Good Filling_Process book

Identify a provisional target market

Single who enjoy home cooking

The single people who enjoy home cooking values healthy life. They want a higher diversity of food and nutrients and eat more fruits and vegetables, which are packed with vitamins, minerals, fiber and antioxidants that can help protect against certain diseases.

But sometimes, they hesitate to make home cooking and feel guilty due to the food waste from excess amounts of foods and many ingredients that expiration date near.

3

Gather market data

Food waste by household size is not proportional

Journal of Cleaner Production (March, 2012) Sixty-one families measured their amount of food waste during seven days and noted in a diary why each item was wasted.

4

Identify a provisional target market

Single who enjoy home cooking

Report which provide estimates of the amount of food and drink waste generated by UK households in 2012 by WRAP(The Waste and Resources Action Program, a registered UK Charity) This section contains information on the weight of food and drink waste generated by different numbers of occupants(‘household size’).

Regarding household size, the relationship is not proportional (two occupants do not dispose of twice as much food waste as one occupant).

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6

Competitive landscape OLIO

Copia

Food Connect

Meal Connect

Los Angeles Regional Food Bank

‘OLIO’ is a free app connecting people with their neighbors and with local shops so surplus food and other items can be shared, not thrown away.

‘Copia’ is a tech-enabled food recovery company. They are matching businesses and events with surplus food to those in need.

Through web and mobile platform, customers can request pickups of various vehicles.

‘Food Connect’ technology allows people to tap into local distribution networks with a single push of a button! Schedule the pickup, Food Connect handles the shelter matching and distribution.

‘Meal Connect’ is a donation app from ‘Feeding America’ connect people to surplus food to their local member food banks and their partners. Easy pickups, easy receipt recording for any type of donation.

‘Los Angeles Regional Food Bank’ source and acquire food and other products and distribute them to needy people through charitable agencies. You can drop by or request virtual food drive through website.

Positioning

Positioning

Positioning

Positioning

Positioning

People who want to donate food or item to neighbors and local charity.

People or restaurant who have lots of excess of foods regularly.

People or restaurant who have lots of excess of foods.

People or restaurant who have lots of excess of foods.

People or restaurant who have lots of excess of foods.

Advantage

Advantage

Advantage

Advantage

Advantage

- Easy to share (Neighbors will come and pick up food) - Meet neighbors from all walks - Add any non-food items - Donate money to charity Weakness - Hard to check food condition - Safety problem

- Easy to share (Drivers will come and pick up food) - Manage large amounts - Subscription is possible

Weakness - Delivery charge - Hard to check food condition - Operates across specific areas

- Easy to share (Drivers will come and pick up food) - Manage large amounts

Weakness - Hard to check food condition - Operates only in Philadelphia

- Easy to share (Drivers will come and pick up food) - Manage large amounts

Weakness - Hard to check food condition - Only available in specific areas

- Easy to share (Drivers will come and pick up food) - Manage large amounts

Weakness - Hard to check food condition - Only available in specific areas 7

Market SWOT Strength - We can reach out to individuals and care about even small amounts of food.

- We care about users’ safety by using rated system and open space.

Opportunities - Some people hesitate to meet a stranger(neighbor).

- There can be safety problem when a stranger called the neighbor who came to pick up food.

- There are lots of people who worry about the food hygiene. It’s hard to check the food condition exactly just with eyes.

- They usually do not care about small amounts of foods.

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Weakness - There can be not enough hosts for the social dining.

- There can be not enough open and safe place for gathering.

Threats - There are so many apps and foodbank out there to share their foods already(Neighbor pickup, Drive request).

Positioning matrix Share food

Los Angeles Regional Food Bank

Meal Connect OLIO

Union Station Homeless Service

Organizational Safety

Personal safe

Instacart

FreshDirect

EatWith

HomeDine

Purchase food 9

A set of direct competitors OLIO Description of foods GPS system Pickup service Put wanted parts Message Users near me Just gone Non-food donate Donation by card Notification Drop box Check food condition 10

Copia

Food Connect

Meal Connect

Los Angeles Regional Food Bank

A set of design goals

1. Let individual make a habit of food sharing.

2. Feel free to share foods to neighbors to get out of safety problem.

3. Keep daily sharing even with small amounts of foods.

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A detail analysis of your most direct competitor <Donate by card>

<Main page> Wanted lists

<Message>

<Just Gone> Why this part needed?

Simply mention about quality and use by date but how guarantee?

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<My OLIO>

Drop Boxed are plastic containers at local shops and cafes.

(Check Drop Box near me) - Pre-arranged pickup - Drop items people put on the wanted lists(Write name when drop) - Only pre-packed foods in their original, intact packaging - No perishable food

<My Listings>

<Profile><

Notification>

<Drop box>

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Painpoints of App ‘OLIO’

- It needs the required step for the uploader that needs to take before sharing like photo with expiration dates, it would be more reliable.

- Good idea but still afraid to meet a stranger one on one in front of my house.

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‘Just Gone’ menu does not neccessary because that Just Gone food is now useless for users who are finding available deals.

Add Listing’ interface is complicated since there’re both options offering and wanted.

It’s hard to get it easily.

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Persona Psychographics Amanda lives by herself now. She loves to spend time alone and do homecooking.

Sometime she should buy ingredients by the bundle even though she already know she cannot eat all. Also she tends to cook a lot. When she throws it away, she feels guilty and hesitate to cook food.

Amanda Age: 26 Gender: Female Occupation: Student Location: LA downtown Features: Kind, Active, Enjoy staying at home but sociable 16

Needs

Goals

Amanda wants to share her foods and ingredients with even unknown people.

Make a habit of food sharing even with small amounts of food.

Insight

Challenge

- She sometimes feel lonely when eating alone at home.

- Since she lives alone, there can be the limit for the menu selection.

How to share foods with people in a safe and interesting way?

Like

Dislike

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Expert interview

The men power problem to deliver or pickup the donated items.

David Sensente In-Kind Donations Manager Union Station Homeless Service

How your organization get food donation?

We get food donation from Companies, Restaurants, individuals and Organization. They will contact us or we do as well every time they have food to donate or when we are in need.

How’s food condition usually?

Is there any problem with food hygiene? How could you check food hygiene? The condition of the food is usually good to excellent. In regards to the hygiene, the food that we obtain has no issues since we check expiration dates and we get donations from reputable sources.

