Alternative Flooring Autumn / Winter 15

Atumn/Winter 2015

be yourself, be alternative

Carpet Shown: Quirky B Tetra Gibbs

coir, jute, wool, sisal, seagrass, rugs and runners

Life is too short to live in dull spaces...

What’s inside...

Quirky B

04

Wool Eco

12

Chunky Wool

20

Fine Wool

26

Naturals 40 Runners 54 Make me a rug

62

Borders 64 Info 71

At Alternative Flooring, we believe that building rooms from the floor up is the foundation to your perfect home. Get your flooring peachy-perfect and the rest of your interior will flow with ease.

Our mix of inspiring designs, patterned ranges and authentic natural classics gets people talking. These are award-winning carpets across the spectrum of ethically sourced natural fibres and fresh, innovative designs.

At Alternative, you get options. Five-metre seamless carpet? No problem. As for our runners, they come in pre-cut widths to help reduce your costs and our wastage (keep an eye out for the symbols next to our products). Oh, and our personalised rugs say more about you than your mum does!

Step into a world of difference at Alternative Flooring.

We’re getting good at this...

For the third year running the lovely people at CoolBrands have voted Alternative Flooring one of the coolest brands in Britain 2015-2016.

Get designing... create your own bespoke rug with our ‘make me a rug’ service, see page 62 for details.

www.alternativeflooring.com

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Quirky B collection 1. Archer 7282 2. Sutton 7211 3. Duck Egg 7142 4. Webb 7240 5. Black 7120 6. Black 7140 7. Black 7131 8. Cosmos 7262 9. Duck Egg 7101 10. Annie 7210 11. Hawksmoor 7241 12. Grey 7113 13. Venetian 7250 14. Gloriosa 7261 15. Duck Egg 7130 16. Panther 7252 17. Duck Egg 7110 18. Reiko 7212 19. Moss 7122 20. Grey 7143 21. Peter 7212 22. Flitcroft 7232 23. Silas 7201 24. Grey 7133 25. Talman 7243 26. Grey 7121 27. Jack 7200 28. Damson 7141 29. Black 7111 30. Gerbera 7260

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4 | The Quirky B Collection

Simple, patterned design brings living spaces alive and offers the vital element of cosiness.

With Quirky B, we’ve reworked the patterns you love, with designs that allow you to dip your toes into the pattern pool. But, to jump off the high board, check out the more intricate designs from Ben Pentreath, Ashley Hicks and Margo Selby, with their fantastic combinations of colour.

Carpet Shown: Lattice Flitcroft

For more details order your Quirky B brochure from Alternative HQ or online: www.alternativeflooring.com

www.alternativeflooring.com | 5

‘Patterns give life, colour, richness and excitement to a room - and well used on the floor, they have the ability to ground a scheme in the way that a plain neutral carpet just can’t quite touch’.

Carpet Shown: Lattice Flitcroft

Ben Pentreath

6 | The Quirky B Collection

Carpet Shown: Lattice Leoni

bs n: Tetra Gib Carpet Show

Quirky B designer range

Ben Pentreath

Order our new Quirky B brochure online

RRP £98.73 per m2

A true exponent of English style, our most recent collaborative designer, Ben Pentreath, one of the UK’s leading interior and architectural designers, reveals his inspiration for the latest addition to the Quirky B collection.

‘I was thrilled to be asked by Alternative Flooring to help design some new additions to their distinguished ‘Quirky B’ collection. Some time ago, we at Pentreath & Hall had designed a range of printed papers based on stone and marble flooring patterns by the prolific 18th century architect, Batty Langley. It was a delight to put these back where they belong, on the floor - but now re-worked in a range of vividly coloured Alternative Flooring wools.’

www.alternativeflooring.com | 7

Order our new B Quirky e brochur online

You might not be familiar with the idea of vibrant, cosy happiness. But with our desire to embrace the current trend for pattern and colour with a huge great hug, it’s one you could probably get used to.

Carpet Shown: Quirky B, Zip Grey

8 | The Quirky B Collection

Carpet Shown: Margo Selby Shu ttle

Silas

Quirky B designer range

Margo Selby

If you’re going to work with an icon, choose one you can identify with. Here at Alternative Flooring, where we love all things angular, geometric and diamondshaped we’ve found the perfect partner in Margo Selby.

It’s no secret, we’re all about beautiful carpeting, but runners are a big part of what we’re about, too. After all, why should you have to buy a 4m width of carpet just so you can have lovely stairs. That’s why we created the original Quirky range – to give you the right width for your stair and hallway needs.

The great news is that Margo’s Fair Isle design will be available as a 69cm wide runner with selvedge. It’s an iconic motif that will look stunning on stairs and hallways.

Carpet Shown: Margo Selby Fair Isle Runner Annie

RRP £98.73 per m2

www.alternativeflooring.com | 9

Order our newB Quirky re brochue onlin

Mix-and-match pattern and scale is an interior art-form.

At Alternative Flooring, we’re embracing the idea that floors are the fifth wall. We’ve been inspired by time-honoured, treasured patterns and motifs, geometrics, animal and ethnic prints and oversized fun dots.

