Jan - Feb 2011
For members of the PA/VI community
R M AT
U S N AV Y
NI L NISI VERUM
VIRIN CHANGES TO PROTECT YOUR PERSONAL INFORMATION
ince 1994 visual information (VI) products have been uniquely identified using the DOD issued Visual Information Record Identification Number or VIRIN. This 15 character naming convention requires four fields; Date, Service Branch, Personal ID, and an Image/Scene Number. Example: 110125-N-1234M-001. Field three contains the last four digits of the VI creator’s social security number (SSN). VIRINs apply to all VI content to include photographs, digital still images, motion pictures, analog and digital video recordings, multimedia and hand or computer generated artwork and graphics. VIRINs provide the means to catalog, retrieve and archive VI content in a wide variety of DOD and DON digital asset management systems and web sites. 17 years ago personally identifiable information (PII) contained in the VIRIN was not considered a threat to an individual’s privacy; those days are gone. Today, identity theft is a real and all too common problem. On November 23, 2010, DOD issued a memorandum requiring the removal of any reference to individual
SSNs from publicly facing DOD open government web sites.
for Navy.mil or DOD consumption must obtain a Vision ID.
Houston we have a problem!
If you have never submitted VI content to either DOD or Navy.mil then go to https://vipro.defenseimagery.mil/newvipro. You will be required to register for a Defense Imagery Account; when complete the site will generate your Vision ID number. The new user site will also be the entry point for new MCs and Public Affairs Officers reporting aboard Defense Information School (DINFOS).
There are 17 years of VI content, identified with SSN information, currently accessible worldwide. The Defense Visual Information (DVI) directorate a branch of Defense Media Activity (DMA) has developed a remediation plan that modifies field three with a unique “Vision ID” number. All persons producing VI content must register with the Defense Imagery Management Operations Center (DIMOC) to obtain their Vision ID number. This service will be available starting February 1, 2011. If you have been a regular contributor of VI go to https://vipro.defenseimagery.mil; site requires CAC access. Input your current field three data [last four of SSN – first letter of last name], e.g. 1234M, the system will recognize you by name and issue you a unique Vision ID. Verify and complete any requested profile information. If the information returned is incorrect a trouble ticket will be generated to assist you. All VI and PA professionals submitting content AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
When your Vision ID is issued you will receive a confirmation email. You are directed to start using it immediately. Organizational Vision IDs will NOT be issued; contact DIMOC customer service at 1-888-743-4662 DSN 795-9872 if you require any assistance. Work is underway to apply needed patches to update digital assets contained in the Navy Imagery Server (aka – Media Lighthouse) and on Navy.mil. These assets will be handled separately with the assistance of DIMOC customer service and DVI software engineers.
Photo by MC2 James R. Evans
Associated Press Workflow By ENS Haraz N. Ghanbari, USNR and AP Staff Photojournalist
magery has the ability to instantaneously convey emotion and a lasting impact on the viewer; this underscores the power and potential of imagery. To be effective story tellers, we must adapt to the changing expectations and forms of communication used by our audiences. As PAOs and MCs, I would argue that we should think along the lines of a photojournalist who works for the “wireservice” and strives to tell a timely story with pictures. For more than five years, I have worked as a staff photojournalist at The Associated Press in Washington. My assignments have taken me to more than 20 countries as a member of the White House Press Corps, and a former member of the Department of Defense Press Corps. When not covering the White House, AP photojournalists in Washington are assigned to general news, the Capitol Hill beat, professional and some sports, as well as breaking news. Our deadlines are constant and we travel with our laptops in our backpacks, ready to transmit imagery from anywhere. Gone are the days of waiting to see your picture published in the morning’s newspaper. Today, we not only shoot for newspapers and magazines, but for a 24/7 Internet-based conversation, which is updated constantly as news develops and editors look for imagery to tell the story. A typical day at the AP might involve several assignments at different locations. The assignment editor keeps his finger on the pulse of the region and assigns DIRECTOR DEPUTY DIRECTOR EDITORIAL Editor Staff Writers
Christopher Madden LTJG Shawn Eklund Kristina Miller Oscar Sosa Damon Moritz
photographers to make sure the events of the day are covered. Once a photographer receives an assignment, it is their responsibility to photograph, edit, caption and transmit the imagery from location and on deadline. Depending on the assignment, a photographer may take as few as 15 images or up to hundreds. An effective workflow helps to cut down on the editing, captioning and transmitting time. When I’m done with an assignment, I ingest my imagery into a dated folder, and then into a sub folder for specific assignments. As the imagery is ingested, I apply a generic caption and my name and title. In addition, I populate the following IPTC fields: city, state, country, object name, category, photographer’s name, title, credit and source. I select photos that can tell the story, and look for wide, tight and medium secondary photos. Five to 10 images make up a typical wire package. Once my selections are transmitted to the photo editor, I follow up with a phone call to make sure the images arrived and address any questions. The editor decides which images move. If all the images I sent appear on the wire, I consider it a great day. If he or she moves only two or three I will ask why the others weren’t moved. There are also times when the editor asks for additional images, either to be moved to the wire or to be archived for future use.
