Alternative Flooring Brochure Spring/Summer 2015

Spring/Summer 2015

be yourself, be alternative

coir, jute, wool, sisal, seagrass, rugs and runners

Life is too short to live in dull spaces...

What’s inside...

Quirky B

04

Wool Eco

10

Chunky Wool

16

Fine Wool

22

Naturals 36 Runners 50 Make me a rug

58

Borders 60 Info 67

At Alternative Flooring, we believe that building rooms from the floor up is the foundation to your perfect home. Get your flooring peachy-perfect and the rest of your interior will flow with ease.

Our mix of inspiring designs, patterned ranges and authentic natural classics gets people talking. These are award-winning carpets across the spectrum of ethically sourced natural fibres and fresh, innovative designs.

At Alternative, you get options. Five-metre seamless carpet? No problem. As for our runners, they come in pre-cut widths to help reduce your costs and our wastage (keep an eye out for the symbols next to our products). Oh, and our personalised rugs say more about you than your mum does!

Shown: Jute Big Panama Waffle

Step into a world of difference at Alternative Flooring.

We’ve gone and done it again...

For the second year running the lovely people at CoolBrands have voted Alternative Flooring one of the coolest brands in Britain 2014-2015.

Get designing... create your own bespoke rug with our ‘make me a rug’ service, see page 58 for details.

www.alternativeflooring.com

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Simple, patterned design brings living spaces alive and offers the vital element of cosiness.

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With Quirky B, we’ve reworked the patterns you love, with designs that allow you to dip your toes into the pattern pool. But, to jump off the high board, check out the more intricate designs from Ashley Hicks and Margo Selby, with their fantastic combinations of colour.

For more details order your Quirky B brochure from Alternative hq or online: www.alternativeflooring.com

Quirky B collection

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4 | The Quirky B Collection

Carpet Shown: Geo Damson

1. Grey 7100 2. Sutton 7211 3. Duck Egg 7142 4. Moss 7112 5. Black 7120 6. Black 7140 7. Black 7131 8. Cosmos 7262 9. Duck Egg 7101 10. Annie 7210 11. Damson 7132 12. Grey 7113 13. Venetian 7250 14. Gloriosa 7261 15. Duck Egg 7130 16. Panther 7252 17. Duck Egg 7110 18. Reiko 7212 19. Moss 7122 20. Grey 7143 21. Peter 7212 22. Moss 7102 23. Silas 7201 24. Grey 7133 25. Figaro 7251 26. Grey 7121 27. Jack 7200 28. Damson 7141 29. Black 7111 30. Gerbera 7260

www.alternativeflooring.com | 5

Order our new B Quirky e brochur online

You might not be familiar with the idea of vibrant, cosy happiness. But with our desire to embrace the current trend for pattern and colour with a huge great hug, it’s one you could probably get used to.

Carpet Shown: Margo Selby Shu ttle

Silas

Quirky B designer range

If you’re going to work with an icon, choose one you can identify with. Here at Alternative Flooring, where we love all things angular, geometric and diamondshaped we’ve found the perfect partner in Margo Selby.

It’s no secret, we’re all about beautiful carpeting, but runners are a big part of what we’re about, too. After all, why should you have to buy a 4m width of carpet just so you can have lovely stairs. That’s why we created the original Quirky range – to give you the right width for your stair and hallway needs.

The great news is that Margo’s Fair Isle design will be available as a 69cm wide runner with selvedge. It’s an iconic motif that will look stunning on stairs and hallways.

Carpet Shown: Margo Selby Fair Isle Runner Annie

Margo Selby

Carpet Shown: Quirky B, Zip Grey

6 | The Quirky B Collection

www.alternativeflooring.com | 7

Mix-and-match pattern and scale is an interior art-form.

At Alternative Flooring, we’re embracing the idea that floors are the fifth wall. We’ve been inspired by time-honoured, treasured patterns and motifs, geometrics, animal and ethnic prints and oversized fun dots.

Quirky B designer range

Ashley Hicks

He trained with the Architectural Association, so it seems only fair to describe Ashley Hicks as a pillar of the design and architecture world.

If you are looking for something special, then Ashley’s Chainmail and Daisy designs light up the latest Alternative Flooring collections.

For the full details of all the carpets in the Quirky B collection order your copy online at: www.alternativeflooring.com

n ainmail Venetia Ashley Hicks Ch Carpet Shown:

Carpet Shown: Zebo Moss

Order our newB Quirky re brochue onlin

Carpet Shown: Ashley Hicks Daisy Gloriosa

8 | The Quirky B Collection

www.alternativeflooring.com | 9

eco wool

Feel the love as you spread ethical and environmentally friendly eco around your home. This is the ultimate understatement in natural wool.

