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Hydro Flask Media Coverage May-July 2013

Hydro Flask was featured in the following media during Q2 2013: Outlet Albuquerque Journal AmmoLand.com Good Time Boys Radio Show Asheville Citizen-Times Buckmasters.com CaliforniaTravelExpert.com Cascade Business News FHC Outdoors FishEnchantment.com Huffington Post

Date July 6, 2013 May 7, 2013 June 20, 2013

Circulation Focus 84,506 Summer Product Review 1,200,000 Product Review 1,000,000 Product Review

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June 13, 2013 May 21, 2013 May 10, 2013 May 14, 2013 June 24, 2013 June 10, 2013 July 8, 2013

31,130 --53,000 7,000 --1,136 44,000,000

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Live Outdoors PowderMag.com Power Press Coffee Talk SkyYogaBlog Taste California Travel Tea House Times The Kitchn

--May 7, 2013 May 14, 2013 May 2013 June 28, 2013 May 13, 2013 ---

100,000 --100,000 48,000 --10,000 7,000,000

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Father’s Day Gift Guide Flask Highlight Pick of the Day: Frowler Butch Bros Flask Review Flask Review Hydro Flask for Music Festivals Gear Up: Hydro Flask Growler Review Butch Bros Flask Review Growler, Deschutes Butch Bros Growler review

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(Online) Albuquerque Journal Published: July 6, 2013 Title: Gear Up Author/Email: Nancy Tipton URL: http://www.abqjournalfit.com/7928/blog/2013/07/06/gear-up/ Product Featured: Hydro Flask Pull Quote: “I really dislike lukewarm drinks. Hydro Flask has got me covered.”

(Online) AmmoLand Published: May 7, 2013 Title: Gear up for Hunting Season with Hydro Flask Tactical Line Author/Email: Not Listed

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URL: http://www.ammoland.com/2013/05/hydro-flask-tactical-line/#axzz2xfzCGJsD Product Featured: All products Pull Quote: “Gearing up for hunting and fishing season, we thought AmmoLand readers might enjoy these rugged flasks and growlers on their next hunting trip or day at the range.”

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(Radio) Good Time Boys Radio Show 4


Published: June 20, 2013 Title: Hydro Flask…You Have to Own One! Author/Email: Not Listed URL: http://www.goodtimeboysradio.com/hydro-flask-you-have-to-own-one/ Product Featured: Growler Pull Quote: “They nailed it with everything this one has to offer.”

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(Online) Asheville Citizen-Times Published: June 13, 2013 Title: WNC Outdoors Stores Offer Father’s Day Gift Ideas Author/Email: Not Listed URL: Not Listed Product Featured: Growler Pull Quote: “The more affordable Hydro Flask beverage cooler/warmer bottles ($21.50 and up) “are kind of a staff favorite.”

Article: The more affordable Hydro Flask beverage cooler/warmer bottles ($21.50 and up) “are kind of a staff favorite,” Merrell said. “They stay cold for 24 hours and hot for 12 hours.” The most popular of the vacuum-insulated bottles is the 21-ounce size. Hydro Flask also makes a hinge-lidded Hydro Flip coffee cup ($21.50).

(Online) Buck Masters 6


Published: May 21, 2013 Title: Gear For Deer Author/Email: URL: http://www.buckmasters.com/gear-for-deer/detail.aspx?pid=461 Product Featured: Flask Pull Quote: “They nailed it with everything this one has to offer.”

(Online Blog) California Travel Expert Published: May 10, 2013 7


Title: Hydro Flask Growler Review Author/Email: Veronica Hill URL:http://www.californiatravelexpert.com/Pick_Of_The_Day/Hydro_Flask_Growler_Review_print er.shtml Product Featured: Growler Pull Quote: “Usually iced tea is my drink of choice, and Hydro Flask sells a really cool 64 oz. growler that's perfect for keeping my tropical iced tea cold for up to 24 hours! Now that's impressive!”

(Online

Newsletter) Cascade Business News Published: May 14, 2013 Title: Dutch Bros. Coffee to Sell Hydro Flasks with Hydro Flip Lid Author/Email: 8


URL: http://www.cascadebusnews.com/news-pages/e-headlines/3770-dutch-bros-coffee-to-sellhydro-flasks-with-hydro-flip-lid Product Featured: Coffee Flask Pull Quote: “It’s a great way to keep the Dutch Bros. drinks they love hot or cold for a longer time, so they can sip on them all day.”

(Online) FHC Outdoors Published: June 24, 2013 Title: Hydro Flask 40 Oz Review Author/Email: Dan Rice URL: http://www.fhcoutdoors.com/hyrdo-flask-40oz-review/ 9


Product Featured: 40 Oz Flask Review Pull Quote: “I spent an entire month putting this Hydro Flask through tests. Fishing, check. Hiking, check. Working, check. Throw it on the ground to make sure it can withstand some abuse, check.”