Is there any other problem with food sharing?

One of the biggest problems when it comes to donations is the men power when it comes to delivering or picking up the donated items. Sometimes when a new donor is identify we as an agency are the ones that have to provide volunteers to go pick up the donations and as you may know that takes time and men power that sometimes agencies do not have especially non profit organization.

I am trying to make app to share food more effectively. When people, not only company or restaurant but even individual, make excess food or have expiration date that nears, they can share food with neighbors or homeless for free by using GPS system. (Giver will upload their food photo and information.) And it will use food scanner that will help to check food hygiene unlike existing food sharing app. Also, for safety problem, delivery men will pick up food and deliver it to people who need food. Or Giver (Donator) can drop by food bank to donate it. How do you think about it?

I think the idea to channel food donations to specific agencies is excellent. the only thing that it is not clear to me is how a scanner will check for the hygiene or quality of the food.

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Expert interview

Technology alone cannot guarantee food safety or client dignity.

Justin Block Director, Retail Information Services Feeding America (National Organization)

I am thrilled you are thinking about creating a donation app – Feeding America has a donation app for our network to use called MealConnect (mealconnect.org or search in both Apple or Google Play) and we just crossed 1,000,000 pickups. Your questions are very good, and I would say that technology alone cannot guarantee food safety or client dignity. Our network of over 200 food banks and their 60,000 partner agencies work hard every day to move over 4 billion pounds of donated food each year safely and respectfully. This food comes from growers, manufacturers, retailers, restaurants, and individuals.

Since you are a designer, I would love to see any screenshot mock-ups you have. We are pretty satisfied with our design but I’m always curious to see how others envision the solution.

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A trend analysis of relevant general trends

Many people are enthusiastic about reducing food waste

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A trend analysis of relevant general trends

55 People Treated for Food-Poisoning Symptoms at Salt Lake City Homeless Shelter

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A trend analysis of relevant specific trends

FOODsniffer

It’s the world’s first handheld mobile device that determines the freshness of raw meat, poultry and fish.

Once wirelessly connected to your smartphone via app, it measures raw meat gas levels, analyzes results and instantly tells you the level of its freshness and safeness to eat.

1. POINT the FOODsniffer towards the raw meat, poultry or fish that is placed either on a plate or in a half-covered container.

2. CLICK “Get” on the FOODsniffer app to perform a bio-organic test that can “sniff” and test if your meat is good to eat.

3. READ the FOODsniffer test results on your iPhone or Android smartphone or tablet sent directly via Bluetooth®. $129.99

22

A trend analysis of relevant specific trends

LinkSquare from Stratio

LinkSquare confirms the identity of materials and products to ensure quality and authenticity. It is ready to help enterprises or agencies in fields like: Manufacturing, Pharmaceuticals & Healthcare, Fine jewelry that want to...Oversee Supply Chain Stop, Counterfeit Goods, Inspect Products, on the Spot Agriculture Conduct Fraud Investigations LinkSquare Enterprise utilizes two technologies: spectroscopy and machine learning. Our engineers combine them to make custom solutions for each client.

Once our engineers have built the custom database for your enterprise, you can begin using LinkSquare spectrometers in the field. $749.00

23

A trend analysis of relevant specific trends

HSI from Stratio

A banana, your prescription, a favorite drink. You’ve seen them all before, but not quite like this. With hyperspectral imaging, you can learn information that your eyes alone can’t reveal.

The Future Stratio is creating HSI systems with all the attributes that make new technology exciting. Here’s what we’re building next: Stratio’s HomDron HSI Made to fit on your countertop. Perfect for inspecting the products you use and consume every day. Development in progress

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Interview Do you usually cook at home? How often?

If yes, to where and how? If not, why?

Yes, during the term, 3-4 times a week, but in vacation, 5-6 times a week.

I cooked many cookies back in the day at home, so I packed some cookies and shared with my classmates at school.

What kinds of foods do you usually cook?

Heejeong Seong Age: 27 Gender: Female Occupation: Student Location: Pasadena, CA Features: Calm, Kind, Enjoying staying-at-home

I think I heard there’re a couple of apps, but I don’t know exactly.

I heard that you live alone. When did you begin to live alone? Is there any problem when you cook at home?

Do you know the app “OLIO”? If not, tell me your experience after using the app.

I have lived alone since September last year for going to ArtCenter Sometimes whenever I cook meat like steak, the smoke is too much, it’s hard to ventilate the air. Also, even though I cook only for me (1 serving), still I use so many dishes and utensils that make me be annoyed since it makes too many things to wash.

The concept is good especially for people who live alone. But it was frustrating I noticed the nearest one is 165km far away from me. That doesn’t help. (Maybe there’re no one uses the app nearby) And I don’t know why there’s ‘Just Gone’ menu because that Just Gone food is now useless for users who are finding available deals. It would make users be confused.

And at the top corner, ‘Donate’ button was confused. I thought the button was for donating food or stuff but actually, that meant for the app. Also ‘Add Listing’ interface is complicated since there’re both options offering and wanted. Do I select both options for adding lists? I couldn’t get it easily.

How do you manage foods which expiration dates near or excess food?

Since I don’t buy lots of food at once, usually I remember most of the foods’ expiration dates roughly like yogurt, eggs, etc. So, I check the date again if the date is coming. But whenever I open the refrigerator, I totally forget about vegetables and skip to check the vegetables and throw away the waste, because I keep them inside the vegetable section separately.

Have you ever donated your foods?

With friends, yes.

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Do you have any idea of the way to share the excess food?

Mostly, Korean food cooking from rice to fried beans or mushroom, meat and occasionally pasta, salad, and noodles.

If there is a food sharing app that combines with social dining concept, do you want to use it? How do you think about it?

I definitely use it if it guarantees safe spaces like the garden or outdoor grilling area at apartment.

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Interview Do you usually cook at home? How often?

Do you have any idea of the way to share the excess food?

I usually cook at my home at least four times a week.

I haven’t done it so often, but when I do, I share food with friends, family, and neighbors.

What kinds of foods do you usually cook?

Korean, American, and Italian.

I heard that you live alone. When did you begin to live alone? Is there any problem when you cook at home?