Wool Pebble Wool Pebble is suitable for; Bedroom, Dining Room and Lounge.

This product is made of undyed wool.

100% natural, feel good flooring

Omaha 1801

Alby 1802

Brighton 1803

Birdling 1804

Stade 1805

Portloe 1806

Wool Knot

10 | The Eco Collection

Carpet Shown: Wool Pebble Birdling

Wool Knot is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. This product is made of undyed wool. Available in 4m and 5m widths.

Snuggle 1870

5m

Arbor 1871

5m

Reef 1872

5m

Timber 1873

5m

5m - Available in 5m width.

Lariat 1874

5m

www.alternativeflooring.com | 11

Just simple cosy naturalness.

Your tootsies will curl with pleasure as they enjoy the barefoot sensation of this deep pile luxury carpet.

Barefoot Hatha

Japa 5910

5m

Mantra 5911

5m

Sanskrit 5912

5m

Vedas 5913

5m

Bindu 5914

5m

12 | The Eco Collection

Sutra 5915

5m

Carpet Shown: Barefoot Hatha Sanskrit

Barefoot Hatha is suitable for; Bedroom, Dining Room and Lounge. Available in 4m and 5m widths.

www.alternativeflooring.com | 13

Carpet Shown: Barefoot Bikram Laya

We are 100% committed to making a difference and ensuring our planet stays healthy. Handwoven on traditional looms, our Barefoot collection comes woven onto a base of cotton, backed securely with latex.

Barefoot Bikram Barefoot Bikram is suitable for; Bedroom, Dining Room, Stairs and Lounge. Available in 4m and 5m widths.

Carpet Shown: Barefoot Ashtanga Lotus

14 | The Eco Collection

Chakra 5900

5m

Karma 5901

5m

Laya 5902

5m

Samsara 5903

5m

Prana 5904

5m

Nadi 5905

5m

Asana 5920

5m

Lotus 5921

5m

Cobra 5922

5m

Barefoot Ashtanga Barefoot Ashtanga is suitable for; Bedroom, Dining Room and Lounge. Available in 4m and 5m widths.

5m - Available in 5m width.

www.alternativeflooring.com | 15

wool chunky

Wool Croft Wool Croft is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.

If joy were made out of wool, it would be a squidgy-thick carpet with an all-natural chunky hug. Our snuggly knits keep you warm and baffle out sound. They welcome you like an embrace from a long-lost friend.Welcome home to wool.

Arran 1840

5m

Islay 1841

5m

Skye 1843

5m

Iona 1844

5m

Jura 1842

5m

Kilda 1845

5m

Stronsay 1848

5m

Mull 1847

5m

Hoy 1849

5m

Carpet Shown: Wool Croft Skye

16 | Chunky Wool

5m - Available in 5m width.

www.alternativeflooring.com | 17

Wool Tipple

Wool is as warm and welcoming as an open fire.

Wool is sophisticated.

Wool feels like home.

So pamper yourself.

Choose wool.

Wool Tipple is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.Available in 4m and 5m widths.

Pastis 1880

5m

Moonshine 1881

Frangelico 1884

5m

Mesi 1882

Amaro 1888

5m

Nochello 1889

5m

5m

Kahlua 1885

5m

Galliano 1883

Aurum 1886

5m

Prunelle 1887

5m

5m

5m

Wool Speckle Wool Speckle is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.

5m

Wren 1891

5m

Plover 1893

5m

Quail 1894

5m

18 | Chunky Wool

Nuthatch 1892

5m

5m - Available in 5m width.

Carpet Shown: Wool Speckle Wren

Finch 1890

www.alternativeflooring.com | 19

Wool Bouclé Wool Bouclé is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Available in 4m and 5m widths.

Carpet Shown: Wool Bouclé Dusk 1722

20 | Chunky Wool

Shadow 1723

5m

Stone 1705

5m

Doe 1720

5m

Mist 1710

5m

Tawny 1706

5m

Camel 1718

5m

Ecru 1717

5m

Chicory 1719

5m

Putty 1721

5m

Dusk 1722

5m

5m - Available in 5m width.

www.alternativeflooring.com | 21

wool

Bold in striking stripes, Wool Blocstripe lays it all on the line. Dark sables dominate the room; olive, canvas and ochre stripes impose a quiet authority.