Article: 40-ounce. The term “40” has been around for years, most notably used and heard from the steps of urban homes when referring to malt liquor. Ready for the kicker? 10


Hydro Flask brought it in stainless form. The insulated nature brings the ability to keep your cool drinks cold and your warm drinks hot. Long gone are the days where you have to put up with lukewarm liquids when you need a kick start. You can Hydro Flask yourself to greatness. Stop searching for the perfect bottle and trust me when I say “The Hydro Flask will change the way outdoor men and women think about preparing for their next trip”. I spent an entire month putting this Hydro Flask through tests. Fishing, check. Hiking, check. Working, check. Throw it on the ground to make sure it can withstand some abuse, check. A friend, Josh Mills over at MillsFly, introduced me to his Hydro Flask. I think I owe him a 6-pack for this one. Or maybe a 40 of Old English? Seems to fit the bill. Did I think a 40-ounce container would be too big for a daily companion? Yes, but jumping at the chance to own a larger container meant that I could take more water with me during bass tournaments. If I could replace two or three containers with one Hydro Flask, I’d save space in the boat and money over the long run. No more buying cold plastic water bottles or freezing a milk jug just to make my drinks last through a 12-hour fishing tournament. Real world conditions proved that Hydro Flask is the real deal. They make a product that actually does what it says it will do. The connection between engineering and marketing are often mediocre at best, or at least my wallet can attest to buying things that just don’t work as advertised. So what types of liquids did I get to enjoy with the Hydro Flask? Coffee. Water. Juice. Tea. Hot chocolate. Oh and some type of sugary mango drink, courtesy the wife. I’ve personally enjoyed each and every one from my Hydro Flask. Hot liquids hold their temps for hours – I’m talking 10+ hours. Cold liquids remain cold – ice cubes are still ice cubes, even during hot summer days. With the larger bottle comes a larger top. The Hydro Flask 40-ounce features a wide-mouth design. Their bottles were developed to perform in every environment. Each Hydro Flask is cast from double wall vacuum insulated food grade 18/8 stainless steel, therefore they are BPA-Free and resistant to bacteria and odors. The double wall vacuum insulation technology allows each Hydro Flask to keep its contents Hot and Cold. With easy cleanup, the Hydro Flask is ready for its next assignment. While it’s easy to forget about the comfort conveniences on the water, I have to say ‘Thank You’ to Hydro Flask. Since learning about the company’s existence, I’ve come to understand just how nice it is to finally have the perfect bottle with me from dawn to dusk. The Hydro Flask is available at retailers nationwide and online. The MSRP for 12 oz. – 40 oz. Flasks ranges from $19.99 – 34.99 respectively, and the 64 oz. Wide Mouth Stainless Steel Growler is MSRP $49.99.

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(Online Blog) Fish Enchantment Published: June 10, 2013 Title: Hydro Flask Review Author/Email: NMFishn URL: http://www.fishenchantment.com/forum/entry.php?89-Hydro-Flask-Review Product Featured: Flask Pull Quote: “At 5:00 I opened up the Hydro Flask and poured a cup of coffee and it was still hot! Not luke warm and definitely not steaming hot but it made it 12 hours without being full so I think that's pretty impressive.”

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(Online) Huffington Post Published: July 8, 2013 Title: 12 Tips For Enjoying Musical Festivals With Your Children Author/Email: Kerri Zane URL: http://www.huffingtonpost.com/kerri-zane/12-tips-for-enjoying-musi_b_3551714.html Product Featured: Water Bottle Pull Quote: “Pack water or juice in a Hydroflask. It keeps your water cold up to 24 hours no matter what the weather.”

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(Online) Live Outdoors Published: Not Listed Title: Gear Up: Hydro Flask Bottle Author/Email: Sean McNally URL: http://www.liveoutdoors.com/recreation/166667-gear-up-hydro-flask-bottle/ Product Featured: Hydro Flask Pull Quote: “However, there are still those who want it all, in terms of characteristics. Some want an environmentally safe bottle that also keeps drinks at a desired temperature. This is where the Hydro Flask Water Bottle enters the picture.�

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(Online Magazine) Powder Published: May 7, 2013 Title: Junk in the Truck: Hydro Flask Stainless Steel Growler Author/Email: Kade Krichko URL: http://www.powdermag.com/stories/junk-in-the-trunk-hydro-flask-stainless-steel-growler/ Product Featured: Growler Pull Quote: “The wide mouth top made drinking easy and allowed for easy pouring when necessary.”

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(Online Blog) Power Press Coffee Talk Published: May 14, 2013 Title: Dutch Bros. Coffee to Sell Hydro Flasks With Hydro Flip Lid Author/Email: Not Listed URL: Not Listed Product Featured: Coffee Flask Pull Quote: “Dutch Bros. Coffee will soon be offering its customers the double wall, vacuum insulated Hydro Flask Wide Mouth coffee flask with the Hydro Flip Lid.”

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(Online Blog) Sky Yoga Published: May 2013 Title: 4 Health Conscious Natural Products For Your Gym Bag and Mother’s Day Author/Email: Not Listed URL: Not Listed Product Featured: Hydro Flask Bottles Pull Quote: “That’s right, becoming a crunchy mama means no more plastic bottles, and absolutely no BPA.”

