Joan Wolf Agent Branding

Branding Guidelines JA N 202 5

Joan Wolf • Branding Guide

The Big White Realtor Joan Wolf is a Kelowna Sotheby’s International Realty professional specializing in Big White properties offering unmatched expertise in this premier ski resort market.

Having lived in over 20 countries across Asia, Europe, Central, and North America, Joan’s global experience makes her an asset for international clients, ensuring seamless transactions and building lasting trust.

Passionate about excellence, Joan goes beyond property transactions to build meaningful relationships. She actively supports her community through initiatives like the Big White clean-up and sponsorship of the Ski Club.

Whether buying or selling, Joan’s insight, integrity, and dedication will guide you to success in Big White and Kelowna real estate.

2

Joan Wolf • Branding Guide

Branding + Identity Joan Wolf’s branding combines a sophisticated symbol and wordmark to create a timeless and professional logo.

MA IN LOG O

The main logo integrates the “JW” emblem within a clean circular frame, paired with an elegant serif font for the full name, ensuring a refined and approachable identity.

E MB L E M

The standalone emblem reinforces brand recognition with its simplicity and versatility, making it adaptable for various applications.

This cohesive design reflects Joan Wolf’s commitment to professionalism and excellence.

3

M AIN LOGO

EMBLEM

Joan Wolf • Branding Guide

4

Logo Variations This page showcases the three primary variations of the Joan Wolf logo to ensure versatility across different branding contexts:

HO R IZON TAL

H OR IZONTA L

The emblem is paired with the wordmark side by side, ideal for wide layouts.

VE RTICA L

The emblem is stacked above the wordmark, suitable for narrow or compact spaces.

WO R D MARK WOR DM A R K O N LY

The text is used independently, offering a simplified option for specific design needs.

While these variations provide flexibility, the main logo should always be prioritized whenever possible to maintain a cohesive and recognizable brand identity.

VERTI CAL

Joan Wolf • Branding Guide

5

M AIN LOGO

EMBLEM

Minimum Width 1.5” / 250px

Minimum Width 1” / 150px

Logo Application This page outlines the guidelines for the application of the emblem only along with the logo and its variations. The logo options should maintain a minimum size of 1.5 inches or 250 pixels for clarity. The standalone emblem, designed for versatility, should not be scaled below 1 inch or 150 pixels to ensure its details remain sharp and recognizable.

To maintain visual clarity, use the width of the “W” in the logo as a reference for the safety area, ensuring no other elements encroach within this space. These standards preserve the integrity and legibility of the branding across various uses.

Please note that the sizes shown are not to scale with the minimum width requirements.

Joan Wolf • Branding Guide

Typography The typography combines elegance and modernity. Larken Light is the primary heading font, offering refined sophistication, with FreightDispPro Book as a versatile alternative.

Benton Sans Medium is used for clean, modern subheadings, while Benton Sans Book ensures clarity and readability for body text. Together, these fonts create a professional and cohesive brand identity.

6

Aa

Aa Aa Aa

P R IMARY H EADI N G

Larken Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ALT ERN ATI VE PRI MARY H EADI N G

Freight DispPro Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

SU B H EADI N G

Benton Sans Medium

BO DY TEXT

Benton Sans Book

AB C D E FG H IJ K LM N O P Q R STUVWXYZ abcdefghijklmnopqrstuvwxyz

AB C D E FG H IJ K LM N O P Q R STUVWXYZ abcdefghijklmnopqrstuvwxyz

Joan Wolf • Branding Guide

Colour Palette The colour palette embodies professionalism and elegance through a refined selection of tones. Egg Shell White provides a warm, clean foundation, ideal for backgrounds and creating a sophisticated platform. Jet Black adds boldness and depth, perfect for typography and accents, while Sir Navy conveys trust and stability with its rich, deep hue.

Peak Grey, a versatile gray-toned navy that enhances secondary elements with subtle sophistication.

Finally, Text Grey offers a neutral medium shade, ensuring clarity and modernity in body text and finer details. Together, these colours create a cohesive and timeless identity.

7

EG G S HELL W HIT E

J ET BLACK

CMYK 0 1 2 0

CMYK 75 68 67 90

RGB 255 251 247

RGB 0 0 0

HEX FFFBF7

HEX 00000

PEAK GREY

SI RC N AVY

CMYK 100 88 41 44

CMYK 100 88 41 44

RGB 0 35 73

RGB 0 35 73

HEX 4D5861

HEX 002349

TEXT GREY CMYK 62 54 53 26 RGB 92 92 92 HEX 5C5C5C

Joan Wolf • Branding Guide

Photography This page showcases examples of photography that reflect the aesthetic.

Photography should focus on: NATURA L E L E M E N TS

Highlight majestic mountain landscapes or serene outdoor environments.

A RCHITECT U RA L E L EGA N C E

Capture sophisticated interiors/exteriors with abundant natural light.

TIM E L ESS CO M POST I O N

Use imagery that feels balanced and intentional, with a focus on capturing unique perspectives and details.

Always select high-quality images that evoke a sense of luxury, harmony, and refinement to align with the brand’s identity.

8

Joan Wolf • Branding Guide

Print Print should be designed to reflect luxury and professionalism. Each piece should be clean layouts with ample white space, ensuring property details and imagery are easily legible and visually striking. High-quality photography is the focal point, showcasing properties in their best light, complemented by sleek, minimalist typography that conveys sophistication.

Consistent branding elements, including the logo and signature typeface, should be strategically placed to reinforce brand identity without overwhelming the design. Headings like “Just Listed” or “Serene Mountain Escape” are prominently displayed to capture attention, while property descriptions are concise yet informative, highlighting key features. Every detail of the print material reflects a commitment to clarity, professionalism, and style, ensuring effective communication and a strong impression.

9

Joan Wolf • Branding Guide

Social Media Social media posters should be designed with flexibility and clarity in mind, offering variations to suit different scenarios while maintaining a professional and inviting aesthetic using a margin with a minimum of 100px or using the peak grey at a 50% opacity. The layouts prioritize highquality visuals and adaptable text placements to highlight key property details like pricing, location, or status (e.g., listed, sold, or upcoming).

Each design must integrate Joan Wolf’s branding with subtle elegance, ensuring consistency across platforms. By offering multiple layout options with clear typography and minimalist designs, the posters provide maximum legibility to effectively showcase properties and celebrate real estate milestones.

10

Joan Wolf • Branding Guide

Joan Wolf 778.231.0308 joan.wolf@sothebysrealty.ca joanwolf.ca

11

Sotheby’s International Realty Canada, brokerage is independently owned and operated.