


HOSPITALITY PACKAGES HOME PLATE SUITE

1ST BASE SUITE

3RD BASE SUITE

BALLPARK CAFE

The all-inclusive home plate suite at Melbourne Ballpark offers unmatched amenities for entertaining clients and enjoying Aces Baseball. Naming right available. Private area to entertain 15-20 guests in a high-end setting. Full or half season ticket plans and individual games are available, as well as naming rights. Private area to entertain 15-20 guests in a high-end setting. Full or half season ticket plans and individual games are available, as well as naming rights. The central hub for food and beverage needs for all Aces fans. Naming rights available.


SIGNAGE All Melbourne Ballpark, we have a range of signage options and can cater for all of your business needs.


AVAILABLE SIGNAGE 3rd Base Fence Home Run Fence 1st Base Dugout Fence 3rd Base Dugout Fence 1st Base Dugout Wall 3rd Base Dugout Wall Dugout Scoreboard Ticket Box Video Board VIP Box Tickets

Party Deck Stairways 1st Base Bar 3rd Base BBQ Car Park Gym Perimeter Fence Hallway Stadium Banners Canteen Feather Banners Home Plate


ON-FIELD APPAREL Right sleeve on all team uniforms • 100 mm (w) x 80 mm (h) Right chest on all team uniforms • 100 mm (w) x 80 mm (h) Team helmet stickers (Right Side) • 100 mm (w) x 80 mm (h) Branding on team ancillary apparel, staff & volunteer uniforms.


DIGITAL MEDIA Reach Aces fans through an online sponsorship. Assets include melbourneaces. com.au, banner adds on the home page and throughout the site, customized sweepstakes packages including dedicated email blasts, social media and e-newsletter inclusions. The Melbourne Aces also have Video and Radio arms AcesTV & Aces Radio.


DIGITAL ASSETS Website Banner Player/Coach Interviews Series Previews Score Updates Postgame Interviews Player of the Game Player of the Series Starting Lineup Final Score Score Updates Weekly Roster Video Board Loop and Advertising Podcast Fan of the Week Co-Branded Post Weekly Instagram Story Feature Play of the Week Celebrity Pitcher Announcements


NAMING RIGHTS The Melbourne Aces and Melbourne Ballpark have a wide variety of products that are available to be named by your business on a year by year basis. Below is the full list of items available.

Team VIP 1st Base VIP Home Plate Party Deck Scoreboard Videoboard Home Runs Strikeouts Runs Tickets Programs Canteen Bar First Pitch Mascot Player Sponsors Beer Garden 3rd Base BBQ

Aces Radio Aces YouTube AcesTV Aces Podcast Player Interviews Coach Interviews Score Updates Series Announcements Player of the Game Roster Series Game Day Stolen Bases Events Foul Balls 7th Inning Stretch Grandstands


PACKAGES The following pages containing all the packages we currently have on offer to help you decide the best way for you and your business to partner with the Melbourne Aces. All packages are fully customizable and we also welcome you to “Build Your Own� with the range of products we have.


MELBOURNE ACES NAMING RIGHTS • • • • • • • • • • • •

Company logo integrated in all Aces Uniform Company logo integrated into all Ace Digital platforms Company logo integrated into all Aces Written and Verbal mentions Right sleeve patch (100mm x 80 mm) on all player and coach uniforms Right chest patch (100mm x 80 mm) on all player and coach uniforms Double Home Run Fence Sign (1600mm x 3500mm x 2) Single home plate sign visible by center field camera Branding and advertising across all Melbourne Aces social media pages, melbourneaces.com.au and EDM Direct link to company website on melbourneaces.com.au 1 x 30 second Promotional Video per game 4 x in-game announcements per game Allocated cooperate Tickets

MAJOR PARTNER • • • • • • • • •

Right sleeve patch (100mm x 80 mm) on all player and coach uniforms Naming Rights to 1 x Aces asset Double Home Run Fence Sign (1600mm x 3500mm x 2) Single home plate sign visible by center field camera Branding and advertising across all Melbourne Aces social media pages, melbourneaces.com.au and EDM Direct link to company website on melbourneaces.com.au 1 x 30 second Promotional Video per game 2 x in-game announcements per game Allocated cooperate Tickets

SPONSOR A PLAYER • • • • • •

Autographed Aces Jersey Official jersey presentation behind home plate with your chosen player Exclusive catch and chat with your player before one game Your name displayed with your player’s name on the videoboard at each game One PA announcement per game linking you with your sponsored player Private dinner with player OR a photo shoot with a player at your business


PREMIER PARTNER • • • • • • • • •

Helmet Sticker (100mm x 80 mm) on right side of all player and coach helmets Naming Rights to 1 x Aces asset Double home run fence sign (1600mm x 3500 mm x 2) Single home plate sign visible by center field camera Branding and advertising across all Melbourne Aces social media pages, melbourneaces.com.au and EDM Direct link to company website on melbourneaces.com.au 1 x 30 second Promotional Video per game 4 x in-game announcements per game Allocated cooperate Tickets

THE GRAND SLAM • • • • •

Home Run Fence Sign (1600mm x 3500mm) Naming Rights to 1 x Aces Asset 1 x 15 second Promotional Read Per Game Direct link to company website at melbourneaces.com.au Allocated Corporate Tickets

***Signage cost additional*** Signage through TANGO VISUALS

THE HOME RUN • Home Run Fence Sign (1600mm x 3500mm) • Direct link to company website at melbourneaces.com.au • Allocated Corporate SIGNS ***Signage cost additional*** Signage through TANGO VISUALS


W E

A R E

MELBOURNE

Melbourne Ballpark Merton Street Altona VIC 3028 +61 383 609 371 lhughes@melbourneaces.com.au www.melbourneaces.com.au


SPONSORSHIP PACKAGE

“The home plate corporate room really is the ultimate corporate experience. This is the closest you will get to any sporting game. You literally can catch the sweat. This needs to go on everybody’s to do list.” - Archie Thompson, Fox Sports “After one corporate experience I was hooked. This is an unbelievable day/night for any sporting fanatic. Already signed up to be part of the 2020/2021 season!” - Jaidyn Stephenson, Collingwood Football Club “The Melbourne Aces know how to put on a great show, that’s for sure. So much entertainment, exceptional hospitality and to watch a game in a recliner only meters from the home plate is amazing. They also work hard behind the scenes on our partnership and assisting with our brand which is impressive” - Shaun Demicoli, New Car Manager Werribee Isuzu Ute

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Melbourne Aces 2020-2021 Sponsorship Packages  

Melbourne Aces sponsorship deck for 2020-2021 season in the Australian Baseball League

Melbourne Aces 2020-2021 Sponsorship Packages  

Melbourne Aces sponsorship deck for 2020-2021 season in the Australian Baseball League

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