National Tiles Magazine Edition 2

Edition Two EXCLUSIVE

Meet the Tiler of the Year

TOP TIPS For Your Bathroom

HELLO SYDNEY The Launch of our New Store

TILES WE LOVE The National Tiles Team Highlight Our Favourite Tiles

*All prices in this catalogue are valid at date of print until January 1st, and are subject to change without prior notice.

now you can have bathroom tiles for less

9

$

85

PER SQM

Gloss White 300x600mm

lowest price guarantee

WHAT’S INSIDE

contents

14 7 9 11 14

note from the ceo editor’s note latest news designer favourites

Cover Floor Tiles: MARRAKECH see page 20

4 NATIONAL TILES

25 18 22 24 25 32

top tips talking marketing product focus: flooring feature: finding beechwood porcelain panels

WHAT’S INSIDE

38 34 38 46 48 50

helloooo sydney tiler of the year awards talking trade interview: camron whittaker on the road: italy

59 52 54 59 62 64

profile - award winning design talking to ausmar best of instagram feature: metricon looking back

NATIONAL TILES 5

NOW AVAILABLE

stucco

Modernising traditional cement tiles of the Maghreb, the Stucco series emphasises tonal variety and contemporary form, achieved by a softly weathered, limewashlike finish. With a palette made up of eleven powdery shades in both subway and square formats, the Stucco series allows for creative combinations or simple surfaces with a twist.

$

109

Stucco Acqua Matt 70x280mm

6 NATIONAL TILES

95 PER SQM

NOTE FROM THE CEO

hellooo...

from Nick Walker

N

ational Tiles was started by my father, Frank Walker, in 1979 with very humble beginnings. It was a little store in Geelong West in Victoria and my parents my sisters and I lived upstairs in the apartment above the store.

Growing up I often spent my weekends and school holidays working in the business in the storeroom or in the warehouse on the forklift, so I have learnt about the whole company from bottom to top. I officially joined National Tiles in the 1990s. I’m very proud of how far we have come and how much we have grown. We now have 40 stores across the country, more than 400 team members and we sell in excess of more than 4million square metres of tiles every year.

On a personal note – I’d like to take this opportunity to thank each and every one of our Team Members here at National Tiles. Over the last 12 months we have experienced an incredibly challenging journey from bushfires to COVID-19, yet we have continued to put our customers first and get on with the job with a no fuss, roll up the sleeves attitude in the most testing trading environment I have experienced in my 25 years in the Tile Industry.

I can’t thank you enough for your amazing efforts.

nick walker ceo

NATIONAL TILES 7

NOW AVAILABLE

$

59

Canyon Stone 600x600mm

canyon stone rustic harmony

Recreating the distinct colours and characteristics of natural stones and minerals, the Canyon Stone series emphasises the weathered textures and tonal nuance found in geological formations. Equally at home in modern architectural spaces as it is in more traditional settings, Canyon Stone offers a refined rustic look with meticulous attention to organic design details. Featuring four colourways in three different sizes, Canyon Stone will effortlessly harmonise with a myriad of fittings, finishes and furnishings to create breathtaking results.

8 NATIONAL TILES

95 PER SQM

EDITOR’S NOTE

W

bart schofield editor

ow, 2020 has been a wild ride. A challenging year to say the least!

One thing I can say is that we’ve all stepped up to this year’s challenges and each of us has grown professionally and personally. We’ve learnt how to quickly adapt to an ever-changing workplace environment without missing a beat or dropping the ball.

We’ve innovated in times of uncertainty and stood tall through it all.

And not for nothing. We’ve kicked some goals and had some big wins this year! Our company has grown, our service and offering has been honed.

We relaunched our website with a whole new look and feel; one that aligns perfectly with our brand and our values. We launched an online design consultation service, a new delivery notification system and visual merchandising planogramming program, IWD. We celebrated our big 4-0 and our ads hit television screens like never before. We got to see Australia’s best tiling projects and gave away a Mazda BT 50 Ute! One lucky tiler and his family will even get to enjoy a trip to Italy – once travel is back on the agenda of course!

As we enter the next phase of 2020, we remember those who impacted our lives so much and we look forward to being together again!

And now for our second annual magazine. Ahead, you’ll find out about our new and upcoming products, read news and stories from our partners and get styling tips and top picks from our designers. There are interviews, the Grand Designs and National Tiles Tiler of The Year 2020 feature, trades talk and more!

CREATIVES

gavin woodhouse designer

charlie ashfield photographer NATIONAL TILES 9

now you can have stone look tiles for less

$

18

95

PER SQM

Stone Code 600x600mm

lowest price guarantee

LATEST NEWS

build it for the kids

I

n partnership with the Daniel Morcombe Foundation, Murphy Homes and AVID Property Group have joined forces to help raise vital funds for the Foundation’s national child safety education and counselling programs.

The Foundation’s Build It For The Kids project saw Murphy Homes build a family home in the centre of AVID’s Harmony Estate, Palmview on the Sunshine Coast.

Murphy Homes’ Director Brooke Bastien said Murphy Homes is excited to be part of this important project and greatly appreciative of the support from the construction

community in helping the Foundation to continue their outstanding work.

“The generosity and support the Build it for the Kids project has received from National Tiles and all of our wonderful suppliers, trades and supporters is truly amazing.

Through donations of labour and goods, our community has banded together to raise much needed funds for the Daniel Morcombe Foundation.

We couldn’t be more delighted!” Ms Bastien said.

On completion of the project, Bruce and Denise Morcombe said they were amazed by the community support and industry contributions in

aid of the project.

“It is another win-win for the community thanks to the contributions of the construction industry. A big thank you to National Tiles for their generosity.” Mr Morcombe said.

“I am truly amazed by what can be achieved when a community links arms. Thank you for supporting Daniel’s legacy through the work of the Daniel Morcombe Foundation.”

Mrs Morcombe said.

Chasing the highest bidder, the house was auctioned off in September 2020 with all proceeds from the sale going directly to the Daniel Morcombe Foundation.

All tiles throughout the home were supplied by National Tiles who wholeheartedly champion the Foundation’s vision to create a future where all children are provided with education, protection and support to be safe from abuse and risk of harm.

Stuart Watt, National MDB Manager of National Tiles shared, “We are proud to support the past and present Daniel Morcombe Foundation projects as it’s such an important awareness for all of us and our children to be educated and aware of their day to day personal safety. It’s a great cause and fantastic foundation we are very proud to support.”

NATIONAL TILES 11

now you can get all the tools you need

39

$

95

Mapei Flexcolor Grout 5kg Bucket

lowest price guarantee

ask an expert

LATEST NEWS

Coral Homes tells us their top picks

W

hen it comes to selecting the right tiles, Coral Homes knows a thing or two about it. Building over 1000 homes for Aussies each year, the leading builder has had plenty of practice in their 30 years of operation. With a comprehensive display home network in QLD and NSW, we caught up with Coral Homes to

find out their favourite tile trends and National Tiles top picks.

Floor tiles – In many of their display homes, Coral Homes favours floor tiles as their main flooring choice. Tiles are extremely easy to maintain and give a modern look and feel. Selecting tiles as a flooring option will also mean your home is kept cool in the summer, which

can reduce your energy bill.

Coral Homes’ favourite floor tile

by National Tiles is the Glocal Perfect Structured 600x600, as featured in their Capri 26 on display at Foreshore Coomera.

Bathroom feature tiles – Coral Homes says every bathroom should have at least one feature tile. Marble is undeniably a popular trend that’s perfect for coastal homes, a style Coral Homes has mastered. Their top pick for the bathroom is the Carrara Herringbone Honed Mosaic. The intricate herringbone arrangement adds an extra dimension to the tile, enhancing the visual appeal.

Outdoor pavers – Create the perfect courtyard detail for a Hamptons façade. Coral Homes says anyone building a Hamptons inspired home should consider the Oyster Grey French Pattern Set for the entry and the al fresco area of their home. Australians love outdoor entertaining, so selecting the perfect paver is an important decision. Coral Homes features this tile in the exterior of their Monash 32 on display at Foreshore Coomera.

Kitchen splashbacks – You can’t go wrong with a classic subway tile for your kitchen

splashback. This is a trend that won’t date and can be adapted to lots of different home styles.

Whether it’s a resort inspired look, or a Scandinavian oasis, Coral Homes’ customers love the Pressed Edge White Gloss tile.

Outdoor pillar tiles – Depending on your façade choice, you could be in need of a tile for your pillars. Coral Homes recommends the Stack Stone Yellow Limestone tile to create details that will allow your home to boast maximum street appeal.

The natural stone is also a great choice for pool surrounds and outside walls.

There you have it! The top five National Tiles picks from Coral Homes. For display home inspo, visit coralhomes.com.au

help change lives with i=Change We donate $1 with every online purchase

N

ational Tiles is extremely proud to partner with i=Change, and donate $1 from every online sale. i=Change is a platform that enables us to turn every purchase into impact, and empower women and girls with 100% transparency. This means every time you buy from us, together we make a difference in someone’s life.

“We are proud to partner with i=Change to help improve the lives of women and children. This is a great way our organization, staff and customers can give back and have a positive impact on people lives.” - Nick Walker, CEO. Our i=Change partnerships include; Starlight Foundation delivering happiness to seriously

ill children and their families; National Breast Cancer Foundation - helping prevent breast cancer by funding gamechanging breast cancer research and; Women’s Community Shelters - dedicated to providing women and children with a safe place to stay.

As of 15 August we have raised $14,932.00 and counting.

NATIONAL TILES 13

DESIGNER FAVOURITES

tiles we love Claudia Respondino Simonds Tile Gallery Design Consultant – Traralgon VIC My favourite tile right now is the Bordeaux Limestone. This tile is super versatile in colour as it is on the warmer side of grey and easily complements any type of style or finishes a client chooses. I also love the honed finish that this tile has and the way that it feels to the touch, there is a decent amount of movement through the tile which I also really like.