Wool Blocstripe is the statement that’s never misunderstood.

fine

There’s a fine wool carpet for everyone.

Movie-star Iconic, loud and Rock ‘n’ Roll proud, demure and subtle, or smart and contemporary.

Fine wool is the you that needs to be heard.

Wool Blocstripe Wool Blocstripe is suitable for: Bedroom, Dining Room, Stairs, Lounge and Home Office.

Bone Olive Bloc 1851

Canvas Olive Bloc 1855 r

Ochre String Bloc 1856 r

Mineral Sable Bloc 1854 r

Sable Olive Bloc 1850 r

Sable Bone Bloc 1852 r

Carpet Shown: Wool Blocstripe Moon Mineral Bloc

22 | Fine Wool

r

Moon Mineral Bloc 1853 r

r - Available as a 66cm wide runner.

www.alternativeflooring.com | 23

Wool Pinstripe is subtle and smart, cool and contemporary, yet warm and welcoming too.

Choose from canvas, bone, moon, ochre and olive shades.

Wool Pinstripe

Moon Mineral Pin 1863 r

Sable Bone Pin 1862

24 | Fine Wool

r

Bone Olive Pin 1861

r

Mineral Sable Pin 1864 r

Canvas Olive Pin 1865 r

Sable Olive Pin 1860

Ochre String Pin 1866 r

r

r - Available as a 66cm wide runner.

Carpet Shown: Wool Pinstripe Bone Olive Pin

Wool Pinstripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

www.alternativeflooring.com | 25

Wool Cord

Get designing... create your own rug with our ‘make me a rug’ service, see page 58 for details.

26 | Fine Wool

Carpet Shown: Wool Cord Mineral with Wool Blocstripe Sable Olive Bloc rug with a Flint Leather Border.

Wool Cord is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Available in 4m and 5m widths.

Mineral 5793

5m

r

Moon 5792

5m

r

Olive 5787

5m

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Bone 5788

5m

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Sable 5790

5m

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Imperial 5789

5m

r

String 5786

5m

r

Amber 5791

5m

r

Gesso 5797

5m

r

Canvas 5798

5m

r

Ochre 5796

5m

r

5m - Available in 5m width.

r - Available as a 66cm wide runner.

Our fa

Mix & match combinations Mixing and matching flooring need not be a daunting prospect.

By selecting your base tones as shown here, you can create contrast and interest whilst maintaining harmony in your home.

Wool Blocstripe Sable Olive Bloc 1850 & Wool Cord Sable 5790

vourite

s

Wool Pinstripe Sable Bone Pin 1862 & Wool Cord Bone 5788

Wool Pinstripe Moon Mineral Pin 1863 & Wool Cord Mineral 5793

www.alternativeflooring.com | 27

Romance

Carpet Shown: Wool Herringbone Zig Zag Natural

Romance is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Available in 4m and 5m widths.

Wool Herringbone is suitable for; Bedroom, Dining Room, Stairs and Lounge.

Muted and demure but also slick and stylish. The soft and intricate herringbone is both luxurious and homely.

28 | Fine Wool

Zig Zag Mushroom

5m

True 1983

5m

Pray 1993

5m

Always 1994

5m

Believe 1998

5m

Amazed 1999

5m

Mandy 1944

5m

Suddenly 1985

5m

Mix & match combinations Mixing and matching one of our soft wools from our Romance range with our bold Rock ‘n’ Roll range never fails to produce soulful duets. Here are just a few of our 5m - Available in 5mfor width. favourite combinations stairs and hallways.

Our fa Rock ’n’ Roll Roxanne 1978 & Wool Romance Mandy 1944

vourite

s

Rock ’n’ Roll Tainted Love 1981 & Wool Romance Always 1994

Rock ’n’ Roll Mr Blue Sky 1977 & Wool Romance Amazed 1999

Wool Herringbone

Zig Zag Natural 4677

Crazy 1961

Rock ’n’ Roll Back in Black 1980 & Wool Romance True 1983

4678

www.alternativeflooring.com | 29

Let your loud inner voice strut its stuff with rebellious Rock ‘n’ Roll.

Texture and tone come through loud and clear as striking stripes shout the house down.

Mix and match with Wool Romance for a delightful duet.

