Philips Elevation booklet

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AMBILIGHT WITHOUT LIMITS: FLOATING ON AIR

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Introducing our most amazing Ambilight TV experience to date: Elevation Ultra Slim LED TV with Ambilight 4-sided XL and Ambilight Prism technology. We combined Ambilight 4-sided XL with an almost invisible bezel, our narrowest neck, and a transparent stand that seems to disappear under the power of Ambilight… creating the illusion your TV is floating in a halo of light.

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We aspired to design an extremely slim television; one that offers the biggest, warmest and softest Ambilight halo ever on a Philips TV. Our ambition was to create a TV that floats on air.

Rod White Senior Creative Director

Elevation

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Philips Elevation brings together all of the most innovative aspects of our TVs, and an outstanding, ultra slim design. At just 13,5 mm, Elevation is the slimmest Philips TV ever.

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BRILLIANT FROM EVERY ANGLE A BRIGHT IDEA JUST GOT BRIGHTER

Thanks to the addition of Ambilight Prism technology – Philips latest innovation designed to bring the emotion, color, and power of Ambilight to Ultra Slim TVs – Elevation has our largest and softest Ambilight halo ever.

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DISCOVER THE FREEDOM OF AMBILIGHT

Philips Ambilight technology generates a soft ambient glow around your TV screen that follows the onscreen action with precision, bringing color and light into your room and into your life. You can even adjust the color and intensity of Ambilight for an experience that is uniquely you.

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AMBILIGHT INNOVATION HISTORY 2003

2004

2006

2006

2006

14 2002

Ambilight idea born at Philips Research and Lighting. 2003

Ambilight concept first demonstrated on a Philips TV: an ambient halo of light is projected around the TV, making the screen seem wider and the viewing experience more immersive.

2005

2004

Philips launches the first commercial 2-sided Ambilight TV using CCFL (cold-cathode fluorescent) lamps that are placed at the back of the TV. They produce the same color at left and right, which adapts to the on screen content.

Philips launches the first commercial 2-sided Ambilight TV with stereo Ambilight effect; capable of displaying different color and light intensities at left and right.

Research by Professor Begemann of the Technical University in Eindhoven, the Netherlands shows that Ambilight reduces eye strain for 60% to 90% of people under normal home theatre lighting conditions.

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2006

First concept demonstration of Ambilight using strips of LEDs instead of CCFL lighting. First concept demonstration of Aurea. This unique TV had a bezel illuminated by a LED based Ambilight system called Active Frame. Philips sold its one millionth Ambilight TV. In honor of this milestone, the Diamond Television was created.


2006

2009

2011

2013

15 2007

First 4-sided Aurea LED TV launched commercially. Marketed as Ambilight Spectra, it shows the potential of pixelation (multi-color/ intensity on each side of TV set) for the ďŹ rst time. More LED Ambilight TVs hit the market, both in 2-sided and 3-sided executions. LEDs have several advantages over CCFL: they are smaller, radiate saturated colors, and allow several colors per side to be projected in order to create a halo that matches the on-screen colors in more detail.

2011

2008

All LED-based Ambilight TVs now have pixelation. This enhances the viewing experience even more by creating a sensorial halo of color that precisely folllows the TVs content. 2010

Introduction of Wall Adaptive Ambilight. This technology matches Ambilight colors with the TV content, regardless of the wall color behind your TV.

Philips launches Ambilight Spectra XL: an innovation that creates an extra large halo around your TV. 2012

Philips introduces diffuserless Ambilight: a massive breakthrough in the creation of slim Ambilight TVs due to the new placement of LEDs directly visible through the back of the TV.

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2013

Re-introduction of 4-sided Ambilight TV. Elevation combines the latest Ambilight technology with a premium design, creating the illusion your TV is oating in a halo of light.


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Creating a 4-sided halo has always been the holy grail in Ambilight. In order to create a floating, Ultra Slim TV we had to think outside the box. The result of this journey is a unique system we call Ambilight Prism. It makes use of our specially designed, high performance LEDs which are integrated in the middle of the set.

Lieve Lanoye Senior Optical Engineer

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AMBILIGHT WITHOUT LIMITS: LIBERATE THE LIGHT

Elevation enhances your Ambilight experience like never before, but what if you could surround yourself, and your space, in the color and motion of Ambilight? Now you can. Introducing Ambilight+hue. New Philips technology lets you enjoy the power of Ambilight throughout your home. It’s now possible to pair your Ambilight TV to your Philips hue lighting system – customizable light bulbs that screw into your own lamps – so your Ambilight TV and hue bulbs can ‘talk’ with each other via our free Ambilight+hue smart phone app. Simply choose which hue bulbs reflect the light, movement and radiant color you enjoy on your Ambilight TV, and you can paint your world with light.

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Philips Elevation Designed to impress.

Elevation



philips.co.uk/ambilight


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