Brooke Gilbert National Tiles MDB Account & Administration Manager What I love about the Bordeaux Limestone range is it’s simple and understated yet it gives the space an elegant and classic feel due to it imitating the natural characteristics of limestone effortlessly. The movement in the surface of the tile makes this a very versatile application for all areas.

Hayley Lippis (McCunn) Tile Designer & Displays Coordinator, World of Style by Porter Davis VIC With its delicate blue tones and contemporary encaustic pattern, the Revival Yulan tile has always been a personal favourite of mine. I love how this tile can inject personality into any space, whether that’s a laundry floor, kitchen splashback or even an ensuite feature wall.

Bridget Johnson Simonds Tile Gallery Design Consultant – Melbourne VIC The Glocal range takes the top spot on my list. A subtle but striking minimalist feel available in multiple colour ways. Glocal is the perfect base to achieve any look desired - I’m all about that base. It pairs gracefully with any feature tile, yet creates an impressive look when used by itself.

Teo Dinca National Tiles Design Consultant – Mitcham VIC Mexicana Silver would be one of my all time favourites! This premium Italian product embodies timeless elegance with its organic hues and subtle natural stone characteristics. Its versatile colour complements several design styles and transitions seamlessly with various finishes producing a distinguished level of sophistication.

14 NATIONAL TILES

DESIGNER FAVOURITES

Natasha Migliorell National Tiles Design Consultant – Grovedale VIC There are so many tiles that I love in our range but the stand out tile for me at the moment is the ‘Elegante’ terrazzo range. This product has made a big come back in design trends and I can understand why as it ticks so many boxes. This product has been lovingly made by an Italian family for over 80 years that have beautifully refined their craft and produced an excellent quality product. What I love about terrazzo is that it is a fun and unique product that has a timeless look and is also ecofriendly. It can adapt to many different design styles like retro art deco and mid-century modern looks, to contemporary industrial minimalistic looks. Each piece of terrazzo is unique and is like a piece of abstract art – from cool neutral tones to dramatic eye popping pieces of candy coloured stone or glass. What can you not do with terrazzo? It is truly one of my faves at the moment.

Jacinta Kilpatrick National Tiles QLD/NSW Design Centre Manager I am currently obsessed with the Stucco range, the limewash style finish softens these beautiful tiles whilst the clean edge profile gives them a modern feel. The colours are incredibly versatile, and my favourite look right now is a coloured floor tile in an offset lay pattern. Even in photos, you can feel how natural and delicate the colour variation is.

Kimberly Simpson Tile Gallery Design Consultant, Simonds- Melbourne VIC The Studio 39 range is tailored and timeless. Minimalistic in style and incredibly versatile in colour, the Studio 39 range can complement any scheme whether it be Hamptons or Industrial. This range can refine any space and create a look that will never go out of style.

Nelly Mitchell Simonds Tile Gallery Design Consultant – Norwest NSW My favourite tile is the Studio 39 Soho Natural. When I think of ‘less is more’ I think of this tile, it’s so beautiful and versatile.I love that this range has been inspired by stone from the Renaissance Florence architecture era. Its natural elegance makes it a statement and it will create a beautiful neutral base for your home. If I were building a contemporary home, I would definitely use Studio 39.

Penny Hawes National Tiles Design Consultant – Capalaba QLD My favourite tile at the moment is Quarziti. For me, despite its Italian origins, the Quarziti range encapsulates the characteristics of the Australian landscape. Combining rugged elements with soft textures, undulating lines and subtle colour toning, Quarziti evokes sense of gentle movement, suggestive of rippling sand dunes, time-worn sandstone plateaus and wind-swept ocean shores.

NATIONAL TILES 15

DESIGNER FAVOURITES

Amy Evans National Tiles Design Consultant – Warana QLD At the moment I am loving the Whoosh White. The simplicity and versatility of this tile makes it the perfect all-rounder. Whether your style is Traditional Hamptons or Modern Contemporary, this handmade look subway tile has a lot of offer - not to mention it is extremely cost effective.

Jackie Kirk National Tiles Design Consultant – Springwood QLD One of my favourite tiles is the Dolce Vita Molise Graffito; a classic damask pattern with a modern concrete twist. I love the impact this tile can add to your home – a feature to your entry, bathroom, laundry or even a splashback.

This is definitely going in my home!

Zoe King Studio M Tiles Design Consultant – Robina QLD Byron Marquinia makes a bold statement with its prominent veins & textured surface. I’m drawn to this tile as it’s unique and unlike any other in the tile industry. Byron will make you push the design boundaries while achieving a refined and luxurious space.

Rachel Parker Tile Gallery Team Leader – Simonds VIC Size really does matter which is why I am obsessed with the Ultraslim MK2 Range. These large format panels are not only aesthetically beautiful but nail functionality with a seamless finish and no grout to clean, ever! The complementary Glocal and Jewels collections allow for perfect integration and flow throughout the interior space. With a vast range of possible applications from kitchen splashbacks to fireplace cladding and even wet areas, this is the perfect statement piece for every design aesthetic.

Sarah Miller SA Design Consultant Team Leader – Mile End SA My current favourite tile is the Frammenta Bianco, its unique texture and play on size gives instant interest to any space, and transports me back to Italy!

Lisa Murray Studio M Tiles Team Leader – Robina QLD The Frammenta Bianco 600x1200 is one of my favourite tiles, I love tiles with natural textures and patterns. The Frammenta range has beautiful stone detail; I am particularly drawn to the differing sizes in the stones. The Bianco shade is complementary to many different colour tones and invokes a sense of calm.

Deborah Adebayo Studio M Tiles Design Consultant – Bella Vista NSW Many things make the Zellige White Décor special, one of them being the sense of homeliness it brings to a space. The soft handmade finish, combined with gentle tonal variations in each piece, as well as the beautiful pattern variation allows it to draw interest to the eye while subtly brightening up any space

16 NATIONAL TILES

DESIGNER FAVOURITES

Elise Cavallaro National Tiles Design Consultant – Mile End SA My favourite tile at the moment is the Aria. I love the hand-made, textured finish. Its unique size makes it super versatile for adding visual interest to a pattern lay or feature wall.

Monique Mileto Studio M Tiles Team Leader – Bella Vista NSW Ming Green Picket Mosaic. I love the natural and organic colour variation created through each of the shapes, and the flair the picket shape and green add to the effect of this mosaic. I think it fits all styles and can be a great addition to any contemporary or ultra-modern scheme while remaining timeless and a beautiful statement piece.

Erin Willis Studio M Tiles Design Consultant – Bella Vista NSW The Gneis Blanco Polished is by far my favourite tile – just as suited to a soft feminine bathroom as it is to an edgier industrial style. Having seen it installed in the studio, it’s a show stopping tile with such a lovely variation without being too in your face.

Julie Cunningham National Tiles State Design Consultant Manager VIC One of my favourite products in the National Tiles Range is the exquisite Jewels Seneca Polished, this beautiful Italian product exudes a timeless, classic stone design that will withstand the test of time. It’s simple yet classic veins works well within a range of styles.

Sarah Jackson Tile Design Consultant – World of Style by Porter Davis VIC The Verona range, particularly Verona Stone would have to be my favourite tile. The rectified ceramic tile sits in an affordable category and displays a beautiful warm vein that runs through the matt finish tile. I find this tile hugely diverse, with three colourways it can lend itself to most schemes and can alternate between the focal point of a room or the base to a timeless look.

Yumi Fan Studio M Tiles Design Consultant – Robina, Qld My favorite tile is Pulpis Grigio natural - less is more. Pulpis involves the use of reductive design elements. Clean lines, uncluttered, monochromatic, simplicity. We live in a world which is driven by consumerism, where there is always a need for more and never having enough. Pulpis provides a minimalist interior and lifestyle.

Gemma Cowling National Tiles Design Consultant – Mitcham VIC My favourite tile right now is Pulpis Grigio, a stunning Italian natural stone porcelain tile that exudes sophistication. Its subtle varied light grey tones in combination with the slight indentations within the veins are just a couple of reasons why this beautiful high-quality tile is my favorite within the National Tiles range.

NATIONAL TILES 17

TOP TIPS

TOP TIPS

W

hen thinking about redesigning, renovating or building a new bathroom it is often hard to know where to begin when it comes to the style of the space. From Hamptons to Scandinavian to Modern to Industrial, the choices are endless. With so many aspects to consider in a bathroom renovation such as tiles, tapware, cabinetry, lighting and more, it can be hard to picture what will flow together and create a cohesive look. This is where we are here to help. Here are our top tips for finding your bathroom style, ensuring it functions well and not forgetting about the little details.

for finding your bathroom style

by eliza smoothey design center manager

think about function First and foremost when thinking about what style and design you would like for your bathroom renovation or build, you need to think about the purpose and function of the bathroom. Ask yourself how many people will be using the bathroom and this will determine the amount of open space, the optimal vanity size and if any other storage units are required. When visualising the bathroom it is also important to think about if the space is going to be used as a highly functional family bathroom that will be used by multiple children or if it is a master’s retreat where two adults can leisurely use the area individually or together. Once you have the functional aspects narrowed down such as measurements, item sizes and the required amount of fittings and fixtures, you can move on to the decorative parts.

narrow down your inspiration We always recommend taking inspiration from a variety of sources when creating a scheme for your bathroom design.

To work out which style resonates with you and what you can envision in your own home, head to multiple sources such as Pinterest, design blogs, interiors magazines, display homes and even commercial areas such as restaurants, retail stores and cafes. Take photos and save images of spaces you love and specific items such as tapware, tiles, lighting and handles. Once you have an assortment of inspiration it is time to narrow things down. To really hone in on a style that you love we recommend creating a physical moodboard or an online Pinterest board with your absolute favourite items and interior spaces. That way when you are shopping for your items and designing your space, you can keep your moodboard handy and refer back to this time and time again to ensure you are on the right track with your vision. Top Tip: Think outside the box when drawing inspiration and consider using items such as handmade textured tiles, brushed brass tapware, arched mirrors, feature wall sconces, VJ paneling or natural timber vanities.

