Hydro Flask Media Coverage Nov-Dec 2013
Hydro Flask was featured in the following media during Q4 2013: Outlet OutsideOnline.com RealSimple.com
Date Nov. 2013 Oct. 29, 2013
OutdoorGearTV.com
Nov. 1, 2013
Circulation Focus 1,497,025 Holiday Gift Guide 2013 1,550,061 Tailgating with Growler 7,320 Product Review
3 4-6
GearPatrol.com
Nov. 13, 2014
GumptionGear.com
Nov. 25, 2013
13,255 2013 Stocking Stuffers - flasks
9-10
TheHopPress.com WIRED
Dec. 3, 2013 From 12/18/13
Product Review 12.1M UVPM Growler included in “10 Crafty Gifts for the Beerologist on Your List”
11-17 19-20
1
733,199 Gear for Top of the World
Page # 2
7-8
(Online Magazine) OutsideOnline.com Published: Nov. 2013 Title: Holiday Gift Guide 2013 Author/Email: Not Listed URL: http://www.outsideonline.com/outdoor-gear/holiday-gift-guide-2013/Holiday-GiftGuide-2013@gpkg/weekend-warrior/For-Hikers#gallery-photo-2 Pull Quote: “That functionality—which works equally well keeping liquids piping hot—paired with simple, goodlooking design won us over.”
2
(Online Magazine) RealSimple.com Published: October 29, 2013 Title: 7 Tailgating Snack Foods and Accessories Author/Email: Heath Goldman heath.goldman@realsimple.com URL: http://www.realsimple.com/food-recipes/shopping-storing/food/tailgating-food00100000112618/page8.html Product Featured: Hydro Flask 64-Ounce Wide Mouth Growler Pull Quote: “Skip the cooler: This insulated airtight growler will keep the equivalent of five beers cool and fizzy for a whole day. Or, fill to the brim with your favorite soup to keep it piping hot.�
3
(Online) Outdoor Gear TV Published: November 1, 2013 Title: Hydro Flask: 21 oz. Standard Mouth Vacuum Insulated Stainless Steel Water Bottle Review Author/Email: Whitney Orban Bradberry whitney@outdoorgeartv.com URL: http://www.outdoorgeartv.com/hydro-flask-21-oz-standard-mouth-vacuum-insulated-stainlesssteel-water-bottle Product Featured: 21 oz Standard Mouth Vacuum Insulated Stainless Steel Water Bottle Pull Quote: “It feels a little strange to get so excited about a water bottle, but Hydro Flask isn’t your ordinary water bottle. Liquids in Hydro Flask stays cold or hot for an impressive period of time.”
4
Article: Whitney reviews the 21 oz Standard Mouth Vacuum Insulated Stainless Steel Water Bottle by Hydro Flask. It feels a little strange to get so excited about a water bottle, but Hydro Flask isn’t your ordinary water bottle. Liquids in Hydro Flask stays cold or hot for an impressive period of time. Hydro Flask is a double wall vacuum insulated stainless steel water bottle. What does that mean? The flask contains a vacuum seal between the two walls of the bottle. Environmental temperatures have a hard time getting through the walls and the liquid temperature inside the bottle have a hard time escaping. The first time I saw this working was in the middle of a hot summer day. The Hydro Flask was left in a cup holder of my car, for two hours, and when I returned the bottle was hot to the touch, but my water inside was still just as cold as I left it. Hot summer days and cold weather days have nothing on Hydro Flask. Another bonus to the the double wall is that it never sweats. With no sweat and Hydro Flask’s matted finish, it ensures a good grip. The bottles come with three mouth sizes: wide (2.19″), standard (1.81″) and narrow (1.44″). The standard is the perfect size for throwing ice cubes in your bottle and pouring liquids into it. I found myself spilling the standard mouth until I got used to it. The lid seals tightly and I’ve had no issues with the lid leaking. The bottle is tough. We didn’t run it over with our car to test it, because most people aren’t going to do that anyway, but we can safely say it took a beating. Besides some paint scratches, it looks just fine. Hydro Flasks suggests liquids will stay hot for 12 hours and cold for 24 hours. We set up a few tests of our own, and all signs point to hot liquids staying hot for 12 hours. We started with water at 197.2 degrees and after 12 hours it was at 127.4 degrees. When we poured cold water into to flask (52.2 degrees) and came back after 26 hours (a little late, we know) it was only at 60.2 degrees. Confirming that liquids stay plenty cold for 24+ hours. Hydro Flask needs to be cleaned by hand, 5
luckily stainless steel doesn’t take much. If you want to use a sports drink in it one day, coffee the next, and water the following, you might have to deal with some leftover taste, if not cleaned out well. We never thought that the 18/8 stainless steel had an aluminum taste. The Hydro Flask sets new standards for other water bottles on the market. We had little to complain about. The main issue, would be for backpackers trying to save weight. The Hydro Flask is not the lightest water bottle on the market. Unless I need to save weight or need more than 21 ounces, Hydro Flask is my first choice. Lastly, it’s worth mentioning that Hydro Flask bottles come with a lifetime warranty against defects in materials and workmanship. It’s also pretty great that Hydro Flask will donate 5% of gross profits to a charity you choose. Colors: 9 available Price: $25.99 Best used for: Keeping liquids hot or cold for long periods of time. It’s worth noting that Hydo Flask also makes a beer growler!
