Fall Semester Impact Report - Penn State Engagement App

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FALL 2022


Client Feature



The ultimate one-stop-shop for student engagement and belonging at Penn State.

Navengage developed the Engagement App for Penn State, which officially launched at the start of the Fall 2022 Semester. Since then, thousands of students, faculty, and staff have logged on to uncover a university-wide network of events and engagement opportunities populated by Penn State's ecosystem of individuals, organizations, departments, and data sources.

As Penn State Alumni, we are proud to partner with our Alma Mater to rethink the student experience. With the Engagement App, students can navigate Penn State's wide range of engagement opportunities with ease. Not only does the app act as a resource hub, it serves as a social tool to help students find others within their campus communities who share their interests

We are grateful for all parties involved in bringing the Engagement App to life, including the Penn State Student Engagement Network, our entire Navengage Team, and the students, faculty, and staff who have worked with us to maximize the app experience. Together, we've helped thousands of students find their place and get engaged at Penn State. We're excited to share highlights from the Fall 2022 Semester in this report, and we look forward to building on the app's success in the New Year!

Andrew Strause DanLordan Colleen McBride

Andrew Strause '17 (CEO), Dan Lordan '17 (CTO), Colleen McBride '19 (CMO) Co-founders, Navengage Education Technologies Inc.

Unlike traditional higher ed technology, the Engagement App is built with a student-first mentality that recognizes the individual wants and needs of every student, no matter where they are on their Penn State journey.
100% Semester a 13.5k+ Total Users Penn State Campuses Represented on the App 4.4 / 5 Rating on the App Store Data in this report was pulled b 4
7k+ 1.9k+ Active Organizations User Connections 200+ Feedback Submissions at a glance 5 between December 9-15, 2022
12k+ Users Student Users 1k+ Faculty/Staff Users 13.5k+ Total Users The Engagement App is a secure space that is limited to Penn State students, faculty, and staff. 6
10k users
Penn State's semester goal was to reach

years are approximate and based on semester standing (Ex. “First-years” represent students with Semester Standings 1 and 2 at Penn State).

Sophomores 16.7% Juniors 14.4% Seniors 117% Other 7% GradStudents
Student Users by Class Year Student Users EngineeringLiberalArts Div. ofUndergraduateStudiesSmealCollegeofBusinessScience HealthandHumanDevelopmentUniversityCollege AgriculturalSciencesIST CapitalCollege CommunicationsEducation EarthandMineralSciencesBehrendCollege ArtsandArchitectureNursing AbingtonCollegeBerksCollegeIntercollegeNondegree AltoonaCollege SchoolofGradProfStudiesPennStateLaw CollegeofMedicine SchoolInternationalAffairsDickinsonLaw 2,500 2,000 1,500 1,000 500 0 Student Users by Academic College Class
7 N u m b e r o f u s e r s
First-years 439%

Campus Breakdown

Penn State has 24 campuses. Here's the breakdown of total users by campus:



0 2,000 4,000 6,000
WorldCampus Harrisburg Abington Behrend Berks Altoona Hazleton Brandywine Scranton Schulkill Wilkes-Barre DuBois NewKensington LehighValley MontAlto York Fayette Beaver GreaterAllegheny GreatValley Shenango HersheyMedCtr Dickinson
of Penn State campuses intended to use the Engagement App are represented with at least 10 users.
Number of users
Enrollment Ratio Below are the Penn State campuses ranked by percentage* of students who have logged into the app: #1 Hazleton #2 DuBois #3 Wilkes-Barre #4 New Kensington #5 Schuylkill #6 Scranton #7 Brandywine #8 Abington #9 Fayette #10 Berks #11 Mont Alto #12 Harrisburg #13 University Park #14 Lehigh Valley #15 Beaver #16 Behrend #17 Altoona #18 York #19 Greater Allegheny #20 Great Valley #21 World Campus #22 Shenango #23 Hershey Medical Center #24 Dickinson School of Law *These numbers are approximate, and represent the total number of students logged into the app divided by the number of actively enrolled students at each campus. 9

What do stud


“Will keep students feeling connected on campus.”
“A great way to keep track of all of the events happening around campus!”
“Great for people who are not always on campus and want to participate.”

dents think?








