Alternative Flooring for feel good Carpets, Rugs and Runners

We are all about texture...

wonderfully dierent carpets,rugs runners

What’s inside...

Why alternative...

Wool Barefoot & Crafty 04 Chunky Wool 18 Fine Wool 26 Stripes 34 Faux 48 Naturals 60 Quirky B 76 Quirky Runners 106 Make Me A Rug 110 Borders 112 Info 119

Welcome to 25 years of design-led calm, character and quirky luxury. Two and a half decades of designs that continue to break new ground, break the rules and break the silence.

But designs that always have you in mind.

At Alternative Flooring, we’re as British as afternoon tea, with just as much class and quirky charm. From our products’ origins on the banks of the Ganges and the Mexican Gulftothefinishedarticle’sstripes,patternsandstatements, we care about our craft.

We’re as natural, original and authentic as the warp and weftinourooring. fl Charactershinesthroughineverypick of yarn. We engage with customers, support retailers and inspire discourse.

What do people love about us? Ask big names like Margo Selby, Ashley Hicks, Ben Pentreath and fabric houses such as Liberty FabricsandZoanyFabrics.Theyallwanttoworkwithus.

Carpet Shown: Geo Duck Egg (See page 80).

That’s a pretty cool bandwagon. Why not hop on board?

Get designing on our ‘make me a rug’ facility on our website and order online using our click ‘n’ collect service. Your rug can be delivered to your nearest Alternative Flooring retailer, for you to collect at your convenience. Simples...

www.alternativeflooring.com

Barefoot &r C af ty

Carpet Shown: Barefoot Quartz Citrine

wool

Sparkly carpet - who’d have thought... This gorgeous deep-pile carpet is hand tufted in India. Shine a light on it and watch the gold and silver lurex threads shimmer and sparkle.

Carpet Shown: Barefoot Quartz Citrine

Barefoot Quartz Barefoot Quartz is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.

Citrine 5985

4 | Barefoot

5m

5m - Available in 5m width.

Smoky 5986

5m

Rock 5987

5m

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Carpet Shown: Barefoot Marble Morwad

Carpet Shown: Barefoot Marble Morwad

Barefoot Marble Barefoot Marble is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

This product is made of undyed wool. Available in 4m and 5m widths.

Katni 5980

5m

Morwad 5981

5m

Abu 5982

5m

Imisa 5983

5m

5m - Available in 5m width.

6 | Barefoot

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We are 100% committed to making a difference and ensuring our planet stays healthy. Handwoven on traditional looms, our Barefoot collection comes woven onto a base of cotton, backed securely with latex.

Barefoot Hatha Barefoot Hatha is suitable for; Bedroom, Dining Room and Lounge.

This product is made of undyed wool. Available in 4m and 5m widths.

Japa 5910

5m

Mantra 5911

5m

Sanskrit 5912

5m

Vedas 5913

5m

Ardha 5916

5m

Linga 5917

5m

Mudra 5918

5m

Karani 5919

5m

Barefoot Bikram Barefoot Bikram is suitable for; Bedroom, Dining Room, Stairs and Lounge.

This product is made of undyed wool. Available in 4m and 5m widths.

Chakra 5900

5m

Karma 5901

5m

Laya 5902

5m

Samsara 5903

5m

Nadi 5905

5m

Tadasana 5906

5m

Janu 5907

5m

Pincha 5908

5m

Get designing... create your own rug with our ‘make me a rug’ service, see our website for details.

5m - Available in 5m width.

8 | Barefoot

Carpet Shown: Barefoot Bikram Janu with cotton Ochre border

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Carpet Shown: Barefoot Ashtanga Silk Hero

Just simple cosy naturalness.

Your toes will curl with pleasure as they enjoy the barefoot sensation of this deep pile luxury carpet.

Barefoot Ashtanga Silk* Ashtanga Silk is suitable for; Bedroom, Dining Room and Lounge. This product is made of undyed wool.

Available in 4m and 5m widths.

Carpet Shown: Barefoot Ashtanga Silk Hero

10 | Barefoot

Eagle 5930

5m

Firefly 5932

5m

Hero 5931

5m

Crane 5933

5m

* This product is made mainly from undyed wool but contains dyed Rayon Silk 5m - Available in 5m width.

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Carpet Shown: Barefoot Taj Darwaza

Carpet Shown: Barefoot Taj Rani

Barefoot Taj* Barefoot Taj is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

This product is made from undyed wool and viscose Available in 4m and 5m widths.

Bageecha 5970

5m

Rauza 5971

5m

Darwaza 5973

5m

Chameli 5974

5m

Rajmata 5990

5m

Sita 5991

5m

Rani 5992

5m

Beygum 5993

5m

* Please note: Due to the high viscose content and luxury finish, this carpet will show signs of shading.

5m - Available in 5m width.

12 | Barefoot

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Carpet Shown: Wool Crafty Diamond Briolette

Feel the love as you spread ethical and environmentally friendly eco around your home. This is the ultimate understatement in natural wool.

Carpet Shown: Wool Crafty Diamond Lasque

WoolCraftyDiamond Wool Crafty Diamond is suitable for; Bedroom, Dining Room, Lounge and Home Office.

This product is made of undyed wool.

Princess 5940

14 | Crafty

Lasque 5941

Briolette 5942

Marquise 5943

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Carpet Shown: Wool Crafy Hound Whippet

WoolCraftyHound Wool Crafty Hound is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

This product is made of undyed wool.

Basset 5950

Harrier 5951

Beagle 5952

Whippet 5953

WoolCraftyCross Wool Crafty Cross is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

This product is made of undyed wool.

Celtic 5960

16 | Crafty

Maltese 5961

Fusilly 5962

Trefoil 5963

Carpet Shown: Wool Crafy Cross Celtic

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wool chunky

Carpet Shown: Wool Milkshake Marshmallow

If joy were made out of wool, it would be a squidgy-thick carpet with an all-natural chunky hug. Our snuggly knits keep you warm and baffle out sound. They welcome you like an embrace from a long-lost friend.Welcome home to wool.

Wool Milkshake

18 | Chunky Wool

Carpet Shown: Wool Milkshake Marshmallow

Wool Milkshake is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Available in 4m and 5m widths.