Carpet Shown: Ashley Hicks Daisy Gloriosa

10 | The Quirky B Collection

Quirky B designer range

Ashley Hicks RRP ÂŁ98.73 per m2

He trained with the Architectural Association, so it seems only fair to describe Ashley Hicks as a pillar of the design and architecture world.

If you are looking for something special, then Ashley’s Chainmail and Daisy designs light up the latest Alternative Flooring collections.

n ainmail Venetia Ashley Hicks Ch Carpet Shown:

Carpet Shown: Zebo Moss

For the full details of all the carpets in the Quirky B collection order your copy online at: www.alternativeflooring.com

www.alternativeflooring.com | 11

eco wool

Get that feel good feeling with our undyed wool flooring.

12 | The Eco Collection

Feel the love as you spread ethical and environmentally friendly eco around your home.

This is the ultimate understatement in natural wool.

Wool Crafty Hound

RRP £52.00 per m2

Wool Crafty Hound is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

This product is made of undyed wool.

Basset 5950

Harrier 5951

Wool Crafty Diamond

Beagle 5952

Whippet 5953

RRP £52.00 per m2

Wool Crafty Diamond is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

This product is made of undyed wool.

Princess 5940

Wool Crafty Cross

Lasque 5941

Briolette 5942

Marquise 5943

RRP £52.00 per m2

Carpet Shown: Wool Crafty Hound Beagle

Wool Crafty Cross is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

This product is made of undyed wool.

Celtic 5960

Maltese 5961

Fusilly 5962

Trefoil 5963

www.alternativeflooring.com | 13

14 | The Eco Collection

Wool Pebble

RRP £77.95 per m2

Wool Pebble is suitable for; Bedroom, Dining Room and Lounge.

This product is made of undyed wool.

Omaha 1801

Alby 1802

Brighton 1803

Birdling 1804

Stade 1805

Portloe 1806

Wool Knot

RRP £59.36 per m2

Carpet Shown: Wool Pebble Birdling

Wool Knot is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. This product is made of undyed wool. Available in 4m and 5m widths.

Snuggle 1870

5m

Arbor 1871

5m

Reef 1872

5m

Timber 1873

5m

5m - Available in 5m width.

Lariat 1874

5m

www.alternativeflooring.com | 15

tanga Cobra Carpet Shown: Barefoot Ash

Barefoot Ashtanga

RRP £65.52 per m2

Barefoot Ashtanga is suitable for; Bedroom, Dining Room and Lounge.

Available in 4m and 5m widths.

Asana 5920

5m

Lotus 5921

Barefoot Ashtanga Silk*

5m

Cobra 5922

5m

RRP £82.95 per m2

Eagle 5930

5m

Hero 5931

5m

Firefly 5932

5m

* Please note: Barefoot Astanga Silk contains dyed Rayon Silk.

16 | The Eco Collection

5m - Available in 5m width.

Carpet Shown: Barefoot Ashtanga Lotus

Ashtanga Silk is suitable for; Bedroom, Dining Room and Lounge.

Available in 4m and 5m widths.

Just simple cosy naturalness.

Your tootsies will curl with pleasure as they enjoy the barefoot sensation of this deep pile luxury carpet.

www.alternativeflooring.com | 17

Carpet Shown: Barefoot Hatha Sanskrit

18 | The Eco Collection

We are 100% committed to making a difference and ensuring our planet stays healthy. Handwoven on traditional looms, our Barefoot collection comes woven onto a base of cotton, backed securely with latex.

Barefoot Hatha

RRP ÂŁ65.52 per m2

Barefoot Hatha is suitable for; Bedroom, Dining Room and Lounge.

Available in 4m and 5m widths.

Japa 5910

5m

Sanskrit 5912

5m

Mantra 5911

5m

Vedas 5913

5m

Bindu 5914

5m

Sutra 5915

5m

Barefoot Bikram

RRP ÂŁ65.52 per m2

Barefoot Bikram is suitable for; Bedroom, Dining Room, Stairs and Lounge. Available in 4m and 5m widths.

5m - Available in 5m width.

Chakra 5900

5m

Karma 5901

5m

Laya 5902

5m

Samsara 5903

5m

Prana 5904

5m

Nadi 5905

5m

www.alternativeflooring.com | 19

wool chunky

If joy were made out of wool, it would be a squidgy-thick carpet with an all-natural chunky hug. Our snuggly knits keep you warm and baffle out sound. They welcome you like an embrace from a long-lost friend.Welcome home to wool.

Carpet Shown: Wool Croft Skye

20 | Chunky Wool

Wool Croft

RRP ÂŁ51.45 per m2

Wool Croft is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.

5m - Available in 5m width.

Arran 1840

5m

Islay 1841

5m

Skye 1843

5m

Iona 1844

5m

Jura 1842

5m

Kilda 1845

5m

Stronsay 1848

5m

Mull 1847

5m

Hoy 1849

5m

www.alternativeflooring.com | 21

Wool Tipple

RRP £48.93 per m2

Wool Tipple is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.Available in 4m and 5m widths.