Ahra Cho Age: 28 Gender: Female Occupation: Student Location: New Jersey Features: Sociable, Talkative

Yes, I have been living alone since I was 23. The only problem is usually the leftovers and sometimes eating alone makses me feel so lonely.

How do you manage foods which expiration dates near or excess food?

To prevent wasting of food and money, I try not to buy too much food ingredients at one time. Especially, diary, fruit, and vegetable. You know, I’m living alone so I don’t need a pack of carrot. I make frequent runs to the market, and purchase ingredients in small amount. But when I make excess food, I put the foods in a small container to keep it in refrigerator and try to eat it later but often I just throw it away in the end.

Have you ever donated your foods?

No.

If yes, to where and how? If not, why?

No. I never had the chance to donate my food. If I will have a chance to donate my foods, I’m happily willing to do that.

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Do you know the app “OLIO”? If not, tell me your experience after using the app.

I have never used the app “OLIO”. I did come by other apps with similar concept that deals with furniture, books, clothing, and so on. But had not seen one that manage food donations. I think this app will be helpful to prevent wasting of food caused by the general consumers. Many times, people realize they bought something that they don’t need but can’t find the receipt, or only use very small portion. At the same time, there are so many people who can benefit from food that probably will go to waste.

“OLIO” can help to reduce good food going to waste, and help ones who are hungry. But I think it will be dangerous if the provider does not fully mention about foods’ condition and ingredients because of food hygiene and allergy problem.

If there is a food sharing app that combines with social dining concept, do you want to use it? How do you think about it?

I think it will be great to eat together and meet the new people. Also, it will be very meaningful if we can prevent our wasting foods. But I think it will be better to use rated system including the host’s profile and place for the safety.

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Interview Do you usually cook at home? How often?

Do you have any idea of the way to share the excess food?

Normally I would try to cook every day. Or at least stock up during the weekend. So I would only need to cook only 1-2 times a week.

Yes. Food Sharing Bank. Food Sharing service sponsored by Vons and USPS.

What kinds of foods do you usually cook?

Do you know the app “OLIO”? If not, tell me your experience after using the app.

Asian… I tend to mixed my own fusion recipe.

I heard that you live alone. When did you begin to live alone? Is there any problem when you cook at home?

Amy Huang Age: 25 Gender: Female Occupation: Student Location: Pasadena Features: Active, Talkative

I just started to live alone this term but I have been managing my own ingredient since last year since I don’t share with my cousin. It’s harder to grocery shop when it’s only for one person because the amount is so little.

And I also have limited amount of time to go back and forth to supermarket multiple times.

How do you manage foods which expiration dates near or excess food?

I would cook them, freeze them, or simply just share them to friends to hardly cook.

Have you ever donated your foods?

Yes

If yes, to where and how? If not, why?

Cook it and Feed (Donate to) my hungry design student friends.

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Good idea but still afraid to meet a stranger one on one in front of my house.

If there is a food sharing app that combines with social dining concept, do you want to use it? How do you think about it?

I would definitely use it. There’s a lot of food waste that people produce everyday. Why not use it to help and meet new people?

Interview Do you usually cook at home? How often?

Do you have any idea of the way to share the excess food?

Not often these days. I cook once a week.

Maybe long lasting food such as jerky would be.

What kinds of foods do you usually cook?

Do you know the app “OLIO”? If not, tell me your experience after using the app.

Steaks because there are only a couple of things I need to cook it.

I heard that you live alone. When did you begin to live alone? Is there any problem when you cook at home?

Sung Woo Chun

I have lived alone since I moved to CA from the east coast. There is no problem when cooking at home but since it’s only myself, I feel there are lots of food wastes. In addition, it’s hard for me to manage leftovers.

Age: 28 Gender: Male Occupation: International Sourcing Location: Irvine Features: Sociable, Busy with working & studying atst

How do you manage foods which expiration dates near or excess food?

Mostly toss them away after cooking or put it in the freezer depending on what food it is.

I think it’s easy to use. Some users explicitly describe where they got the good with expiration date but others don’t seem to. If there is a required step for the uploader that needs to take before sharing, it would be more reliable. For example, a person cannot post until he shows an expiration date or front/back pictures. The purpose of the idea is awesome because it will help local communities economically as well as environmentally.

If there is a food sharing app that combines with social dining concept, do you want to use it? How do you think about it?

I think it will be a great chance to make the new network as well as do food sharing. If there is a required step for the uploader to show enough information about what she or he has right now and the place, it would be more reliable.

Have you ever donated your foods?

I never thought about it.

If yes, to where and how? If not, why?

Because foods are hard to donate. What if my food can harm others? Who got the blame? I would donate snacks or processed foods packed in cans but not my food in the refrigerator.

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Findings

How donate?

People want to share their foods but do not know exactly about the ways. Sometimes they try to share with friends but they often just throw it away.

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How manage?

Safety problem

Limit for menu selection

They usually cook only for one person so buy small amounts but it is no easy and annoying.

Some try to keep the leftover in small container while others just throw it away after eating.

They are interested in food sharing app but still afraid to meet a stranger one on one in front of their house.

They think it needs a required step for the uploader before sharing like showing photo of expiration date or front and back.

Cooking alone sometimes set limit on menu selection(It’s hard to cook steak at home).

Feel Lonely The main problem for people who live and cook alone is usually the leftovers but sometimes eating alone makes them feel so lonely.

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Project goals

Project brief

Sharing food not to make waste!

Make a habit of food sharing even with small amounts not to make food waste.

How? - Share with people who live near - Make a donation to charity or the homeless Sharing with whom?

Friend / Neighbors / People who have common interests The unknown / The homeless Who is the main target audience?

Regarding household size, the relationship is not proportional.

(Two occupants do not dispose of twice as much food waste as one occupant.)

Design Hypothesis Food waste is made worse because people do not know how to share or donate their remaining foods. We propose an app which helps people to get the information about how they can share their foods with whom, and the safe place. We believe this will reduce food waste, and make their life less lonely because they will have the opportunity to meet people and cook together with the shared foods.

Where?

Home / Safe place - Grilling area at park or apartment Sharing kitchen / Restaurant (ex. where runs only after 4PM) How could it be habit?

Find safe place and people who have common interest.

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Positioning statement

Mission statement

For people - especially singles - who enjoy cooking and wish not to make food waste, our product will help them to share foods with others and not feel lonely in a safe way unlike other food sharing apps or food banks.