“A great way to stay involved and get the latest details on what's happening on campus.”
“A great way to connect and find opportunities on campus!”
great way to get to know campus and all the opportunities here.”
it easy to know all the information for Penn State events."
enjoy being able to communicate with people with similar interests as myself.”
great tool for making connections at Penn State.”


with University Data Systems The Engagement App has become the home for engagement experiences across Penn State, including integrating with the largest providers of event, education abroad, career, and research opportunity data. The Engagement App integrates with the following data sources: 12 Nittany Lion Careers Jobs and Internships Undergraduate Research Opportunities Database Research Global Programs Study Abroad / Away OrgCentral Events 25 Live Events Penn State Athletics Events Behrend OrgSync Events LionPath Student Data OrgCentral Organizations and Membership
"I appreciate this app! I've learned so much more about things that happen at Penn State more than I ever have in the previous years I've been here."
Penn State Student '23 13
Events The Engagement App is home to thousands of University events that users can RSVP to, receive reminders about, and add to their calendars. 6.2k Total events in the app in the Fall Semester Events already scheduled in the app for 2023 2.6k 0 1,000 2,000 3,000 4,000 5,000 25Live EngagementApp BehrendOrgSync PennStateAthletics OrgCentral In addition to pulling events from several University source systems, the Engagement App provides a built-in event creator, which served as the the second largest source system of events at Penn State for the app this past fall. Here's a breakdown of the source systems: #2 supplier of events to the app Engagement App Event Source Systems (Fall 2022) 14 Number of events added to the app

Penn State Global


"Scan in on the Engagement App!"

Penn State Global teamed up with the Engagement App Team to enhance the 2022 Education Abroad Fair, which took place on November 3rd at Penn State's University Park campus. Students were prompted to scan their attendance using the Event Scan on the Engagement App as opposed to swiping their student I.D.'s. The process resulted in a quick, easy, and efficient way for tracking attendance. 100+ people scanned into the event using the Engagement App.

"Have you attended an event after learning about it in the app? If so, which event was it?" We asked students... Career fair Spin bike class StartUp Week events Club rush Campus Activity Board events Student Engagement Expo Hockey game Best of Penn State Carnival World Campus Homecoming Virtual Trivia Night Football games Volleyball games Art Museum events Here are some responses:
"I look at [the app's events] weekly to see if there's anything I'm missing out on."
Penn State Student '23 17
1.8k+ Organizations Registered Student Organizations Active organizations on the app Organizations can add events, make posts, and track involvement using the Engagement App. Users can follow organizations to stay updated on their latest news and events. 60 Academic Organizations 75 "Other" Organizations 1.9k+ 18


1,500 1,000 500 0
THON CollegeofEngineeringHomecoming UPUA(StudentGovernment)SmealCollegeofBusinessCollegeofLiberalArtsLionAmbassadorsEberlyCollegeofScience CollegeofHealth&HumanDevelopmentCollegeofIST
19 N u m b e r o f f o l l o w e r s
by follower count "The Engagement App helped me so much when transferring campuses to learn more about student organizations and how I could become involved." Penn State Student '24

A "game changer" for Penn State Homecoming

Tim Nevil, Executive Director of Penn State Homecoming, was quick to work with the Engagement App Team to learn how his organization could utilize it to reach more students at Penn State campuses.

"Penn State Homecoming is founded on building a community and with this app we can now reach students across the University we formally may not have reached. This app is a game changer for us. It's now easier than ever for Penn State Homecoming to reach more students and include Commonwealth Campus students in our efforts," said Nevil.

Penn State Homecoming sponsored a week of Daily Challenges on the Engagement App to celebrate Homecoming Week, which took place Oct. 17-21. One of the prizes included a free ticket to the Penn State Whiteout Game!

