Portfolio | Narella DC

Design Portfolio

Selected Projects

Portfolio

Narella DC

About Me

Design Journey

I am a skilled Graphic Designer proficient in the Adobe Creative Suite. Working on multiple different projects at HubSpot gave me the opportunity to develop my software knowledge, work under pressure and become more confident interacting with clients.

As a designer, I am highly interested in exploring new trends and new lifehacks.

I’m intrigued by the power of thinking ideas and making them reality. Friendly, open to feedback, and super excited about what I do.

For me, hearing what others have to say, being reliable and a quick communicator is the best way of cointributing towards a creative community.

Selected Logos

linkedin.com/in/narelladc

Brand Identity Editorial Other Projects

Tools

01 Logofolio

Selected Logos

02

Branding

HAVEN GEA Brand Identity / Layout design Designed the visual identity for HG (Haven Gea), a brand that blends serenity with quiet luxury.

Inspired by Art Deco, I crafted the logo using clean lines and balanced shapes to reflect harmony and elegance. My goal was to capture a sense of stillness while maintaining a refined and timeless feel.

In developing this identity, I mainly focused on modern design trends that emphasize simplicity, natural influences, and a lasting aesthetic.

By merging nature’s beauty with structured design, I created a brand identity that feels both classic and contemporary.

Packaging, business cards Signage

03

Branding

KIRAKU Brand Identity / Layout design Brand identity design created for a personal client - tea brand, KIRAKU. The name itself signifies simple joys and a harmonious way of living.

To bring this vision to life, I introduced the signature characters. These figures seamlessly integrate into the brand’s packaging and storytelling, serving as a gentle invitation to experience tea with intention.

Handcrafted, wild-harvested tea from the misty hills of Japan. Rooted in tradition and mindfulness, KIRAKU reflects warmth, care, and tranquility in every cup.

Logo variations Business cards, packaging

Branding

Packaging

04

Branding

ZEPHYR Brand Identity / Layout design This beauty brand celebrates nature’s finest treasures, blending pure, natural ingredients.

Its mission is to enhance health and beauty, empowering individuals to radiate confidence. Skincare is both an art and a promise.

The logo and visual identity were designed to reflect this philosophy.

Every element embodies natural beauty and self-assurance, inviting individuals to shine with confidence every day.

Logo applications

Packaging, flyers, business cards

Branding

Packaging

05

Branding

The Starfire Bakery Brand Identity / Layout design By blending their rich heritage with a contemporary flair, the project aims to create a memorable brand identity while resonating with a younger and new audience. The focus is to expand the customer base while incorporating current design trends.

The choice of a tiger as the logo suggests strength, energy, and a bold identity, symbolizing the bakery’s intention to be a powerful force in the market. This strategy sets the business apart from traditional competitors, finding a balance between tradition and modernity.

Signage Packaging, business cards, merch

Aruma Coffee Brand Identity / Layout design Aruma aims to make their clients daily coffee experience special. The primary goal is to enhance this experience, making it memorable. Embracing a modern design philosophy to stay current and appealing to contemporary tastes.

06

Branding

Custom logo creates comfort and relaxation.

It becomes a recognizable and relatable emblem that immediately communicates the essence of the brand.

Logo variations & signage

Packaging & business cards

Branding

Established an online prescence by creating a website page and maintaining an active presence on social media platforms.

This gives an opportunity to showcase the brand’s products and services in a visually appealing manner, announcing promotions, discounts, and special offers to incentivize customers and visit the website, explore products, and make purchases.

Website design

Social media posts

Sakana Seafood Identity Brand Identity / Layout design Sakana is dedicated to crafting exquisite seafood delights, aiming to provide a unice experience for their cherished clients. The project is designed to showcase Sakana’s mission.

07

Branding

The goal is to create a cohesive and memorable brand identity, reinforcing the culinary vision of Sakana.