It is time to end the visual information (VI) urban legend that Navy imagery intended for public release is confined to 5x7 @ 300dpi; it is not. In fact, altering perfectly good imagery to a standard lower than the capability of most commercially available point and shoot cameras is counterproductive and simply limits the potential uses of that imagery in major advertisement, magazine production, large display work, etc. NVNS takes calls on a regular basis from calendar companies, book authors, designers and documentary groups expressing interest in using an image found on Navy.mil, but require a higher resolution. All too often the version in the gallery is the original and was altered from a much larger file, down to the legendary 5x7 @ 300dpi. The guidance we provide is to shoot RAW-Jpeg [for cameras that can] or standard jpeg in the highest resolution your camera is capable of producing. Send the largest file size allowed by your ship or station, limiting compression in Photoshop to no lower than 8. Most professional cameras will produce a file that exceeds 30MB when uncompressed, but at a compression setting of 8, will drop down to between 1-2MB. Limit attachments to no more than two per email to keep the total file limits well below the 10MB threshold for NMCI and most other legacy networks. The firstname.lastname@example.org mailbox is sized to handle more than 2GB of concurrent mail. Obviously some ships and missions where bandwidth is at a premium will need to make necessary adjustments. We ask that organizations make a copy of the original file before it is reduced to meet immediate transmission limits. By keeping the original jpeg or RAW file on station, requests can be made of the larger files when they emerge, and can be sent later when access to better transmission capabilities is available.
ENS Haraz N. Ghanbari Designer MC2 Jason Graham MCCM Priscilla Kirsh Jeff Elliott Navy Office of Information Jeff White Pentagon RM4B514 Washington, D.C. 20350-1200 MC2 Jay M. Chu Office: 703-614-9154 DSN: 224
AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
Layout by MC2 Jason Graham
It’s all about
by MCCM(SW/AW) Priscilla Kirsh, CHINFO Senior Enlisted Advisor
“I became an MC because the classifier at MEPS told me about it… and he said there were spots open.” This and other similar statements are what we hear often when visiting our Basic Mass Communication Specialist Course students at DINFOS. While most of those young men and women are becoming top-of-the-line new MCs through the quality education they get at the schoolhouse, I’d like to think we’re also getting a cadre of people who come to the recruiter with an interest in becoming an MC because of a skill set they already have and a passion for what we do. Most high schools produce newspapers, online publications, newsletters and video programs. Most colleges also have them, in addition to radio broadcasts and degree programs that complement our profession.
We’re working on several projects that need imagery, especially video, of MCs doing what we do best: telling the story of America’s Navy. You may say that goes against what we have been accustomed to doing for so long because it’s our job to tell the story, not be the story. In these efforts to identify future talent for our rating, you are the story and I need you to tell it. Not only does it benefit our recruiting efforts, but also the historical record of what we do, like the cover story in the last Navy Imagery Insider. I can’t stress enough the importance of making sure historical records reflect this exciting period of time for our community, so take a few moments and document your fellow MCs.
I need your good ideas and your personal involvement to help find the people who will be part of our team in the future. Please send me ideas on what you can do at your level, and recommendations that we can look into from here. Contact me at priscilla. email@example.com or on Facebook at CHINFO Senior Enlisted Advisor. A simple gesture, such as writing a letter to your high school newspaper class telling them what you do for the Navy, can go a long way in recruiting future talent. Now let’s get to it! I look forward to hearing from you. Go forth and do great things.
What are we doing to identify and capture the interest of those individuals? What are we doing to tell people about the opportunities the Navy has to offer in journalism, photography, videography and graphic design? That’s where you can help shape the future of our community. Turn the cameras around and help tell our story through your eyes!
AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
Photo by MC2 Jay M. Chu
Fast, File Transfer Coming Soon . . . No,
Really! Fast File Transfer, or FFT, is a file transfer protocol favored and championed by the Defense Imagery Management and Operations Center (DIMOC). Many of us have heard of FFT and what it can do for easing the transfer of large media files from ship to shore, but few have actually been allowed to use it. FFT was developed by Northrop Grumman to move large, multi-gigabyte, compressed video files over the Internet. FFT’s fast and reliable transfers allow maximum efficiency of available bandwidth and automatically resumes any broken file transfer session from the point of interruption (something that occurs often at sea.) It is perfect for moving files from ship to shore. So if this software is so effective why isn’t FFT available to everyone in the Navy? The answer is it has yet to be approved through the Navy approval process, which includes the DoD Information Assurance Certification and Accreditation Process (DIACAP). The DIACAP ensures that information systems will not be harmed by installed software or hardware throughout the system’s life cycle. Every piece of software and computer hardware must be laboratory tested by the DIACAP. The testing and subsequent 4
by Jeff Elliott documentation and approval process is laborious and complicated. And that’s just at the DoD level. FFT was certified by DoD through the Defense Information Systems Network Security Accreditation Working Group in January 2010. Because the Navy has shipboard IT systems that are critical to the ship’s survival, we have additional certification requirements. We started the FFT approval process for Navy last February and it is nearing completion. Once the Designated Approving Authority (ODAA) at NETWARCOM signs the approval letter for FFT, anyone in the Navy who wishes to use the program will have authority to use it. Simply put, all shipboard PAOs can contact their command’s Communication Officer and request to have FFT loaded onto one or more of the ship’s Integrated Shipboard Network System (ISNS) workstations within the Media Department/Division. FFT is already available for download from the DIMOC at www. defenseimagery.mil. Version 2.4 is for shipboard use, not version 2.6. Contact DIMOC for username and password. For more info join the conversation at www.facebook. com/navyvisualnews.
THOMPSON-RAVITZ AWARD N
avy Public Affairs awards are an exciting opportunity to collectively acknowledge some of the community’s best work. The Thompson-Ravitz Awards for Excellence in Navy Public Affairs is one such program that highlights public affairs campaigns and products produced and distributed throughout the 2010 calendar year. The submission deadline for all entries is March 25.
Units and individuals will submit entries via p-anet and they may include a variety of documents: print products, news clips, photographs, audio files, video samples, communication plans, analysis, assessment and research documentation.
Individual categories include Junior Public Affairs Officer of the Year, Junior Reserve Public Affairs Officer of the Year, Junior Civilian Public Affairs Officer of the Year and Enlisted Public Affairs Officer of the Year.
under “Awards Programs.” For more information, please contact Heather Paynter firstname.lastname@example.org, (703) 693-1363.
Past entries have focused on safety and informational programs, job fair preparations, ship visits, commemorations and a Active duty, Reserve long-term television news component and civilian campaign used to elevate professionals are eligible and community relationships just encouraged to submit unit to name a few. entries highlighting internal More information is available and external campaigns. at www.chinfo.navy.mil Judges will also collaborate under the “Media Awards to award Best-in-Show Programs” button or in p-ahonors from unit category net at https://pa-net.navy. entries. mil/eRoom/chinfo/PANET
AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
OUTTAKES by Oscar Sosa
A recent trend in the postprocessing of digital images is a technique called High Dynamic Range, or HDR. This is a technique where several images, or several layers in one image, are combined and adjusted to produce an image with better tonal range than can be produced with a single combination of aperture and shutter speed. This type of post-processing can be done in Photoshop CS3 through CS5, or in specialty software such as Photomatrix Pro, HDR Darkroom, DynamicPhoto HDR and several other commercially available software. An HDR image is essentially a compilation of images where the software takes the best tonal and exposure areas of the scene and adjusts them to
make one image. An HDR from a single frame divides the frame into layers and treats each layer as an individual image. In both techniques the best areas of the scene are selected and adjusted independently from the entire image. For example, the sky, the subject and the background can be separated from each other in three layers, adjusted individually and then recompiled as one image. The left image is the original image that came into Navy Visual News Service. It was selected as an image of the day with no adjustments. I then separated the image into three layers and adjusted each layer for exposure, saturation and contrast. The three layers were then recompiled with Photoshop’s HDR plug-in to produce the HDR photo shown on the right.