Pastis 1880

5m

Moonshine 1881

Frangelico 1884

5m

Mesi 1882

Amaro 1888

5m

Nochello 1889

Wool Speckle

5m

5m

Kahlua 1885

5m

Galliano 1883

Aurum 1886

5m

Prunelle 1887

5m

5m

5m

RRP £51.01 per m2

Wool Speckle is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.

5m

Wren 1891

5m

Plover 1893

5m

Quail 1894

5m

22 | Chunky Wool

Nuthatch 1892

5m

5m - Available in 5m width.

Carpet Shown: Wool Speckle Wren

Finch 1890

Wool is as warm and welcoming as an open fire.

Wool is sophisticated.

Wool feels like home.

So pamper yourself.

Choose wool.

www.alternativeflooring.com | 23

Carpet Shown: Wool Bouclé Dusk 1722

24 | Chunky Wool

Wool Bouclé

RRP £48.20 per m2

Wool Bouclé is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Available in 4m and 5m widths.

Shadow 1723

5m

Stone 1705

5m

Doe 1720

5m

Mist 1710

5m

Tawny 1706

5m

Camel 1718

5m

Ecru 1717

5m

Chicory 1719

5m

Putty 1721

5m

Dusk 1722

5m

5m - Available in 5m width.

www.alternativeflooring.com | 25

wool fine

There’s a fine wool carpet for everyone.

Movie-star Iconic, loud and Rock ‘n’ Roll proud, demure and subtle, or smart and contemporary.

Fine wool is the you that needs to be heard.

Carpet Shown: Wool Blocstripe Moon Mineral Bloc

26 | Fine Wool

Bold in striking stripes, Wool Blocstripe lays it all on the line. Dark sables dominate the room; olive, canvas and ochre stripes impose a quiet authority.

Wool Blocstripe is the statement that’s never misunderstood.

Wool Blocstripe

RRP ÂŁ52.00 per m2

Wool Blocstripe is suitable for: Bedroom, Dining Room, Stairs, Lounge and Home Office.

r

Moon Mineral Bloc 1853 r

Bone Olive Bloc 1851

Canvas Olive Bloc 1855 r

Ochre String Bloc 1856 r

Mineral Sable Bloc 1854 r

Sable Olive Bloc 1850 r

Sable Bone Bloc 1852 r

r - Available as a 66cm wide runner.

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Wool Pinstripe is subtle and smart, cool and contemporary, yet warm and welcoming too.

Choose from canvas, bone, moon, ochre and olive shades.

Wool Pinstripe

RRP ÂŁ52.00 per m2

Wool Pinstripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Moon Mineral Pin 1863 r

Sable Bone Pin 1862

28 | Fine Wool

r

Bone Olive Pin 1861

r

Mineral Sable Pin 1864 r

Canvas Olive Pin 1865 r

Sable Olive Pin 1860

Ochre String Pin 1866 r

r

r - Available as a 66cm wide runner.

www.alternativeflooring.com | 29

Carpet Shown: Wool Pinstripe Bone Olive Pin

30 | Fine Wool

Carpet Shown: Wool Cord Mineral with Wool Blocstripe Sable Olive Bloc rug with a Flint Leather Border.

Get designing... create your own rug with our ‘make me a rug’ service, see page 62 for details.

Wool Cord

RRP ÂŁ48.54 per m2

Wool Cord is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Available in 4m and 5m widths.

Mineral 5793

5m

r

Cloud 5784

5m

r

Olive 5787

5m

r

Bone 5788

5m

r

Sable 5790

5m

r

Hessian 5782

5m

r

Smoke 5783

5m

r

Gesso 5797

5m

r

Canvas 5798

5m

String 5786

5m

r

r

5m - Available in 5m width.

Ochre 5796

5m

r

r - Available as a 66cm wide runner.

Our fa

Mix & match combinations Mixing and matching flooring need not be a daunting prospect.

By selecting your base tones as shown here, you can create contrast and interest whilst maintaining harmony in your home.

Wool Blocstripe Sable Olive Bloc 1850 & Wool Cord Sable 5790

vourite

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Wool Pinstripe Sable Bone Pin 1862 & Wool Cord Bone 5788

Wool Pinstripe Moon Mineral Pin 1863 & Wool Cord Mineral 5793

www.alternativeflooring.com | 31

Carpet Shown: Wool Herringbone Zig Zag Natural

Wool Herringbone

RRP ÂŁ42.38 per m2

Wool Herringbone is suitable for; Bedroom, Dining Room, Stairs and Lounge.

Muted and demure but also slick and stylish. The soft and intricate herringbone is both luxurious and homely.

Zig Zag Natural 4677

32 | Fine Wool

Zig Zag Mushroom

4678

Romance

RRP £62.25 per m2

Romance is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Available in 4m and 5m widths.

Crazy 1961

5m

True 1983

5m

Pray 1993

5m

Always 1994

5m

Believe 1998

5m

Amazed 1999

5m

Mandy 1944

5m

Suddenly 1985

5m

Mix & match combinations Mixing and matching one of our soft wools from our Romance range with our bold Rock ‘n’ Roll range never fails to produce soulful duets. Here are just a few of our 5m - Available in 5mfor width. favourite combinations stairs and hallways.