6
(Online) GearPatrol.com Published: November 13, 2014 Title: Gear For Top Of The World Kit: Fear Solo Climbing Author/Email: Austin Parker URL: http://gearpatrol.com/2013/11/14/kit-free-solo-climbing/ Product Featured: Hydroflask 40-Ounce Wide Mouth Bottle Pull Quote: “The 40-ounce size may seem like a little overkill, but if you’re going to pack some coffee or your favorite beer to celebrate at the top, bring enough to share…trust us, your friends will “forget” their own.”
7
8
(Online Blog) GoGumption.com Published: November 25, 2013 Title: 2013 Stocking Stuffer Gift Guide Author/Email: Not Listed URL: http://www.gogumption.com/go-hike/2013-stocking-stuffer-gift-guide/ Product Featured: HydroFlask Insulated Bottles Pull Quote: “Durable, dependable and downright awesome, this bottle deserves to find its way into the Christmas stocking of your outdoor enthusiast.”
9
Article: When our team reviewed the Hydro Flask family of insulated bottles, we deemed them a “bottle for life.� Made from hygienic, easy-to-clean 18/8 stainless steel, these insulated bottles are highly resistant to absorbing odor, taste, bacteria and the physical beatings that come from a life lived outdoors. The Hydro Flask is available in 12-24 oz bottles in both narrow or standard mouth sizes. Full day of adventure ahead? Lengthy road trip is in your future? Hydro Flask has those big thirst needs covered with the 40 oz bottles and the 64 oz growler. Durable, dependable and downright awesome, this bottle deserves to find its way into the Christmas stocking of your outdoor enthusiast.
10
(Online Blog) TheHopPress Published: December 3, 2013 Title: A Cooler and a Growler Walk Into a Bar Author/Email: Mario Rubio URL: http://west.hoppress.com/2013/12/03/a-cooler-and-a-growler-walk-into-a-bar/ Product Featured: HydroFlask 64 oz. Beer Growler Pull Quote: “The growlers kept the beer as cold as the previous day and the quality of the beer was perfect.�
Article: The Christmas shopping season is upon us and beer lovers are hoping to find some items under the Christmas tree as well. What better gift than a way to transport beer, keep it fresh and keep it cold? Grizzly Coolers and Hydro Flask have you covered with the Grizzly 16 cooler and the Hydro Flask 64 oz Beer Growler. Instead of just telling you about these items, we put them to the test.
11
First, a brief introduction to each item. The Grizzly 16 is a premium cooler designed for outdoors activities where maximum efficiency from a cooler is a plus. The rubber gasket in the lid makes for a perfect seal which keeps your contents cold longer and the bear-proofing provides a reliable closure, not to mention the ability to keep your contents secure with a padlock. Additionally, the Grizzly 16 is capable of holding traditional glass growlers as well as the Hydro Flask. The Hydro Flask is a stainless steel, double-walled vacuum-insulated growler. In other words, this isn’t your grandpa’s glass growler. I first put the growler through a pre-test, filling it with ice and leaving it on my desk for 48 hours. After opening the growler after 2 days, I poured out the melted ice and was impressed that only 9 ounces of water came out. The rest of the ice was still intact. In fact, it had frozen into a single mass, refusing to leave the growler.