We help people - especially singles - who enjoy cooking to share their foods in a safe way.

Value proposition

User goals

For every food you share, you will feel better.

Not to feel guilty about making food waste and share with others in a safe way and feel not lonely as well.

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Mission statement

We help people - especially singles who enjoy cooking to share their foods in a safe way.

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Food’s ability to bring people together (Food sharing + Social dining)

It is really hard for the single who enjoy cooking at home to manage to excess food, ingredients remain, or foods expiration date near. They often feel guilty when throw the foods away but do not know the suitable way to share it.

They usually feel very comfortable with staying at home, however, they sometimes get lonely. They have a desire to communicate with others and make the new network.

People will be able to reduce their food wastes and make the new network.

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Food sharing + Social dining

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Brainstorm features

1. To stay safe - Provide the location of safe open spaces like the sharing kitchens, Restaurant open after 4PM, Grilling area at park or apartment 2. To be able to get updated events quickly - Alarm function whenever someone who live nearby update the post.

3. To be able to trust the information - Rating system

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Muscow chart

Must have

Could have

Won’t have

1. Share food safely - A means to share foods and kitchen - Identify food - Verify safety

1. Remind events which is coming 2. Review the event

Location of food bank

2. Share event

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A set of design criteria

Sharable It’s not to purchase food but share foods with joy.

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Connected

Responsible

Trustful

Achievable

Connects people who want to share their foods with others.

It’s not to just uploading sharable foods and post events but support the vast number of comments and the thoughts.

Provides safe open space trustful information to people like rating system.

This application is for the user who wants to save money and be free from feeling guilty by not wasting foods.

A general feel mood-board

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A set of guidewords (5)

Warm

Natural Nurturing

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Fulfilled

Authentic

Playful

Warm

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Nurturing

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Fulfilled

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Authentic

50

Playful

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A journey map

:)

She sits on the couch with getting to feel comfortable.

She starts to cook and then eat alone. The food is really delicious!

Amanda goes to the market and buy some ingredients and foods.

She puts remaining ingredients and leftovers into the refrigerator.

3 days later She has spent busy time doing a ton of tasks.

:( 52

Finally Friday night!

She just wants to whip up some simple dishes and take a rest at home.

When she opens her refrigerator, there are lots of old foods and just small amounts of remaining ingredients and it’s not enough for cooking.

She is getting hungry but she thinks it’s too much trouble to go to the market right now. Also, she felt lonely suddenly and doesn’t want eat alone today.

She just threw away leftovers and feels guilty.

She call her friends to eat dinner together.

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Touchpoints of the approach scenario

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Create an approach scenario(text) On Friday night, Amanda comes home from work at office. She just grabbed a snack for lunch because of tons of freelance works so she is very hungry now. She steps into the kitchen and opens her refrigerator. She slowly looks over what she has. Soon she realizes she has lots of leftovers and foods expiration date nears or looks bad already. She throws them away and then she only gets some ingredients like a half of onion and handful of mushrooms. However, she does not want to go to the market or eat alone.

So, she uses “the system” and starts to find cooking nearby events for today. “The system” automatically lists out the events with safe sharing kitchens in order of distances. She looks through them and “the system” notifies the date and time, people’s profiles, their common interests and even what kinds of ingredients are so far gathered. But she cannot find interesting events so she decides to host an event. “The system” helps her to find available cooperative sharing kitchens and make 56

a reservation. By using “the system”, she lets people know about the location of sharing kitchen and what kinds of ingredients she has right now.

And she adds that, if possible, she wants to make a pasta with tomato sauce tonight. About 30 minutes later, “the system” tells her that four people will attend the events and they have other ingredients like linguine and tomato sauce. At 7PM, they meet at the sharing kitchen. They make a tomato pasta and share foods they brought together. Through “the system”, they already check their profiles and interests so that they can easily get closer.

After the events, she wants to save her profile, preference and her location for future events and let “the system” to inform her whenever the new event schedules are set.

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A set of posture studies from the touchpoints People get to know about remaining ingredients and foods when they open the refrigerator.

- the moment they need “the system”

1-1. People usually open refrigerator with one hand.

1-2. or two hands

2-1. Some people still grab the door with one hand and then see inside.

2-2. Others use their parts of body to hold the door open and then see inside.

2-3. The others just fully open the door and then see inside.

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Brainstorming based on postures The device should be able to be held with one hand. However, when they try to find and organize foods, both hands are not available. Think about the device that can be used without hands also(ex. using voice).

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Ideate solutions for these postures The postures

What it means

1-1. People usually open refrigerator with one hand.

The device must be able to be held with one hand. However, when they try to find and organize foods, both hands are not available.

Think about the device that can be used without hands also. (ex. using voice)

1-2. or two hands 2-1. Some people still grab the door with one hand and then see inside.

2-2. Others use their parts of body to hold the door open and then see inside.

2-3. The others just fully open the door and then see inside.

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The device must be one handed.

The functions must be accessible with the one hand that is holding device.

Consider different approaches to your system, select a few and present which is “best.” what “best” means?

Traditional App application Find and connect people who want to share food and cook together.

Collaborate - WeWork + Sharing kitchens (Commercial) - WeWork + Restaurants / Breakfast & lunch only / Dinner only

Experimental IoT + AI + Refrigerator (+ Voice order) Refrigerator will inform you about the amounts of remaining leftovers and ingredients and freshness.

Also, it will recommend you nearby cooking and food sharing events right away and help to make a schedule.

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Postures studies 1-1 <Posture Studies> Physical limitation - The user is sitting at the table in her house so feel comfortable.

She can use both hands and there is no physical limitation.

Cognitive limitation - Hungry now so user’s brain is not fully alert - Usually after the work, so brain is tired.

- But at home, there are not much distraction so the user can focus pretty well on the tasks.

Recognition limitation - Sight: The user can see mobile phone clearly and take picture of foods.

- Hearing: It is quiet and there are not much distraction.

<Associate tasks to postures> The user is sitting down at a table in her house and see the current sharing events and make a reservation. Everything can be seen clearly. It is quiet and comfortable, and no distraction so the user can focus on her tasks.

