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Lifestyle set
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Empty Nesters
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WHY IS IT IMPORTANT? The term ‘empty nester’ refers to an adult couple whose children have left home but who are still in work (it also includes adult couples who have never had children). Most empty nesters are aged 45-64. There are an estimated 3.7 million empty nesters aged 45-64 in the UK and their numbers (particularly in the 56-64 age group) are forecast to increase substantially in the next 10 years. Empty nesters are a sizable tourism market. In England they accounted for 8 million domestic staying trips in 2013 and their spending generated £2.4 billion. They also made 625 million day visits (which generated £26 billion). Adults without children aged over 35 accounted for 44% of all visitors to the seaside making empty nesters a slightly larger segment than the family market in such destinations.
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