Our fa Rock ’n’ Roll Roxanne 1978 & Wool Romance Mandy 1944

vourite

s

Rock ’n’ Roll Tainted Love 1981 & Wool Romance Always 1994

Rock ’n’ Roll Mr Blue Sky 1977 & Wool Romance Amazed 1999

Rock ’n’ Roll Back in Black 1980 & Wool Romance True 1983

www.alternativeflooring.com | 33

34 | Fine Wool

Carpet Shown: Rock ‘n’ Roll Purple Rain

Carpet Shown: Rock ‘n’ Roll Tutti Frutti

Let your loud inner voice strut its stuff with rebellious Rock ‘n’ Roll.

Texture and tone come through loud and clear as striking stripes shout the house down.

Mix and match with Wool Romance for a delightful duet.

Rock ‘n’ Roll

RRP £54.60 per m2 Rock ‘n’ Roll is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Purple Rain 1984

r

Mr Blue Sky 1977

r

Back in Black 1980

r

Roxanne 1978

r

Tainted Love 1981

r

Respect 1967

r

Wild Thing 1966

r

Tutti Frutti 1955

r

London Calling 1979

r

Moondance 1970

r

Freebird 1973

r

r - Available as a 66cm wide runner.

www.alternativeflooring.com | 35

36 | Fine Wool

Broody like Brando, luscious like Loren, heavenly like Hepburn or mellow like Marley. As the cameras roll, wool’s sophisticated presence takes over the room. Super-versatile in stripes, chevron, herringbone or bouclé, typecasting’s not an option.

Wool Iconic Chevron

RRP £60.47 per m2

Wool Iconic Chevron is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.

Charles 1530

5m

Rialto 1531

5m

Millau 1532

5m

Helix 1533

5m

Brooklyn 1534

5m

Tower 1535

5m

Wool Iconic Bouclé

RRP £60.47 per m2

Carpet Shown: Wool Iconic Chevron Brooklyn

Wool Iconic Bouclé is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Loren 1511

Kelly 1510

Garbo 1513

Hepburn 1512

Taylor 1514

Davis 1515

5m - Available in 5m width.

www.alternativeflooring.com | 37

Wool Iconic Herringbone

RRP ÂŁ60.47 per m2

Wool Iconic Herringbone is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Grant 1524

Niro 1523

Gable 1526

Pacino 1520

Niven 1525

Brando 1521

Wool Iconic Stripe

Dean 1522

RRP ÂŁ52.51 per m2

Wool Iconic Stripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

r

Morrison 1501

r

Lennon 1504

r

Marley 1503

r

38 | Fine Wool

r - Available as a 66cm wide runner.

Joplin 1502

r

Carpet Shown: Wool Iconic Herringbone Grant

Harrison 1500

www.alternativeflooring.com | 39

naturals Make an architectural statement with our extensive naturals collection.

Choose from seagrass, sisal, coir and jute. Invite a world of monsoon-grown grasses, Goan beaches and coconut husks into your home.

40 | The Natural Collection

Our Sisal Herringbone range gives directional charm to your floor. Textured but with a subtle pattern, these herringbones offer instant character to any home.

Sisal Herringbone

RRP ÂŁ42.38 per m2

Carpet Shown: Sisal Herringbone Hockley

Sisal Herringbone products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Hythe 4418

r

Hordle 4419

5m

r

Holbury 4415

5m

r

Hampton 4420

r

Herne 4421

5m

r

Harestock 4423

5m

r

Hambledon 4416

5m

r

Havant 4417

5m

r

Hockley 4422

5m

r

5m - Available in 5m width. r - Available as a 66cm wide runner.

www.alternativeflooring.com | 41

Sisal Panama

RRP £43.23 per m2

Sisal Panama products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Donegal 2503

5m

Pelham 2509

Panfield 2531

Sisal Super Panama

Pilsbury 2532

Penwood 2502

5m

Pershore 2508

5m

5m

RRP £49.01 per m2

Sisal Super Panama products are suitable for; Bedroom, Dining Room and Lounge.

Merida 2510

Sisal Hopscotch

Acapulco 2511

Cristobal 2512

Tijuana 2514

RRP £50.18 per m2

Sisal Hopscotch products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Twine 2563

42 | The Natural Collection

Matrix 2562

Chalk 2561

Marble 2560

5m - Available in 5m width.

Carpet Shown: Sisal Tweed Tarvie

Sisal Tweed

RRP ÂŁ43.23 per m2

Sisal Tweed products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Tealing 2400

Tarvie 2401

Tomatin 2402

Tinwald 2403

www.alternativeflooring.com | 43

Chunky sisals glow with light and depth. Fine sisal is intricate and softly tactile.

44 | The Natural Collection

Sisal Bubbleweave

RRP ÂŁ51.98 per m2

Sisal Bubbleweave products are suitable for; Bedroom, Dining Room and Lounge.