Rock ‘n’ Roll

Carpet Shown: Rock ‘n’ Roll Purple Rain

Rock ‘n’ Roll is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

30 | Fine Wool

Purple Rain 1984

r

Mr Blue Sky 1977

r

Back in Black 1980

r

Roxanne 1978

r

Tainted Love 1981

r

Respect 1967

r

Wild Thing 1966

r

Tutti Frutti 1955

r

London Calling 1979

r

Moondance 1970

r

Freebird 1973

r

r - Available as a 66cm wide runner.

www.alternativeflooring.com | 31

Broody like Brando, luscious like Loren, heavenly like Hepburn or mellow like Marley. As the cameras roll, wool’s sophisticated presence takes over the room. Super-versatile in stripes, chevron, herringbone or bouclé, typecasting’s not an option.

Wool Iconic Chevron Wool Iconic Chevron is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.

Charles 1530

5m

Rialto 1531

5m

Millau 1532

5m

Helix 1533

5m

Brooklyn 1534

5m

Tower 1535

5m

Wool Iconic Bouclé

Carpet Shown: Wool Iconic Chevron Brooklyn

Wool Iconic Bouclé is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

32 | Fine Wool

Loren 1511

Kelly 1510

Garbo 1513

Hepburn 1512

Taylor 1514

Davis 1515

5m - Available in 5m width.

www.alternativeflooring.com | 33

Wool Iconic Herringbone Wool Iconic Herringbone is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Grant 1524

Niro 1523

Gable 1526

Pacino 1520

Niven 1525

Brando 1521

Dean 1522

Wool Iconic Stripe Wool Iconic Stripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

r

Morrison 1501

r

Lennon 1504

r

Marley 1503

r

34 | Fine Wool

r - Available as a 66cm wide runner.

Joplin 1502

r

Carpet Shown: Wool Iconic Herringbone Grant

Harrison 1500

www.alternativeflooring.com | 35

naturals

Our Sisal Herringbone range gives directional charm to your floor. Textured but with a subtle pattern, these herringbones offer instant character to any home.

Make an architectural statement with our extensive naturals collection.

Choose from seagrass, sisal, coir and jute. Invite a world of monsoon-grown grasses, Goan beaches and coconut husks into your home.

Sisal Herringbone

Carpet Shown: Sisal Herringbone Hockley

Sisal Herringbone products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

36 | The Natural Collection

Hythe 4418

r

Hordle 4419

Hampton 4420

r

Herne 4421

Hambledon 4416

Hockley 4422

5m

r

5m - Available in 5m width. r - Available as a 66cm wide runner.

r

Holbury 4415

5m

r

5m

r

Harestock 4423

5m

r

5m

r

Havant 4417

5m

r

www.alternativeflooring.com | 37

Sisal Panama Sisal Panama products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Donegal 2503

5m

Pelham 2509

Polsham 2506

Pewsey 2505

Panfield 2531

5m

Pilsbury 2532

Get designing... create your own rug with our ‘make me a rug’ service, see page 58 for details.

Plumbley 2507

5m

Pershore 2508

5m

Sisal Super Panama

Merida 2510

Acapulco 2511

Cristobal 2512

Tijuana 2514

Sisal Hopscotch Sisal Hopscotch products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Twine 2563

38 | The Natural Collection

Matrix 2562

Chalk 2561

Marble 2560

5m - Available in 5m width.

Carpet Shown: Sisal Panama Pelham rug with a Coral and Jet Double Narrow Border

Sisal Super Panama products are suitable for; Bedroom, Dining Room and Lounge.

www.alternativeflooring.com | 39

Chunky sisals glow with light and depth. Fine sisal is intricate and softly tactile.

Sisal Bubbleweave Sisal Bubbleweave products are suitable for; Bedroom, Dining Room and Lounge.

Gold Bubble 2555

Desert Bubble 2557

Silver Bubble 2553

Honey Bubble 2556

Pewter Bubble 2554

Sisal Metallics

40 | The Natural Collection

Carpet Shown: Sisal Bubbleweave Gold Bubble

Sisal Metallics products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Titanium 2519

Palladium 2525

Bronze 2516

Rhodium 2517

Nickel 2518

Chromium 2526

www.alternativeflooring.com | 41

5m

Bramshott 1238

Brockton 1219

Byfield 1231

Basing 1235

Bitterne 1225

5m

5m

Make your home your most exotic destination yet.

Carpet Shown: Sisal Bouclé Braemere

Blenheim 1232

Sisal’s serenity blows in like a breeze off the Mexican Gulf. Versatile and hardwearing, it’s ideal for halls and stairs.

