Binondo Manila: The oldest Chinatown in the World

BINONDO MANILA

The oldest Chinatown in the WORLD

Illustrated by: Aaron Joshua B. Gonzales

TD391

Course Adviser: Sir Mike Camacho

Course Title: Multimedia Publishing

BINONDO MANILA

The oldest Chinatown in the WORLD

There are many districts all around the globe that always includes Chinatown as a district for many tourist spots and experiencing the world of the Chinese people. In this magazine, will showcase why Binondo, Manila is one of the most visited tourists spots in Manila and the oldest.

The logo design is designed for an exploration of a very long decade of the tourist spot, and which resembles the entrance of the Chinatown. The color grey is an attraction for a lifetime and the astronaut blue color resembles a calm and trustworthy publication of the topic.

Target Reader / Audience

Demographics

For the family or friends that love to hang out around the area and for taking pictures. With a population of around 20,491 and counting as of 2020.

Psychographics

Home to Chinese-Catholics as it is the place for the churches and temples with many Chinese restaurants and areas for sight-seeing and discoverable places.

Behavior

The area is not very busy, but it is an open area for many food stalls including, café’s, ramen shops, and shopping malls. An even detailed for tourists spots around the area that many can take a picture from buildings or monuments.

Media

Print

• CMYK

• Page Size: 800 px x 600px

• Margin: 36 px

• Facing pages: No

• Columns: 0.5

• No. of Pages: 9

Digital

• Adobe Illustrator

• Adobe InDesign

Articles / Content

1. Binondo Manila Chinatown

As Binondo is a must-visit town in Manila, Binondo Church is also a must-visit landmark as it has a beautiful design and a representation to the first Filipino saint, St. Lorenzo Ruiz. Binondo is also known as the shopping haven for the people in Manila.

2. IN PHOTOS: Chinese New Year in Binondo, Manila

In Chinese New years, it is mostly celebrated more in Chinatow as many Filipino-Chinese people gathered there for many reasons. The streets of Binondo were filled with vibrant colors that and traditional Chinese decorations. Featuring the dances per year of the Chinese Zodiacs and fireworks at night.

3. Why Binondo, the World’s Oldest Chinatown, is Still Prime for Real Estate Investments

Binondo’s role as a trade and financial hub serves to be a continuous trade and sell marketing during the American Occumation of the Philippines. As of todays business district has expanded throughout Metro Manila, Binondo will remain as a prime trade to all investors and business owners.

4. Neighbourhood: Binondo, Manila

From traveling around Binondo, You should start at Escolta Street which is the downtown shopping district of Manila. Or if you’ll visit the new Chinatown Arch from Jones Bridge, you can see the beautiful design of the arch. From a five-minute walk From Jones Bridge to Binondo Church so you could see the fantastic view when you entered the area. Before entering the Binondo church, you will come up to Carvajal street which is a food stall for fruits and vegetables. Including, coffee shops, food eateries and umbrella markets. You will also encounter the Lucky Chinatown area which cosists of the shopping mall and entertainment centre.

5. The History Behind the World’s Oldest Chinatown in Manila

The Chinatown was established in 1594 by Goveernor and Captain-General of the Philippines Luis Pérez Dasmariñas. Which settlemet consists of Chinese immigrants that are particular to Catholicism and indgenous Filipinmos. Situated across the Pasig River from Intramuros, the former headquarters of the colonial Spanish government, the bustling district of Binondo is considered the world’s first and oldest Chinatown.

Interactive Articles

5 Binondo Food Trip 2024 Guide: Where and What to Eat

1. Lan Zhou La Mien

are known for Lanzhou-style noodles that are smaller strands. A very cutlerry of a Chinese dish. Located at 1356 Masangkay St, Binondo and Lucky Chinatown Mall

2. The great Buddha Cafe

a homemade restaurant that consists of popular dishes like: beef tendon, clay pot rice, pork & shrimp siomai, shrimp hakaw, xiao long bao, ham sui kok, and many others.

Located at 2F UBE Tower, 628 Ongpin St, Binondo

3. New Po Heng Lumpia House

famous dishes such as kiampong, pork maki, fish maki, misua soup, and misua guisado. They also sell frozen lumpia if you prefer to take some home with you.

Located at 621, 1006 Carvajal St, Binondo

4. Dong Bei Dumplings

known for their variety of dumplings, including pork dumplings, kuchay dumplings, cabbage dumplings, and shrimp dumplings. Other delectable dishes in Dong Bei include xiao long bao, pancake, beef noodle, and soybean sauce noodle.

Located at 642 Yuchengco St, Binondo

5. President Grand Palace one of Manila’s most iconic eateries for more than four decades. Includes shark’s fin dishes, bird’s nest dishes, pigeon dishes, duck dishes, scallop and oyster dishes, fish dishes, crab and prawn dishes, beef dishes, pork dishes, chicken dishes, vegetable dishes, soups and noodles, and cold cuts.