12
Next was the stress test. With Thanksgiving on Thursday, and plenty to do preparing for the day, I got the beer taken care of first, filling three growlers one week before the day of the feast. Two would be placed inside the Grizzly cooler loaded with ice. One would remain outside of the cooler. Everything was then stored in a shed in my back yard, subject to the warm California autumn air. The night before Thanksgiving, the lone growler left out of the cooler was opened for testing. Poured into a room temperature glass, the beer poured at 52 degrees. While not ice cold, the beer was still cool on the palate and was given the approval of even the most casual beer drinkers as being suitably cooled.
13
The next day, the Grizzly was opened. The ice had all melted but the water was noticeably cool. The growlers kept the beer as cold as the previous day and the quality of the beer was perfect. Each growler that opened let out an audible hiss and there was no sign of leakage from either the cooler or the growler. It would be safe to say, that given a 1-week stress test, I would be confident in leaving this combination of cooler and growler unattended for multiple days and not worried about the condition of the beer.
14
While I am a big fan of both items, I will say that I did have some nits to pick with each. The Grizzly, despite its small size, felt a little cumbersome. My instinct to grab the cooler, pick it up and move it was always interrupted as I looked for a good grip, or contemplated grabbing the shoulder strap or hanging rubber handles. With the Hydro Flask my biggest concern was brought to my attention while getting filled. The bartender handed me the flasks and commented “I think they’re full.” Indeed, with foam filling the opening and completely opaque body, there was no way to verify how full these growlers were. Growler fillers can help decrease the amount of head in the fill, but waiting for head to dissipate just to take a peek at the beer is not an ideal option when filling a growler. Upon opening the growlers it was apparent that they were not in fact full. While only slightly annoying for me, I would imagine if the growler made a cross-country trip with highly sought after contents, anything short of full would be a great disappointment.
15
Another note, and not necessarily a drawback, but the design of the double-walled, vacuuminsulation means that these growlers are not effective at cooling by any means. Once the beer has reached room-temperature, it must be moved to a new vessel in order to be cooled. The concept is one that maintains temperatures, hot or cold, not one that allows for warming or heating of the contents.
I purposely put these items through a test that involved minimal preparation, the idea being these may be kept in a trunk of a car and pulled out when needed. Instead of pushing the bartender to insure a 100% fill, I allowed a worst-case scenario to emerge. Even under these conditions, the package performed great. For best results, the growlers can be pre-cooled with ice and water. A 16
complete fill will also keep temperature longer. The Grizzly cooler would have the same pretreatment methods. Fill with ice the night before and replace the ice when placing items in the cooler. Minimizing air within the cooler and avoiding opening unnecessarily are good suggestions for any cooler, especially when keeping items cold longer is the goal. When it’s all said and done, the Hydro Flask and Grizzly combination is a great addition for any craft beer fan. The value of this combination increases with the distances you might travel to get beer. Compact enough to fit in the trunk or even on the floor of the back seat in some vehicles, I imagine I will have these items with me just about everywhere I go.
(Online) WIRED.com Published: December 18, 2013 Title: 10 Crafty Gifts for the Beerologist on Your List Author/Email: Bryan Gardiner Bryan_gardiner@wired.com URL: http://www.wired.com/gadgetlab/2013/12/beer-lovers-gift-guide/#slideid-266261 Product Featured: Hydro Flask 64-Ounce Wide Mouth Growler Pull Quote: “This handsome, 64-ounce container ($50) from Hydro Flask is double-walled and designed to keep whatever beer you pour into it cold and carbonated for up to 24 hours.”
17
Hydro Flask Insulated Beer Growler
18
Growlers are ideal for transporting your liquid heaven from one place to another. But the glass and porcelain they're typically fashioned from isn't so good at keeping your brew fresh and in optimally drinkable form. This handsome, 64-ounce container ($50) from Hydro Flask is double-walled and designed to keep whatever beer you pour into it cold and carbonated for up to 24 hours.
19