- Check available time through calendar - Tell “My location” / Upload my profile and interest - Write down what I want to eat - Allow notification from events - Write the review for events and space / Write about people I met - Check available sharing kitchen / Check the distance from my place / Check the date and time to rent / Set the numbers of people for the space / Make a reservation / Cancel a reservation 62

Postures studies 1-2 <Posture Studies> Physical limitation - There are some physical limitation when she uses right hand to grabbing door or picking up foods.

- Stationary in one space.

Cognitive limitation - Hungry now so user’s brain is not fully alert - Usually after the work, so brain is tired.

- But at home, there are not much distraction so the user can focus pretty well on the tasks.

Recognition limitation - Sight: The user can see mobile phone clearly and take picture of foods.

- Hearing: It is quiet and there are not much distraction.

<Associate tasks to postures> The user is opening refrigerator to see what she has right now and check sharable foods and ingredients. There are some physical limitation when she uses right hand to grabbing door or picking up foods. But when she uses her parts of body to hold the door open, she can see mobile phone clearly and take picture of foods. It is quiet and there are not much distraction so the user can focus pretty well on her tasks.

- Check the refrigerator to see what I have - Find sharable foods and ingredients - Upload picture of ingredients and foods

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Postures studies 2 <Posture Studies> Physical limitation - The user is sitting at the table in her house so feel comfortable.

She can use both hands and there is no physical limitation.

Cognitive limitation - Hungry now so user’s brain is not fully alert - Usually after the work, so brain is tired.

- But at home, there are not much distraction so the user can focus pretty well on the tasks.

Recognition limitation - Sight: The user can see the screen of refrigerator clearly.

- Hearing: It is quiet and there are not much distraction.

<Associate tasks to postures> The user is just sitting at the table. She asks to refrigerator what she has and makes a reservation. She can do every task even without opening the door. User can see and hear everything clearly. It is quiet and comfortable, and no distraction so the user can focus on her tasks.

- Ask the refrigerator about what I have by voice order - Tell my schedule - Check available sharing kitchen / Check the distance from my place / Check the date and time to rent / Set the numbers of people for the space / Make a reservation / Cancel a reservation

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Postures studies 3 <Posture Studies> Physical limitation - The user is standing in front of the refrigerator.

She can use both hands and there is no physical limitation.

Cognitive limitation - Hungry now so user’s brain is not fully alert - Usually after the work, so brain is tired.

- But at home, there are not much distraction so the user can focus pretty well on the tasks.

Recognition limitation - Sight: The user can see the screen of refrigerator clearly.

- Hearing: It is quiet and there are not much distraction.

<Associate tasks to postures> The user is standing in front of refrigerator. She is checking what she has and the information of sharing events. She can do every task even without opening the door. User can see and hear everything clearly. It is quiet and comfortable, and no distraction so the user can focus pretty well on her tasks.

- Check the refrigerator to see what I have - Find sharable foods and ingredients - Check available time through calendar - Tell “My location” - Check available sharing kitchen / Check the distance from my place / Check the date and time to rent / Set the numbers of people for the space / Make a reservation / Cancel a reservation

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An ecosystem diagram

66

Brainstorm product names

Dalily share Share and save Save both Power of sharing Share love Gift a food Cook together Don’t eat alone Eat together Cook together Cook meet

cham chop champ chomp Chrrrick chrrrick chrrrick chrrrrick Ffffffffffffff Chopchop Chamcham Chomchom Fffffchamcham

Good filling Filling good

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Breakdown the features of your systems into tasks

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Breakdown the features of your systems into tasks <Feature> <Show the information of current events>

<Tasks> - See available date and time - Check my location

- Show the location of events

<Feature> <Rating system> - Show the review of events - Show the review of spaces

<Tasks> - Write the review for events - Write about people I met - Write the review for space

- Show the date and time of events

<Show people’s information> - Show people’s location

- Tell “My location” - Upload my profile and interest

<Show the information of safe place> - Find safe sharing kitchens

- Show people’s profile and their interests

- Make a reservation

- Check available sharing kitchen - Check the distance from my place - Check the date and time to rent - Set the numbers of people for the space - Make a reservation - Cancel a reservation

<Show the information of foods and ingredients> - Inform what kinds of ingredients and foods have been gathered so far.

- Find sharable foods and ingredients - Upload the picture of ingredients and foods - Write down what I want to eat <Recommendation>

- Inform what kinds of foods people want to make

- Recommend events based on users’ location, interest, and taste

- Show the condition of ingredients and foods

<Notification>

- Allow recommendation function - Accept or refuse to participate in

- Allow the notification from events

- Notify the event is coming 69

Associate tasks to postures <Associate tasks to postures> See the current sharing events and make a reservation.

- Check available time through calendar - Tell “My location” / Upload my profile and interest - Write down what I want to eat - Allow notification from events - Write the review for events and space / Write about people I met - Check available sharing kitchen / Check the distance from my place / Check the date and time to rent / Set the numbers of people for the space / Make a reservation / Cancel a reservation

<Associate tasks to postures> She can see mobile phone clearly and take picture of foods.

- Check the refrigerator to see what I have - Find sharable foods and ingredients - Upload picture of ingredients and foods

<Associate tasks to postures> The user is just sitting at the table. She asks to refrigerator what she has and makes a reservation. She can do every task even without opening the door.

- Ask the refrigerator about what I have by voice order - Tell my schedule - Check available sharing kitchen / Check the distance from my place / Check the date and time to rent / Set the numbers of people or the space / Make a reservation / Cancel a reservation

<Associate tasks to postures> She has and the information of sharing events. She can do every task even without opening the door.

- Check the refrigerator to see what I have - Find sharable foods and ingredients - Check available time through calendar - Tell “My location” - Check available sharing kitchen / Check the distance from my place / Check the date and time to rent / Set the numbers of people for the space / Make a reservation / Cancel a reservation

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Consider an experience prototype

Logo

Logo

Join

Date

Date

Date

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Logo

Join

Photo of Host

Photo of Host

Name

Name

Date

Date

Food

Food

Join

Logo

Map

Photo of Foods and Ingredients

Photo of Sharing Kitchen

Photo of Sharing Kitchen

Map

Map

Join

Consider an experience prototype

Logo

Logo

Send

Logo

Share

Upload

Sharing kitchen list

Photo Write

Logo

Event name

Sharing kitchen list

Date Description

Sharing kitchen list

Sharing kitchen list

Sharing kitchen list

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Consider an experience prototype

Logo

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Logo

Write

Send

Logo

To

My photo

Write

Name

Join

Consider an experience prototype

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A set of sketch prototypes and scenarios <App + Voice version>

The user opens the door of refrigerator.