Marshmallow 1735

5m

Blueberry 1736

5m

Raspberry 1737

5m

Peanut 1739

5m

Rhubarb 1740

5m

Vanilla 1741

5m

5m - Available in 5m width.

Coconut 1738

5m

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WoolCroft Wool Croft is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Available in 4m and 5m widths.

Arran 1840

5m

Islay 1841

5m

Skye 1843

5m

Iona 1844

5m

Jura 1842

5m

Kilda 1845

5m

Stronsay 1848

5m

Mull 1847

5m

Hoy 1849

5m

Aurum 1886

5m

Galliano 1883

5m

Wool Tipple Wool Tipple is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Available in 4m and 5m widths.

Carpet Shown: Wool Croft Skye

20 | Chunky Wool

Moonshine 1881

5m

Prunelle 1887

5m

Kahlua 1885

Amaro 1888

5m

Mesi 1882

5m

Nochello 1889

5m

5m

5m - Available in 5m width.

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Wool Berber Wool Berber is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Boreal 1750

Marsh 1751

Omani 1752

Sunda 1753

Tawny 1706

Spruce 1754

Buru 1755

Palau 1757

Wool is as warm and welcoming as an open fire.

Wool is sophisticated.

Wool feels like home.

So pamper yourself.

Choosewool.

Wool Knot Wool Knot is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

This product is made of undyed wool. Available in 4m and 5m widths.

Snuggle 1870

5m

Arbor 1871

5m

Reef 1872

5m

Timber 1873

5m

Lariat 1874

5m

5m - Available in 5m width.

Carpet Shown: Wool Berber Omani

22 | Chunky Wool

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Get designing... create your own rug with our ‘make me a rug’ service, see our website for details.

Carpet Shown: Wool Pebble Birdling with a Jot Biscotti Border

The Wonders of Wool... it’s luxurious, it’s bouncy, an insulator and naturally flame retardant. It’s simply a super textile for your home and it lasts.

Wool Pebble

Get designing... create your own rug with our ‘make me a rug’ service, see our website for details.

24 | Chunky Wool

Carpet Shown: Wool Pebble Birdling with a Jot Biscotti Border

Wool Pebble is suitable for; Bedroom, Dining Room, Stairs and Lounge.

This product is made of undyed wool.

Omaha 1801

Alby 1802

Brighton 1803

Birdling 1804

Stade 1805

Portloe 1806

5m - Available in 5m width.

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WoolIconicChevron Wool Iconic Chevron is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.

wool 26 | Fine Wool

5m

Helix 1533

5m

Tower 1535

5m

Forth 1536

5m

Brooklyn 1534

5m

Wool Iconic Bouclé Wool Iconic Bouclé is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Carpet Shown: Wool Iconic Chevron Brooklyn

fine

There’s a fine wool carpet for everyone.

Movie-star Iconic, loud and Rock ‘n’ Roll proud, demure and subtle, or smart and contemporary.

Fine wool is the you that needs to be heard.

Rialto 1531

Loren 1511

Garbo 1513

Davis 1515

Monroe 1516

5m - Available in 5m width.

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Gorgeous like Garbo, luscious like Loren or moreish like Monroe. As the cameras roll, wool’s sophisticated presence takes over the room.

Super-versatile in chevron, herringbone or bouclé, typecasting’s not an option.

Wool Iconic Herringbone Wool Iconic Herringbone is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Grant 1524

Niro 1523

Gable 1526

Pacino 1520

Niven 1525

Brando 1521

Dean 1522

Wool Iconic Fine Herringbone is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Coburn 1550

28 | Fine Wool

Fonda 1551

Newman 1552

Heston 1553

Carpet Shown: Wool Iconic Herringbone Grant

Wool Iconic Fine Herringbone

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WoolCord

Mineral 5793

5m

Cloud 5784

5m

Olive 5787

5m

Bone 5788

5m

Sable 5790

5m

Hessian 5782

5m

Smoke 5783

5m

Gesso 5797

5m

Canvas 5798

5m

Ochre 5796

String 5786

5m

5m

5m - Available in 5m width.

Our fa

Mix & match combinations Mixing and matching flooring need not be a daunting prospect.

By selecting your base tones as shown here, you can create contrast and interest whilst maintaining harmony in your home.

30 | Fine Wool

Wool Blocstripe Sable Olive Bloc 1850 & Wool Cord Sable 5790

Wool Pinstripe Sable Bone Pin 1862 & Wool Cord Bone 5788

Wool Pinstripe Moon Mineral Pin 1863 & Wool Cord Mineral 5793

vourite

s

Carpet Shown: Wool Cord Mineral with Wool Blocstripe Sable Olive Bloc rug with a Flint Leather Border.

Wool Cord is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Available in 4m and 5m widths. Also available as a 66cm width runner.

Get designing... create your own rug with our ‘make me a rug’ service, see our website for details.

www.alternativeflooring.com | 31

Romance

Get designing... create your own rug with our ‘make me a rug’ service, see our website for details.

Carpet Shown: Wool Herringbone Zig Zag Button rug with Thistle border

Romance is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Available in 4m and 5m widths.

Crazy 1961

5m

True 1983

5m

Pray 1993

5m

Always 1994

5m

Believe 1998

5m

Amazed 1999

5m

Mandy 1944

5m

Suddenly 1985

5m

5 m - Available in 5m width.

Mix & match combinations Mixing and matching one of our soft wools from our Romance range with our bold Rock ‘n’ Roll range never fails to produce soulful duets. Here are just a few of our 5m - Available in 5mfor width. favourite combinations stairs and hallways.

Our fa Rock ’n’ Roll Perfect Day 1996 & Wool Romance Mandy 1944

vourite

s

Rock ’n’ Roll Tainted Love 1981 & Wool Romance Always 1994

Rock ’n’ Roll Mr Blue Sky 1977 & Wool Romance Amazed 1999

Wool Herringbone Wool Herringbone is suitable for; Bedroom, Dining Room, Stairs and Lounge. Available in 4m and 5m widths.