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(Online Blog) Taste California Travel Published: June 28, 2013 Title: The Brown Truck Author/Email: Dan Clarke URL: http://www.tastecaliforniatravel.com/index.php?option=com_k2&view=item&id=994:thebrown-truck&Itemid=252 Product Featured: Growler Pull Quote: “Time for 21st Century innovation. The Hydro Flask company, designer of the growler in my box, is also located in Bend, Oregon and it is not unreasonable that they should become acquainted with the folks at Deschutes.�

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(Online) Tea House Times 22


Published: May 13, 2013 Title: Dutch Bros. Coffee to Sell Hydro Flasks With Flip Tip Lid Author/Email: URL:http://www.theteahousetimes.com/members/theteahousetimes/blog/VIEW/00000035/0000099 2/Dutch-Bros-Coffee-to-Sell-Hydro-Flasks-with-Hydro-Flip-Lid.html Product Featured: Flask

(Online) The Kitchn

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Published: Not Listed Title: For Beer (And a Lot More): Hydro Flask Vacuum-Insulated Stainless Steel Growler Author/Email: Emma Christensen URL: http://www.thekitchn.com/for-beer-and-a-whole-lot-more-hydro-flask-vacuuminsulatedstainless-steel-growler-product-review-188052 Product Featured: Growler Pull Quote: “ Love. Love. Love. I love this growler. I love it for keeping my beer carbonated and chilled all the way to the party. I love it for keeping my big batch of soup hot for the potluck. I even love it for keeping my milk cozy at it turns into yogurt. I just love it. Times a million.”

Article: Item: 64 oz Wide Mouth Vacuum Insulated Stainless Steel Growler Price: $49.99 Overall Impression: This is a fantastic product for keeping beer and other beverages cold — and hotter foods hot — for hours. Works like a charm.

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Love. Love. Love. I love this growler. I love it for keeping my beer carbonated and chilled all the way to the party. I love it for keeping my big batch of soup hot for the potluck. I even love it for keeping my milk cozy at it turns into yogurt. I just love it. Times a million. The Review Characteristics and Specs: What you see is what you get here. It's a large stainless steel jug with a vacuum-sealed double walls of 18/8 stainless steel. BPA free. The jug has a wide-mouth opening and seals tightly. It's light-weight and easy to clean with a bristle brush. Favorite details: The rubber grip on the lid helps you easily tighten and loosen. I also really love that it's so light-weight — that makes it easier to carry, whether it's on the bus to a party across town or hiking to a camp site. Potential problems: I had some trouble getting the area clean where the neck of the jug narrows to the opening. This was only an issue with sticky foods like yogurt, and just required a little more tenacity to make sure the bristle brush reached all the surfaces. Splurge-worthy? Yes. At nearly $50, this definitely feels like a splurge, but I think it's something for which you'll find endless uses and that will last for years and years. Good for small kitchens? I did have to scratch my head a bit to figure out where to stash the growler in my tiny kitchen. It's big and tall and doesn't quite fit on my shelves. I ended up sticking it on shelf in the coat closet with my other picnic and outdoor supplies. I geeked out a bit while putting this growler through it's paces and took temperature readings of both cold and hot beverages over the course of a day. Within two hours, there was only a degree or two of temperature difference. At 5 hours, there was a 2-3 degree change in temperature, and at 8 hours, about 4 degrees. The fall-off rate is a little quicker for very cold or very hot things. I felt like the growler did a slightly better job at keeping the hot foods hot than it did at keeping beer and other liquids cold, but not so much that it makes a huge difference to me. Regarding the gradual temperature loss, I think some amount of this is to be expected and the rate of loss isn't significant enough to make it feel like an issue. If I'm taking a growler of beer to a party or a picnic, I'm usually planning on drinking it within a few hours anyway. The times when I might want to keep things hot or cold for longer, I'm not going to quibble about losing a few degrees of temperature. I really love how light this growler is (when it's not filled with beer, of course). Glass growlers get real heavy, real fast. And despite its lightness, the growler feels very sturdy, like it could take a few bumps and it would still be just fine. I've shaken the growler and held it upside down, and haven't had any problems with leaking. I think this growler is perfect for beer buffs — though check to make sure you can fill un-branded growlers at your local brewpubs (some states have laws about this). If you're a homebrewer and keg your beers, a jug like this is perfect for bringing your beer to a party or any other event where a little beer-drinking will be happening. Beyond beer, this growler is great for keeping any kind of beverage cold at a potluck, picnic, or while camping. It is equally useful for keeping big batches of coffee, tea, soups, or stews warm. As I mentioned above, I've also been using it to incubate batches of yogurt and have found it completely reliable for this task. I think this is a solid product that performs as promises. As we head into the outdoor entertaining season and look forward to months of outdoor getaways, I think this growler will be a very handy thing to have.

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Clips may july 2013