Gold Bubble 2555

Desert Bubble 2557

Silver Bubble 2553

Honey Bubble 2556

Sisal Metallics

Pewter Bubble 2554

RRP ÂŁ70.55 per m2

Carpet Shown: Sisal Bubbleweave Gold Bubble

Sisal Metallics products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Titanium 2519

Palladium 2525

Bronze 2516

Rhodium 2517

Nickel 2518

Chromium 2526

www.alternativeflooring.com | 45

Blenheim 1232

5m

Brockton 1219

Byfield 1231

Basing 1235

Bramshott 1238

Bitterne 1225

5m

5m

Sisal’s serenity blows in like a breeze off the Mexican Gulf. Versatile and hardwearing, it’s ideal for halls and stairs.

Chunky sisals glow with multi-hued depth.

Fine sisal is intricate and softly tactile.

Make your home your most exotic destination yet.

Sisal Bouclé

RRP £38.14 per m2

Sisal Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Buckler’s Hard 1201 5m

Bentley 1216

Avington 1211

Bayford 1220

Bransbury 1234

Burleigh 1230

Burghclere 1239

5m

46 | The Natural Collection

Baybridge 1240

5m

Buriton 1237

5m

Braemere 1236

5m

Burnage 1224

5m

5m - Available in 5m width.

Carpet Shown: Sisal Bouclé Braemere

Sisal Super Bouclé

RRP £41.61 per m2

Sisal Super Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Bramley 1311

r

Boldre 1313

r

Brook 1314

r

Bickton 1312

r

r - Available as a 66cm wide runner.

Brancaster 1308

r

Bodmin 1309

r

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48 | The Natural Collection

Carpet Shown: Sisal Malay Shanghai

Sisal Malay

RRP £44.03 per m2

Sisal Malay products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Tiger’s Eye 2504

5m

Dragon Grass 2528

Liang 2536

Chen 2537

5m

Jin 2538

Shaolin 2534

Tongli 2535

Shanghai 2527

5m

Changan 2539

Beijing 2545

Sisal Basketweave

RRP £41.91 per m2 Sisal Basketweave products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Winter Hamper 2540

5m - Available in 5m width.

Summer Hamper 2541

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Hand-harvested from the tiliaceae plant and soft as Goan sand, jute’s as natural and uplifting as golden sunshine. Soft and silken in a tight bouclé or herringbone, or our handwoven big and chunky range are ideal for relaxing rooms. Spread the serenity around like love and laughter.

Big Jute

RRP £32.96 per m2

Big Bouclé Crumpet 1619

Big Bouclé Toast 1620

Big Bouclé Muffin 1621

Big Panama Pancake 2611

Big Panama Waffle 2612

Big Panama Brioche 2613

Big Herringbone Bagel 4614

Fine Jute

RRP Prices from £30.13 per m2

Fine Jute products are suitable for the Bedroom only.

All Fine Jute cuts are automatically treated with INTEC.

Bouclé Natural 1618

50 | The Natural Collection

Herringbone Natural 4617

Rug Shown: Jute Big Panama Waffle shown with a Cotton Claret border

Big Jute products are suitable for the Bedroom, Dining Room and Lounge.

All Big Jute cuts are automatically treated with INTEC.

Get designing... create your own rug with our ‘make me a rug’ service, see page 62 for details.

www.alternativeflooring.com | 51

Get designing... create your own rug with our ‘make me a rug’ service, see page 62 for details.

Carpet Shown: Coir Herringbone Natural rug with an Ochre and Porcelain Double Wide Border

52 | The Natural Collection

Full of natural goodness, coir comes crafted from Indian coconut husk fibres softened in sea water.

Hearty and homely, rich and resilient, coir is husky, fibrous and tactile.

Lay it wall-to-wall for a golden, multi-hued sense of wellbeing.

Grown in coastal meadows on the banks of Vietnamese rivers, Seagrass is as textural and tropical as it gets.

Effortlessly uplifting in relaxing rooms, seagrass weaves light into everyday life. Bring the outdoors in.

Coir Bouclé

Seagrass

Prices from RRP £22.12 per m22

Coir is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Bouclé Natural 1605 5m

Coir Superior

Bouclé Bleached 1606

Prices from RRP £20.48 per m22

Seagrass products are suitable for; Bedroom, Dining Room and Lounge.

Natural 2101

Superior 2106

Herringbone 4105

Fine Herringbone 4108

Buckingham 3102 Basketweave

Balmoral 3107 Basketweave

RRP £27.48 per m2

Natural Sisal Weft 1630

Black Sisal Weft 1631

Coir Panama Prices from RRP £17.19 per m2

Panama Natural 2601 5m

Panama Bleached 2602

Coir Herringbone Prices from RRP £17.72 per m2

Herringbone 4603 5m Natural 5m - Available in 5m width.

Herringbone 4604 Bleached

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runner the

collection

Carpet Shown: Quirky B Fair Isle Annie

The launch of our Quirky B collection sees three new runners added to our runner collection. The Fair Isle design by Margo Selby is unique, oozing pattern with hearts, diamonds and ultimate style.

Edging options A selvedge is standard on Quirky and a whipped edge on our other ranges. But don’t let us hold you back – make your own mark and choose your own, maybe? For ultimate personalisation, check out the ‘make me a rug’ (page 58).

54 | The Runner Collection

Quirky B Margo Selby Fair Isle

Wool Blocstripe

Every step a different one, how exciting is that? With three colourways to choose from, this stunning runner will make a happy impact. 69cm wide with a selvedge as standard.