Rock ’n’ Roll Back in Black 1980 & Wool Romance True 1983

Zig Zag Natural

32 | Fine Wool

4677

5m

Zig Zag Mushroom

4678

5m

Zig Zag Button

4679 5m

Zig Zag Morel

4680 5m

Zig Zag Portabella

4681 5m

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Stripes

Stripes are familiar. Seen all around us in nature, emblems, clothing and interiors.

They never go out of style. Define different zones whilst linking the spaces.

Carpet Shown: Margo Selby Stripe Frolic Westbrook

34 | Stripes

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Carpet Shown: Wool Iconic Stripe Joplin

Carpet Shown: Wool Iconic Stripe Cassidy

Mellow Marley, bluesy Simone or earthy Franklin, these Iconic stripes will shake up your living space.

Striking and practical as a runner on the stairs, demure or loud as a fully fitted carpet. Your choice!

Wool Iconic Stripe Wool Iconic Stripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Also available as a 66cm width runner.

36 | Stripes

Harrison 1500

Morrison 1501

Joplin 1502

Lennon 1504

Marley 1503

Simone 1540

Franklin 1541

Nicks 1542

Fitzgerald 1543

Cassidy 1544

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Carpet Shown: Rock ‘n’ Roll Kiss with Cotton Pink border

Let your loud inner voice strut its stuff with rebellious Rock ‘n’ Roll.

Texture and tone come through loud and clear as striking stripes shout the house down.

Mix and match with Wool Romance for a delightful duet.

Get designing... create your own rug with our ‘make me a rug’ service, see our website for details.

Rock ‘n’ Roll Rock ‘n’ Roll is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Also available as a 66cm width runner.

High Voltage 1975

Mr Blue Sky 1977

Back in Black 1980

Perfect Day 1996

Tainted Love 1981

Respect 1967

Kiss 1986

Parklife 1995

London Calling 1979

Moondance 1970

38 | Stripes

Carpet Shown: Mr Blue Sky rug with Porcelain Inner and Jot Denim border

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Carpet Shown: Margo Selby Stripe Surf Joss

Carpet Shown: Margo Selby Stripe Surf Viking

Carpet Shown: Margo Selby Stripe Surf Viking runner and Joss

Great British designers love stripes. We have artists and their stripes with Bridget Riley, the fashionable Paul Smith barcode stripe and now we have introduced designer stripes for interiors, beautifully crafted

by Margo Selby for Alternative Flooring.

Margo Selby Stripe Surf Margo Selby Stripe Surf is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Joss 1900

40 | Stripes

Botany 1901

Viking 1902

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Selby Stripe Sun Sh ellness Carpet Shown: M argo

Carpet Shown: Margo Selby Stripe Frolic Minnis

Margo Selby Stripe Frolic

Margo Selby Stripe Sun

Margo Selby Stripe Frolic is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Margo Selby Stripe Sun is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Minnis 1920

42 | Stripes

Westbrook 1921

Pegwell 1922

Whitstable 1910

Seasalter 1911

Shellness 1912

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Carpet Shown: Wool Pinstripe Bone Olive Pin Carpet Shown: Wool Pinstripe Bone Olive Pin

Wool Pinstripe is subtle and smart, cool and contemporary, yet warm and welcoming too.

Choosefrom canvas, bone, moon, ochre and olive shades.

Wool Pinstripe Wool Pinstripe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Also available as a 66cm width runner.

Moon Mineral Pin 1863

Bone Olive Pin 1861

Canvas Olive Pin 1865

Sable Bone Pin 1862

Mineral Sable Pin 1864

Sable Olive Pin 1860

44 | Stripes

Ochre String Pin 1866

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wool fine

Wool Blocstripe

There’s a fine wool carpet for everyone.

Movie-star Iconic, loud and Rock ‘n’ Roll proud, demure and subtle, or smart and contemporary.

Fine wool is the you that needs to be heard.

Moon Mineral Bloc 1853

Bone Olive Bloc 1851

Canvas Olive Bloc 1855

Ochre String Bloc 1856

Mineral Sable Bloc 1854

Sable Olive Bloc 1850

Bold in striking stripes, Wool Blocstripe lays it all on the line. Dark sables dominate the room; olive, canvas and ochre stripes impose a quiet authority. Wool Blocstripe is the statement that’s never misunderstood.

Wool Blocstripe is suitable for: Bedroom, Dining Room, Stairs, Lounge and Home Office.

Also available as a 66cm width runner.

Sable Bone Bloc 1852

Carpet Shown: Wool Blocstripe Moon Mineral Bloc

46 | Stripes

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Carpet Shown: Luxx Velvet Fox

faux

Luxx Velvet Luxx Velvet products are suitable for; Bedroom, Dining Room and Lounge*.

Orca 8070

Fox 8071

Walrus 8072

* Please note: This carpet will show signs of shading.

Carpet Shown: Luxx Velvet Orca

48 | Faux

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Carpet Shown: Luxx Sheer Narwhal with Jet border

Luxx Stripe Luxx Stripe products are suitable for; Bedroom, Dining Room and Lounge*.

Beluga 8090

Wolf 8091

Caribou 8092

Luxx Sheer Luxx Sheer products are suitable for; Bedroom, Dining Room, Stairs and Lounge*.

Narwhal 8080

Husky 8081

* Please note: This carpet will show signs of shading.

50 | Faux

Moose 8082 Carpet Shown: Luxx Sheer Narwhal

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Get designing... create your own rug with our ‘make me a rug’ service, see our website for details.

here Anyw go can t s almo ere! h anyw

Carpet Shown: Anywhere Herringbone Ice with Granite border

Anywhere Herringbone

Carpet Shown: Anywhere Herringbone Copper with Anywhere Bark border

Our waterproof Anywhere collection is suitable for... well... just about anywhere!. Inside, outside, bathrooms, the possibilties are endless...

52 | Faux

Copper 8041

Cocoa 8042

Ice 8045

Anywhere Bouclé Our waterproof Anywhere collection is suitable for... well... just about anywhere!. Inside, outside, bathrooms, the possibilties are endless...

