Alternative Flooring

For Alternative Flooring, it’s never just a carpet. From our earliest days we’ve set about making carpets, rugs and runners that get as much attention and adulation as any other interiors feature. Made from the finest wool, sisal, coir, seagrass, jute and faux materials from around the world. Our collaborations with leading interior designers allow us to push the boundaries in flooring design. Alternative are passionate about innovation and creativity. With a cheeky sense of humour, we mix new and inspiring designs with authentic natural classics. Our customers love our expertise and experience as well. After all, flooring is a major investment. That's why people can also expect great service from us: advice, support, inspiration. We're a modern company, of course, when it comes to the provenance of our flooring, making products which are not only better, but ethical and sustainably sourced. In other words we are a breath of fresh air. Innovative. Creative. Natural. Fun. With integrity, experience and expertise. We are that rare thing: a flooring brand you can love and trust.