18 NATIONAL TILES

TOP TIPS cohesion throughout the home When designing your bathroom it is important to think about ensuring it flows with the rest of the home. Have a wander around your current home and take note of the particular style, shape and colours of your favourite furniture pieces and decorative items. Do you gravitate towards a soft palette of warm neutrals or do you have bright pops of colour throughout your home? Do you find yourself choosing round edges and circular shapes or are your choices quite clean-lined and often include square edges? These design aspects can be replicated in the bathroom through choosing a colour scheme in your tiles that references the rest of your home and opting for either square or round shapes in your cabinetry, tapware, mirrors and handles.

don’t forget about lay types

$

109

Paloma Rose Gloss 65x200mm

95 PER SQM

Tiles are a key element of the bathroom and set the tone, colour palette and feel of the entire space. When selecting your bathroom tiles it is important to consider different lay types and think about how you can play with pattern through your tiles. If choosing a rectangle tile for your walls, consider if you would like the effect of an elongated ceiling and opt for a vertical lay or if it is a wider feel you are aiming for, then lay the tiles in a horizontal pattern. You can even lay large rectangular tiles in a brick bond pattern to create more interest and a subtle pattern design too. If it is a high impact statement look you would like to create through your tiles then we recommend trying a herringbone, cross hatch, running bond or offset vertical lay.

my favourite tile My favourite tile from National Tiles is the Paloma Rose Gloss. I am a huge fan of anything pink and feminine, so the Paloma Rose is a must-have for me. I adore the handmade texture and the colour variance that the Paloma range offers as I love a more rustic and unique look. I would use this as a feature wall in a bathroom in an offset vertical lay or as a fun laundry splash back to add a pop of colour.

NATIONAL TILES 19

NOW AVAILABLE

modern maghreb

Evoking the traditional riads of Casablanca and Tangier with their lush palettes and vibrant patterns, the Marrakech series recreates the handmade look of iconic zellige tiles in a versatile collection suitable for every surface. Featuring a rich assortment of glossfinished colours with gorgeous tonal variety along with terracotta pieces that have a contrasting matt finish, Marrakech enables endless design possibilities and the creation of stunning spaces.

moriesh moorish

The colour combination of traditional terracottas with bright and bolder tones inspires design freedom to create dynamic patterns or decorative accents. Marrakech’s gently irregular surface and 10mm thickness enhances its handmade look and feel.

marrakech

$

69

95 PER SQM

Marrakech Biscuit Matt 150x50mm

20 NATIONAL TILES

NOW AVAILABLE

$

69

95 PER SQM

Marrakech Tan Matt 150x50mm

NATIONAL TILES 21

INTERVIEW

TALKING

MARKETING

with darren taylor

O

riginally from the UK, Darren Taylor has travelled the world in key marketing roles for major retail chains.

His fascinating journey in the industry began with Top Shop where he delved into the world of retail with one of the world’s best fashion retailers.

Moving from Glasgow to London at the age of 19, he worked with the organisation for ten years in store design, visual merchandising and marketing as part of the senior creative team. During this tenure he was relocated to Dubai for a few years before moving to the Czech Republic to work with Tesco, still in the marketing space. He moved to Australia to join the Best & Less team where he worked for about five years before joining National Tiles in 2017 as General Manager – Marketing & Ecommerce.

“I love retail and I love marketing. It’s really exciting trying to find the honest selling point of a brand and then putting this proposition forward to the community in the most effective and innovative way possible. When the opportunity to work with National Tiles came up I was really intrigued by the prospect of working with a very different category. The National Tiles offering crosses a wide spectrum with B2B and B2C and presented an opportunity to communicate in a variety of ways to different audiences. Working with consumers as well as the trade, architects and designers, builders and property developers allows the brand message to be conveyed across a range of mediums and with a targeted focus. I could see massive potential and felt I could really add value and take the brand to a whole new, streamlined level.”

When Darren started working with National Tiles, he and his team explored the true potential of digital platforms and the variety of channels associated with digital marketing. Building the brand online and making an impact in the world of e-commerce was the goal. Explains Darren, “Formulating our creative strategies for a complete 360-degree model was really important. Consumer shopping is not isolated to one medium. It’s a mixture of researching and exploring online and visiting stores to meet with designers and touch and feel the product, so it was 22 NATIONAL TILES

darren taylor general manager marketing & ecommerce

really important to build the digital offering in line with the in-store experience.”

The next step for Darren was to take the National Tiles proposition into a new space. The brand has always been synonymous with great products and great prices, but he felt there was a real and unique opportunity to build on the EDLP (every day low prices) concept. “We knew we already had the best prices, but we wanted to our customers to trust our pricing and know that they would always have a pricing guarantee as well as a quality guarantee.

Once we knew we had the digital space right, and the pricing on point, the next step was to focus on the trend piece. We knew there wasn’t another tile retailer in the market that offered customers a beautiful shopping experience with great prices every day plus the very best in terms of design and innovation.”

Over the last three years the focus has been on improving the store experience, ensuring the stores look first class and making sure the visual merchandising was the very best it could be. “We are

“We’ve always got our eye on the prize in terms of leading the way with our customer experience, online and in store” 100% customer focused, it’s all about what we can deliver for the customer. One of the key principles I have learnt during my years working with retail is that if you don’t listen to your customers you won’t get the offering right. This also means looking for gaps in the market. Customers can’t always tell you where they want you to be, but if you listen to them and understand what they like and don’t like and what their needs are, you can deliver.”

One of the ways in which the marketing team explored creative messaging was to look for the ‘and.’

Explains Darren, “The ‘and’ is about giving customers the price – and - the look, - and - the experience.

We developed a new tag line which summarises this concept – ‘Now You Can’. The message features across all our assets.”

Over the last few years there has been a great deal of effort put into the National Tiles website. “I firmly

INTERVIEW

believe it is the best website in our category. However we need to continually innovate and evolve so over the last six months I have really pushed our team to think deeply about the digital offering. We researched and analysed companies and their websites outside of our category to get an understanding of best practice from aspirational brands. We looked at how they deliver their customer experience and how they communicate their key messaging and how easy it is to shop on their websites. We’ve always got our eye on the prize in terms of leading the way with our customer experience, online and in store. We need to constantly aim high and move forward,” says Darren.

This process led to the relaunch of the National Tiles website, in order to make the customer experience as simple, smooth, engaging and interesting as possible from a visual and a functional perspective. This update includes making the product pages visually inviting whilst making the shopping experience a positive and enjoyable one.

Says Darren, “The new imagery on the website is specifically designed to show as much of the tile as possible – the texture, the depth, the colour and the tone. It was very important for the photography to represent the tile as accurately as possible. The end result is a credit to the team who are the best of the best in terms of what they can deliver. Our online sales are increasing exponentially year on year. It’s been

an ongoing journey of discovery and performance, quadrupling the business since the launch.”

The National Tiles website is a portal and platform for all aspect of the business, beyond retails sales. It has to function as an e-commerce platform but also as a catalogue for consumers and as a resource for all National Tiles partners, from designers and architects to builder and developers and the internal staff who service these accounts. “Ensuring these different elements work for all parties is a challenge and we are really buoyed by the feedback. We are constantly taking on board any learnings to refine, improve and update the end product,” he says.

Launching National Tiles in Sydney is a very important step, opening up the National Tiles offering to the biggest market in Australia. “Our range has been available to Sydney online and there’s been a great response so to be able to finally have a store there with a great proposition for tile designs, the best prices and positive shopping experience is really exciting. Customers can expect to see an unrivalled level of stockholding right in the middle of the design hub of Alexandria, and in terms of showroom experiences it will take interactive tile and floor shopping to a whole new level.”

NATIONAL TILES 23

PRODUCT FOCUS

PRODUCT FOCUS FLOORING

T

he growth in popularity of a more natural aesthetic has seen a significant increase in the appeal of timber flooring. National Tiles has responded to the demand for beautiful natural timber and timber-look flooring products with a range of hardwearing, stable and long

lasting solutions for residential and commercial builds and renovations.

These new and innovative products are the result of cutting edge and unprecedented advancements in technology and manufacturing.

National Tiles is now a market leader across Timber, Laminate, Vinyl & Hybrid Flooring.

VINYL PLANK To achieve the warmth and comfort of a timber-look floor without the cost and ongoing maintenance, Vinyl Plank is the perfect waterproof flooring solution. Softer, quieter and more comfortable than most other flooring types, Vinyl Plank is the perfect addition to any interior space throughout the home.

$

49 95 PER SQM

Vale Spotted Gum 5mm 228x1219mm

VALE 3mm Six stunning European Oak and Eucalypt-inspired colours, cutting-edge photographic technology and a commercial grade wear layer give this collection an authentic timber flooring look while ensuring durability for years to come.

VALE 5mm Featuring 12 colourways precisely replicating the tones and textures of various European Oaks and Australian Native Gums, this collection is the next level in timber-look vinyl flooring. With a commercial grade wear layer it is a long-lasting, versatile alternative to real timber.

LAMINATE

$

16 85 PER SQM

Cabin Oak Blonde 7mm 193x1380mm

24 NATIONAL TILES

RESIDENCE Laminate is an affordable flooring solution consisting of four component layers: a bottom layer for stability, a high-density core, an image layer and a top layer to guard against scuffing, staining and fading. Available in a European Oak-inspired palette of eight distinct matt-finished colours, the Residence Laminate series is unrivalled for authenticity - beautifully capturing the warmth and sophistication of timber flooring. Featuring an AC5 abrasion rating, Residence Laminate is comfortable to walk on and will stay looking great for years.

PRODUCT FOCUS COTTAGE The Cottage series features 13 colourways carefully replicating the rich, warm tones of European Oak. With a matt finish and bevelled edge that creates a true timber floorboard look, the Cottage series brings the warmth of wood inside with all the benefits of a laminate floor. Comfortable underfoot and with an AC4 abrasion rating for wear resistance.

CABIN The Cabin series is available in five stunning European Oakinfluenced colourways with a matt finish as well as a bevelled edge for a more authentic floorboard look. This series is comfortable to walk on and features an AC3 abrasion rating to guard against wear and tear.

