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Sven Pulsack on Logistics Innovation at Enpal
As Director of Logistics at Enpal, Sven Pulsack plays a pivotal role in advancing Germany’s clean energy transition. With a background that bridges operational discipline and startup agility, Sven leads a logistics operation designed to scale efficiently, sustainably, and customerfirst. From optimising warehouse flows to managing site-specific last-mile delivery, his team supports Enpal’s mission to make solar energy accessible and affordable for homeowners across Germany. In this Executive Insight, Sven shares how Enpal integrates logistics into the core of its purpose-driven model, why technology and antifragility are essential to growth, and how sustainable logistics is not just a metric but a mindset.
Professional Journey
Can you share your career path and what led you to your current role as Director of Logistics at Enpal?
I started with a classic apprenticeship in logistics at TNT Express, followed by a business degree that I completed alongside my full-time job. The turning point came in Berlin, where I was surrounded by the dynamic energy of eCommerce and start-ups. That environment taught me how to combine process thinking with entrepreneurial speed.
Over time, I developed a leadership approach grounded in stakeholder empathy and continuous improvement. Logistics is both exciting and intense, it touches every part of the business and demands constant cross-functional alignment. One key lesson I’ve learned is to never see a supply chain as “done”, there’s always room to optimise.
At Enpal, I found the ideal environment to bring that mindset into a purpose-driven mission, where logistics is not just a support function but a key growth driver.
Logistics Strategy in Renewable Energy
How does Enpal’s logistics strategy support its mission to make solar energy accessible and affordable for homeowners across Germany?
Enpal’s logistics is built to scale the energy transition. Our goal is to make solar energy affordable, and every element in the supply chain from manufacturing to last-mile delivery directly impacts that goal. The final price of a solar system reflects each logistics step: overseas shipping, warehousing, transport, and installation.
To keep systems affordable, all steps must be efficient, predictable, and fairly priced. That’s why we focus on smart routing (from a warehouse perspective), strong carrier partnerships, and leveraging logistics technology. We don’t see logistics as a cost center, but as a value driver lowering costs, reducing delays, and enabling seamless solar rollouts at scale.
Customer Experience in Logistics
How do you ensure a seamless logistics experience for customers – from scheduling to final delivery and installation?
This isn’t easy, many different teams within Enpal are involved. Once a customer is confirmed, the order flows through several interfaces to our warehouse partners. From there, we guide the customer through a transparent post-purchase journey.
We use multiple scan points such as picking, staging, and carrier handover to keep customers informed in real time. Communication is key. We rely on tools like Parcellab to send timely updates and minimise delivery surprises.
Our goal is to proactively manage expectations and give each customer a sense of control and clarity throughout their solar journey. In that sense, logistics becomes part of the customer experience not just an operational layer.
Integration of Technology
What role does technology play in optimising Enpal’s logistics processes, and are there any recent innovations that have significantly improved efficiency?
Technology is essential. We’ve built a logistics setup that connects our ERP system, warehouses, and carriers to enable informed, data-driven decisions. Every process must be considered end-to-end, with full awareness of its downstream impact.
For example, we use digital tools to determine where a system should be picked and packed, which carrier is best suited, and where the goods are currently located. This all relies on accurate data and well-integrated interfaces.
We’re constantly balancing priorities, warehouse capacity, speed, cost, and customer needs. It’s a daily challenge to allocate resources effectively. Good logistics tech doesn’t just automate processes. It empowers smarter decision-making.
Why E npal re li es o n J unkbu ste r s
… to kee p t he ir sol a r mission cl ea n, f a st, a n d compli a n t
As Enpal’s solar and heat pump installations grow, we make sure that one thing never gets left behind: the waste.
We manage all waste generated during Enpal’s installations—directly on-site, all over Germany—so that installers never have to take materials with them That means fewer delays, less hassle, and more focus on what matters: clean energy. And because we fully automate the process from pickup to repor ting, Enpal can scale operations without scaling complexity
What we deliver ever y single day.
We suppor t Enpal with a holistic, end-to-end waste logistics solution that includes:
On-site collection at thousands of locations across Germany
Fully automated order handling and direct customer coordination
Smar t, eco-efficient route planning to reduce CO 2
Pre-sor ting of waste for optimal recycling per formance
Full data transparency through digital repor ting
A custom-built inter face with real-time project access
“
Junkbusters is a benchmark par tner for us at Enpal. Combining reliability, efficiency, customer-centric thinking, and a deep commitment to sustainable practices. Even in challenging situations, they consistently provide forward-looking solutions that help us deliver on our promises to our customers.
Sven Pulsack | Director Logistics | Enpal
Data at your finger tips.
We believe that data makes the difference. That’s why we provide Enpal with the market-leading digital waste repor t:
Detailed recycling and recover y rates
CO 2 footprint covering ever ything from transpor tation to waste treatment
Project over view with real-time status, photo documentation, and more
Key KPIs like average lead time and cost development
Enpal can access all data 24/7 via our custom inter face ensuring full control, compliance, and scalability
Sustainability meets operational excellence
We don’t just collect waste. We ensure it’s handled in the most eco-efficient, transparent, and customer-friendly way possible. By minimizing distances, pre-sor ting materials, and aligning with modern recycling facilities, we help reduce the CO2 footprint of ever y pickup And because we handle communication with Enpal’s customers directly ahead of time, there are no missed pickups, no unnecessar y extra costs, and zero wasted time
Built to scale. Built to last.
With strict regulations across the EU and increasing expectations for CO 2 transparency, waste logistics have become a critical par t of ever y supply chain We make it easy
In a fast-scaling environment like ours, we need par tners who can match our pace without compromising on quality. Junkbusters excels here. Not only through operational excellence, but also through their strong customer orientation and their ability to proactively navigate even complex situations with solution-driven approaches.
