Salonfocus Media Pack 2015

Advertising media pack 2015 ANDY ETHERTON Unit C, Northfield Point Cunliffe Drive, Kettering, Northamptonshire, NN16 9QJ

01536 527297 andy.etherton@nhf.info

salonfocus Media Pack 2015

SALONFOCUS IS THE ESSENTIAL READ FOR SALON OWNERS, PUBLISHED BY THE NATIONAL HAIRDRESSERS’ FEDERATION

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Carrying your message to over 5,000 salon owners, between them running more than 14,000 salons and with a combined annual turnover exceeding £2.5bn

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The NHF is the largest, most authoritative voice of the UK hairdressing, barbering and beauty sectors

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NHF members are solely responsible for annual purchases of more than £350m across a wide spectrum of products and services

Salonfocus mixes essential industry news with informative features that provide members with material, resources and solutions to manage a successful business Salonfocus helps salon owners make the right decisions for their business by providing insight into the latest trends, tools, services and fashion

The hair and beauty industry is vibrant, creative and quick to respond to trends, styles and fashion. It’s the same for businesses – salon owners need to keep on top of what’s happening right now in the industry, what’s on the horizon, new ideas and innovations, as well as changes to legislation and policy which affect their business.

While salonfocus is predominantly a business-focussed publication, we’ve worked hard to ensure content is reader friendly and pages are designed to make understanding often complicated issues, simple and to compliment the creative flair of our industry. Each publications focuses on: •

Putting the spotlight on the real people behind the stories

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Revisiting and reporting developments on topics which have always mattered to members and their businesses, including apprenticeships, the National Minimum Wage, the high street and employment law

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The design makes it easier for readers to pick up the key points from each story, with key points highlighted for quick reading

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Working with industry experts to provide in-depth features on trends, particularly for specialist parts of the industry such as barbering and male grooming, beauty and Afro-Caribbean hairdressing

Our recent salonfocus survey has reported an increase in the number of salon owners reaching to the magazine for advice and up-to-date information. Since the redesign in 2014, more members than ever before have told the NHF that this is an essential business publication, and they would recommend the magazine to friends and other business owners.

Salonfocus showcases everything the NHF has to offer, not only to its members but as a leading voice for employers within the hair and beauty industry.

HILARY HALL, CHIEF EXECUTIVE, NHF

salonfocus Media Pack 2015

FEATURES JANUARY/FEBRUARY New Year special: • High street trends, how salons should respond to increasingly price savvy consumers; the future high street; high street reforms • Fashion and hair trends for 2015 • Rise of the express Blow Dry bar • New product/treatments • New equipment • Interior design

JULY/AUGUST Rise of the eco salon: • Trends in eco design • ‘My eco salon’ • Becoming more environmentally friendly at a day-to-day level • Eco kit/product, does it stack up (i.e. things like disposable towels, shampoos etc.)

• Making recycling really work • How to save money on energy

MARCH/APRIL Education and training special: • The new apprenticeships explained • Developments in training software • Turning your salon into a training academy • How to motivate/train/educate even experienced staff (especially if cash is tight)

SEPTEMBER/OCTOBER Afro-Caribbean: • Afro-Caribbean hair and fashion trends • Training and education • Marketing and client management, especially as high streets change • Specialist products and retail sales • Offering tailored services

MAY/JUNE IT, software and app special covering: • What’s new in mobile technology • What’s new in booking technology • What’s new in accounting and financial technology • How customer demand is driving changes in technology • How new technology is changing the design/interior of salons

NOVEMBER/DECEMBER Managing your people: • Appraisals and staff progression • Maintaining engagement • Effective recruitment/interviewing • Managing disputes • Holidays and sick leave entitlement • What to do when staff leave the business

FULL COLOUR

SPECS

RATE

OBC

£1595.00 Type area: 183mm x 260mm Full bleed: 216mm x 303mm Trim: 210mm x 297mm

IFC IBC Full page

£1495.00 £1395.00 £1295.00

Half page

Horizontal: 183mm x 128mm Vertical: 89mm x 260mm

£795.00

Quarter page

89mm x 128mm

£495.00

Inserts (up to 10gsm) Rate per 1000 or prices on weights above 10gsm please contact Andy at andy.etherton@nhf.info

£95.00 per 1000

Website “standard”

98 pixels wide 37 pixels high

Rate of £95.00 per month – in addition to magazine advertising

198 pixels wide 128 pixels high

Rate of £150.00 per month – in addition to magazine advertising

Website “premium”

TECHNICAL DATA

All rates exclude VAT, which will be charged at the rate in force.

ISSUE

AD DEADLINE

PUBLICATION DATE

Jan/Feb 2015

Fri 12 Dec

Mon 5 Jan 2015

Mar/Apr 2015

Fri 13 Feb

Fri 27 Feb 2015

May/Jun 2015

Fri 10 Apr

Thu 30 Apr 2015

Jul/Aug 2015

Fri 12 Jun

Tue 30 Jun 2015

Sep/Oct 2015

Fri 14 Aug

Fri 28 Aug 2015

Nov/Dec 2015

Fri 16 Oct

Fri 30 Oct 2015

We accept files in the following formats: •

Press (high resolution) CMYK composite PDF with all fonts embedded.

These should ideally be saved as PDF/X-1a

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For assistance in creating PDF/X-1a refer to www.pass4press.com

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Illustrator CS1, CS2, CS3 & CS4 AI/EPS with fonts converted to outlines

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Indesign CS1, CS2, CS3 & CS4 with all links and fonts supplied

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Any images used must be saved at a minimum of 300dpi at 100% scale. Line art saved at a minimum of 1200dpi

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Colour=CMYK/Bitmap/ Greyscale. Acceptable image formats = psd, jpg, tif

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Images should NOT be supplied within the word document

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Files can be sent on CD or DVD disk. Files under 10 Mb in size may be emailed by arrangement

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Please phone for information regarding transfers via ftp