Free Advertising, Registration

Tracks Convention Referral Program Offers Free Advertising, Registration

By Meghan Ryan, NATM Assistant Director

The biggest networking event of the year for the light- and medium-duty trailer industry is the NATM Convention & Trade Show which brings together trailer manufacturers, suppliers, service providers, and dealers under one roof for three days of education, networking, and trade show exhibitions. The success of the industry is dependent on key stakeholders coming together, and NATM’s best advocates are its members that refer their network to attend the event.

NATM trailer manufacturers are encouraged to refer their dealer network and suppliers to attend the 2022 Convention & Trade Show; while suppliers can refer their trailer manufacturers and dealers to attend! The goal is to increase the number of trailer manufacturers and dealers attending the show, as well as welcome new suppliers to exhibit on the trade show floor.

The NATM Referral Rockstar program is a tiered system with increasing incentives to refer attendees and/or exhibitors to the show. New attendees include trailer manufacturers and dealers that have never attended the NATM Convention or who have not attended in the last five years; or suppliers that have not exhibited in the last five years. Benefits of participating in NATM’s Rockstar Referral Program include:

Gold: 1- 2 Companies Referred

• Free quarter-page ad in Tracks magazine • One free social media mention • Listing in Tracks article as a supporter of the Convention • For Suppliers—Early booth selection for next year’s Annual

Trade Show • For Trailer Manufacturers—One free Trailer Manufacturer

Trade Show Only registration at next year’s Convention.

Platinum: 3-5 Companies Referred

• Free quarter-page ad in Tracks magazine • One free social media mention • Free company or product profile in Tracks and eNews • For Suppliers – • Early booth selection for next year’s Annual Trade Show • One free complimentary booth worker or one free upgrade booth worker at next year’s convention. • For Trailer Manufacturers - One free full Trailer

Manufacturer registration at next year’s Convention.

Diamond: 6+ Companies Referred

• Free full-page ad in Tracks • Two free social media mentions • Free company or product profile in Tracks and eNews • For Suppliers – • Early booth selection for next year’s Annual Trade Show • Two free complimentary booth workers or two free upgraded booth workers at next year’s convention • For Trailer Manufacturers – • Two free full Trailer Manufacturer registrations at next year’s Convention. • Special ribbon on attendee badge at Convention

Companies must inform NATM of their referral at the time of registration in the space provided on the form for a referral to be counted. For more information, contact NATM Assistant Director Meghan Ryan at Meghan.Ryan@natm.com.

*Please note, all incentives are available for 12 months following the convention or the following year’s convention where specified. Any incentives not used will expire.