$

16 85 PER SQM

Cabin Laminate 7mm 125x125mm

HYBRID Extremely hard wearing, climate stable and waterproof, the Hybrid Flooring collection combines the benefits of laminate and vinyl plank to produce a floating floor suitable for installation throughout the entire home. Built for harsh Australian conditions, this innovative new product features an OptimCore substrate layer that remains stable in extreme climates. It’s also soft, quiet and warm underfoot.

MISTURA Mistura Hybrid offers the natural beauty of real timber floors with increased durability, versatility and water resistance. Embossed textures beautifully replicate timber grains and a micro-bevelled profile creates an authentic timber flooring look. The commercial wear layer shields against day-to-day wear and tear. With a preadhered acoustic backing, Mistura meets the acoustic requirements for apartment living applications. Available in 12 matt-finished colourways spanning a range of European timbers to create warm and sophisticated interiors.

$

54 95 PER SQM

Hybrid Mistura Char 240x1522mm

TIMBER When only the real thing will do. Engineered timber is the pinnacle of luxurious, natural internal flooring. Designed to endure the hustle and bustle of modern life and busy families, the engineered timber range is ethically sourced and environmentally sustainable.

ASPEN OAK Available in eight distinct matt-finished colours with a bevelled edge and a high-density Hevea core, the Aspen Oak engineered timber range is not only stunning to look at, it is extremely stable in changing environments. Using high-quality French Oak carefully crafted with innovative technological processes, Aspen Oak is a beautiful, authentic and truly breathtaking timber floor that will be the talking point in any home.

CONCEPT OAK Concept Oak Engineered Timber is the pinnacle of luxury internal flooring. Featuring 12 colours ranging from light to dark with a 3mm solid oak top layer, Concept Oak is a truly breathtaking timber floor.

Manufactured with the latest German technology, Concept Oak is stabilised with a multi-ply core making it not only stunning to look at, but also able to endure the hustle and bustle of modern life along with extreme environmental changes across the Australian climate.

$

29 95 PER SQM

Hybrid Kimberley Aged Oak 180x1220mm

$

69 95 PER SQM

Concept Oak Esperance 240x1522mm

NATIONAL TILES 25

FEATURE ARTICLE

FINDING BEECHWOOD

W

hen Kate Walker, Founder and Director of KWD, embarked on the renovation of her own home, she did so with a love of design, a passion for property and a desire to turn a yellow brick 1980s house into one of the finest homes in Mt Martha.

Explains Kate, “Property renovation and new builds are my loves, so I scour real estate as a hobby. I’m in direct consultation with local real estate agents and they will often bring properties to my attention, or will introduce me to their clients so I can advise them on the renovation of potential of properties they are interested in but are unsure of what can be done. Beechwood was one of these properties – it sat on the market for some time as people saw it as an ugly

26 NATIONAL TILES

duckling and were unsure of what to do with it, but as soon as I saw the roofline and the orientation, I knew exactly what I wanted.”

Kate engaged her KWD design team and a host of professionals to turn around a six month build program in 12 weeks. “I absolutely had a vision for the property from day dot, and that’s exactly what it looks like today. I looked at that property and I saw the finished look in my mind’s eye,” says Kate. Every project has a budget and Kate’s was no exception, so they worked within the confines of the building structure playing solely with the internal space planning, so no permits were required which expedited the process, with only a minor punch out in the kitchen and laundry.

The modern farmhouse inspiration for the interior came from the exterior,

and with the house orientation facing north, every room would have a view of the garden. The landscape design was signed off before the interior, and Kate brought the outside in with shades of green, grey, white and terracotta which are all courtesy of Mother Nature and all leaning toward a modern farmhouse aesthetic. The key foundations for creating a modern farmhouse started with the flooring throughout the house, from the tiled floors in each of the bathrooms and the laundry, to the carpet in the bedrooms, to the timber flooring in the kitchen and the living areas and the rugs that would become a feature.

“The challenge for me was to drill down and take the advice I give my clients all the time which was to not put in everything on your wish list. I had to be clever with what I left out and the

FEATURE ARTICLE

NATIONAL TILES 27

FEATURE ARTICLE things I didn’t put in were actually my best decisions. I had to hone down on the style, hone down on my time and budget constraints, and get the very best specification within that framework, and I believe I achieved that,” says Kate.

The space planning was the key to the success of Beechwood. The design team used every single square inch of the footprint to ensure the home was functional and spacious. Kate also wanted to showcase some incredible hard finishes that KWD sister brand, KWD & Co. had in development and test them out for herself, like the hand selected European oak flooring from Italy that has a subtle look without knots and distinct grain. “Working with materials that were made to look old, that was my goal. I didn’t want the result to feel new. From using advanced planting in the landscaping to handageing all of the external stone and having it hand-chiseled to selecting handmade tiles from National Tiles that are perfectly imperfect – all of these elements contributed to the lived-in look I wanted to achieve.”

Bathrooms are one of the key investment areas in a home. Get the design right, and you can rest assured that they will add significant value. Designing a bathroom can be expensive though, as just about every trade is required to complete the space – plasterers, painters, tilers, plumbers, electricians, cabinetry makers, window furnishing manufacturers plus tapware and door hardware suppliers, as well as suppliers for baths, basins, mirrors, shower screens and lighting.

Tiles are one of the most important elements in a bathroom as they often form your bathroom’s first impression.

They anchor the space and serve as a backdrop for all other elements. “There are so many incredible bathroom tiles to choose from these days – in all manner of shapes and colours. Why not be a bit bold, or adventurous, or innovative with the type of tiles you choose, how you lay them, where you place them and what colour grout you use.” Says Kate, “For my Beechwood bathroom, I wanted to showcase one of my most favourite tiles – beautiful Zellige tiles from National Tiles.”

Rugs are also very important in the KWD world. A design feature, rugs are 28 NATIONAL TILES

FEATURE ARTICLE

a piece of artwork for the floor and can elevate a room and make a statement. From bespoke handmade rugs in wool or silk, to patterned woollen rugs to wool/viscose blends, selecting the perfect rug can make all the difference between an ordinary room and an extraordinary

“We believe in creating a home that brings a family together.” one. “And rugs aren’t just for timber, try layering them on carpet for a beautiful textural effect.

For the living areas in Beechwood I knew our tartan wool rugs would be perfect for creating a cosy modern farmhouse feel and that they would feel gorgeous and soft underfoot,” says Kate.

KWD’s design ethos is that for every dollar you put into a design project you want to get two dollars back, and you want to spend money on what you should, not where you shouldn’t.

Explains Kate, “For me I believe in spending more money on the hard finishes – the things

you touch and feel. At KWD we are quite anti creating big spaces. We believe in creating a home that brings a family together rather than creating spaces where they are forced away from each other. Making spaces more beautiful and more practical and finishing a property in the best possible way within a clients’ budget is what drives us.”

Kate understands hard finishes, their form as well as their function, and how to use them in innovative and interesting ways and how to make the very best of them for the interior and for the exterior. To Kate more expensive is not necessarily better. Creating intimate spaces where clients can have meaningful interactions is what KWD is all about. “We’re not about designing mansions, we’re about families being together and communicating and creating those really functional spaces whilst catering to today’s lifestyle demands. And this is exactly what we created in Beechwood.” www.katewalkerdesign.com.au www.kwdandco.com.au

NATIONAL TILES 29

now you can have concrete look tiles for less

$

19

95

PER SQM

Concrete Fusion 600x600mm

lowest price guarantee

FEATURE ARTICLE

recreate this look with our curated selection of tiles and flooring.

W

hen you have decided on the perfect tiles for your bathroom, having the tiles laid by a professional is so important. Removing them and having them relaid is something you don’t want to do, but living with poorly laid tiles can be unbearable. Says Kate, “That’s why we have Henry from Master Tiling lay the tiles in all of our projects where possible. He is a perfectionist, and the quality of his work is based on his fine attention to detail. He is an old school gentleman who takes such pride in his work. He’s been a certified tiler for over 24 years and has never changed his business name or phone number, so that his clients can remain in contact with him if they ever have any issues – but they never do of course. He works on interior and exterior tiling with all sorts of materials from porcelain and marble to granite and travertine.”

“My sole aim is to have very happy clients,” says Henry. “You have to be very patient to be a tiler and take great pride in your work to ensure every detail is perfect, that nothing gets broken and that everything is clean and neat. There’s no point in having the most beautiful tiles if they are not perfectly laid. Kate understands tiles and tiling, she has worked in the business for so long. She knows my work and she knows I care about quality and customer satisfaction. If the installation isn’t perfect there will be so many issues, and replacing tiles is a very expensive exercise. A tiler has to get it right first time.”

Zellige Decor Aqua 125x125mm

$

119

95 PER SQM

Vale Tope Oak 5mm 228x1219

$

49

95 PER SQM

Zellige White 125x125mm

$

119

95 PER SQM

Aria Sage Gloss 250x50

$

9995 PER SQM

kate walker KWD NATIONAL TILES 31

NOW AVAILABLE

$

219

95 PER SQM

Ultraslim Mk2 Moonless Polished 1600x3200mm

$

219

95 PER SQM

Ultraslim Mk2 Ceppo Di Gre Natural 1600x3200mm

$

189

95 PER SQM

Ultraslim Mk2 Gioia White Polished 1200x2780mm

32 NATIONAL TILES

NOW AVAILABLE

supply + install package available

porcelain panels words by rachel parker

T

he Ultraslim MK2 collection features large format porcelain panels with maximum visual impact. These large format panels are not only breathtakingly beautiful but nail functionality with a seamless and low maintenance finish. These 6mm porcelain sheets are suitable for interior and exterior applications.

Extremely durable, this Italian made range offers a beautiful representation of natural stone and concrete looks which create the perfect statement piece for every design aesthetic.

Given the large proportions of this range of up to 3200mm x 1600mm the design opportunities are endless. Ultraslim offers itself as a practical alternative to a glass or stone splashback for kitchens due to its heat and stain resistant properties with there being no need to seal the surface area. To create a wow factor Ultraslim can be used in living areas by cladding fireplaces or in a bathroom as a show stopping feature wall.

