Introduction — Get to know Narrow 2023 Copyright © Narrow
Who are we?
A quick introduction to our business
Who are we?
The core of Narrow Creative
We are creative agency, creating commercially meaningful brand work, content and designs for brands and retailers within the football & fashion industry. Established in 2020 in Copenhagen.
Our 17 years in the industry, has consisted of building and developing brand, scaling, segmentation, strategy, marketing and content, as well as sales of the business.
Who are we?
Selected clients
Production Selected works
Selected works: F.C. Barcelona
Client: Nike
Year: 2022
Task : New FCB training collection
We created assets to promote the launch of the new Mercurial Vapor, and new F.C. Barcelona training apparel.. Our deliverables contained:
● Concept creation
● Planning
● Art Direction
● Still photo production
● Videos
Content was used on Nike.com, Nike APP, on Nike Football instagram, and on the athletes own channels.
Athletes: Frenkie De Jong (The Netherlands), Asisat Oshoala(Nigeria), Rique Puig & Caroline Graham(Norway)
5 posts on the official Nike Football instagram account is created by us.
The Barcelona campaign reached over 200 million, and generated over 2 mil. likes.
Form, we were asked to produre assets for the lunch of their most premium football shinguard to date. The Elite X
Selected works: Liverpool
Client: Nike, Unisport and Liverpool FC
Year: 2022
Task: LFC 3rd launch
The task was to create 2D & video to promote the launch of the new Liverpool FC 3rd shirt. Our deliverables contained:
● Concept creation
● Planning
● Art Direction
● Still photo production
Setting the scene inside and around Anfield Road gave us the opportunity to encapture all the emotions related to the iconic British football club. Also, the fact that Joe Gomez, Fabinho and Fabio Carvalho modelled, added a little authenticity to the shoot.
The video went viral on all unisport channels, creating a total of over 2 mio views across Unisport and Carvalho’s channels.
Selected works: Veratti
Client: Nike and Unisport
Year: 2023
Task: PSG 4th jersey launch
The task was to create images to promote the launch of the new Paris Saint Germain 4th jersey collection. Our deliverables contained:
● Concept creation
● Planning
● Art Direction & location scouting
● Still photo & video production
Inspired by the streets of Paris, NIKE/Jordan launches PSG's 4th Jersey. We've mixed it up with everyday styles from NIKE/Jordan to make the shirt collection a little bit more authentic, and related to the younger Parisian fan culture rooted around Parc des Prince.
Selected works
Unisport & Nike
“Air Max TN x Merc 25”
● Concept creation
● Location scouting
● Model cast
● Crew
● Syling
● Art Direction
● Full video and Still production
Over its 25 year legacy, the Mercurial boot has redefined what speed on the pitch means. This spring the Zoom Air introduced a new era, one where the fastest boot - and mindset - got even faster. Leaning into Mercurial x Zoom Air = Even Faster, Nike wants to energize the concepts of speed and air and celebrate the quarter century legacy of Mercurial, with a nod to the past, and a sharp focus on the future.
We created this campaign in Copenhagen, with the sakura trees as a nod to the pink shoes.
Selected works: Puma Sportsstyle
Client: Unisport & Puma DK
Year: 2023
Unisport needed an updated take on their lifestyle collection, but in a football context.
● Concept creation
● Planning & location scouting
● Art Direction
● Still photo production
● Videos
We went to Milano & NYC to capture the right vibe, in to authenticate the right football and lifestyle feeling.