Run bold with these striking stripes on any stairs or hallway.

Create dimension and impact, with 7 options to choose from you’ll be spoilt for choice. 66cm wide with a whipped edge as standard. Whipped edge colour as shown.

RRP £82.35 per linear m2

RRP £52.00 per linear m2

69cm ith wide w ge d e lv e s a

Annie Runner 7080 (69cm wide)*

66cm ith wide w ed p ip h w a edge

Sutton Runner 7081 (69cm wide)*

Reiko Runner 7082 (69cm wide)*

Bone Olive Bloc

1851

Canvas Olive 1855 Bloc

Ochre String 1856 Bloc

Sable Bone Bloc

1852

Sable Olive Bloc

Moon Mineral 1853 Bloc

*Please note Quirky B swatches show the pattern of a 45cm x 45cm swatch.

For full details of all the carpets in the Quirky B collection order your brochure from Alternative HQ or online: www.alternativeflooring.com

1850

Our whipped edge colours are shown on the left hand side of the swatches.

Mineral Sable 1854 Bloc

www.alternativeflooring.com | 55

Quirky Tess

Quirky Dotty

RRP £99.80 per linear m2

RRP £99.80 per linear m2

Geometric prints have a well earned place in interior design and our Quirky Tess won’t disappoint. With 8 colours to choose from, this runner has lots of style appeal. 69cm wide with a selvedge as standard.

Get fun and flirty with this distinguished retro design. Our Quirky Dotty range is available in classic and contemporary colours and why not add a splash of colour on your edging for a unique look that’s all about you. 69cm wide with a selvedge as standard.

69cm ith wide w ge d a selve

69cm ith wide w ge d a selve

Damson 7006

Pink 7005

Lime 7007

Lime 7027

Natural 7022

Grey 7021

Black 7000

Grey 7001

Natural 7002

Black 7020

Duck Egg 7023

Blue 7024

Duck Egg 7003

Blue 7004

Pink 7025

Damson 7026

56 | The Runner Collection

Quirky Fling

Quirky Skinny

Inspired by highland tradition our Quirky Fling runners, in 5 contemporary colours, are the ultimate fusion of old and new. Fling caution to the wind and make this exciting choice for your home. 69cm wide with a selvedge as standard.

Statement and style with lashings of eccentric glamour. Our Quirky Skinny can be bold in eye catching black or for an altogether tamer feel, our Natural Skinny is the bee’s knees… or the zebra’s…you get the point ! 69cm wide with a selvedge as standard.

69cm ith wide w ge d a selve

69cm ith wide w ge d a selve

RRP £99.80 per linear m2

Blue 7042

Duck Egg 7041

Natural 7040

Damson 7043

RRP £99.80 per linear m2

Lime 7044

Natural 7061

Black 7060

www.alternativeflooring.com | 57

Rock ‘n’ Roll

RRP £54.60 per linear m2 Dress your floor to thrill with Rock ‘n’ Roll runners. Whether you’re a Wild Thing, a Mr Blue Sky or just love a bit of Tutti Frutti, dare to Rock ‘n’ Roll on your stairs or hallway. These dynamic designs are bold, rebellious and a whole lot of fun. Pair a Rock ‘n’ Roll runner with a Wool Romance or Wool Cord to create perfect harmony. 66cm wide with a whipped edge as standard. Whipped edge colour as shown.

66cm ith wide w ed p a whip edge

66cm ith wide w ed p a whip edge

Tainted Love 1981

Respect 1967

Purple Rain 1984

Mr Blue Sky 1977

Wild Thing 1966

Freebird 1973

Back in Black 1980

Moondance 1970

Roxanne 1978

London Calling 1979

Our whipped edge colours are shown on the left hand side of the swatches.

58 | The Runner Collection

Tutti Frutti 1955

Wool Cord

RRP £48.54 per linear m2 Fine, sophisticated, demure and never dated. Wool Cord runners are all about subtle style. With 11 colours to choose from there’s one for every palette. 66cm wide with a whipped edge as standard. Whipped edge colour as shown.

66cm ith wide w ed p a whip edge

66cm ith wide w ed p a whip edge

Gesso 5797

String 5786

Bone 5788

Canvas 5798

Olive 5787

Mineral 5793

Cloud 5784

Ochre 5796

Hessian 5782

Smoke 5783

Sable 5790

Our whipped edge colours are shown on the left hand side of the swatches.

www.alternativeflooring.com | 59

Wool Pinstripe

Wool Iconic Stripe

Slick, smart, cool and contemporary. Wool Pinstripe runners add dimension and depth with sleek subtle lines.

In 7 mellow shades, these are one lot of pinstripes who are anything but stressed. 66cm wide with a whipped edge as standard. Whipped edge colour as shown.

Another dynamic stripe in fine wool, our Wool Iconic Stripe runners can be mellow like Marley, moody like Morrison or hip like Hendrix. Versatile and ageless, which one are you?

66cm wide with a whipped edge as standard. Whipped edge colour as shown.