Chunky sisals glow with multi-hued depth.

Fine sisal is intricate and softly tactile.

Sisal Bouclé Sisal Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Buckler’s Hard 1201 5m

Bentley 1216

Avington 1211

Bayford 1220

Bransbury 1234

Burleigh 1230

Burghclere 1239

42 | The Natural Collection

Baybridge 1240

5m

Buriton 1237

5m

Braemere 1236

5m

Burnage 1224

5m

5m - Available in 5m width.

Sisal Super Bouclé Sisal Super Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Bramley 1311

r

Boldre 1313

r

Brancaster 1308

r

Bodmin 1309

r

Buckler’s Hard 1301

r

Bentley 1303

r

Boscombe 1310

r

Bickton 1312

r

r - Available as a 66cm wide runner.

www.alternativeflooring.com | 43

Sisal Malay Sisal Malay products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Tiger’s Eye 2504

5m

Dragon Grass 2528

Liang 2536

Chen 2537

5m

Jin 2538

Shaolin 2534

Tongli 2535

Shanghai 2527

5m

Changan 2539

Beijing 2545

Carpet Shown: Sisal Malay Shanghai

Sisal Basketweave

44 | The Natural Collection

Sisal Basketweave products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Winter Hamper 2540

5m - Available in 5m width.

Summer Hamper 2541

www.alternativeflooring.com | 45

Hand-harvested from the tiliaceae plant and soft as Goan sand, jute’s as natural and uplifting as golden sunshine. Soft and silken in a tight bouclé or herringbone, or our handwoven big and chunky range are ideal for relaxing rooms. Spread the serenity around like love and laughter.

Get designing... create your own rug with our ‘make me a rug’ service, see page 58 for details.

Big Jute

Big Bouclé Crumpet 1619

Big Bouclé Toast 1620

Big Bouclé Muffin 1621

Big Panama Pancake 2611

Big Panama Waffle 2612

Big Panama Brioche 2613

Big Herringbone Bagel 4614

Fine Jute Fine Jute products are suitable for the Bedroom only.

All Fine Jute cuts are automatically treated with INTEC.

Bouclé Natural 1618

46 | The Natural Collection

Herringbone Natural 4617

Rug Shown: Jute Big Panama Waffle shown with a Cotton Claret border

Big Jute products are suitable for the Bedroom, Dining Room and Lounge.

All Big Jute cuts are automatically treated with INTEC.

www.alternativeflooring.com | 47

Get designing... create your own rug with our ‘make me a rug’ service, see page 58 for details.

Full of natural goodness, coir comes crafted from Indian coconut husk fibres softened in sea water.

Hearty and homely, rich and resilient, coir is husky, fibrous and tactile.

Lay it wall-to-wall for a golden, multi-hued sense of wellbeing.

Grown in coastal meadows on the banks of Vietnamese rivers, Seagrass is as textural and tropical as it gets.

Effortlessly uplifting in relaxing rooms, seagrass weaves light into everyday life. Bring the outdoors in.

Coir Bouclé

Seagrass

Coir is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Seagrass products are suitable for; Bedroom, Dining Room and Lounge.

Bouclé Natural 1605 5m

Bouclé Bleached 1606

Natural 2101

Superior 2106

Herringbone 4105

Fine Herringbone 4108

Buckingham 3102 Basketweave

Balmoral 3107 Basketweave

Coir Superior

Natural Sisal Weft 1630

Black Sisal Weft 1631

Coir Panama

Panama Natural 2601 5m

Panama Bleached 2602

Coir Herringbone

Carpet Shown: Coir Herringbone Natural rug with an Ochre and Porcelain Double Wide Border Herringbone 4603 5m Natural

48 | The Natural Collection

5m - Available in 5m width.

Herringbone 4604 Bleached

www.alternativeflooring.com | 49

runner the

collection

Carpet Shown: Quirky B Fair Isle Annie

The launch of our Quirky B collection sees three new runners added to our runner collection. The Fair Isle design by Margo Selby is unique, oozing pattern with hearts, diamonds and ultimate style.

Quirky B Margo Selby Fair Isle

Wool Blocstripe

Every step a different one, how exciting is that? With three colourways to choose from, this stunning runner will make a happy impact. 69cm wide with a selvedge as standard.

Run bold with these striking stripes on any stairs or hallway.

Create dimension and impact, with 7 options to choose from you’ll be spoilt for choice. 66cm wide with a whipped edge as standard. Whipped edge colour as shown.

