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FA S H I O N D E S I G N E R

Black Future TO THE

INTERVIEW FAROUK CHEKOUFI PHOTO PRESS-MATERIALS

THE DESIGNS OF THE YOUNG AND AMBITIOUS DESIGNER JOSEPH AUREN GRAB ATTENTION WITH THEIR BEAUTY, ORIGINALITY AND PURE LINES. THEY UNDOUBTEDLY SHOW US THAT THERE IS A NEW TALENT WHO WILL THRILL US WITH MORE OF HIS ORIGINALITY IN THE FUTURE. WHAT IS TYPICAL FOR THE CREATIVE PERSONALITY OF THIS ARTIST ARE COLLECTIONS IN BLACK AND WHITE, WHILE HIS MAIN INTEREST IS FOCUSING ON ELEGANCE IN THE DEVELOPMENT OF EVERY DETAIL. JOSEPH AUREN IS A REGULAR PARTICIPANT OF FASHION WEEK BOTH IN PARIS AND MILAN. THESE ELITE FASHION EVENTS PROVOKE THE CREATIVE PURSUITS OF THE DESIGNER AND CHARGE HIM WITH NEW INSPIRATION IN THE PROMOTION OF HIS OWN BRAND AND IMAGE IN THE FASHION INDUSTRY. WHEN ASKED ABOUT THE SOURCE OF HIS CONCEPTS AND HOW HE CREATES HIS FASHION PRODUCTS, THE DESIGNER GIVES THE FOLLOWING REPLY: “NATURE AND ITS BEAUTY, EVEN SPACE”. HE LOVES GEOMETRIC LINES AND THE MULTIFUNCTIONAL APPLICATION AND COMFORT OF HIS CLOTHING. THE ARTIST INCORPORATES EVERY NEW CONCEPT AND INSPIRATION ON THE DRAFTING TABLE, WHERE NEW BEAUTY AND ORIGINALITY IS BORN. HE IS A FIRM OPTIMIST AND, IRRESPECTIVE OF HIS HARD PAST, HIS FUTURE LOOKS BRIGHT AND COLOURFUL, UNLIKE HIS PREFERENCE FOR BLACK AND WHITE DESIGNS. EVERYTHING JOSEPH AUREN CREATES IS A REFLECTION OF HIS SPIRITUALITY AND STATE OF MIND. HE IS A CONSISTENT PERFECTIONIST. HIS MUSE IS A COMBINATION OF LOVE, PASSION AND AMBITION. THE YOUNG DESIGNER DIRECTS HIS OWN BRAND ALONE AND BELIEVES THAT THE PUBLIC AND HIS CLIENTS CAN FEEL THE LOVE AND ENERGY WITH WHICH HIS PRODUCTS ARE CHARGED.

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