She checks what she has right now.

She takes out some foods which is in bad condition.

She throws away the ingredients and foods.

She finds some sharable foods.

She takes photo of ingredients and upload it to show its condition. And then tells people that she will participate in the event.

She puts her foods and ingredients into the bag.

She lefts home and goes to the event.

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She opens refrigerator again and asks to ‘the app’ about the sharing events for today.

A set of sketch prototypes and scenarios <App version>

The user opens the door of refrigerator.

She checks what she has right now.

She takes out some foods which is in bad condition.

She throws away the ingredients and foods.

She has no idea what to do.

She sits at the table and starts to check the current sharing events for today.

She opens the refrigerator again and finds some sharable foods.

She takes photo of ingredients and upload it to show its condition. And then tells people that she will participate in the event.

She puts her foods and ingredients into the bag.

She lefts home and goes to the event.

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A set of sketch prototypes and scenarios <Screen + App>

The user is standing in front of refrigerator.

Through the screen, she can check the amounts and location of foods in bad condition.

Refrigerator suggests some events and she starts to search details of sharing events.

She opens the door of refrigerator.

She takes out some foods and ingredients in bad condition.

She throws away the foods and ingredients.

She opens the refrigerator again and finds some sharable foods.

She takes photo of ingredients and upload it to show its condition. And then tells people that she will participate in the event.

She puts her foods and ingredients into the bag.

She lefts home and goes to the event.

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A set of sketch prototypes and scenarios <Voice + Screen version>

The user sits at the table and asks what she has to refrigerator.

The refrigerator told the user about foods in bad condition and what she has.

She has no idea what to do. The refrigerator suggests some sharing events.

Through the screen on the refrigerator, she finds the location of foods and ingredients in bad condition.

The user opens the door of refrigerator.

She takes out some foods which is in bad condition.

She throws away the ingredients and foods.

She opens refrigerator and tell that she will participate in the event. She orders by voice to send her info and photos of foods to people,

She puts her sharable foods and ingredients into the bag.

She lefts home and goes to the event.

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Message

Add a new events

Past events

Current events

Home

Info of host and people

Photo of foods and space

Map / Address

Name of events

Date / Time / Location

Short description

Info of host and people

Their story

Name of events

Short description

Previous message

Preview of message

Q&A

Voice order

Recommendation

Notification

Option

Past events

Wish lists

Events

About me

Userʼs rating

Userʼs name and photo

Profile

Add file

To

Add file

To Name and photo of ppl

Write a new message

The message

Message lists

Add photo

Description

Number of people

Date and time

Title

Select photo

Photo and video of the event

Photo of events

Add an event

The past event

List of past events

Add to wish lists

Description with details

The event

List of current events

Upcoming events

Featured past events

Structure map_App

Send

List of sharing kitchen

Add reveiw

Add photo or video

Rating system

Add comments

Add photo of foods

Join

Share

Share

Structure map_Refrigerator Home

Pop up (Suggestion)

Some events user may like

Event list

The event

Join

Suggest to make a new event

Name of events

Info of host and people

Add photo of foods

Short description

Date / Time / Location

Photo of foods and space

Add comments

Short description

Map / Address

Share

Description with details

Add to wish lists

Suggestion to make a new event

Share

Title

Date and time

Number of people

Location of kitchen

Description

Recommended foods

Food lists expiration date near

Food lists expiration date near

Expiration date (d-day)

Name of food

Photo iof food

Show its location

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Logo

Sort by

Search

Featured events

Sort by

Date

Logo Name of events

Date

Time Location

Date

Name of events

Date

Date

Name of events

Time Location

Name of events

Time Location

Time Location

Date

Date

Time Location

Date

Logo Date Date

Name of events

Time Distance Location Rating of host

Date

Name of events

Number of people

Name of events

Time Location

Time Location

Date

Name of events

Name of events

Logo Name of events

Date

Date

Date

Logo

Search

Date Time Location

Name of events

Photo of Photo People

Host

Time Location

Date

Photo of foods and place

Name of events

Name of events

Name of events

Name of events

Name of events

of

Name of events Name

Photo of Host

Name

Logo Add review Name e of ev events Name Photo of Time Host Send a message Location

Date

Photo of Photo People

ost Host

Name

Name N Na ame

Food Icon

Food Icon

Photo of People

Photo of People

Name

Time Location

Name of events

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Date

Adress

Name of events

Time Location

Time Location

Date

Date

Map

Food Icon

Time Location

Name of events

Date

Sort by

Name

People

Name of events

Time Location

Time Avg. Comments Location

Date

Done

Join

Name of events

Photo of Host

Time Location

Upcoming events

Logo

Join

Time Location

Time Location

Date

Logo

Search

Photo of foods and place

Na Name

Photo of People

Photo of People

Name

N Name

Photo of People

Photo of People

Name

Name ame

Photo of People

Map

Photo of People p

of

Cancel

Name

Logo Date

Name of events

Time Location

Photo of Host

Map

Date

Name of events

Time Location

Name

Food Icon

Photo of foods and d place l

Logo

Comments Photo of Host

Name

Food Icon

Photo of foods and place

Map

Photo of foods and place

Map

Share

Past events

Sort by

Search

Photo of event

Past events

Past events

Photo of event

Photo of event

Add a new event

Add review

Title

Add photo or video

Hour

Add a new event

Next

Filter

Add a new event

Share

Name of sharing kitchen

Month

Cancel

Done

/ :

Date Minute

Name of events

The number of people Description

Name of events

Name of events Photo of Host

Photo of event

Name

Name of events

Name of events Photo of Host

People

People

Food Icon

Food Icon

Name of events

Name

Name of events

Name of sharing kitchen

Filter

Add a new event

Date

Message

Done

Name of sharing kitchen

Distance

Photo of People

Name

Rating of place

Name of events

Avg. Comments

Message

Setting

To My photo

Photo of People

Name

Photo of People

Name

About me

Number of people

Name of events

Wish lists

Photo of People

Past events

Name of events

Write

Send

Notification Recommendation

Name of events

Voice order Q&A

Name of sharing kitchen

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Spaghetti party

D-Day

Milk

NOV

D-2

Mushroom

D-5

Onion

19

Comments

/ :

01 00

4 people

Map

The hood kitchen Description

Adress

Join

Share

Share

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A set of sketch prototypes and scenarios <App version>

On Friday night, Moon just comes back from the office at 6:00 pm and she is very hungry now. So she opens the door of refrigerator.