Creating a luxurious high end interior space with multi-tonal veining, the Jewels series offers both vein matched or the opulent book matched slabs. Contemporary and modern, the Glocal series features an undulating, tactile surface in a concrete finish. Through expert colour matching, the complementary Glocal and Jewels collections perfectly pair back with each other to allow for perfect integration and flow throughout the interior space.

For ease of installation, National Tiles offers a complete supply and install package through our experienced fabrication partner. Upon purchase, our fabricator will arrange a check measure onsite of the space before installation occurs. Our fabricator will then proceed with manufacturing the slab offsite before returning to expertly complete installation with precision.

The Ultraslim MK2 range is available exclusively to National Tiles.

NATIONAL TILES 33

INTERVIEW

helloooo SYDNEY

C

ampbell Stott’s role as Executive Director Sales, Marketing & Strategy for National Tiles has given him the opportunity to combine a family business ethic with his FMCG experience. Whilst Campbell has been in major retail for over 20 years, he started his career in a family winery growing up amongst the vines. When he made the venture into retail he did so with the big players – joining Dan Murphy’s and later both Coles and Woolworths in fresh foods before going full circle back to Dan Murphy’s as Managing Director for a four year stint.

Explains Campbell, “When the opportunity came up to join National Tiles I was really excited at the prospect of working with a smaller, family-owned business that has agility and a great culture. I was inspired by the idea of instilling some of the learnings I had through my experience in large corporations to help National Tiles realise its potential and become the best company it can be. It’s now been 12 months and I have loved every bit of this new challenge and adventure.”

COVID-19 has taught National Tiles a lot about the business in terms of the way customers shop defining service to customers in the future. Says Campbell, “Without question,

34 NATIONAL TILES

a strong online presence and a great end-toend customer platform is what we’re all about at National Tiles. We’ve learnt from that and we want to continue to provide our customers with the most convenient and connected shopping experience. We’ve invested a lot in our digital assets and customers expect us to deliver the very best in terms of quality, value and service.”

Campbell explained that over the last 12 months, the strategy for National Tiles has been to focus on the customers and the team - taking a business that is a great brand with

“With such a strong foundation in Victoria, Queensland and South Australia, it was only a matter of time before National Tiles entered the Sydney market” a strong reputation in the Victorian, South Australian and Queensland markets, and really working on how to get the business ready for growth. “We see there is a clear opportunity for National Tiles in what is ultimately the biggest and strongest market in Australia. We feel we’re ready to present what we do to Sydney in the best possible light so a whole new customer base can benefit from our offer.”

INTERVIEW

“We have recently launched an updated website with a ground-breaking visual format so customers can see our products in a new, innovative way. The imagery on the new website is excellent and allows customers to select their tiles from the comfort of their own home. They can then visit a National Tiles store with all their background research done and enjoy a really positive face-to-face experience with the team. This synergy has been a really big win for us. We’ve also trialled key initiatives like Design Online and Chat, trying to improve the customer experience at every touch point.”

With such a strong foundation in Victoria, Queensland and South Australia, it was only a matter of time before National Tiles entered the Sydney market. That time is now, and the team is thrilled to be launching the first National Tiles store in Sydney.

“Customers can expect to see an incredible range of products from our valued supply partners. We work closely with some of the best tile manufacturers in the world so there will be a fabulous showcase of product to suit every design style and every price point. We’ll be introducing Sydney to a first class National Tiles team who have a real passion for and knowledge of tiles and design - and who will deliver a level of service and advice that we always strive for. Importantly we are trusted for our lowest price guarantee and customers can expect to see terrific value for money.”

The location of the first National Tiles store is an 8000sqm site in the heart of Alexandria. It’s an ideal location in a strong commercial district alongside architects and designers, with lots of parking which is key in the Sydney market. “Alexandria is also a really convenient location for our customers and we look forward to becoming part of and collaborating

with the local community,” says Campbell.

“The exciting part of our Sydney store is that it’s a kaleidoscope of three key elements of the National Tiles business,” explains Campbell. “The stunning showroom will really showcase our products and provides a wonderful dwelling space for our customers, and the design studio for our architects and interior designers is an incredible creative zone. The all new drive-thru facility for our trade customers is second to none in terms of convenience, access and availability of stock. All three elements mesh together beautifully to give our customers a seamless shopping experience.”

In terms of marketing National Tiles in Sydney, the much loved Frank Walker message will play a key part. “Frank’s voice has resonated with the public via our radio campaigns which have very successfully formed part of our strategy for many years now. We will be introducing NSW to Frank Walker, and we’ll be driving awareness via digital marketing, interior magazines where we can showcase our product to those who love to be inspired by print media, and TV will complete the picture.”

campbell stott executive director sales, marketing & strategy

Co llin s

St

Bo ur ke

Ro ad

The Grounds of Alexandria

National Tiles Sydney 55 Bourke Road Alexandria NSW 2015

Do od yS t

NATIONAL TILES 35

now you can have european tiles for less

29

$

95

PER SQM

Mineral 300x600mm made in Spain

lowest price guarantee

FEATURE TILER OF THE YEAR

T

his year in an industry first, National Tiles and Grand Designs Australia, in partnership with our amazing sponsors, announced the inaugural Tiler of the Year Awards.

We received nominations from over 500 passionate tilers, builders, homeowners and industry professionals showcasing some of the most stunning tiling projects in Australia. After a painstaking process, our esteemed judging panel shortlisted their final top ten, and then we opened the voting to the public to decide who would be the National Tiles Tiler of The Year for 2020.

Congratulations to everyone who participated to help make the 2020 National Tiles Tiler of The Year Awards a huge success and here’s to another year of outstanding tilling projects from Australia’s best tradespeople. A huge thanks to all the sponsors, MAZDA, MAPEI, SIGMA and KWD.

38 NATIONAL TILES

6

entries

128

entries

63

entries

60

entries

243

2

entries

entries

FEATURE TILER OF THE YEAR

judging panel “I was seriously impressed with the standard of the entries in the competition.

The range of different designs and styles showed such imagination and finesse, and close-up it was clear the attention to detail was incredible. It’s great to see so much fantastic tiling work going on around the country, upholding these traditional skills that deserve our respect.”

JUDGING CRITERIA • Aesthetic appeal of the whole space, including quality of lay and attention to detail • Suitability for the space – from an aesthetic and a practical point of view • Originality – innovative use of tiles within a design not typically seen.

angela young GDA

“As a designer who works with tiles and tilers throughout the year, I was so inspired and delighted to see so many talented tilers putting forward such a high standard of work. The quality of the tile set outs, the waste positions and the full height tiling was a joy to see, and I was so impressed by the degree of difficulty displayed in a wide range of tile installations. Being fastidious about quality and attention to detail, I was really thrilled to see such a wide variety of tiles and tiling layouts executed with such precision. Congratulations to all who entered, and well done to the finalists and of course the winners!”

kate walker KWD

JUDGING CRITERIA • Attention to detail, with elements like tile set outs, waste position, full height tile finish to important areas • Level of difficulty with types of tiles laid (i.e. handmade/mosaics/stone) • Look at mitre details, not using tile trim for example

“The response we have had from the tilers and public around Australia was amazing! I was really blown away by some of the stunning projects using tiles to create world class living spaces that will stand the test of time due to the dedicated work of the tilers involved. A big thank you to all our entrants from around Australia. Well done to all!”

JUDGING CRITERIA • Extensive use of tile in a project or in a unique application • Attention to detail in cutting and shaping, fitting and set out • Long life tile installations (i.e. use of Epoxy Grouting, underfloor heating)

camron whittaker National Tiles

NATIONAL TILES 39

FEATURE TILER OF THE YEAR

tiler of the year winner

“I

was actually looking for a carpentry apprenticeship after school but there weren’t any available. I was offered the opportunity through a friend to trial tiling so I gave it a shot and really liked it. That was around 12 years ago. I went out on my own a few years back with the support of local builders and contacts I had made which gave me a good base.

I have gradually worked my way into more high-end designs with builders.

To be a great tiler you have to love what you do. You need to take pride in your work and pay attention to detail. You get a lot of satisfaction from doing a great job and seeing how happy your clients are. It feels really good. Over

40 NATIONAL TILES

the years there have a number of trends, and today there are so many different tiles available that there’s a real mix of styles to choose from.

I couldn’t believe that I have made it to the top 10 Finalists for the Tiler of the Year Awards. I’m really proud. I think it’s great for the industry because it can really encourage tilers to try their best and do a great job so they can enter next year.”

As our tiler of the year, Tom won a true force of nature - the commanding Mazda BT-50 Boss

tom samuels tile smart

FEATURE TILER OF THE YEAR

The grand prize - a Mazda BT-50 Boss

NATIONAL TILES 41

FEATURE TILER OF THE YEAR

runners up

Joel Grenfell SA

“To be a successful tiler you need to be patient, to work clean and to have a great vision about what the end result will look like. And you have to be very fussy and make sure all of the lines are square and that the finish is perfect.

Through school I tried out a few different trades like cabinetmaking and plumbing, but I didn’t find anything that really suited. I was always into design so I wanted to do something more creative. When I started working with a tiler I found it really rewarding so I started an apprenticeship around 12 years ago.”

Our runner up won a $5000 Tiling Tool Package courtesy of Sigma Italia.

42 NATIONAL TILES

FEATURE TILER OF THE YEAR

Sam Greiner NSW

“It’s really rewarding to see the finished result of your tiling work. We get to turn concrete and plaster into something that looks great. There’s a great deal of satisfaction when clients are happy with the completed space. Attention to detail is so important and taking pride in what you do.

I’m a third-generation tiler. My grandfather started the business.

I did my apprenticeship with my father and three of my uncles and my cousin who are partners in the operation. That all began when I was 15 and I was qualified at 18 and at the age of 21 I went out on my own. That was eight years ago.”

Our second runner up won a family trip to Milan, Italy courtesy of Mapei.

