FREE OF CHARGE! BOOK Authentic: A Memoir by the Founder of Vans []

FREE OF CHARGE! BOOK Authentic: A Memoir by the Founder of Vans []

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BOOK SUMMARY In the tradition of bestsellers such asnbspShoenbspDog,nbspAuthenticnbspis a surprisingly candid, compelling memoir by a high school dropout who went on to establish one of the world's most iconic brands.nbspYou may not have known their creator, but you certainly know thenbspshoes: for more than four generations, Vansnbspshoes have been synonymous with cool. nbspNow innbspAuthentic,nbspa memoir written by Paul Van Doren and published just before his May 2021 death, the charismatic founder of Vans shares his story of heading West and capturing the American dream.nbspnbspnbspAuthenticnbspis a celebration of Van Doren8217s remarkable life and the iconic brand he built, beloved by skateboarders, creatives, and fans everywhere for its laid-back, colorful SoCal vibe, and famous for its people-oriented company culture.nbspInnbspAuthentic, he shares his unlikely journey from high-school dropout to sneaker-industry legend. A blue-collar kid with no higher education and zero retail experience, Van Doren started out as a 16-year-old 8220service boy8221 at a local rubber factory. Over the next few decades, he leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennisnbspshoenbspinto an all-American success story. What began as a familynbspshoenbspbusiness has today evolved into a globally recognized brand with billions of dollars of annual revenue.nbspVan Doren is not just an entrepreneur, he8217s an innovator. In 1966, when the first House of Vans store opened, there were no stand-alone retail stores just for sneakers.

Paul8217s bold experiments in product design, distribution, and marketing (Why not sell customnbspshoes? Singlenbspshoes?), aided by legions of fans 8212 skateboarders, surfers, even Sean Penn wearing Vans8217 famous checkerboard slip-onnbspshoenbspin the filmnbspFast Times at Ridgemont Highnbsp8212 made Vans a household name. But there was also backbreaking work, a shocking bankruptcy, family turmoil, and a profound shift in how customers think about athleticnbspshoes.nbspThe book details Van Doren8217s personal life, but also hard-won business lessons learned over six turbulent decades in thenbspshoenbsptrade: the importance of deep-rooted values, of improvisation, of vision (and revision), and above all, of valuing people over profits.nbspAuthenticnbspis Paul Van Doren8217s written legacy and his lessons for the innovators of tomorrow.nbspBracingly forthright and totally entertaining,nbspAuthenticnbspis a business memoir by an American original.