Copper 8001

Cocoa 8002

Ice 8005

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Carpet Shown: Anywhere Rope Natural

here Anyw go can t s almo ere! h w y an

Anywhere Rope Our waterproof Anywhere collection is suitable for... well... just about anywhere!. Inside, outside, bathrooms, the possibilties are endless...

Natural 8060

Grey 8061

Anywhere Panama

Copper 8021

54 | Faux

Cocoa 8022

Ice 8025

Carpet Shown: Anywhere Rope Natural

Our waterproof Anywhere collection is suitable for... well... just about anywhere!. Inside, outside, bathrooms, the possibilties are endless...

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Carpet Shown: Zoffany Boutique Dunand Empire

Inspired by Zoffany’s Muse collection of fabrics and wallpapers and infused withtheAlchemyofColour, these graphic designs are the perfect answers for boutique spaces.

Zoffany Boutique Serpentine

ZoffanyBoutiqueCrackle

Zoffany Boutique Serpent products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Zoffany Boutique Crackle products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Celadon 8104

Malachite 8105

Old Gold 8106

Fossil 8107

ZoffanyBoutiqueDunand Zoffany Boutique Dunand products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Tigers Eye 8100 Carpet Shown: Zoffany Boutique Serpent Malachite

56 | Faux

Armadillo 8101

Como 8102

Empire 8103

* Please note this product is made to order and there is a minimum order quantity of 25 square metres.

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Carpet Shown: Zoffany Boutique Clio Mousseux and Bone Black

Zoffany Boutique epitomises the decadent spirit of the 1920’s and combines modernist style with fine craftsmanship.

Zoffany Boutique Seizo Zoffany Boutique Seizo products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Vermeer 8108

Vine 8109

Indigo 8110

Zinc 8111

ZoffanyBoutiqueClio Zoffany Boutique Clio products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Mousseux 8112

Bone Black 8113

Prussian 8114

Ash 8115

* Please note this product is made to order and there is a minimum order quantity of 25 square metres.

58 | Faux

Carpet Shown: Zoffany Boutique Crackle Fossil and Seizo Zinc

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naturals

Our Sisal Herringbone range gives directional charm to your floor.

Textured but with a subtle pattern, these herringbones offer instant character to any home.

Sisal Herringbone

Carpet Shown: Sisal Herringbone Hambledon

Sisal Herringbone products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Also available as a 66cm width runner.

60 | The Natural Collection

Holbury 4415

5m

Hampton 4420

Harestock 4423

5m

Hockley 4422

5m - Available in 5m width.

Herne 4421

5m

Hambledon 4416

5m

5m

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Sisal Panama Sisal Panama products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Donegal 2503

5m

Penwood 2502

Pershore 2508

5m

Pelham 2509

Pilsbury 2532

5m

Sisal Hopscotch Sisal Hopscotch products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Twine 2563

Matrix 2562

Chalk 2561

Marble 2560

Sisal Tweed

Tarvie 2401

Tomatin 2402

Tinwald 2403

Carpet Shown: Sisal Tweed Tarvie

Sisal Tweed products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

5m - Available in 5m width.

62 | The Natural Collection

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Chunky sisals glow with light and depth. Fine sisal is intricate and softly tactile.

Sisal Bubbleweave Sisal Bubbleweave products are suitable for; Bedroom, Dining Room and Lounge.

Desert Bubble 2557

Pewter Bubble 2554

Honey Bubble 2556

Acapulco 2511

Silver Bubble 2553

Sisal Metallics

Carpet Shown: Sisal Bubbleweave Silver Bubble

Sisal Metallics products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

64 | The Natural Collection

Titanium 2519

Palladium 2525

Chromium 2526

Aluminium 2570

Magnesium 2571

Plutonium 2572

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Carpet Shown: Sisal Bouclé Brcokton

Sisal Bouclé Sisal Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Blenheim 1232

5m

Basing 1235

Buriton 1237

Bitterne 1225

5m

Bransbury 1234

Brockton 1219

Byfield 1231

Burghclere 1239

Burleigh 1230

5m

5m

5m

Buckler’s Hard 1201

Bayford 1220

Bentley 1216

Braemere 1236

5m

5m

Burnage 1224

Sisal Super Bouclé Sisal Super Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Also available as a 66cm width runner.

Sisal’s serenity blows in like a breeze off the Mexican Gulf. Versatile and hardwearing, it’s ideal for halls andstairs.Chunkysisalsglowwithmulti-hueddepth.

Fine sisal is intricate and softly tactile.

Make your home your most exotic destination yet.

Boldre 1313

66 | The Natural Collection

5m - Available in 5m width.

Brancaster 1308

Bodmin 1309

Brook 1314

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Sisal Malay Sisal Malay products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Tiger’s Eye 2504

5m

Dragon Grass 2528

Liang 2536

Chen 2537

5m

Jin 2538

Shaolin 2534

Tongli 2535

Carpet Shown: Sisal Big Basket Cubbie

Shanghai 2527

5m

Changan 2539

Beijing 2545

Sisal Basketweave

Sisal Big Basket Sisal Big Basket products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Cubbie 2580

68 | The Natural Collection

Bannock 2581

Kishie 2582

Pannier 2583

Sisal Basketweave products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Winter Hamper 2540

5m - Available in 5m width.

Summer Hamper 2541

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Carpet Shown: No Bother Sisal Bouclé Netley

Traditi on fitsisa al no late l, backin x g

What’s different?...

On the top the same as our other sisal carpets.

But underneath (the backing) is not latex - so these sisals can be traditionally fitted.

No Bother Sisal Bouclé No Bother Sisal Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office. Available in 4m and 5m widths.

Neatham 1400

5m

Netley 1401

5m

Nursling 1402

5m

No Bother Sisal Super Bouclé

Netherton 1450 5m - Available in 5m width.

70 | The Natural Collection

Newbridge 1451

Northington 1452

Carpet Shown: No Bother Sisal Bouclé Netley

No Bother Sisal Super Bouclé products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

www.alternativeflooring.com | 71

Hand-harvested from the tiliaceae plant and soft as Goan sand, jute’s as natural and uplifting as golden sunshine. Soft and silken in a tight bouclé or herringbone, or our handwoven big and chunky range are ideal for relaxing rooms. Spread the serenity around like love and laughter.