NATIONAL TILES 43

FEATURE TILER OF THE YEAR

finalists Rob Divirgilio VIC “I am passionate about the tiling industry. You have to have passion to be good at what you do. As a tiler you also have to be practical, you have to think about the end user, and you need to get along with people – both clients and fellow trades. I love the relationships you can form with people.”

Robert Bartucca VIC “The greatest satisfaction for me comes from the architects and designers we work with. I love pushing the boundaries in design. I take great pride in the work we do and seeing the final result.”

Elia Palombino VIC “I love tiling. It’s a very creative job and it’s really rewarding and inspiring when you see the completed work. It’s exciting to see the clients really happy about what I have created. Planning ahead and being able to predict any issues that may arise will make the end result as good as it can be.”

44 NATIONAL TILES

FEATURE TILER OF THE YEAR

Steven Zampogna WA “I find tiling so satisfying and rewarding especially when I have the opportunity to work with high calibre projects.

Every tiler over time does develop their own style and way of working, and I see tiling as an art. I take great pride in what I do.”

Martin Guarino VIC “When it comes to tiling, I am a perfectionist.

I can’t bear even being a millimetre off in my work. Accuracy is so important and doing the right preparation so that the job is set up correctly. I love talking to my clients and really understanding the look that want to achieve.”

Todd Grave VIC “You’ve got to have a keen eye to be a great tiler. You need to know how to set a room out, how to work with uneven substrates. It’s technical and mathematical as well as creative. You need to be able to visualise the end result and anticipate any problems before they happen. Preparation is so important. You have to be reliable, be a problem solver and be immaculate in terms of cleanliness and accuracy.”

Ben Everest QLD “I love the difference great tiling makes. That you can walk into a bare room and completely transform it and make it look brilliant. It’s all about attention to detail. Being a finishing trade there’s nowhere to hide.”

NATIONAL TILES 45

TALKING TRADE

TALKING trade MAPEI Mapei was founded in Italy in 1937 by Rodolfo Squinzi with a focus on auxiliary materials for the building industry. This developed during the 1960s and 1970s with a range of adhesives and grouts that aligned the brand with ceramics and stone. Around the time of the Montreal Olympics in 1976 (Mapei adhesives were used to install the rubber surfaces on athletic tracks) Rodolfo’s son Giorgio Squinzi saw the opportunity to make the brand available on a global scale. A plant was set up in Canada and today Mapei has 81 plants across five continents.

Mapei was launched in the Australian marketplace over 27 years ago. Explains Philip Gray, Managing Director, Pacific, “We’re involved in a wide variety of applications across the building sector, including floor and wall coverings, tunnel projects and waterproofing. From the basement to the rooftop, we have a solution to meet our customers' needs. Much of our worldwide growth has been based on our deep level of research with 31 key research centres in 20 countries. Here in Australia, we have our local Research & Development lab where we ensure the quality of our locally manufactured products.”

Mapei has also been very important for the residential and commercial market with its stone, ceramic and tile installation products, many of which are available through National Tiles. The association between National Tiles and Mapei has a long history. Says Philip, “The relationship goes way back to when Frank Walker and Rob Whittaker opened their first retail outlets and was really solidified more than 20 years ago. We have always worked closely together to bring the best possible products to the marketplace, and I believe National Tiles has been so supportive of the brand because of the quality of our products and the technical support we offer.”

The key to being a strong stockist for any supplier or manufacturer is for the retailer to support the brand

46 NATIONAL TILES

by carrying a wide range of products, and that’s why National Tiles is so important for Mapei. “We pride ourselves on creating complete systems from the substrate to the surface. Whether it be preparation of the substrate, waterproofing, adhesives for tiles or stone, grout, or cleaning and treatment of the surface. National Tiles works with us to offer this complete system to the market. We also feel a real synergy with National Tiles as they position themselves to offer leading designs and styles. Like Mapei, they are always keeping up to date with global trends in terms of tiles and associated products. By offering the evolving and extensive Mapei range, which currently features 33 colours of grout and silicone, National Tiles’ customers benefit from the ability to create unique looks to great effect.”

National Tiles has a vast range of Mapei products, including adhesive, silicone, levelling compound, grout, and other tiling accessories.

TALKING TRADE

CLIP-IT

australian made levelling system If you want the best system for achieving a quick, seamless tile installation, you can’t beat the ClipIt tile levelling system The unique ‘easy break’ design of the Clip-It tile clips ensures they break underneath the tile every time. The clip doubles as a spacer as well and is available in various sizes.

“Without question the best tile and stone clipping system on the market today. No guns, straps, or contraptions are required, and the breaking point on the clips has been perfected for minimal intrusion whilst grouting. We use them on every project on floors and walls. The savings made on labour and materials through the Clip-It levelling system in comparison to others is substantial. I highly recommend Clip-It for all tile projects where quality, cost, and speed of installation are factors.”

- John Good Managing Director Guaranteed Tiling

SIGMA TILE CUTTERS Looking for a tile cutter? Our top recommendation, for both professional and DIY use, is the Sigma 3B4 Tile Cutter. Made in Italy, it features a sprung metal table, replaceable tungsten cutting wheel and adjustable cutting arm for precision angle up to 45 degrees. Perfect for most ceramic and porcelain tiles up to 670mm and up to 20mm thick.

GRANTS Exclusive to National Tiles, our GRANTS adhesive range is made and owned 100% in Australia. Produced in a high quality controlled manufacturing facility with high quality materials, this range provides exceptional value for money.

One of our best sellers is GRANTS WPM 400. This Grey Class III fibre-reinforced water-based polyurethane membrane has been designed for a range of waterproofing applications for under tile.

HALT HALT is a national grass-roots suicide prevention charity. Their vision is that every tradie in Australia knows how to look after their mental health and well-being. The HALT team holds ‘Save Your Bacon’ brekkies and other events across Australia to remind tradies that they are valued by their community and to raise awareness of mental health. They encourage us to help out our mates if they are struggling and they provide information and

guidance on how and where you can get help if you need it.

During the COVID-19 pandemic restrictions you can find HALT online – they are offering live online events and post informative and uplifting videos to help tradies who might be struggling during these difficult and challenging times.

There’s always help, and there’s always hope. www.thehaltbrekky.com

NATIONAL TILES 47

INTERVIEW

camron whittaker general manager product & procurement

C

amron Whittaker is an integral part of the National Tiles 40-year story. His current role as General Manager of Product & Procurement is a title that has been hard earned – indeed he has learnt every aspect of the company from the ground up. Explains Camron, “My father actually worked for National Tiles for around 30 years, so I spent a lot of time at National Tiles when I was young.”

In early teens, Camron would work at the National Tiles store in Geelong West on Saturdays, earning pocket money packing shelves and cleaning shelf displays in the showroom. “I grew up in the business. In fact I have never had a job interview in my life. Instead I worked my way up in National Tiles, starting as a part-timer which then led into school holiday work. I was always highly motivated to work as much as I could.” When Camron finished school he started a commerce degree at Uni but was lured into full time work at National Tiles. His initial role was in sales at the flagship store where he also experienced every stage of the business, from driving delivery

48 NATIONAL TILES

INTERVIEW WITH camron whittaker

trucks and unloading stone deliveries by hand on site to working in the warehouse. He worked his way up to a managerial role before deciding to study transport and logistics so he could run the Port Melbourne operation.

“There was a continual call back to work that was always stronger than the desire for study,” says Camron. “A strong work ethic was drilled into me from a young age, by my father and by National Tiles founder, Frank Walker.

The expectation of excellence and dedication was extremely high. An attention to detail and a commitment to perfection was demanded.”

After a number of years Camron discovered exactly which area of the business he wanted to focus on, and that was the procurement role which involved travelling the world to buy tiles. Frank Walker and his son Nick Walker used to do most of the travelling and buying along with some key managers. “Eventually I got the call,” explains Camron, “and went on my first trip to China and Taiwan with Agents from Australia. I knew it was what I wanted to do. Integrity is a massive part of my role. There

are so many opportunities to abuse the privileges when travelling and working with Suppliers, but it’s part of my DNA to always do the right thing and be completely reputable and trustworthy.”

Camron took the reins of the procurement role around 10 years ago.

“I absolutely love working with our own design team and with the designers from our Suppliers. Understanding the market and sourcing the right tiles is really so exciting, and I just love the industry. Visiting the quarries, touring the warehouses, seeing the products being made and walking the factory floors are incredible experiences.

When we have had really significant stone orders for custom projects I have worked with our Suppliers in Turkey, literally selecting the stone from the quarry floor to ensure 100% quality and consistency.”

Working with Suppliers from China, Camron soon found how important it was to spend time with them, not just to see product but to understand the market, the climate and to form relationships. Says Camron, “Forming strong bonds with Suppliers ensures open communication and trust, and

INTERVIEW that issues can be resolved with respect.”

Over the 30 years Camron has spent at National Tiles, he has seen changes in designs, trends, manufacturing techniques and ways of selling. One of the most significant developments has been digital printing. Tile designs can be changed quickly and easily, and the print reproductions are incredible.

The original way of making a tile was to pour a glaze over it, and of course this is still done today with handmade tiles. Digital printing now means that you can literally put a photo onto a tile. The replication just keeps evolving and the quality keeps getting better and better. Even to the trained eye it can be difficult to tell natural stone from a beautiful digitally printed Italian tile.

“Italy leads the way in tiles,” explains Camron. “Italians are so passionate about design. People often ask me what makes an Italian tile better than those produced in Spain or China. Earlier this year I took a team on a study tour to Italy and by the end of the week it all gelled. There isn’t one single element that makes

the Italians the best at what they do, it is the sum of all the parts. The pride and the passion, the tradition and technology, their investment in production, the skills and talent and the raw materials. You have to be able to put every element of a tile together consistently in order to be the best.

And that’s what the Italians do.”

“I think we’re at a point where the market is flooded with tiles. The digital evolution means that tiles are produced in much shorter runs which results in so many options. Getting a point of difference is very challenging.