69cm ith wide w ge d e lv e s a

Annie Runner 7080 (69cm wide)*

66cm ith wide w ed p ip h w a edge

Sutton Runner 7081 (69cm wide)*

Reiko Runner 7082 (69cm wide)*

Bone Olive Bloc

1851

Canvas Olive 1855 Bloc

Ochre String 1856 Bloc

Sable Bone Bloc

1852

Sable Olive Bloc

Moon Mineral 1853 Bloc

*Please note Quirky B swatches show the pattern of a 45cm x 45cm swatch.

For full details of all the carpets in the Quirky B collection order your brochure from Alternative hq or online: www.alternativeflooring.com

Edging options A selvedge is standard on Quirky and a whipped edge on our other ranges. But don’t let us hold you back – make your own mark and choose your own, maybe? For ultimate personalisation, check out the ‘make me a rug’ (page 58).

50 | The Runner Collection

1850

Our whipped edge colours are shown on the left hand side of the swatches.

Mineral Sable 1854 Bloc

www.alternativeflooring.com | 51

Quirky Tess

Quirky Dotty

Quirky Fling

Quirky Skinny

Geometric prints have a well earned place in interior design and our Quirky Tess won’t disappoint. With 8 colours to choose from, this runner has lots of style appeal. 69cm wide with a selvedge as standard.

Get fun and flirty with this distinguished retro design. Our Quirky Dotty range is available in classic and contemporary colours and why not add a splash of colour on your edging for a unique look that’s all about you. 69cm wide with a selvedge as standard.

Inspired by highland tradition our Quirky Fling runners, in 5 contemporary colours, are the ultimate fusion of old and new. Fling caution to the wind and make this exciting choice for your home. 69cm wide with a selvedge as standard.

Statement and style with lashings of eccentric glamour. Our Quirky Skinny can be bold in eye catching black or for an altogether tamer feel, our Natural Skinny is the bee’s knees… or the zebra’s…you get the point ! 69cm wide with a selvedge as standard.

69cm ith wide w ge d e lv e s a

69cm ith wide w ge d e lv e s a

69cm ith wide w ge d e lv e s a

69cm ith wide w ge d e lv e s a

Damson 7006

Pink 7005

Lime 7007

Lime 7027

Natural 7022

Grey 7021

Blue 7042

Duck Egg 7041

Black 7000

Grey 7001

Natural 7002

Black 7020

Duck Egg 7023

Blue 7024

Natural 7040

Damson 7043

Duck Egg 7003

Blue 7004

Pink 7025

Damson 7026

52 | The Runner Collection

Lime 7044

Natural 7061

Black 7060

www.alternativeflooring.com | 53

Rock ‘n’ Roll

Wool Cord

Dress your floor to thrill with Rock ‘n’ Roll runners. Whether you’re a Wild Thing, a Mr Blue Sky or just love a bit of Tutti Frutti, dare to Rock ‘n’ Roll on your stairs or hallway. These dynamic designs are bold, rebellious and a whole lot of fun. Pair a Rock ‘n’ Roll runner with a Wool Romance or Wool Cord to create perfect harmony. 66cm wide with a whipped edge as standard. Whipped edge colour as shown.

Fine, sophisticated, demure and never dated. Wool Cord runners are all about subtle style. With 11 colours to choose from there’s one for every palette. 66cm wide with a whipped edge as standard. Whipped edge colour as shown.

66cm ith wide w ed p a whip edge

66cm ith wide w ed p a whip edge

66cm ith wide w ed p a whip edge

Tainted Love 1981

Respect 1967

Purple Rain 1984

Mr Blue Sky 1977

Wild Thing 1966

Freebird 1973

Back in Black 1980

Moondance 1970

Roxanne 1978

London Calling 1979

Our whipped edge colours are shown on the left hand side of the swatches.

54 | The Runner Collection

Tutti Frutti 1955

66cm ith wide w ed p a whip edge

Gesso 5797

String 5786

Olive 5787

Mineral 5793

Moon 5792

Bone 5788

Imperial 5789

Canvas 5798

Amber 5791

Sable 5790

Ochre 5796

Our whipped edge colours are shown on the left hand side of the swatches.

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Wool Pinstripe

Wool Iconic Stripe

Sisal Herringbone

Sisal Super Bouclé

Slick, smart, cool and contemporary. Wool Pinstripe runners add dimension and depth with sleek subtle lines.

In 7 mellow shades, these are one lot of pinstripes who are anything but stressed. 66cm wide with a whipped edge as standard. Whipped edge colour as shown.