Big Jute Big Jute products are suitable for the Bedroom, Dining Room and Lounge. All Big Jute cuts are automatically treated with INTEC.

Big Bouclé Crumpet 1619

Big Bouclé Toast 1620

Big Panama Pancake 2611

Big Panama Waffle 2612

Fine Jute products are suitable for the Bedroom only.

All Fine Jute cuts are automatically treated with INTEC.

Bouclé Natural 1618

72 | The Natural Collection

Herringbone Natural 4617

Chevron Natural 4616

Carpet Shown: Fine Jute Chevron Natural

Fine Jute

www.alternativeflooring.com | 73

Grown in coastal meadows on the banks of Vietnamese rivers, Seagrass is as textural and tropical as it gets. Effortlessly uplifting in relaxing rooms, seagrass weaves light into everyday life.

Bring the outdoors in.

Seagrass Seagrass products are suitable for; Bedroom, Dining Room and Lounge.

Natural 2101

Superior 2106

Herringbone 4105

Fine Herringbone 4108

Buckingham 3102 Basketweave

CoirBouclĂŠ

CoirPanama

CoirHerringbone

Coir products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Coir products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Coir products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

BouclĂŠ Natural 1605 5m

5m - Available in 5m width.

74 | The Natural Collection

Panama Natural 2601 5m

Balmoral 3107 Basketweave

Herringbone 4603 5m Natural Carpet Shown: Seagrass Herringbone

www.alternativeflooring.com | 75

Quirky B

We’re keeping your living spaces alive...

At Alternative Flooring, we’ve always beendierentandalittlebitedgy.

Our mix of inspiring ranges gets people talking. The key, though, is to keep pushing the boundaries and being even cooler.

That’s why we take our inspiration for our innovative designs from the catwalks - from what’s hot and what’s not.

What’s more, Quirky has true Brit credentials. British design, made in Britain and made from British wool.

www.alternativeflooring.com 76 | The Quirky B Collection

Carpet Shown: Margo Selby Button Black

After all, life is too short to live in dull spaces.

www.alternativeflooring.com | 77

The o C llection ...

You might not be familiar with the idea of vibrant, cosy happiness. But with our desire to embrace the current trend for pattern and colour with a huge great hug, it’s one you could probably get used to.

Carpet Shown: Zebo Grey

Carpet Shown: Zebo Moss

Simple, patterned design brings living spaces With Quirky B, we’ve reworked the patterns you love, with designs that allow you to dip your toes into the pattern pool. But, to jump off the high board, check out the more intricate designs from Ashley Hicks, Ben Pentreath, Margo Selby and Liberty Fabrics with their fantastic combinations of colour.

Zebo Zebo is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

A “ s our lives become busier, we all need the restorative power of quiet. Hard floors can be noisy and cold. Carpet exudes comfort and brings joy to the home,” says Lorna Haigh, Alternative Flooring’s Creative Director.

Zebo - Popular animal prints are a statement but fun. Black is the traditional approach, but we’ve added a quirky grey and moss.

Leopard - Inspiration straight from the catwalks, with the ever popular Leopard Java colourway and a blued hued Leopard.

Black 7120

Grey 7121

Snake - Snakeskin in carpet or as a bespoke rug, how wonderfully outrageous. All in on trend petrol blues and greys.

Carpet Shown: Zebo Moss

78 | The Quirky B Collection

Geo - Geometric inspiration is not new: think Arabesque mosques and artwork. Geometric interiors have been around since the 60’s and now they’re as popular as ever. Easy-on-the-eye Quirky B Geo is a small, repetitious intricate pattern.

Honeycomb - Inspiration here comes from nature, with the

hexagonal comb of the beloved honey bee. A firm quirky favourite.

Spotty - This is fun, happy and flirtatious. A design which is bold and strong in character.

Moss 7122

Hot Herring - Not your normal herringbone, it’s hip and bursting

with colour.

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Let’s stop being matchy-matchy and get mix-and-matchy.

The catwalks and the media are full of the joys of pattern and colour, and the world’s most inspirational designers are telling us to clash fabrics and stimulate the senses.

The trick to getting it right with bold hues and prints is to work with what you’ve got and add patterns and colour that appeal to your own personal taste.

Get designing... create your own Quirky rug with our ‘make me a rug’ service, see our website for details.

Geo Geo is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Duck Egg 7130

Black 7131

Carpet Shown: Geo Damson

80 | The Quirky B Collection

Grey 7133

Carpet Shown: Geo Duck Egg

Damson 7132

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Mix-and-match pattern and scale is an interior art-form. At Alternative Flooring, we’re embracing the idea that floors are the fifth wall. We’ve been inspired by time-honoured, treasured patterns and motifs, geometrics, animal and ethnic prints and oversized fun dots. These patterns are all around us, in fabrics, on walls, and now on floors.

Using simple contemporary colour combinations, you can easily use these patterns in your own home. Throw together stripes, florals, hand sketches and geometrics in an array of colours and textures.

Be brave, be bold and have fun with your home palette.

Carpet Shown: Spotty Red

Spotty Spotty is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Black 7140

Grey 7143

Damson 7141

Duck Egg 7142

Red 7144

Quirky Spotty Grey bespoke runner and Quirky Spotty Grey carpet

82 | The Quirky B Collection

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There’s nothing new about patterns. Historically, they’ve been used in décor and clothing simply to make something more interesting to look at.

Considerhistoricalpalacesthatcomeadorned with geometrical patterns, and catwalks alive with fun, oversized statement patterns. We’ve come full circle, and now we’re getting braver and bolder. We’re wearing more prints, clashing them and integrating different patterns and scales into our homes.

Honeycomb Honeycomb is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Duck Egg 7110

Black 7111

a C rpet Shown: Honeycomb Moss

84 | The Quirky B Collection

Moss 7112

Grey 7113

Carpet Shown: Honeycomb Grey

www.alternativeflooring.com | 85

Carpet Shown: Hot Herring Gray

Get designing... create your own Quirky rug with our ‘make me a rug’ service, see our website for details.