Tiles to a certain extent follow fashion, however tiles are installed for the long term and have to stand the test of time. It is an expensive exercise to change tiles so it’s important to be relevant in terms of design but not too transient. Trends do come and go and often they see a revival, like terracotta and terrazzo. Colour is emerging as well with shades of blue, green and pink. Large format tiles have been a real advancement, with the tiles rolled instead of pressed.

Production doesn’t limit the size, logistics limit the size in terms of transportation, warehousing and

installation. This development is seeing these large format 6mm tiles used for different purposes now, for benchtops, wall cladding, even for furniture. The ceramic producers are taking the ceramic medium and putting it to use in new applications.

Technology is taking the tile industry to new markets.”

Camron is particularly passionate about offering the right advice to clients – from consumers to designers to property developers. “It’s so disheartening when you go into a very expensive house and you see $20/metre tiles used throughout. I feel it is an indictment on our customer service if we don’t explain to the customer the variety of tile options that are available and how important it is to select the right tile for the installation. It is our duty to show clients the most beautiful tiles that will last the lifetime of the property, as well as offering a cheaper alternative.

Both have merits, it just depends on what you want to achieve. I am so passionate about asking the customer what their goal is. Whether it’s buying the cheapest tile possible to get the job done, or if you want to wake up every day loving the tiles you have selected for your ensuite, or kitchen splashback, for your floor or your outdoor area. At every opportunity I talk to the sales team about the importance of providing our customers with the best possible solution to suit their needs.

At National Tiles we’re not trying to lead the market in terms of cutting-edge design. What we do want to do, and what we have achieved, is being able to offer our customers the very best designs available at the most costeffective price. I’m not an interior designer, it’s not my job to design the space. At National Tiles our role is to know what tiles suit the Australian market and to buy those tiles for the best price so we can pass on the savings to our customers. Delivering the best possible range at the best possible value is our driver.

And with our buying power, that’s exactly what we do.”

NATIONAL TILES 49

ON THE ROAD

TRIP TO ITALY

I

n February as part of our staff development initiative, a small group of National Tiles team members participated in a training trip to beautiful Italy.

Meeting with our key suppliers, the team gained valuable insight into their technological capabilities, ranges and product knowledge while experiencing the best of Italian culture; the food, the wine, the architecture and design.

A huge thanks to our suppliers Cerdomus, Colli/ Vallelunga, Keradom, Mirage, Terratinta, and Tonalite for their generosity and hospitality.

“Italian tiles are just as fine as the men and wine.�

- amy spasojevic, national visual merchandising manager

50 NATIONAL TILES

Day 1

ON THE ROAD

Amys Travel Diary

The ch oice to aftern oon na stay awake p b or Dont g ive int efore dinner have an o the was re jetlag! al!

Day 2

ing rtyard sipp u o c e h t in s ended up m Mirage, o r f t s o h Most of u ly r. til our love t for dinne u o s u Aperols un e k a came to t Francesco

Day 4

e toured Sunday. W g winery this amazin inori. called Ant

Am

y S

je paso

vic

Day 6

Anothe r early and ba morning ck to M ir a big s a labs w ge for orkshop .

“That rainy midnight ice cream!�

- simon cen, import and sourcing specialist

Day 7

d cipate i t n a much erience The p ry ex eum. myste rrari mus Fe The

Day 8

The team leaves for the airport and I go off 10kgs heavier to the EuroShop trade fair in Germany.

NATIONAL TILES 51

NT PROFILE

PROFILE: AWARD WINNING DESIGN

I

n its relatively short history of four years, 5Point Projects has made an impact on the commercial landscape in Brisbane. Founded by Managing Director Damian Dove, his vision was to create a business that focused on bespoke project management and a construction delivery service tailored specifically to suit clients’ needs.

Having spent much of his 20 plus year career in the boardroom, in Executive Management roles in Tier 1 and Top 200 ASX companies, Damian was ready to turn his attention from KPIs to stories of real people. A boutique construction business would enable Damian to work shoulder to shoulder with contractors to build specialised projects for clients.

Now in the second stage of his career, Damian is totally engaged in the product he and his team deliver and gets true satisfaction from building more unique projects.

Says Damian, “We have specifically focused our company on the high-

end apartment market, working with clients by exception rather than en masse. If clients are looking for a full design and construct approach with a more personalised service, dealing directly with me and 5Point delivers that boutique offering.”

Weathering the storm since launching his new enterprise, 5Point has seen good growth year on year.

“We’ve written over $150million in projects which has been really rewarding. This year has been a challenge. We are still working very hard on existing projects that were underway pre COVID-19, however our growth has plateaued which is understandable in the current climate.”

One of 5Point’s most successful projects to date is ONE Bulimba.

5Point was engaged by a repeat client and entrusted to repurpose the development approval which came with the site when the developer purchased it. “The existing design was very run of the mill. We were

responsible for the full design and construct and we changed the DA by reducing the number of apartments whilst increasing the yield by producing a higher standard of design. The premise of quality over quantity produced a much better result for the developer, and for the buyers. Our focus is on returning strong yields for our developers.”

The development, designed by HAL Architects, was awarded the title of ‘Best Multi-Level Hi-Rise up to $20million. “The feedback we received as to why the development was so successful was based on the technical challenge in the build in terms of the architecture and structural curves on the façade.

The boat theme with rounded-edge slabs continued internally with the kitchen island benchtop and the wet area benchtops. There was a design synergy throughout the exterior and interior.”

National Tiles product was used for the exterior of the building to great effect. “We have worked with National Tiles on a number of projects and the process has always been very simple and smooth. We met with Brak in Bulimba and I gave him the brief in terms of the look we wanted, the price point we had to meet and the quality that was required. He came back to us with a range of samples in keeping with the luxury feel whilst still being cost-effective, and the result was first class.” www.5pointprojects.com.au

52 NATIONAL TILES

NOW AVAILABLE

$

99

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Crayon Marina Gloss 75x300mm

crayon chic & cheerful

Simple and stylish, the Crayon subway series is truly next level and one of our most popular ranges.

With a playful palette and a handmade look, this series brings a real wow factor and is perfect for creating stunning splashbacks and feature walls in both domestic and commercial spaces. A slightly undulated surface creates gentle reflections while an irregular edge conveys a true artisan feel.

new colours

Discover the latest colours in the Crayon box Muscari and Ficus. In contrast to the original pastel palette, Muscari and Ficus explore the deeper and moodier blues and greens found in flora.

Muscari 75x300mm

Ficus 75x300mm

NATIONAL TILES 53

INTERVIEW

TALKING TO

JOSH GREEN NT - Ausmar has been winning building industry awards since 2006. Can you tell me a bit about the background of Ausmar and how the business has developed?

JG - We’ve been operating for around 27 years now, cutting our teeth doing custom design work like pole houses on difficult sites in the Queensland hinterland in the Gympie region. Around 16 years ago Tony Bryan and Tim Hendy bought the business from the founder John Martin, and set about creating a display home platform which is when I joined the team. Our focus turned to the Sunshine Coast with a whole range of standard plans and we opened up three display homes in a two year period. I am now General Manager for the operation.

NT - What do you personally love about the construction industry?

JG - It’s a fast-paced world that’s always exciting.

You’re always working hard to generate sales or to maintain a positive sales result like we are experiencing in the current climate. There are new display homes to open up and industry awards to enter and fantastic new initiatives to launch. You always have to be on top of your game to maintain or grow your market share in a very aggressive industry. Managing the teams who deliver the homes so that the processes are smooth and effective is so important, and we’re really fortunate to have team members who have been with us for a really long time – most for more than seven years, many for around 14 years and some

54 NATIONAL TILES

josh green general manager AUSMAR since the business was launched. We work really hard on our culture and do the right thing by our staff and by our clients. We take our responsibility for delivering a beautiful home very seriously and always honour every commitment.

NT - Have you seen a change in the market over the last few years?

JG - The change in customers’ expectations has been really significant over time, with Pinterest and Instagram and shows like The Block having a real effect on what people want in their homes. Social media influences the market and makes people want more, and often more than they can afford. Particularly first home buyers who are more design-educated than they’ve ever been and know exactly what they want.

Trying to rein in expectations of what can be delivered within budget whilst still offering as much as we can on their wishlist is a real balancing act.

NT - Your Atelier Design Studio looks like an amazing showroom for clients – how long has this been open for and how does it operate?

JG - Customers are really design savvy so we built Atelier to manage client expectations and drive material selections as effectively as possible. By offering a range of fixtures and finishes that are beautiful and fit for purpose whilst being cost-effective we’ve made the design process as transparent and honest as possible. We don’t present extravagant products that push the customer’s budget beyond their comfort zone. We book each client into Atelier

INTERVIEW for a whole day so they can work with our colour and design consultants, who point them in the right direction for the look they want to achieve and the budget they are working too. It speeds up the process and also allows us to keep control of the system, so they are not pulled in to many directions by supply partners. We are able to tell our clients straight away what the gap price is between the schedule fee and any upgrades, so they know immediately what they can afford. It’s all about the client journey where they spend the day with us, enjoy a beautiful lunch and have our focused attention on what will be one of their life’s biggest investments.

for unforeseen issues but this tight process, which is agreed on by all parties, is working really well. We created a limited selection process that’s agreed to by the client and we cap the number of these projects we take on. It’s been a fantastic initiative.

NT - Ausmar has been working with National Tiles in Qld for over 10 years now, how has that relationship developed over the years?

JG - Our premise for the supply partners we choose is - price, quality and service. That’s why our partnership with National Tiles is such a good fit.

When we first started working together National Tiles they had their own selection centres that builders

NT - You have made the build process seem very simple with your 8-step building journey. Can you tell me about this model?

JG - The model works. It’s not necessarily suited to our custom projects but for those selecting from our standard designs this straight forward model is really effective. Our clients are aware of the key times they have to make decisions or what aspects they are responsible for in the process, and of course what Ausmar will be managing at each point. In this way customers always know what stage they are at in the build timeline.

NT - Your latest initiative with a guaranteed 8 week build time is an amazing offer. How can you achieve this level of service?