The HDR photo has better color saturation and shadow detail. It will certainly hold up well in publication and may also be closer to what was visible to the human eye as opposed to the digital camera sensor. Navy Visual News cannot use it for commercial release. I know this sounds counterintuitive; the HDR image is cleaner, crisper, has more detail and certainly illustrates the situation the photographer was documenting. However, we require images with as little post production manipulation as possible. We are very open to using: lens filters, lighting, shutter speed, aperture, lensbabies, vignettes-just about any creative thought the photographer can capture on the sensor. Once the image is taken all we want is basic cropping and toning.
NVNS is not alone in this line of thought. Jim Collins, an Associated Press photo editor and a former Navy photographer’s mate, calls HDR an excessive post processing slippery slope. “We avoid that stuff,” Collins said. “We have a very broad no manipulation policy. Our guidelines are stricter than what we did in the darkroom.” He goes on to say that when they receive images they suspect of having too much toning they call the source back and request the original image or they don’t use the photo at all. NVNS maintains the same no photo manipulation policy as the Associated Press. We accept effects done before the photo is taken and even as the image is recorded, however, we require post processing be kept to a minimum.
Official/Unofficial use…Where do I Start?
S O CIA
What pictures can you post on social media (SM) networks? Are command SM sites governed by the same rules as *.mil websites? The Emerging Media Integration team at CHINFO (OI-54) is actively working to provide you with tools to navigate the social media (SM) interstate and you’ll find a plethora of information on http://www.slideshare.net/ USNavySocialMedia From that page you can download many tools, including the recently released Navy Command Social Media Handbook. The publication includes requirements, checklists and customizable presentations. The OI-54 team also has a weekly email
distribution which is packed with tips, tools and best practices from inside and outside DoD. Once on the list, you’ll also receive information on bi-weekly conference calls with special guests. Recently a representative from Facebook addressed our questions. You can find a preview of these emails and recorded calls at www.chinfo.navy.mil/socialmedia.html LT Lesley Lykins maintains the distribution, so if you’d like to be added email her at Lesley. email@example.com. Answers to the above questions: Since SM networks are public, the same rules apply as *.mil sites, including image considerations.
AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
Photo by MC2 Jason Graham
by Damon Moritz
diting prime cuts of your video may not seem like journalism, but it is. You are effectively doing the edit for a major broadcaster like CNN or Fox News so that they can go straight to air with your video during breaking news. This is why we ask for shots at least 10 seconds with full still-photo style slates and a “released by” statement at the end of the video. We’re meeting the media’s needs for editing and information. In a recent example, Fox News requested USS Harry S. Truman video to support a deployment homecoming story. They wanted Navy video even though they embarked for the homecoming.
When editing video pay attention to the audio. All too often we’re receiving video that looks great, but isn’t usable due to poor audio breaks.
Recently we received video of an award ceremony where a Sailor was being presented a Purple Heart for injuries sustained in Afghanistan. The video was visually compelling, but the whole product was almost unusable because the speakers were cut off mid-sentence, even in the middle of the Sailor’s name. Watching great video is refreshing, but when the audio stops at an odd point it can be like hitting your head at the end of the pool when doing laps. As viewers, we want to hear the Bos’n Pipe calls. We want to hear the 1MC. We expect to hear whole sentences and complete speech patterns.
The first rule of recording audio is always wear headphones and never trust the meter alone. Failing batteries and Electromagnetic Interference can make the meter look like
it’s working properly but all you really get is hum, pulse and pop. Natural sounds and speech are critical; like shooting video, it’s almost impossible to edit video without wearing headphones. Good headphones cover the whole ear and help to isolate you from background audio in your shop. You can’t really hear what is going on without isolating all audio to the scene and what your microphones picked up. Then you need to edit with an understanding of the visuals in context and correlation with the audio.
The second rule of recording audio is never talk when the camera is rolling. It is not unusual to receive video prime cuts where the videographer is carrying on personal conversations while recording. As the saying goes, “Quiet on the set!”
Helping You Tell the Navy Story by Jeff White, Defense Media Activity
All Hands Update (AHU), formerly Daily News Update, is a program produced by DMA - Navy that includes four TV packages a day - one two-minute package and three one-minute packages. Our goal is to keep the fleet informed through news and feature stories, but we can’t accomplish that mission without your help. Here are some guidelines for submitting material.