RRP ÂŁ52.00 per linear m2

RRP ÂŁ52.51 per linear m2

66cm ith wide w ed p a whip edge

66cm ith wide w ed p a whip edge

Moon Mineral Pin 1863 Bone Olive Pin 1861

Canvas Olive Pin 1865

Marley 1503

Harrison 1500

Ochre String Pin 1866 Sable Bone Pin 1862

Sable Olive Pin 1860

Joplin 1502

Lennon 1504

Our whipped edge colours are shown on the left hand side of the swatches.

Mineral Sable Pin 1864

60 | The Runner Collection

Morrison 1501

Sisal Herringbone

Sisal Super Bouclé

Intricate and multi-hued. Our Sisal Herringbone runners are both city smart yet rustic and warm. With 9 shades to choose from sisal has a place in every home. 66cm wide with a whipped edge as standard. Whipped edge colour as shown.

Rich, authentic and architectural, our sisal’s glow with light and depth. Choose a sisal runner to transport you to serenity.

66cm wide with a whipped edge as standard. Whipped edge colour as shown.

RRP £42.38 per linear m2

RRP £41.61 per linear m2

66cm ith wide w ed p a whip edge

66cm ith wide w ed p a whip edge

Hythe 4418

Hordle 4419

Holbury 4415

Brancaster 1308

Bodmin 1309

Buckler’s Hard 1301

Hampton 4420

Herne 4421

Harestock 4423

Bramley 1311

Boldre 1313

Brook 1314

Hockley 4422

Hambledon 4416

Havant 4417

Bickton 1312

Our whipped edge colours are shown on the left hand side of the swatches.

www.alternativeflooring.com | 61

Get designing... create your own rug online at:

www.alternativeflooring.com

62 | Make me a rug

Rugs that come with a personal service. Rugs that sit quietly in front of the TV or rugs that beg for attention.

Rugs that welcome you home. Whether they speak softly or shout loudly, our personalised rugs say more about you than your mum does.

These are rugs with your personality woven in.

Create your perfect rug with our easy step by step guide Step 1. Pick your flooring

Choose from any of our materials, in any size.

With so many possibilities, the real you will always shine through. How liberating.

Subject to product limitations.

Step 2. Now your border style

Single, double narrow, double wide, double piping or whipped.

It’s your call.

Subject to product limitations.

Step 3. And your border fabric Choose your border fabric: cotton, linen, jute, leather, suede, fishscales, chenille or herringbone. Our rugs have the edge on personality.

Step 4. Finally, the size

Go large, go small, go personalise your living space. Choose the perfect size for your home.

Subject to product limitations.

www.alternativeflooring.com | 63

our 5 border styles 1. Self Coloured Whipped 2. Single Standard - 50mm

3. Double Piping - 55mm

4. Double Narrow - 70mm

5. Double Wide - 100mm

64 | Make me a rug

border colours & finishes fishscales

Fishscales borders shimmer with a lustrous decadence.

Mix & match with Sisal Metallics for glam that’s always in great taste. *Prices from RRP £15.20 per linear metre. Get designing at alternativeflooring.com for final rug price.

Pearl 6161

Silver 6162

Anthracite 6163

Border shown: Fishscales Silver Border

Brown 6167

Aluminium 6170

Glitter 6171

Champagne 6169 *Prices are for a single standard border option applied to a floorcovering. The borders are not sold separately.

www.alternativeflooring.com | 65

Striped More than just a striking edge, lines add size and length to living spaces. *Prices from RRP ÂŁ23.00 per linear metre. Get designing at alternativeflooring.com for final rug price.

Thick Teal 6201

Thin Teal 6301

Thick Purple 6202

Thin Purple 6302

Thick Black 6203

Thin Black 6303

Thick Red 6204

Thin Red 6304

Thick Blue 6205

Thin Blue 6305

Thick Mushroom 6206

Thin Mushroom 6306

Thick Grey 6207

Thin Grey 6307

Thick Brown 6208

Thin Brown 6308

*Prices are for a single standard border option applied to a floorcovering. The borders are not sold separately.

Get designing at www.alternativeflooring.com 66 | Make me a rug

Herringbone Rug shown: Sisal Malay Tiger’s Eye with double narrow Porcelain and Thin Grey Stripe border

As Savile Row as a stockbroker’s suit, herringbone borders are city-smart. Add to rugs and runners for a crisp contrast. *Prices from RRP £23.00 per linear metre. Get designing at alternativeflooring.com for final rug price.

Black 6184

Grey 6181

Blue 6182

Green 6183

Lilac 6180

Pewter 6185

Chenille

Sumptuous and scrumptious in six delicious flavours, Chenille comes with a luxe velvety feel. *Prices from RRP £15.20 per linear metre. Get designing at alternativeflooring.com for final rug price.

Cream 6191

Rose 6193

Pyrite 6190

Noisette 6192

Fern 6194

Sapphire 6195

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Linen

Cool, soft and sumptuous, linen is smart and tactile. Choose from 25 linen borders, from soft browns to hot reds. *Prices from RRP ÂŁ15.20 per linear metre. Get designing at alternativeflooring.com for final rug price.