Sven Pulsack | Director Logistics | Enpal
Together with Enpal, we ’ re setting a new standard: real-time insight, operational speed, and measurable sustainability
Want to clean up your supply chain?
Learn more at www.junkbusters.de/360-g rad-entsorgung/
Challenges in Logistics Operations
What are some of the key challenges you face in managing logistics for a rapidly growing renewable energy company, and how do you address them?
Speed is both a blessing and a challenge. Enpal moves incredibly fast. With new ideas, new products, and new markets emerging all the time. We’ve structured the logistics team to stay agile, with the capacity to handle both short-term fixes and long-term improvements.
One key principle we follow is “antifragility”, we don’t just want to survive volatility; we want to grow from it. At the same time, we support “speedboats”, fast-moving initiatives or new business ideas that demand flexibility and urgency.
Balancing these two worlds takes empathy, clarity, and discipline. We focus on prioritisation, iteration, and honest retrospectives. No logistics setup is ever perfect, but with the right mindset, it gets better with every cycle.
Sustainability Reporting
Enpal published its first sustainability report detailing its carbon footprint across the entire value chain. How does the logistics department contribute to these sustainability metrics?
At Enpal, sustainability isn’t a parallel track it’s embedded in our day-to-day decisions. For every logistics optimisation, we evaluate not just the financial impact but also the effect on our carbon footprint.
A recent example is our new packaging solution for solar modules: by switching to a more compact pallet layout and optimised cardboard structure, we improved load factors, reduced material usage, and lowered transport emissions. It’s a win-win, both cost and CO2 go down.
We also work closely with our waste logistics partner, Junkbusters, to refine pick-up routes and improve recycling rates for leftover materials post-installation. They provide us with detailed reports that allow us to track emissions, diversion rates, and recovery volumes feeding accurate logistics data into Enpal’s broader sustainability reporting.
Ultimately, logistics has a tangible impact across Scope 3 emissions from packaging and transport to end-of-project waste. By being intentional with our setups, we ensure operational excellence and climate responsibility go hand in hand. Sustainability isn’t a side KPI, it’s the lens through which we evaluate every improvement.
Carrier Management and Transport Strategy
How do you approach carrier management and transport optimisation to ensure cost-efficiency and service quality at scale?
We work closely with two logistics partners to manage our carrier network. Our delivery model, B2C site deliveries to private homes under construction, isn’t standard. Not every carrier is willing or able to serve this niche, which is why we carefully select partners who understand the complexity and can still offer competitive rates.
We avoid one-size-fits-all setups. Instead, we strive for antifragility: always improving, never accepting the status quo. We benchmark performance, track KPIs, and align incentives. Carrier partnerships are more than just contracts, they’re collaborations built on shared goals and a common mindset. That makes all the difference.
Reverse Logistics and Site Clean-Up
How do you handle waste and reverse logistics after installation?
Once the system is installed and generating clean energy, our logistics job isn’t over. We need to remove packaging, leftover materials, and recyclable waste from the customer’s property quickly, cleanly, and with minimal disruption. That’s why we’ve built a dedicated “Reverse & Waste Logistics” stream as an integral part of our customer journey.
Our key partner here is Junkbusters. Together, we offer a nationwide on-site waste service that relieves our installation teams from any cleanup responsibility so they can focus purely on delivering quality work. Junkbusters handles customer communication directly, including appointment scheduling, reminders, and confirmations via email and SMS to ensure nothing gets missed.
Logistically, routes are planned for maximum eco-efficiency, and waste is pre-sorted to achieve the highest recycling rates possible. Beyond the physical process, we rely on a market-leading digital waste reporting system. It provides Enpal with real-time insights into every active and completed project, full transparency on recycling rates, CO2 impact, and operational KPIs.
This isn’t just a post-installation task. It is a continuation of service, environmental responsibility, and a chance to learn and optimise together. For us, holistic logistics means delivering energy and taking everything else responsibly with us when we leave.
Future Outlook
Looking ahead, what are your key priorities for advancing logistics operations at Enpal to support the company’s growth and sustainability objectives?
It may sound simple, but execution is everything. We focus on three main pillars: efficient warehouse processes, high-quality transport through a multi-carrier setup, and proactive communication with customers.
We’re exploring electric last-mile solutions, autonomous vehicles, and robotics but we remain realistic. Infrastructure, regulations, and economics still limit the speed of rollout. In the meantime, we double down on what we can control: clear responsibilities, measurable performance, and strong feedback loops.
Logistics at Enpal is constantly evolving but always with the goal of making our operations more resilient, scalable, and customer-centric.
Advice for Logistics Professionals
What advice would you give to logistics professionals aiming to integrate sustainability into their operations within the renewable energy sector?
Start small but stay consistent. Don’t wait for the perfect strategy. Just begin. Whether it’s smarter packaging, CO2 tracking, or switching to greener routes, sustainability needs to become a habit, not a side project.
Collaborate with partners, challenge assumptions, and use data to guide your impact. Most importantly, tie sustainability efforts to real business outcomes. The energy sector offers a unique platform to make logistics a force for good lean into that.
Many small, smart changes will outperform one big initiative. And don’t forget to involve your team, sustainable logistics is a team sport.
Enpal is the market leader for solar systems in Europe, the market leader for heat pumps, and the largest competitive smart meter operator in Germany. Our artificially intelligent Energy Trader is at the heart of our technology. It connects electricity storage systems, charging stations, and heat pumps with the electricity exchange.
Sven Pulsack Director of Logistics