Located at 746-750 Ongpin St, Binondo

5. Ying Ying Tea House

is well known as a three-stroy restaurant with their bestselling, Hakao and others like pork, beef, chicken, vegetable, and dim sum dishes such as pork shrimp siomai, sweet and sour fish fillet, chicken feet, and more Located at 233-235 Yuchengco St, Binondo

7 Things to Do in Binondo, Manila — the Oldest Chinatown in the World

1. Visit the historic Binondo Church and Plaza San Lorenzo Shrine also known as the Minor Basilica and National Shrine of Saint Lorenzo Ruiz, named after the Filipino martyr, Saint Lorenzo Ruiz. Across it is Plaza San Lorenzo Ruiz, where a fountain and shrine have been erected in honour of the martyr.

Located at Norberto Ty St. and Quintin Paredes St.

2. Take a photo of the gorgeous Jones Bridge

It spans the Pasig River and is responsible for connecting Binondo and most of Manila.

Located at Norberto Ty St. and Quintin Paredes St.

3. Get a taste of history while dining in New Toho Food Center Rizal’s palate is worthy of the highest commendation in this regard, as the cooking at New Toho Food Center is stellar. Their stir-fried noodles are rich in flavour, their lechon is succulent, and their steamed seafood is delicate; really, just about everything on the menu is impressive. Located at Norberto Ty St. and Quintin Paredes St.

4. Find a favourite speciality shop inside First United Building

You’ll never run out of things to do in Binondo, especially on an exciting place like Escolta.

Located at Norberto Ty St. and Quintin Paredes St.

5. Scour through Binondo’s malls

You can find an assortment of goods being sold inside 168 Shopping Mall and 999 Shopping Mall and spend most of your entertainment in Lucky Chinatown Mall. Located at Norberto Ty St. and Quintin Paredes St.

6. Eat the best fried chicken at Sincerity

Every crunchy bite is an explosion of flavour, down to the tender meat of the chicken.

Located at Norberto Ty St. and Quintin Paredes St.

7. Buy hopia as snacks and souvenirs in Eng Bee Tin

Their sweet treats have served Manila residents for decades and the brand has since expanded nationwide. Located at Norberto Ty St. and Quintin Paredes St.

Video articles

The video showcases the history of Binondo Chinatown and touring every spot and knowing its history. And showing the restaurants in Binondo. Featuring Erwan Heussaff taking crash course on Chinatown.

https://www.youtube.com/watch?v=WocUoSvV8f0&t=1850s

The video showcases a vlog about a foreigner named Nadir; showcasing his experience in Binondo, Manila for the first time and as he tours around the area, he was taking a look around all the shops that are designated to be worth.

https://www.youtube.com/watch?v=MCTCdj9Xsao

A vlogger named Jessica Lee, will explore, and experience a mouthwatering journey through the oldest Chinatown in the world. Through sightseeings and attractions that led up to the beautiful and delicious restos / cafes in Chinatown.

https://www.youtube.com/watch?v=MCTCdj9Xsao

1. The Oldest Chinatown In the World (BINONDO PHILIPPINES FOOD TOUR)

2. Binondo Chinatown - The Place To Be In Manila

2. Chinese Food at the World’s Oldest Chinatown Hits Different | PABORITO in Binondo

Editorial Designation

Aaron Joshua B. Gonzales

-Overall Project manager and Supervisor Progress report

INTENDED ACTIVITY:

• Visiting Binondo and it’s sceneries to take pictures.

• Making the outline of the published.

• Researching more about Binondo

Manila

• Making the design of the finished publication

• Printing the publication

Gantt Chart

TASK NAME PLANNING

On-site

Photographing

Making of the Publication

Printing and publication

Costing Commitment

To destination = 68php

Out of designation = 16php

Total = 84php Food Gyoza = 120php Beverage = 100php

Total = 220php

Overall total = 304php

Conclusion

Binondo has been an attraction to many locals and other foreigners who have wanted to visit the Chinatown for a long time. It’s a bustling district located in Manila, Philippines, known for its vibrant Chinese-Filipino community and rich cultural heritage. It is the oldest Chinatown in the world, tracing its roots back to the Spanish colonial period. Whether exploring its bustling markets, savoring its diverse cuisines, or immersing oneself in its colorful festivities, Binondo offers a glimpse into the heart of Manila’s multicultural heritage. With its ever-evolving landscape and enduring traditions, Binondo remains a vibrant symbol of the enduring connections between the Chinese and Filipino cultures, making it a must-visit destination for locals and tourists alike.

Binondo is characterized by narrow streets lined with shops, restaurants, temples, and historical landmarks. It is a hub for commerce, particularly in trading and finance, with many businesses operating for generations. Binondo offers a diverse culinary scene, showcasing authentic Chinese cuisine alongside Filipino favorites. The district also boasts several significant landmarks such as the Binondo Church, Seng Guan Temple, and the Escolta Street, reflecting its blend of Chinese and Filipino influences. Overall, Binondo is a dynamic and culturally rich neighborhood, attracting locals and tourists alike to explore its history, flavors, and traditions.

Magazine