She checks what she has right now.

She takes out some foods which is in bad condition.

She throws away the ingredients and foods.

She has no idea what to do. But she doesn’t want to go to market and eat alone tonight.

Soon the sharing food app ‘Good filling’ her friend Jan recommended a few days ago comes into her head. She sits at the table and starts to check the app.

When she opens the app, she can get the info of the featured and upcoming events.

She clicks one of the upcoming events and sees the detail info.

And then, she goes back to her refrigerator and finds some ingredients that can goes well with the event.

After checking what she can bring to events, she presses the join button, leaves comments, and add the photo of foods.

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A set of sketch prototypes and scenarios <App version>

Soon she finds mushrooms,onions, and wine.

At 6:40PM, She puts her foods and ingredients into the bag.

She leaves home and goes to the event.

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Moodboard

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Natural / Authentic / Playful

Style analysis <ChefsFeed> - Overview

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Style analysis

- Logo

- Typeface

- Graphics and iconography

1. Primary headline

- Primary color

2. Secondary headline

3. Body text

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abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

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abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

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Sort by

Logo

Search

Featured events

Sort by

Date

Logo Name of events

Date

Time Location

Date

Nearby events

Date

Name of events

Type of cuisine

Date

Name Map

People

Name of events

Food Icon

Adress

Name of events

Photo of foods and place

Time Location

Your friends like

Join

Name of events

Photo of Host

Time Location

Date

Logo

Join

Time Location

Time Location

Upcoming events

Logo

Search

Name of events

Time Location

Date

Logo Date Date

Name of events

Time Distance Location

Name of events

Time Type of cuisine Location

Name of events

Time Location

Date

Name of events

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Date

Date

Date

Name of events

Date

Name of events

Date

Date

Photo of Photo People

Host

Name of events

Name of events

Name of events

Name of events

of

Name of events Name

Photo of Host

Name

Logo Add review Name e of ev events Name Photo of Time Host Send a message Location

Date

Photo of Photo People

ost Host

Name

Name N Na ame

Food Icon

Food Icon

Photo of People

Photo of People

Name

Time Location

Name of events

Logo

Search

Time Location

Time Location

Time Location

Date

Name of events

Time Location

Time Location

Date

Date

Logo

Time Location

Number of people

Date

Sort by

Time Location

Your friends like

Date

Done

Name of events

Photo of foods and place

Na Name

Photo of People

Photo of People

Name

N Name

Photo of People

Photo of People

Name

Name ame

Photo of People

Map

Photo of People p

of

Cancel

Name

Logo Date

Name of events

Time Location

Photo of Host

Map

Date

Name of events

Time Location

Name

Food Icon

Photo of foods and d place l

Logo

Comments Photo of Host

Name

Food Icon

Photo of foods and place

Map

Photo of foods and place

Map

Share

Past events

Sort by

Search

Photo of event

Past events

Past events

Photo of event

Photo of event

Add a new event

Add review

Title

Add photo or video

Hour

Add a new event

Next

Filter

Add a new event

Share

Name of sharing kitchen

Month

Cancel

Done

/ :

Date Minute

Name of events

The number of people Description

Name of events

Name of events Photo of Host

Photo of event

Name

Name of events

Name of events Photo of Host

People

People

Food Icon

Food Icon

Name of events

Name

Name of events

Name of sharing kitchen

Filter

Add a new event

Date

Message

Done

Name of sharing kitchen

Distance

Photo of People

Name

Rating of place

Name of events

Avg. Comments

Message

Setting

To My photo

Photo of People

Name

Photo of People

Name

About me

Number of people

Name of events

Wish lists

Photo of People

Past events

Name of events

Write

Send

Notification Recommendation

Name of events

Voice order Q&A

Name of sharing kitchen

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A set of sketch prototypes and scenarios <App version>

On Friday night, Moon just comes back from the office at 6:00 pm and she is very hungry now. So she opens the door of refrigerator.

She checks what she has right now.

She takes out some foods which is in bad condition.

Soon the sharing food app ‘Good filling’ her friend Jan recommended a few days ago comes into her head. She sits at the table and starts to check the app.

When she opens the app, she can get the info of the featured past events, upcoming and nearby events and events her friends are interested in, and by type of cuisine.

Since it’s the first time to use the app, she clicked the your friends like section and see the lists.

114

She throws away the ingredients and foods.

She looks through the events with scrolling up and down and she sees the event called “ Wine meets steak” which her friend Jan will also join.

She has no idea what to do. But she doesn’t want to go to market and eat alone tonight.

And then, she goes back to her refrigerator and finds some ingredients that can goes well with steak.

A set of sketch prototypes and scenarios <App version>

Soon she finds mushrooms,onions, and wine.

She and other people say “Hi” to each other and starts to cook with the ingredients.

After checking what she can bring to events, she presses the join button, leaves comments, and pay the service fee.

At 6:40PM, She puts her foods and ingredients into the bag.

She leaves home and goes to the event.

When she arrives at the sharing kitchen, she click the icon on the right top and sends a message to Amanda Simson who is the host of event.

After cooking, people set the table and begin to eat. She enjoys the time and talks a lot with the new people.

