Market Intelligence - Empty Nesters Short

Page 1

coa

stal tourism

ac

ad

e

y

Market Intelligence un

lo

tia

l

Lifestyle set

tio

l na

m

na

Empty Nesters

cki

ng to urism

en pot

WHY IS IT IMPORTANT? The term ‘empty nester’ refers to an adult couple whose children have left home but who are still in work (it also includes adult couples who have never had children). Most empty nesters are aged 45-64. There are an estimated 3.7 million empty nesters aged 45-64 in the UK and their numbers (particularly in the 56-64 age group) are forecast to increase substantially in the next 10 years. Empty nesters are a sizable tourism market. In England they accounted for 8 million domestic staying trips in 2013 and their spending generated £2.4 billion. They also made 625 million day visits (which generated £26 billion). Adults without children aged over 35 accounted for 44% of all visitors to the seaside making empty nesters a slightly larger segment than the family market in such destinations.

visit coastaltourismacademy.co.uk


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.