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Introducing the

POWERED BY FORD MOBILITY / CITY:ONE


Streets define the character of our cities.


“Henry “Henry Ford Ford got got a a lot lot right. right. If If he he were were here, here, he’d he’d want want to to avoid avoid making making the the mistakes mistakes of of the the Industrial Industrial Age, Age, when when the the freedom freedom of of movement movement came came at at the the expense expense of of community community and and our our connection connection to to each each other.” other.” - Jim Hackett President and Chief Executive Officer Ford Motor Company


The values of our streets created a century ago still define the rules of the street today.

What are the values embedded in your city’s streets?


Now is the time to rethink these values. Current trends present us with a rare opportunity to rewrite the rules of the street in line with values that put people at the center. MAI NT E N A N CE

Repaving and rebuilding offers the chance to embed streets with best practices. TN C s A ND AUTON OM OUS VE H I C L E S

We have the opportunity to rewrite the rules of the street with shifts in technology. EX PLOSI ON OF M I CROM OB I LI T Y

New modes prompt fresh conversations about speed, safety and stakeholders. GROWI N G CI T I E S

Cities will drive economic growth over the next century. Growing cities means streets work harder. WE L L B E I N G A ND H E A LT H

Streets can foster social interaction, reduce a sense of loneliness and promote physical exercise. SU S TA I N A B I L I T Y

Walkable communities, local jobs and residential density help reduce our carbon footprint.


Changing the conversation about streets begins with changing our perspective.

Let’s change how we think about streets.


This chance is once-in-a-century... let’s get it right. To ensure that future streets are better streets, we must unite support for change. As we approach this critical inflection point, we have a responsibility to help communities explore how streets can be transformed for the better. We’re too busy arguing about what everyone wants individually that we don’t talk about what values we share in common. Let’s build support for a set of shared values that make the streets we want in neighborhoods, across city lines and collectively for the public good.


A diverse constituency of people who are well-versed in the street and its role in society.

Passionate individuals committed to improving streets in meaningful ways for their communities.

Raising the level of discourse about streets in our cities.


In partnership with cities we aim to: I NSPI RE B ROA DE R PE R SPE CT I VE S

Guide participants to consider the rich potential of streets to function as a shared resource. BU I LD A C OM M ON L A N G UAG E

Make the language of streets more relatable to everyday people. DEVELOP A NE W SE T OF SH A R E D VA LU E S

Recognize and redefine the values embedded within our streets to put people at the center. ACTI VATE PA SSI V E SUPPOR T E R S

Build a new constituency for people-centered streets. LET C OMM UNI T I E S SE T T H E AG E NDA

Facilitate bottom-up, community-driven pilots in collaboration with advisors to manifest real change in the street, now. J OI N A N AT I ON A L C ONVE R SAT I ON

Connect to a forum of fellow street stewards leading a national debate about the future of streets.


Our 10-week program raises the level of discourse about streets in our cities. Participants are guided through a 4-step curriculum and connected to other fellows in a national cohort.

OB SE RVAT I ON & R E F L E CTI O N

Fellows are invited to think critically about their favorite streets using the curriculum we designed. I NDI VI DUA L ACT I ON

Fellows brainstorm ideas and build small, low-cost experiments to test the kind of street improvements they feel are most relevant to their local context. C OL L E CT I VE ACT I ON

Fellows unite around a large project to scale their ideas and gather community feedback. CI T Y SH A R E BAC K

Fellows present to city officials and local interest groups to share findings and ideas for how to create better streets in their neighborhoods.


In search of varied perspectives We proactively recruit and select a diverse cohort of fellows to ensure our streets are shaped by a range of perspectives.

There are many ways to influence the street. Some require leadership while others are focused behindthe-scenes. The program celebrates many ways of working and has been designed to suit different types of engagement. We hire a local lead to ensure cohorts include non-experts, teens, city staff, Ford employees, under-represented groups, public servants, creatives, advocates, skeptics, extroverts and introverts.


People for streets, streets for people.

Let’s co-create future streets for the benefit of all.


What’s in it for Ford, you might ask? All of Ford’s core products and future mobility services operate within the context of the street. Streets have a tangible impact on the experience our customers have when getting from A to B. This precious space between A and B deserves careful consideration to balance the needs of all who share it. Ford sees the impending advancements in technology as an opportunity to, in the words of our CEO Jim Hackett, initiate “a total redesign of the surface transportation system with humans and community at the center.” It’s clear that we can’t do this alone - Ford is only one voice in what must be a much broader conversation. We want to lead by example in building human-centered streets and apply what we learn to foster constructive collaboration with cities, build better products and services, and maintain a direct and authentic connection with the people and communities who inspire us to serve them better.


We’ve learned a lot, we want to learn more with you! The Lifetime Pass to the Street is a reminder that the street is yours - to enjoy, to cherish, to share, and (most importantly) to reshape for the benefit of your communities.


Join the National Street Service this year. Here’s how 1. C ONTACT JA SON FOR A C ONVE RSAT I O N

jason.zogg@ford.com / 313.410.3459 2. C OMPL E T E A B R I E F R E QUE S T FOR I N T E RE S T

Answer four simple questions at nationalstreetservice.org: What do streets mean to you? Where do you work? Why are you interested in bringing NSS to your city? Who might your funders be if chosen? 3. DETAI LE D A PPL I C AT I ON

If chosen to apply, a more detailed application will be requested.

@ NS T RE E T S E RV I C E N AT I ON A L _S T R E E T _ S E RV I C E N AT I ON A L S T R E E T SE RV I C E .O RG


2018

Boise, ID 2017

San Francisco, CA

2018

San Antonio, TX

2018 2018

Pontiac, MI Philadelphia, PA

Is your city next?

Profile for National Street Service

Introducing the NSS - A Guide for Cities  

Introducing the NSS - A Guide for Cities  

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