Giving back is part of our nature

HAVING A BUSINESS MODEL which accounts for enhancing the environment, society and governance (ESG), goes a long way into the overall success and the legacy of the organisation. This continues to be core to the operations at Berger

The celebration of 60 years strong in operation for Berger Paints Barbados Limited highlights that a large portion of brand awareness, positive company image and high customer engagement comes from giving back.

It should be well known across the business community that the days of operating solely for profit are gone; and while the financial aspect is still critical, many companies are now aware of the various benefits which come from corporate social responsibility.

From murals donated to The Lodge School to paint donations to tennis courts and other community centres across the island, Berger Paints has been stamping shades of colour while using the most environmentally friendly products to beautify the island.

The benefits of corporate social responsibility speaks volumes to overall business practices and the 60 year anniversary of Berger Paints speaks volumes to how important it is and why companies should make an increased effort to adopt it into their business practices. (DT)

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CORPORATE SOCIAL RESPONSIBILITY:

The painting of this cannon at the Garrison Savannah is one of the many social projects which Berger Paints B’dos Limited has undertaken. (GP)