images: missguided.co.uk, n.d.
PRODUCT LIFECYCLE
Fast fashion is a fastmoving industry with manufacturing and supply chains that have to operate quickly and efficiently in correspondence with trends (Grose, 2011:35). A garment’s product lifecycle is therefore typically short, as
trends grow in sales and remain popular before new fashions are introduced, changing from season to season. The four major stages include:
introduction, growth, maturity and decline. 13