Ivory 2003

Cinnamon 2017

Pebble 2001

Thyme 2008

Birch 2025

Pistachio 2009

Airforce 2024

Banoffe 2002

Topaz 2020

Butterscotch 2018

Dewberry 2021

Pecan 2016

Seal 2005

Liquor 2011

Mulberry 2015

Walnut 2004

Fudge 2014

Truffle 2006

Damson 2023

Mahogany 2007

Chilli 2012

Onyx 2010

Paprika 2022

Coral 2026

Spice 2013

*Prices are for a single standard border option applied to a floorcovering. The borders are not sold separately.

Get designing at www.alternativeflooring.com 68 | Make me a rug

Cotton

Bright and breezy or earthy and unassuming, our cotton borders are all-natural and all you. Single or double border options; can be used as piping. *Prices from RRP ÂŁ15.20 per linear metre. Get designing at alternativeflooring.com for final rug price.

Porcelain 1006

Gunmetal 1011

Bamboo 1008

Moss 1003

Biscuit 1016

Mink 1005

Ochre 1004

Cashmere 1007

Henna 1015

Oyster 1002

Scarlet 1026

Jet 1010

Crimson 1025

Navy 1029

Claret 1013

Mango 1022

Conker 1014

Pink 1030

Bourneville 1009

Blueberry 1020

Storm 1028

Apple 1031

Liquorice 1019

Plum 1032

Praline 1027

Jute

Marine 1018

Natural 3001

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Leather, Faux leather & Faux Suede *Prices from RRP ÂŁ23.00 per linear metre. Get designing at alternativeflooring.com for final rug price.

Faux Leather Colour

Faux Suede Colour

Ink 5520

Tar 5011

Graphite 5521

Battleship 5012

Dove 5522

Cobalt 5013

Ocean 5523

Mocha 5014

Expresso 5524

Bitter 5015

Treacle 5526

Coffee 5016

Khaki 5527

Garnet 5017

Greige 5528

Cardinal 5018

Caramel 5529

Nectar 5019

Flame 5530

Vanilla 5020

Leather Colour

Chocolate 4010

Almond 4005

Chestnut 4007

Flint 4004 *Prices are for a single standard border option applied to a floorcovering. The borders are not sold separately.

Black 4012

70 | Make me a rug

useful stuff Trial swatch service

Alternative Flooring supplies individual design and colour swatches on request.

Simply email or telephone with your request and your border or flooring swatch will be sent out immediately.

A charge may be applicable for samples.

A long and happy life

We want your flooring to enjoy a long and happy life. That’s why we use an environmentally friendly solution called INTEC. It’s specially developed for natural floor coverings. We apply it before delivery and it won’t alter the colour, texture or flame-retardancy of your flooring. It will also reduce the impact of sloppy-coffee spills and prolong the life of your flooring.

Pain-free fitting

It’s best to use a professional fitter for both home and contract fitting. Using a recommended underlay is also a good idea.

Leave your natural flooring to acclimatise for 48 hours before fitting. Note that some types of natural flooring are better suited to some locations than others. Check the recommendations in the brochure or the label on the back of our swatches.

Quirky

Our Quirky runners are made in Britain on traditional looms and sold by the linear metre. Carpet width: 69cm as standard.

Quirky runners can be joined and used wall to wall or as a rug. However the runners would need to be seamed together by a qualified carpet fitter. Our Quirky B patterned carpets are also made in Britain on axminster looms. Available as 3.66m width.

Big thank you’s to:

www.ochre.net www.amysomerville.com www.houseofhackney.com www.pinchdesign.com www.mariannakennedy.com www.rockettstgeorge.co.uk www.abigailahern.com www.pentreath-hall.com www.surfaceview.co.uk www.thefrenchbedroomcompany.co.uk

Runner Collection

Our runners come with the following widths and edging as standard. Quirky runners - 69cm wide with a selvedge. Rock ‘n’ Roll, Wool Cord, Wool Blocstripe, Wool Pinstripe, Wool Iconic Stripe, Sisal Super Bouclé and Sisal Herringbone runners - 66cm wide with a self coloured whipped edge border.

Take me to your products You can buy Alternative Flooring products through a network of reputable specialist retailers.

Love your flooring 1. Protect it with INTEC stain inhibitor. And your life.

2. Use doormats to control dirt.

Vacuum regularly using a suction-only appliance.

3. Blot and clean spots and spills using the natural-flooring care kit we supply.

4. Avoid liquids such as water or carpet cleaner.

5. Use a castor-chair mat if you have chairs with castors, to prevent fibre damage.

All products from a happy home All our products come from sustainable natural sources.

That’s because we want to care for our environment (it’s the only one we’ve got).

Due to the printing process and the nature of natural flooring, the colours featured in this brochure may vary. Copyright of all images and designs shown in this brochure belong to Alternative Flooring.

Hand Woven Proud to be Imperfect Hand woven carpets are not for everyone. The process means the carpets are not uniform and do not display a machine made finish. Gorgeous but not perfect!

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The Alternative Flooring Company Ltd 4 Stephenson Close, East Portway, Andover, Hampshire, SP10 3RU t: 01264 335111 f: 01264 336445 e: sales@alternativeflooring.com www.alternativeflooring.com

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