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Year-Round Sponsorship Opportunities Available
NATM SPONSORSHIPS 2021
Year-Round Sponsorship Opportunities Available
By Meghan Ryan, NATM Assistant Director
NATM is excited to offer new year-round sponsorship opportunities for suppliers, service providers, and trailer manufacturers. Historically, the only sponsorships available from the Association were in connection with the NATM Convention & Trade Show, but to create additional ways to get in front of potential customers, NATM has created the following sponsorships:
NATM Webinar Sponsorship Program
NATM educational webinars take place online throughout the year with a live audience in attendance, including trailer manufacturers, dealers, and suppliers. The webinars will be housed on NATM’s Online Resource Library and accessible anytime by NATM Members and Dealer Affiliates for free and non-members for a fee.
Benefits include but are not limited to:
• 3-minute pre-recorded video or live presentation by the sponsor to be played at the beginning of the sponsored webinar • Sponsor logos featured on the marketing of the event and registration • Branded waiting room with sponsor logo • Closing credits—thank you slide with shoutout to the sponsor • Press release drafted by NATM for sponsor to submit to news outlets of their choice
NATM New Member Welcome Program
Participating sponsors have a fantastic chance to raise brand awareness with all newly joining NATM Members through the NATM New Member Welcome Program. In 2021 alone, NATM had fifty new trailer manufacturing members join. The Welcome Program Sponsorship gives associate members (suppliers and service providers) the ability to reach new customers and market their products. When a company joins NATM, they receive a confirmation email as well as a mailed welcome packet containing resources and forms. This Welcome Program Sponsorship opportunity grants only two (2) NATM Members with the ability to be the first company to welcome new members to the Association and to market their products or services before any others.
FULL SPONSORSHIP BROCHURE AT WWW.NATM.COM/ SPONSOR_2021
Benefits include but are not limited to:
• Welcome packet insert/brochure from the sponsoring company included in all new member packets (material provided by sponsor)
• One (1) article published in Tracks magazine annually (Onepage limit)
• Logo branded cards for 1-year anniversary
• Logo branded email for 6-month follow up
The featured sponsor of Trailer Safety Week has a prime opportunity to promote their brand while supporting a nationwide initiative. The mission of Trailer Safety Week (TSW) is to improve the safety of the nation’s roadways by raising trailer safety awareness through the education of end-users, dealers, and manufacturers on safe trailering practices. Held the first week of June every year, Trailer Safety Week has reached 500,000 individuals and is the first nationwide traffic safety initiative aimed at light- and medium-duty trailer towing. The National Association of Trailer Manufacturers (NATM) has developed sponsorship opportunities for companies interested in supporting goodwill initiatives in improving the safety of the nation. Sponsors of Trailer Safety Week will create positive PR and raise awareness of their company, all the while improving the safety of America’s roadways.
Limited to only one sponsor, the Trailer Safety Week Official Sponsor will be listed on all marketing pieces for TSW. • Free Tracks magazine article on sponsoring company (twopage limit) Featured logo on home page of www.TrailerSafetyWeek.com
• Logo featured with NATM’s Compliance Program Webinar during TSW
• 3-minute pre-recorded video or live presentation during NATM’s Compliance Program Webinar during TSW
• Social media thank you posts
Each NATM sponsorship comes with unique benefits, but across the board, sponsors are able to raise brand awareness in front of a targeted audience, whether that be trailer manufacturers or dealers. All options allow for flexibility as companies can sign up at any time throughout the year to sponsor a single video or, for example, the entirety of the New Member Welcome Program.
To access the entire sponsorship prospectus, visit www.NATM.com/sponsor_2021. For more information about sponsorship opportunities or questions regarding membership and events, contact NATM Assistant Director Meghan Ryan at Meghan.Ryan@natm.com.
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