When considering a story for AHU we ask: • What is the tie-in to our Navy audience? • How much of our audience is interested in or affected by this story? • What does it mean to our audience and to the Fleet? If you can produce a finished news package we can use it without the anchor providing a lead. The complete story needs to be 42-48 seconds for a one-minute package or 1:421:48 for a two-minute package.
Open your story with, “This is an All Hands Update, I’m ____,” and close your package with, “from USS XXX (unit), I’m ____.” If you need to, take the open off the front of the story. The story needs to be accurate and cleared for release through your chain of command. All submissions need information about the reporter and anyone in the package, including name, rank, title, command and home town. Please don’t add computer graphics, so we can add as appropriate.
If you aren’t producing a complete package, your submission should include a release, advisory or story outline - enough information to write at least 45 seconds of copy. Please include at least three minutes of on-camera interviews and two minutes of b-roll to support the story. B-roll should also be sent to NVNS to support a variety of activities, including national and international media requests, documentaries, internal products and multimedia productions. AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
For those without video capability, send 10 to 12 released images, which can be edited into a sequence. You can email them to ahu@ dma.mil or let the AHU staff know that you have sent the imagery to NVNS. We prefer high resolution images in horizontal format. If you’d like to provide a phone interview, call 202-433-3549 and leave an interview or message on All Hands Radio News’ (AHRN) telephone, just mention it is for AHU and AHRN. We can also set up a date and time when we can interview your subject matter expert, if you prefer. We encourage you to be creative with stories – find the story behind the scenes, think outside the box and push the limit. Do research, talk to people, dig deeper and see what you can come up with. Play with different styles, and contact AHU/AHRN if you’d like ideas or help at (202) 4333813/6255 or firstname.lastname@example.org.
LINKS to KNOW
“There is no UNSUCK filter” -David duChemin
Photo by MC3 Adam M. Bennett
David duChemin is a world & humanitarian photographer, best-selling author, and international workshop leader.
Website on the Military Visual Journalism Program. Tells about the curriculum and provides links to projects by former students. Click here
Link to memorandum on Responsible and Effective Use of Internetbased Capabilities. This includes social networking guidance. Click here
Society of Professional Journalists
Nonprofit organization dedicated to quality journalism. Their bimonthly magazine, called Quill, is available online and features articles on a range of topics. www.spj.org/
Association for Education Journalism and Mass Communication
Nonprofit site with great information and educational tools for all aspects of journalism and mass communications. Also posts best practices from around the world. www.aejmc.com/home/
Navy Style Guide
DoD Military Photography Workshop Link to attendee information for the 19th annual DoD Worldwide Military Photography Workshop, hosted by DINFOS. Deadline is April 1. Click here
Photo by MC1 Anderson Bomjardim
Landing Craft Utility – For a specific LCU, capitalize and
include boat number on first reference. For example: Landing Craft Utility (LCU) 1661. On second reference, LCU-1661. When not referring to a specific LCU, do not capitalize. For example: landing craft utility.
Units – Same rules apply as LCU. For example: Assault Craft Unit (ACU) 2, Naval Mobile Construction Battalion (NMCB) 5.
Miscellaneous – Use area of responsibility and not area of operations. Use ordnance and not ordinance when referring to ammunition. Use pierside and not pier side.
Desperately Seeking… MC Imagery. We need video and still imagery of our community, [MCCM Kirsh’s article]. Please take any opportunity you get to capture images of what we do. Think about how you would shoot an MC if you were putting together a photo story on one… what would you include? If you’re taking stills, the temptation may be to just get close up or medium shots, but there can be value in showing the surroundings we work in. Add a caption and we can also consider the photo for Navy.mil and external distribution. How about broll? Since, we are trying to “advertise” our community more, next time you’re out on a shoot with other MCs, please shoot a couple of sequences and send them our way. These can then be used in creating products that tell our story and, more importantly, record our part in historical archives.
In the Loupe? by NVNS Staff Have you seen the 2010 Photos of the Year? You sent some amazing photos last year, so we collected our favorites and put them in a video piece posted click here. You can also download the Navy.mil 2011 calender, with a selection of that imagery, click here. Introducing… LTJG Shawn Eklund has joined the NVNS team and we’re excited to have him as the new deputy director. Eklund reports to us from USS Blue Ridge (LCC 19).
All references to commercially available sites and services are provided for informational purposes only, without Department of the Navy endorsement. email@example.com 703.614.9154
AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD
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AMERICA’S NAVY: A GLOBAL FORCE FOR GOOD