Another dynamic stripe in fine wool, our Wool Iconic Stripe runners can be mellow like Marley, moody like Morrison or hip like Hendrix. Versatile and ageless, which one are you?

66cm wide with a whipped edge as standard. Whipped edge colour as shown.

Intricate and multi-hued. Our Sisal Herringbone runners are both city smart yet rustic and warm. With 9 shades to choose from sisal has a place in every home. 66cm wide with a whipped edge as standard. Whipped edge colour as shown.

Rich, authentic and architectural, our sisal’s glow with light and depth. Choose a sisal runner to transport you to serenity.

66cm wide with a whipped edge as standard. Whipped edge colour as shown.

66cm ith wide w ed p a whip edge

66cm ith wide w ed p a whip edge

66cm ith wide w ed p a whip edge

Moon Mineral Pin 1863 Bone Olive Pin 1861

Canvas Olive Pin 1865

Marley 1503

Harrison 1500

Ochre String Pin 1866 Sable Bone Pin 1862

Sable Olive Pin 1860

Joplin 1502

Lennon 1504

Morrison 1501

66cm ith wide w ed p a whip edge

Hythe 4418

Hordle 4419

Holbury 4415

Brancaster 1308

Bodmin 1309

Buckler’s Hard 1301

Hampton 4420

Herne 4421

Harestock 4423

Bentley 1303

Bramley 1311

Boldre 1313

Hockley 4422

Hambledon 4416

Havant 4417

Boscombe 1310

Bickton 1312

Our whipped edge colours are shown on the left hand side of the swatches.

Mineral Sable Pin 1864

56 | The Runner Collection

Our whipped edge colours are shown on the left hand side of the swatches.

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Rugs that come with a personal service. Rugs that sit quietly in front of the TV or rugs that beg for attention.

Rugs that welcome you home. Whether they speak softly or shout loudly, our personalised rugs say more about you than your mum does.

These are rugs with your personality woven in.

Create your perfect rug with our easy step by step guide Step 1. Pick your flooring

Choose from any of our materials, in any size.

With so many possibilities, the real you will always shine through. How liberating.

Subject to product limitations.

Step 2. Now your border style

Single, double narrow, double wide, double piping or whipped.

It’s your call.

Subject to product limitations.

Step 3. And your border fabric

Get designing... create your own rug online at:

www.alternativeflooring.com

Choose your border fabric: cotton, linen, jute, leather, suede, fishscales, chenille or herringbone. Our rugs have the edge on personality.

Step 4. Finally, the size

Go large, go small, go personalise your living space. Choose the perfect size for your home.

Subject to product limitations.

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our 5 border styles

border colours & finishes

1. Self Coloured Whipped 2. Single Standard - 50mm

fishscales

Fishscales borders shimmer with a lustrous decadence.

Mix & match with Sisal Metallics for glam that’s always in great taste.

3. Double Piping - 55mm

Pearl 6161

Silver 6162

4. Double Narrow - 70mm

Anthracite 6163

5. Double Wide - 100mm

Border shown: Fishscales Silver Border

Brown 6167

Aluminium 6170

Glitter 6171

Champagne 6169

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Herringbone

More than just a striking edge, lines add size and length to living spaces.

As Savile Row as a stockbroker’s suit, herringbone borders are city-smart. Add to rugs and runners for a crisp contrast.

Thick Teal 6201

Thin Teal 6301

Thick Purple 6202

Thin Purple 6302

Thick Black 6203

Thin Black 6303

Thick Red 6204

Thin Red 6304

Thick Blue 6205

Thin Blue 6305

Thick Mushroom 6206

Thin Mushroom 6306

Thick Grey 6207

Thin Grey 6307

Rug shown: Sisal Malay Tiger’s Eye with double narrow Porcelain and Thin Grey Stripe border

Striped

Black 6184

Grey 6181

Blue 6182

Green 6183

Lilac 6180

Pewter 6185

Chenille

Sumptuous and scrumptious in six delicious flavours, Chenille comes with a luxe velvety feel.

Thick Brown 6208

Thin Brown 6308

Get designing at www.alternativeflooring.com 62 | Make me a rug

Cream 6191

Rose 6193

Pyrite 6190

Noisette 6192

Fern 6194

Sapphire 6195

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Linen

Cotton

Cool, soft and sumptuous, linen is smart and tactile.

Choose from 25 linen borders, from soft browns to hot reds.