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Logo

Search

Sharing events

Sharing eventsS

Join

Food list

haring events

Join

Food Icon

Featured events

Nearby

Nearby Pasadena sharing kitchen

Upcoming

Pasadena, CA

Wine meets steak

Nearby

Pasadena, CA

Sunday breakfast

Pasadena, CA

Photo of Host

Wine meets steak

Address: 45 N San Gabriel Blvd, Pasadena, CA 91107 Hour: Mon-Sun 10am-10pm Phone: (626)744-9995

Amanda Simpson Photo of place

Nov 14 07:00pm Friends

Pasadena, CA

Fingerfood and wine

Limit: 5 people ($10.00/person) People

Cuisine

Pasadena, CA

Vegetarian brunch

Map

Food list Food Icon

Sharing eventsS

Photo of Host

haring events

Amanda Simpson

Sharing events

Add review

Sharing events

Comments

Send a message

Cancel Photo of People

Name

Photo of People

Name

Photo of People

Name

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Card info

Photo of people

Done

Logo

Search

Past events

Past events

Past events

Featured events

Add review Add photos or video

Photo of event

Photo of event Cancel

Name of events

Photo of Host

Name of events

Name of events

Photo of Host

Name

Name

Food Icon

Address: 45 N San Gabriel Blvd, Pasadena, CA 91107 Hour: Mon-Sun 10am-10pm Phone: (626)744-9995

Food Icon

Message

Photo of People

People

Pasadena sharing kitchen

People

Photo of event

Name

Message

Setting Add a new event

To

Next

Add a new event

Add a new event

Select

My photo

Photo of People

Name of sharing kitchen

Title

Name

Photo of People

Month

/

Date

Pasta party Dec /

16

Name

About me Wish lists

Photo of People

Past events Write

Notification

Hour

:

Minute

The number of people

Name of sharing kitchen

Description

07:00 pm limit: 6 people Pasadena sharing kitchen $12.00/person

Name of sharing kitchen

Description

Recommendation Voice order

Name of sharing kitchen

Q&A

Name of sharing kitchen

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Done

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A set of sketch prototypes and scenarios <App version>

On friday night, Moon just comes back from the office at 6:00 pm and she is very hungry now. So she opens the door of refrigerator.

She checks what she has right now.

Logo

Search

She takes out some foods which is in bad condition.

Logo

Search

She throws away the ingredients and foods.

She has no idea what to do. But she doesn’t want to go to market and eat alone tonight.

Sharing events

Sharing events

Join

Food list Sharing events

Join

Food Icon

Featured events

Featured events

Nearby

Nearby Pasadena sharing kitchen

Upcoming

Upcoming

Pasadena, CA

Wine meets steak

Nearby

Nearby

Pasadena, CA

Sunday breakfast

Pasadena, CA

Photo of Host

Wine meets steak

Amanda Simpson

Nov 14 07:00pm Friends

Friends

Pasadena, CA

Fingerfood and wine

Address: 45 N San Gabriel Blvd, Pasadena, CA 91107 Hour: Mon-Sun 10am-10pm Phone: (626)744-9995

Photo of place

Limit: 5 people ($10.00/person) People

Cuisine

Cuisine

Pasadena, CA

Vegetarian brunch

Food list

Map

Food Icon

Soon the sharing food app ‘Good filling’ her friend Jan recommended a few days ago comes into her head. She sits at the table and starts to check the app.

142

When she opens the app, she can get the info of the featured past events, upcoming and nearby events and events her friends are interested in, and by type of cuisine.

Since she stay in Pasadena where she lives in, she click the arrow next to the nearby section.

Soon She finds the event list in Pasadena.

She looks through the events with scrolling up and down and she sees the event called “Wine meets steak”. And then click the arrow again which is next to the name of event.

By scrolling up and down the page she can check the details of events like the name of host and people, what kinds of foods are gathered so far. She also checks location, photo, service fee of sharing kitchen.

A set of sketch prototypes and scenarios <App version> Food list Sharing events

Join

Sharing events

Done

Food Icon

Comments

Pasadena sharing kitchen Address: 45 N San Gabriel Blvd, Pasadena, CA 91107 Hour: Mon-Sun 10am-10pm Phone: (626)744-9995

Card info

Photo of place

Map

And then, she goes back to her refrigerator and finds some ingredients that can goes well with steak.

Soon she finds mushrooms,onions, and wine.

Message

After checking what she can bring to events, she presses the join button, leaves comments, and pay the service fee.

At 6:40PM, She puts her foods and ingredients into the bag.

Message

To

Photo of People

Photo of People

Write

She leaves home and goes to the event.

When she arrives at the sharing kitchen, she click the icon on the right top and sends a message to Amanda Simson who is the host of event.

She and other people say “Hi” to each other and starts to cook with the ingredients.

After cooking, people set the table and begin to eat. She enjoys the time and talks a lot with the new people.

143

A set of sketch prototypes and scenarios <App version> Past events

Past events

Setting

Add review Add photos or video

Cancel

Name of events

Photo of Host

Name

Name

About me Wish lists

People

Past events

Food Icon

Notification

Pasadena sharing kitchen

Recommendation

Address: 45 N San Gabriel Blvd, Pasadena, CA 91107 Hour: Mon-Sun 10am-10pm Phone: (626)744-9995

She comes back from the events.

She sits down on the chair and starts to see the pictures she took at the event.

Add a new event

Next

Month Hour

Q&A

And then she open the app and follows some people she met tonight and makes a review with photos she took.

Add a new event

Select

Name of sharing kitchen

Title / :

My photo

She is very satisfied with the sharing experience so she goes to the setting and switch on notification and recommendation function for the future events.

Add a new event

Name of sharing kitchen

Date Minute

The number of people

Name of sharing kitchen

Name of sharing kitchen

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So she opens the app and presses the add button and starts to write down the details of events like date and time.

Done

Pasta party Dec /

Description

A week later, she wants to make a sharing events for the first time for Saturday brunch.

Add a new event

Select

16

07:00 pm limit: 6 people Pasadena sharing kitchen $12.00/person

Name of sharing kitchen

Name of sharing kitchen

Name of sharing kitchen

Name of sharing kitchen

Name of sharing kitchen

Name of sharing kitchen

And then she presses next button and see the lists of available sharing kitchen on the date and check each of cost and deposit fee.

Description

She selects one of them and review the event and make a reservation.

A set of sketch prototypes and scenarios <App version> Message

To

Photo of People

Photo of People

Write

After making a new events, she got couple of messages from people who want to join.

She puts her foods and ingredients into the bag.

She leaves home and goes to the event.

On Saturday, she and other people meet at the sharing kitchen and say “Hi” to each other and starts to cook with the ingredients.

After cooking, people set the table and begin to eat. She enjoys the time and talks a lot with the new people.

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Color R 151 G 195 B 61 C 46 M 3 Y 100 K 0 #97c33d

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Iconography

Typeface

Organika Sans

Gotham Narrow Medium

abcdefghijklmnopqrstuvwxyz 1234567890

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Organika Script

Gotham Narrow Book

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

1234567890 149

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