"The Engagement App has been super helpful to my organization! We're a small group, so we love that we can use this app as a way to spread our message and goals and connect with more students!"
Penn State Student '24
GroupChats 76% DirectMessaging 24% Public 75% Private/Restricted 25% Group Chats & Direct Messaging Users can create public, private, and restricted groups chats within the Engagement App, which provides a safe space for the University community to connect and collaborate. Total messages sent 3.9k Goup chats created this semester 90 22
Classof'26 PSUSportsPSUOrgLeadersLionAmbassadorsNewsFirstYearEngineersPickupSports Classof'24 Classof'25 Classof'23PSUCarpools 2,000 1,500 1,000 500 0 Classof'26 PSUSports MATH110 PennStateStudentTicketExchangeIntroduceYourselfPSUCarpoolsPSUOrgLeaders Classof'25PSUCreativesSummerSession '22 1,250 1,000 750 500 250 0 10 largest public group chats (by number of members)
group chats 10 largest public group chats (by message volume) 23 N u m b e r o f m e m b e r s N u m b e r o f m e s s a g e s

"First Year Engineers" Group Chat

We worked with the College of Engineering to create a "First Year Engineers" group chat. We took all of the first year engineering students from the College, cross-listed it with the existing students who had signed into the Engagement App, and made a group chat for the College to communicate about updates and provide a space for questions. We also auto-added them as followers to the College of Engineering's page on the app, so that the College’s posts showed up in their newsfeeds.


"Class of '26" Group Chat

Every class year has their own group chat on the Engagement App. Specifically, the "Class of '26" group chat became very active from the start of the semester. Within the group chat, students have made plans to meet up, asked questions about meal plans, sent dog pictures, shared campus stories, and sold football tickets. This group chat serves as a safe space for students to connect and find a sense of belonging at Penn State.

Newsfeed With the newsfeed, individual users, organizations, offices, and departments can create and share content to a targeted Penn State audience. 192 75 Posts were created since the app launched 1.5k Reposts 122 Posts that shared an event 207 Total comments on posts 1.1k Total likes on posts 5.3k 26
#6 College of Engineering #7 Penn State World Campus benefitting THON #8 College of Earth and Mineral Sciences #9 Bryce Jordan Center #10 Penn State World Campus #1 Daily Challenges #2 Penn State Altoona #3 News at Penn State #4 Penn State Hazleton #5 Student Engagement Network Top organizations that posted this semester Ranked by number of posts made: 27

User Connections

Students, faculty, and staff can grow their networks at Penn State by connecting with each other on the Engagement App. When a connection is made, users can direct message each other, view additional profile information, and see each other's posts on their Network Feeds.


Total organic user connections


Users have added at least one new connection 28


"The Engagement App is like LinkedIn, but exclusively for Penn State students."

Daily Challenges

The Daily Challenges account was created to engage students
campuses. Every weekday
students from every campus were given the chance to win a prize by participating in the Daily Challenge of the day. There were 70 total Daily Challenges this semester. Winners came from 9 different campuses and represented all class years. Prizes from the semester included: $10-$100 gift cards to Amazon, Target, Chipotle, Starbucks, and Dunkin' Free tickets to see John Mulaney perform at the Bryce Jordan Center Merchandise from various student organizations and offices $100 student organization donation for #GivingTuesday Free Penn State Football White Out Ticket $500 Education Abroad Scholarship 30 This stud $500 from Challenge sponsored State G Education Off
on a daily basis across all

dent won m a Daily e that was d by Penn Global's n Abroad ice!

Penn State Student '26

Several offices and student organizations sponsored Daily Challenges throughout the semester. Here's a list of the collaborators:

Penn State Homecoming Lion Ambassadors

THON Bryce Jordan Center

Center for Sexual and Gender Diversity Education Abroad Office Student Engagement Network

Penn State Center for Sexual and Gender Diversity

Sokolov-Miller Family Financial and Life Skills Center Penn State Libraries

"Thanks to the Engagement App, I was able to win a $500 scholarship to help me study abroad! This app provides so many great resources and opportunities for students!"

Path Builder

Path Builder is a 10-minute activity within the Engagement App that helps students set personal goals for out-of-classroom engagement at Penn State. At the end of the activity, students are given the option to connect with various offices at Penn State that can help them achieve their goals.


Students have filled out Path Builder 32

About Navengage

Navengage Education Technologies Inc. is a software development company that helps universities optimize their student engagement. Founded by Penn State Alumni, Navengage was created to help universities support students through engagement and social connection. Visit us at www.navengage.com

Colleen McBride colleen@navengage.com 35
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