Bright and breezy or earthy and unassuming, our cotton borders are all-natural and all you. Single or double border options; can be used as piping.

Ivory 2003

Cinnamon 2017

Porcelain 1006

Gunmetal 1011

Pebble 2001

Thyme 2008

Bamboo 1008

Moss 1003

Birch 2025

Pistachio 2009

Biscuit 1016

Mink 1005

Airforce 2024

Banoffe 2002

Ochre 1004

Cashmere 1007

Topaz 2020

Butterscotch 2018

Henna 1015

Oyster 1002

Dewberry 2021

Pecan 2016

Scarlet 1026

Jet 1010

Seal 2005

Liquor 2011

Crimson 1025

Navy 1029

Mulberry 2015

Walnut 2004

Claret 1013

Mango 1022

Fudge 2014

Truffle 2006

Conker 1014

Pink 1030

Damson 2023

Mahogany 2007

Bourneville 1009

Blueberry 1020

Chilli 2012

Onyx 2010

Storm 1028

Apple 1031

Paprika 2022

Coral 2026

Liquorice 1019

Plum 1032

Spice 2013

Praline 1027

Jute

Get designing at www.alternativeflooring.com

Marine 1018

Natural 3001

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Leather, Faux leather & Faux Suede Faux Leather Colour

Faux Suede Colour

Ink 5520

Tar 5011

Graphite 5521

Battleship 5012

useful stuff Trial swatch service

Big thank you’s to:

Runner Collection

Dove 5522

Cobalt 5013

Alternative Flooring supplies individual design and colour swatches on request.

Simply email or telephone with your request and your border or flooring swatch will be sent out immediately.

A charge may be applicable for samples.

Ocean 5523

Mocha 5014

A long and happy life

Expresso 5524

Treacle 5526

Bitter 5015

Coffee 5016

Khaki 5527

Garnet 5017

Greige 5528

Cardinal 5018

We want your flooring to enjoy a long and happy life. That’s why we use an environmentally friendly solution called INTEC. It’s specially developed for natural floor coverings. We apply it before delivery and it won’t alter the colour, texture or flame-retardancy of your flooring. It will also reduce the impact of sloppy-coffee spills and prolong the life of your flooring.

Pain-free fitting

It’s best to use a professional fitter for both home and contract fitting. Using a recommended underlay is also a good idea.

Leave your natural flooring to acclimatise for 48 hours before fitting. Note that some types of natural flooring are better suited to some locations than others. Check the recommendations in the brochure or the label on the back of our swatches.

Quirky Caramel 5529

Nectar 5019

Flame 5530

Vanilla 5020

Our Quirky runners are made in Britain on traditional looms and sold by the linear metre. Carpet width: 69cm as standard.

Quirky runners can be joined and used wall to wall or as a rug. However the runners would need to be seamed together by a qualified carpet fitter. Our Quirky B patterned carpets are also made in Britain on axminster looms. Available as 3.66m width.

www.ochre.net www.amysomerville.com Fiat 500 supplied by Fiat Group Automobiles UK – www.fiat.co.uk www.surfaceview.co.uk

Our runners come with the following widths and edging as standard. Quirky runners - 69cm wide with a selvedge. Rock ‘n’ Roll, Wool Cord, Wool Blocstripe, Wool Pinstripe, Wool Iconic Stripe, Sisal Super Bouclé and Sisal Herringbone runners - 66cm wide with a self coloured whipped edge border.

Take me to your products You can buy Alternative Flooring products through a network of reputable specialist retailers.

Love your flooring 1. Protect it with INTEC stain inhibitor. And your life.

2. Use doormats to control dirt.

Vacuum regularly using a suction-only appliance.

3. Blot and clean spots and spills using the natural-flooring care kit we supply.

4. Avoid liquids such as water or carpet cleaner.

5. Use a castor-chair mat if you have chairs with castors, to prevent fibre damage.

All products from a happy home All our products come from sustainable natural sources. That’s because we want to care for our environment (it’s the only one we’ve got).

Leather Colour

Chocolate 4010

Almond 4005

Chestnut 4007

Flint 4004

Due to the printing process and the nature of natural flooring, the colours featured in this brochure may vary. Copyright of all images and designs shown in this brochure belong to Alternative Flooring.

Black 4012

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The Alternative Flooring Company Ltd 4 Stephenson Close, East Portway, Andover, Hampshire, SP10 3RU t: 01264 335111 f: 01264 336445 e: sales@alternativeflooring.com www.alternativeflooring.com

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