Hot Herring Hot Herring is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Ebony 7136

Mocha 7137

Gray 7139

Ruby 7138

Carpet Shown: Hot Herring Ruby

86 | The Quirky B Collection

www.alternativeflooring.com | 87

Carpet Shown: Leopard Snow

Get designing... create your own Quirky rug with our ‘make me a rug’ service, see our website for details.

Leopard Leopard products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Java 7125

Snow 7126

Snake

Mamba 7127

88 | The Quirky B Collection

Python 7128

Boa 7129

Carpet Shown: Snake Mamba

Snake products are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

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Combinegreat 2 brands,boththat have a rich heritage of design and British manufacturing and what do you get?... Our collection of iconic patterned carpets with Liberty Fabrics, the first time their iconic patterns have been used as carpet.

Carpet Shown: Felix Raison

Felix Raison Felix Raison is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

A magnificent design re-worked from a stunning hand painted originalmidth 9 1 CenturyPaisley shawl from the Liberty archive.

A striking design suitable for both modern and traditional interiors.

Carpet Shown: Snake Mamba

TheJubileeCollectionadorned with Oriental Paisleys and original Morris prints, was inspired by the bohemian clientele that made Liberty the most fashionable place to shop in the 1880s.

Classic 7520

90 | The Quirky B Collection

Carpet Shown: Felix Raison

www.alternativeflooring.com | 91

An original, hand drawn LibertyDesignStudio reinterpretation of William Morris’s famous design ‘Strawberry Thief’ created in 1883. Strawberry Thief was first printed by Liberty in 1979 foritsInteriorsCollectionand features strawberry bushes and birds in tonal shades that translate beautifully as carpet.

A typical classic Liberty floral, created in the 1970s but emulating the wonderful small flower designs, which were so popular at Liberty in the 1930s, and a style the brand has become synonymous with. This beautiful floral has now been brought to life for the first time on a carpet.

Carpet Shown: Flowers of Thorpe

Carpet Shown: Strawberry Meadow Peacock

Strawberry Meadow Strawberry Meadow is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Acanthus 7510

92 | The Quirky B Collection

Peacock 7512

Carpet Shown: Flowers of Thorpe

Flowers of Thorpe Flowers of Thorpe is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Summer Garden 7525

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Part of ‘The Secret Garden Collection’ this collection is inspired by the celebrated novel ‘The Secret Garden’ written by Frances Hodgson Burnett in 1911. The design was found in the back of a Liberty book of Paisleys originating from the Lancashire mills and reworked to represent the rhyme ‘Mary, Mary quite contrary, how does your garden grow, with silver bells and cockleshells and pretty maids all in a row.’

Today cockleshells evoke symmetry and perfection, along with memories of the sea and the beauty of collecting.

Get designing... create your own Quirky rug with our ‘make me a rug’ service, see our website for details.

CapelloShell Capello Shell is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Carpet Shown: Capello Shell Coral

Mist 7500

Coral 7502

94 | The Quirky B Collection

Carpet Shown: Capello Shell Mist

www.alternativeflooring.com | 95

Ben Pentreath for

A true exponent of English style, Ben Pentreath’s designs are inspired by the stone and marble flooring patterns by the prolific 18th century artist Batty Langley.

Carpet Shown: Cube Soane

Carpet Shown: Cube Kent

‘Patterns give life, colour, richness and excitement to a room - and well used on the floor, they have the ability to ground a scheme in the way that a plain neutral carpet just can’t quite touch’.

Ben Pentreath

Carpet Shown: Tetra Blomfield

Carpet Shown: Lattice Fletcher

96 | The Quirky B Collection

Ben Pentreath Ben Penreath carpets are suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Tetra Blomfield 7284

Cube Soane 7244

Lattice Fletcher 7234

www.alternativeflooring.com | 97

Margo Selby for

If you’re going to work with an icon, choose one you can identify with.

Here at Alternative Flooring, where we love all things angular, geometric and diamond-shaped, we’ve found the perfect partner in Margo Selby. ,ngised ro tni f dlrow eht ni ra s g ir A fo eg l C a s eh t rged h ko t graM erusa m do g r f pu niwol f ,ngiseD d a trA layoR ehT ta rged tau rg sop a htiw .)ACR( tr fo eg l C scirbaf eh o dname ht yb revo d lw B detra s og M ,w hs e rg d ACR na g iwol f eht n ps ehS .noitcud rp oba sl im ot gn kla ,noitad u F not S A ehT ta s nom 81 txen .selitx n vow r f e tn c h raes gnir e o p a no ylts m dekrow g aM ,emit s h gniruD lairtsudn of scirba nevowd ah gnipolev d -dnah re g in bmoc age hS .noitcud rp tluser hT . s ecorp lai tsudn h iw saed n vow eht mac b ht scirbaf yl dna k is eht aw ni dehc ual y ic f o ,dnarb eh fo kramed t O yas eht , ser hT .30 2 tuoba sn it euq w f a sre n og aM ,er H .snoitav dn oitar psn , aedi

Carpet Shown: Shuttle Silas

98 | The Quirky B Collection

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Carpet Shown: Fair Isle Reiko

Carpet Shown: Shuttle Silas

Hi Margo, What interests and excites you about patterns and especially patterned flooring?

Margo Selby Shuttle Shuttle is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

I love travel and have been looking lots at indigenous textiles over the past two years. I currently love to combine inspiration from Japanese textiles, which are sophisticated and delicate, with pattern from African tribes, which are bold and rhythmic.

I’m constantly gathering images and ideas and collating these into cohesive groups, which can then be translated into fabric collections. I also like to explore technical constructions on my hand loom and combine fibres and structure to innovate new fabrics and patterns.

100 | The Quirky B Collection

a C n you give us some advice on how your patterned flooring could best work?

Margo Selby Fair Isle (also available as a runner) Fair Isle is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Carpet has come back in fashion recently and it is very on trend to choose statement carpets for your home. I think people are becoming bolder with flooring choices and are able to use their imagination when it comes to styling in the home.

This applies to my designs and I think these patterns can be mixed and matched with other patterns as well as authentic natural classics.

Jack 7200

Silas 7201

Peter 7202

Many thanks, Margo. We think the carpets look amazing.

