Proud of 60-year legacy

OUR ANSA 2X growth strategy is a holistic one, integrating our business objectives and our responsibility to meet society’s evolving expectations of modern businesses to make a difference in the world.

The ANSA McAL Group is focused on achieving significant international growth and creating a sustainable future for our employees, our customers and our Caribbean communities. These goals are driven by our purpose of inspiring better choices for a better world and our vision that with inherent Caribbean creativity and resilience, we unleash a future of infinite and sustainable possibilities for people everywhere.

The Group has recently repositioned itself to hold environmental, social, and governance (ESG) principles at the core of operations and revised its sustainability business priorities in alignment with ESG best practices.

The construction sector continues to sustainably serve the region’s construction solutions needs through excellence in products, partnerships, and service. Our Barbados operations, through Berger Paints Barbados Ltd, represent a larger regional presence in Trinidad and Tobago, Jamaica, Grenada, Guyana and the OECS.

Sixty years of sustained business in today’s environment is no easy feat, and we are extremely proud of Berger’s legacy of quality and longevity in Barbados and the region.

THE BERGER BRAND is well known and loved in the Barbados market, and this year we turn 60 years. This is a significant milestone and is testimony to the brand strength and the passion and loyalty of our staff and customers who have allowed us to carve an indelible mark in the Barbados landscape.

The world is changing, our customers’ needs are also changing, and Berger is ready to change what we do and how we do things, all in service of our customers.

Over the recent past, we have expanded our retail footprint with the presence of three colour shops in the southern and northern parts of the island. What is the “Colour Shop”? It is a one-stop solution for our customers’ paint needs.

At these locations, we serve all our customers . . . from the paint experts, the architects, the contractors and of course the “do-it-yourselfers” who will need some more in-depth advice.

Our store is designed to guide the shopper’s experience based on their individual paint needs. Our aim is to make it convenient and easier for the consumer to make informed buying decisions.

We see ourselves as a paint solutions provider rather than a paint manufacturer, and our goal is to create an experience for our customers, so when they visit the colour shop, whether it’s a simple purchase, a colour consultation on your project, or advice on any of our wide range of products and its applications, our customer will leave confident that their needs were met. We have these colour shops in three convenient locations: Worthing, Speightstown and Brandons.

Berger is known for its innovation, for example, the recent launch of Berger Brushing Solution – a product that can be used in tandem with textured surfaces like our Berger Trowel On. In 2022, we also launched our new colour system, which allows our customers to select from over 2 000 colours. In keeping with our sustainability initiative, this system offers a wide assortment of low-odour and low Volatile Organic Compounds (VOC) options in a variety of formats. Additionally, all our water-based paints are considered green and environmentally friendly. Our commitment to quality and the environment is further supported by two ISO certifications: ISO 9001-2008 – a quality management system standard and ISO 1401-2004 – an environmental management system standard.

Sixty years is a BIG deal for us, and Berger and the Ansa McAL Group remain committed to the Barbados market.

To this end, we are also re-engineering other areas of the business to better serve our customers,; for example, we recently expanded our warehouse capabilities and installed equipment to improve our product availability, and later this year, we will be launching a new CRM platform to better serve our customers. All these initiatives are part of our strategy to ensure our dominance and relevance for the next 60+ years.