JG - We identified that one of our biggest opportunities to gain market share is with customers who need to build in a certain timeframe. What we set about doing was creating a format that makes it really easy for a customer to make decisions. Pulling back an average build time from three months to two months and making the process really transparent for the client means we can deliver in a shorter period. We essentially cut out the lag time out of the process where we allowed additional time for issues that might arise with supply or with the installers.

We’ve removed potential down days by coming to agreements with our partners who we know we can rely on, where they guarantee product deliveries and installation on time. There is of course some allowance

would send their clients to and we would use that service for our customers which was fantastic. That was one of the factors that led us to opening up our Atelier Design Studio – it showed us that the system worked. We’ve built such great relationships with key people in National Tiles, like Stuart Watt, who bend over backwards to help us achieve our goals. They help us get better at what we do which in turn helps them achieve their goals too. The range of tiles is critical and National Tiles delivers on selection every time.

NT - You do a lot of charity work for Wishlist foundation – why is this important to Ausmar?

JG - We’ve built three homes for the Wishlist foundation, the last one of which was the Legacy House which we just completed. We’re a family-owned business and we live and breathe what we do. It’s really important to us to give back to the community that supports us. The cause is just too special not to support. Our supply partners like National Tiles stand by us with what we try and achieve and the fact that we can be involved and rally our troops to achieve such a wonderful result for those who need assistance is so gratifying. We all get so caught up just doing our jobs that we can forget about others who aren’t as fortunate and who are going through tough times. Being able to support them makes us all feel better about what we do every day. www.ausmarhomes.com.au

NATIONAL TILES 55

price drop was

$

34

$

95

29 PER SQM

95

PER SQM

Kimberley Hybrid Flooring 1220x180x5mm

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NOW AVAILABLE

A beautiful and precise replica of grey emperador marble, the Cadini Grey series makes a bold statement while giving space for design freedom. Distinct yet delicate veining moves through a grey field to form a complement of stony hues and textures offering a refined marble look to both residential and architectural spaces. Featuring a variety of sizes harmonised with a matching rhombus mosaic, Cadini Grey is available in both honed and polished finishes ideal for transforming high and low traffic areas alike.

$

79

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Cadini Polished 600x1200mm

cadini NATIONAL TILES 57

NOW AVAILABLE

89

$

95 PER SQM

Glocal Classic Natural 600x600mm

glocal Replicating smoothed concrete with lightly mottled hues, the Glocal series is both delicate and profound creating an understated charisma for contemporary spaces. A nuanced selection of warm and cool neutrals ranging from light to dark provides a blank canvas to customise and to complement fittings and furnishings.

58 NATIONAL TILES

SOCIAL SNAPSHOT

best of instagram

nationaltilesau Love the angle and contrast of plain and pattern

nationaltilesau Guess which window we always chose on Playschool! @mjharrisgroup

nationaltilesau That sci-ďŹ mirror!

nationaltilesau That mirror is in perfect balance with the vertically laid Paloma tiles and the timber trim tops it off beautifully - photographer @mindicooke

NATIONAL TILES 59

now you can have bedroom flooring for less

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Cabin Laminate 7mm 193x1380x7mm made in Germany

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SOCIAL SNAPSHOT

best of instagram

nationaltilesau We love the way each texture complements the other

nationaltilesau Love the balance between the mirror and the circular light as well as the muted monochrome palette @_nectaar

nationaltilesau

nationaltilesau We love a natural, light filled palette

nationaltilesau A nice reminder of a simpler time

NATIONAL TILES 61

PARTNER PROFILE

celebrating the australian lifestyle

M

etricon is one of Australia’s leading home builders, consistently offering Australian home buyers bright and light filled spaces that have a practical liveability and stylish contemporary appeal. Angela Thompson has worked with Metricon for over 11 years, starting in the Operations Department in customer service which gave her a great introduction to the whole business. She was able to form an understanding how each department within Metricon works and how the design studio integrates with all the other areas. Now as the Studio M Manager at Metricon Homes in Queensland, Angela is combining her construction and customer service experience with her design and operations knowledge to manage Metricon’s design hub.

62 NATIONAL TILES

“Managing an ever-growing number of Interior Design Consultants and keeping the design studio running smoothly and effectively is a rewarding role. The current government grant has had a huge impact on our business with a record number of house deposits over the last few months that has doubled the demands for our team of 16 designers. It’s been really busy preparing to welcome new customers to Studio M. We now open on Sundays to allow more flexibility for our customers.

The scheme is amazing for both first home buyers and established buyers but there is a time limit on submissions so there is added pressure on the team. We have a very efficient system to ensure our customers meet the required timeframes.

We also have to make sure that all operations are prepared and have the capacity to cope with the workflow.”

angela thompson metricon

PARTNER PROFILE Studio M is the design hub for Metricon. New customers schedule tours of the studio to make their design choices and material selections. From the colour palettes and design styles to roof tiles, bricks and cladding and from all fittings and fixtures to exterior and interior finishes and internal cabinetry, Studio M is an inspiring and inviting space in which clients can envision their new home under the guidance of fully qualified Interior Designers.

Metricon has a comprehensive range of home designs for customers for choose from, with single, double, split level and dual occupancy floor plans. One of the most popular designs in Queensland at the moment is the ‘Clara 20’ which offers very clever space planning. “The home doesn’t have a huge footprint but it’s a lovely fourbedroom house with comfortable living spaces. It’s a family home that’s ideal for first home buyers that also suits growing families,” says Angela.

In terms of design aesthetics, Hamptons-style has maintained its popularity for a number of years and is still relevant for the local landscape.

“In Queensland we love lighter, cooler colours so the Hamptons-style palette with shades of greys and cool whites has wide appeal. Each state would have a number of design styles that increase or decrease in popularity, but Metricon’s ‘Southampton’ is loved nationally for its classic architectural lines and soothing, sophisticated tones.”

“Modern design is still a very popular style on the Gold Coast. At Metricon

we pride ourselves on being ahead of the trends and being pioneers when it comes to home design. We are working on some projects now that will see a twist to the traditional Modern with the return of curves into our homes, along with combining textures and materials like metals and stone, creating a soft and welcoming feel.”

National Tiles and Metricon have a long established partnership, with dedicated design studios for Metricon customers to make their tile selections.

Studio M Tiles is operated by National Tiles staff and Interior Designers; this space will soon be integrated into a brand new facility being designed by Metricon as a ground-breaking design emporium.

“Working with Metricon is dynamic and ever-changing so there is always something to inspire and excite. It’s a great company to work for and the positive culture is really supportive.

They are at the forefront of the building industry, so I feel really fortunate to be a part of the Metricon story. The new Studio M showroom will be operational by the end of the year and will lead the way in terms of a destination for residential home design. It will be an innovate and inspiring space with all of our Supply Partners under one roof so we can provide a fabulous environment for customers to spend time selecting everything they love for their new home.” www.metricon.com.au

NATIONAL TILES 63

LOOKING BACK

Celebrating 40 Last year was a big milestone for our company, our 40th year in operation!

Our staff, suppliers, partners and clients came together to celebrate what was one of our most transformative years yet.

64 NATIONAL TILES

LOOKING BACK

As we look ahead to what will undoubtedly be another year of transformation, we also look forward to being together again and celebrating our successes once more. A huge thanks to our team members, suppliers, partners and customers for joining us for such a fantastic night.

NATIONAL TILES 65

INTERVIEW

TALKING TO

NAOMI MCMAHON

A

fter graduating from university, Naomi went into finance and was working as a business banker for ANZ in Brisbane whilst living on the Sunshine Coast. Deciding this world was not for her, and that she had a passion for design, Naomi studied on the train to and from work every day (two hours each way) to achieve her qualification as an interior designer.

This led her to a role closer to home as a builder’s design consultant for National Tiles.

After a few years Naomi relocated to the Gold Coast to work in the Metricon/National Tiles tile studio before joining Metricon full time as an interior designer. In 2016 Naomi joined National Tiles again, managing the Metricon account nationally until she was recently promoted to take on a new role looking after all the major builders.

As National Design Centre Manager, Naomi is responsible for all the major domestic builder accounts as well all the design centres across Australia – with more than 55 interior designers.

My favourite childhood memory is: As a child, my Dad was the curator for the MCG. I’d often go into work with him and create dance routines in the middle of an empty stadium before unsuccessfully trying to outrun the timed sprinklers!

I am passionate about: Empowering others to fulfill their potential On the weekend you’ll find me: At the beach with my family My ideal dinner menu: Mussels, Crab Linguine, Crème Brulee and lots of wine!

I am inspired by: People who succeed through adversity

66 NATIONAL TILES

I

F

A

ENT

M RAM

One thing most people don’t know about me: I speak Chinese (Mandarin) My favourite home design style: French Provincial The best advice I’ve been given: Ships in harbour are safe, but that’s not what ships are built for What I’m loving from the National Tiles range at the moment: Frammenta Series What I love most about working at National Tiles: Building great working relationships with my clients & colleagues!

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Whoosh 75x300mm

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VICTORIA National Tiles Ballarat 893 Latrobe Street Ballarat VIC 3350

National Tiles Bendigo 10 Nolan Street Bendigo VIC 3552 National Tiles Dandenong 22 Princes Highway Doveton VIC 3177 National Tiles Grovedale Unit 3 174-178 Torquay Road Grovedale VIC 3216

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National Tiles Woollongabba 84 Annerly Road Woolloongabba QLD 4012 NEW SOUTH WALES National Tiles Coffs Harbour 1/22 Keona Circuit, Coffs Harbour NSW 2450 National Tiles Sydney 55 Bourke Road Alexandria NSW 2015 National Tiles Wagga Wagga 180 Hammond Avenue Wagga Wagga NSW 2560 National Tiles Warners Bay 10 -016 Medcalf Street Warners Bay NSW 2282 SOUTH AUSTRALIA National Tiles Mile End 23-29 Sir Donal Bradman Drive Mile End SA 5031 National Tiles Mt Gambier 146 Penola Road Mt Gambier SA 5290 National Tiles Nailsworth 135-137 Main Road North Nailsworth SA 5031