Annie 7210

Sutton 7211

Reiko 7212

www.alternativeflooring.com | 101

Carpet Shown: Button Black

Get designing... create your own Quirky rug with our ‘make me a rug’ service, see our website for details.

‘Carpet has come back in fashion and it is very on trend to choose statement carpets for your home’.

Margo Selby

Margo Selby Ribbon Ribbon is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Magenta 7217

Black 7218

Margo Selby Button Button is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Grey 7214

102 | The Quirky B Collection

Black 7215

Carpet Shown: Ribbon Magenta

www.alternativeflooring.com | 103

Ashley Hicks He trained with the Architectural Association, so it seems only fair to describe Ashley Hicks as a pillar of the design and architecture world.

Ashley’s Daisy is inspired by a wall decoration in an old temple in Sri Lanka. Giving it a punchy pop presence this design will inject a touch of 60s glamour into any room.

for

Carpet Shown: Daisy Gerbera

Carpet Shown: Daisy Gloriosa

Daisy

‘I love pattern, and especially on the floor. It gives instant character and vitality to a space, as well as usefully hiding marks and damage’.

Ashley Hicks

104 | The Quirky B Collection

Daisy is suitable for; Bedroom, Dining Room, Stairs, Lounge and Home Office.

Gerbera 7260

Gloriosa 7261

Cosmos 7262

www.alternativeflooring.com | 105

Quirky Runners

Introducing textile floor art by British designers in British Wool and expertly woven in Britain.

TakingpartinthisGreatBritishcraftisEllaDoran, MargoSelbyandDivineSavageswitharchive designsbyLucienneDay,oneofBritain’smost influential and best loved 20th century designers.

Carpet Shown: Tribe Passion

DecobyDivineSavages Deco is taken from Divine Savages Deco Martini design which draws inspiration from the roaring twenties and the decadent tastemakers of the jazz age.

Teal 7097

Blush 7098

Tribe Ethnic charm with earthy or monochrome tones.

EgalitĂŠ 7095

Passion 7096

Carpet Shown: Divine Savages Blush

106 | The Quirky Runners Collection

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Carpet Shown: Ella Doran Waterlake Black

WaterlakebyEllaDoranforYSP

CamobyEllaDoran

Waterlake is inspired by the flow of water on the estate at the Yorkshire Sculpture Park (YSP).

Inspired by the bark of Plane trees of London Fields, Ella’s local park.

Blue 7087

Black 7088

Storm 7089

Bare 7090 Carpet Shown: Ella Doran Camo Storm

108 | The Quirky Runners Collection

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Carpet Shown: Margo Selby Fair Isle Reiko

Carpet Shown: Margo Selby Patch Red

Fair Isle and Patch

by Margo Selby Patch and Fair Isle are vibrant graphic patterns inspired by hand-woven textiles developed

by Margo Selby on her loom and recreated and blown up to make stair art.

Annie 7080

110 | The Quirky Runners Collection

Sutton 7081

Reiko 7082

Red 7091

Blue 7092

www.alternativeflooring.com | 111

Carpet Shown: Stars Red Sky

Carpet Shown: Lucienne Day Squa res and Diamonds

Octagon and Squares and DiamondsbyLucienneDay

Stars Playful and fun. A star at every step.

Red Sky 7093

Blue Sky 7094

Two Lucienne Day designs from the 1960s, Octagon, and Squares and Diamonds in original vibrant colourways.

Octagon 7085

Squares and Diamonds 7085 Carpet Shown: Lucienne Day Octagon

112 | The Quirky Runners Collection

www.alternativeflooring.com | 113

Rugs that come with a personal service. Rugs that sit quietly in front of the TV or rugs that beg for attention.

Rugs that welcome you home.

Whether they speak softly or shout loudly, our personalised rugs say more about you than your mum does.

These are rugs with your personality woven in.

Createyour perfect rug with our easy step by step guide...

Step 1.

Pickyourooring fl

Choosefromanyofour materials, in any size.

With so many possibilities, the real you will always shine through. How liberating.*

Step 2.

Now your border style

Single, double narrow, double wide, double piping or whipped.

It’s your call.*

Step 3.

And your border fabric

Chooseyourborderfabric: fauxsuede,fishscales, rainbow, jot, tweed and herringbone. Our rugs have the edge on personality.

Step 4.

Finally, the size

Get designing... create your own rug online at:

Go large, go small, go personalise yourlivingspace.Choosethe perfect size for your home.*

www.alternativeflooring.com

rug Stars 114 | make me a rug

Step 5.

Clickn’ ‘ collect

We asked interior tastemakers to create their own Alternative Flooring Rug using our fabulous Make Me A Rug bespoke service. Check out our blog and social media platforms to see how they have used their rug in their homes.

elby

Margo S

Order online and arrange collection from your local Alternative Flooring retailer *Subject to product limitations.

www.alternativeflooring.com | 115

our 5 border styles

border colours & finishes

Self .1 ColouredWhipped

Double .3 Piping

Double .4 Narrow

- 55mm

- 70mm

Add a multi colour splash of colour - Rainbow style.

Shown: Sisal Bubbleweave Gold Bubble rug with Rainbow Bleu border

2. Single Standard - 50mm

Rainbow Bleu 6421

Rouge 6420

Get designing... create your own rug with our ‘make me a rug’ service, see online for details.

Anywhere

Outdoor friendly borders! Interior style for the outside. Pair with our Anywhere flooring for a perfect match.

Double .5 Wide

116 | make me a rug

- 100mm Shingle 6450

Granite 6451

Bark 6452

Obsidian 6453

www.alternativeflooring.com | 117

Jot

Linen

Stripes

Herringbone

A fun dotty accent. Bright, bold and cheerful.

Cool, soft and sumptuous, linen is smart and tactile.

More than just a striking edge. Lines that add size and length on rugs and runners.

As Savile Row as a stockbroker’s suit, herringbone borders are city-smart. Add to rugs and runners for a crisp contrast.

Iris 6401

Ivory 2003

Thick Teal 6201

Black 6184

Emerald 6402

Fog 2031

Thick Black 6203

Grey 6181

Denim 6403

Pebble 2001

Thick Red 6204

Blue 6182

Biscotti 6405

Lead 2030

Thick Blue 6205

Green 6183

Coconut 6406

Seal 2005

Thick Mushroom 6206

Lilac 6180

Candy 6407

Stratus 2032

Thick Grey 6207

Pewter 6185

Ash 6408

Onyx 2010

Tweed

Named after tie knots; so slick and stylish.

Mint 6404

fishscales

Windsor 6430

Trinity 6433

Balthus 6431

Murrell 6434

Eldredge 6432

Kelvin 6435

Fishscales borders shimmer with a lustrous decadence. Mix & match with Sisal Metallics for glam that’s always in great taste.

Pearl 6161

Silver 6162

118 | make me a rug

Anthracite 6163

Glitter 6171

Get designing at www.alternativeflooring.com www.alternativeflooring.com | 119

CottonHerringbone A subtle pattern which adds directional interest. Single or double border options.

Cotton

Bright and breezy or earthy and unassuming, our cotton borders are all-natural and all you. Single or double border options; can be used as piping.

Chiffon 1050

Lunar 1062

Porcelain 1006

Gunmetal 1011

Tortilla 1051

Elephant 1063

Bamboo 1008

Moss 1003

Latte 1052

Charcoal 1064

Biscuit 1016

Mink 1005

Hazelnut 1053

Basalt 1065

Ochre 1004

Cashmere 1007

Mouse 1054

Hunter 1066

Scarlet 1026

Oyster 1002

Mole 1055

Bayberry 1067

Crimson 1025

Jet 1010

Tuscan 1056

Sage 1068

Conker 1014

Navy 1029

Squash 1057

Eggshell 1069

Bourneville 1009

Mango 1022

Blazer 1058

Bluebird 1070

Storm 1028

Pink 1030

Fig 1059

Oxford 1071

Liquorice 1019

Blueberry 1020

Thistle 1060

Midnight 1072

Praline 1027

Apple 1031

Marine 1018

Plum 1032

Mortar 1061

Get designing... create your own rug with our ‘make me a rug’ service, see online for details.

Get designing at www.alternativeflooring.com 120 | make me a rug

Jute

Natural 3001

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Leather, Faux Leather & Faux Suede FauxLeatherColour

FauxSuedeColour

Ink 5520

Tar 5011

Graphite 5521

Battleship 5012

Ocean 5523

Cobalt 5013

Expresso 5524

Mocha 5014

Dove 5522

Bitter 5015

useful stuff Trial swatch service

Alternative Flooring supplies individual design and colour swatches on request. Simply email or telephone with your request and your border or flooring swatch will be sent out immediately. A charge may be applicable for samples.

A long and happy life

Some handy tips to ensure that your rug or flooring has a long and happy life: 1. Protect with Intec stain inhibitor. A specially developed environmentally friendly solution.

Order online or with your retailer. Your rug or flooring is treated before despatch and will not alter the colour, texture or flame retardancy.

There is an additional charge for this treatment.

2. Vacuum your rug or flooring regularly.

3. If you have a spillage, don’t leave it too long.

Be quick, speed is of the essence.

4. Blot and Clean spots and spills with our Natural Flooring Care Kit (available from Alternative HQ).

Coffee 5016

Khaki 5527

5. Avoid liquids such as water or carpet cleaner.

6. Use a castor-chairmat if you have chairs with castors, to prevent fibre damage.

Greige 5528

Nectar 5019

Garnet 5017

Flame 5530

Stone 4023

Chocolate 4010

Cirrus 4022

Chestnut 4007

Portland 4021

Black 4012

Wine 4020

Flint 4004

122 | make me a rug

It’s best to use a professional fitter for both home and contract fitting. Using a recommended underlay is also a good idea. Leave your natural flooring to acclimatise for 48 hours before fitting. Note that some types of natural flooring are better suited to some locations than others. Check the recommendations in the brochure or the label on the back of our swatches.

Quirky

LeatherColour

Get designing... create your own rug with our ‘make me a rug’ service, see online for details.

Pain-free fitting

Our Quirky runners are made in Britain on traditional looms and sold by the linear metre.

Carpet width: 69cm as standard. Quirky runners can be joined and used wall to wall or as a rug. However the runners would need to be seamed together by a qualified carpet fitter. Our Quirky B patterned carpets are also made in Britain on axminster looms. Quirky B is available in 3.66m widths and the Liberty Fabrics collection is available in 4m widths.

Clic k ‘n’ Collect

Get designing on our ‘make me a rug’ service on our website and order online using our click‘n’collect service. Your rug can we delivered to your nearest Alternative Flooring retailer, for you to collect at your convenience. Simples...

Our rugs are cut by hand and to order. When ordering your rug online please allow for a +/- 1.5% tolerance in the overall measurements.

Big thank you’s to: www.houseofhackney.com www.pinchdesign.com www.mariannakennedy.com www.rockettstgeorge.co.uk www.abigailahern.com

RunnerCollection

Our runners come with the following widths and edging as standard. Quirky runners - 69cm wide with a selvedge. Rock ‘n’ Roll, Wool Blocstripe, Wool Pinstripe, Wool Iconic Stripe, Sisal Super Bouclé and Sisal Herringbone runners - 66cm wide with a self coloured whipped edge border.

Take me to your products You can buy Alternative Flooring products through a network of reputable specialist retailers.

All products from a happy home Ninety percent of our product comes from sustainable natural sources. That’s because we want to care for our environment (it’s the only one we’ve got).

HandCrafted Proud to be Imperfect Hand crafted carpets are not for everyone. The process means the carpets are not uniform and do not display a machine made finish. Gorgeous but not perfect!

Due to the printing process and the nature of natural flooring, the colours featured in this brochure may vary. Copyright of all images and designs shown in this brochure belong to Alternative Flooring.

Proud to support

Scan the QR-code to go to our online Rug Builder

www.alternativeflooring.com | 123

We are all about texture...

The Alternative Flooring Company Ltd 4 Stephenson Close, East Portway, Andover, Hampshire, SP10 3RU t: 01264 335111 f: 01264 336445 e: sales@alternativeflooring.com www.alternativeflooring.com

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