Logo variations

Menu & business cards

Branding

Website design

Social media posts

Minicase Identity Brand Identity / Layout design Minicase stands for a unique logo that was carefully created for a local startup company based that specialises in building offices out of recycled shipping containers.

08

Branding

The color palette is chosen to convey a sense of solid, classic and timelessness brand feeling.

The combination aims to create a visually appealing and trustworthy image.

Created a logo that combines heritage and contemporary in answer to the client’s unique requirement, easy to understand for the untrained eye.

Logo variations Business cards & packaging

BM Yoga Identity Brand Identity / Layout design Crafted a distinctive logo and brand identity for a yoga studio based on the client’s vision, which includes incorporating golden tones, handwritten typography, and creating a welcoming ambiance.

09

Branding

The color palette & handwritten typography were chosen to symbolize warmth and enlightenment, fostering a sense of connection and approachability.

Logo variations

Business Cards & packaging

Branding

To increase brand’s visibility, a set of promotional flyers, business cards, and social media promotional posts were designed as a strategic approach to increase visibility, raise awareness.

By maintaining a consistent brand image, engage with the community, and inform the audience about services and events. This resulted in growth their presence both offline and online.

Promotional flyers & landing page

Social media posts

LEARNBLUE Brand Guidelines Digital Brand Guidelines Design The goal of the LEARNBLUE brand guidelines project is to establish a comprehensive and standardized set of rules and recommendations for using the LEARNBLUE brand consistently across various platforms and applications.

This involves creating a standardized approach to the use of logos, colors, typography, imagery, and other visual and textual elements associated with the brand.

10

Branding

The brandbook solves as a valuable resource for internal and external stakeholders, offering them insights into the correct and effective use of the LEARNBLUE brand.

By outlining the dos and don’ts, usage scenarios, and the rationale behind design choices, stakeholders gain a deeper understanding of the brand’s essence.

Branding

Examples of LEARNBLUE logo applications

Pyahu Identity System Institutional Design Identity system created for Haroldo Conti Cultural Center, with a focus on promoting the culture and human rights of Guarani groups.

11

Branding

Using indigenous typography and a color palette inspired by the Guarani flag, the system aims to engage both young and adult audiences creatively.

The ultimate goal is to raise awareness, foster societal change, and recover the memory of victim communities.

The centerpiece is an event with pre-registration, providing insight into the Guarani world, encompassing traditions, culture, and language.

Event calendar, tickets, cards

Logo applications

Promotional Campaigns Brand Identity & Editorial Set of promotional flyers, calendars, and magazine articles for summer festival.

The focus is to convey the lively and joyful ambiance that characterizes such events, creating an connection with the target audience.

12

Editorial

Through the promotional materials, the intention is to evoke a spirit of playfulness, encouraging people to participate in the festival with a sense of joy.

The set of promotional pieces contributes to creating a cohesive brand image for the upcoming summer festival.

The consistent use of vibrant colors and celebration of creative spirit across posters, calendars, and magazine articles reinforces a unified visual identity, making the festival easily recognizable.

Promotional Posters & magazine articles

Event calendar

VAW Magazine Editorial Design

13

The goal for “VAW” magazine is to create captivating and thought-provoking set of articles that resonate with the essence of alternative living. The focus is on utilizing collage design and typography to invite readers to question societal norms and embrace diverse lifestyles.

The project involves a deliberate fusion of typography, imagery, vibrant colours and layout.

Editorial

MARTINEZ Magazine Editorial Design Set of articles for local magazine. The client’s vision is to have an experimental design that serves as an invitation for readers to enter the neighborhood. The focus is on offering a unique and sensory journey into the history, culture, and spirit.

Through a combination of images, textures, and experimental typography, designed a narrative style that goes beyond traditional linear storytelling, creating a more dynamic and immersive reading experience.

Infographics Informational Design Set of infographics that detail armored vehicles used in World War I. As a design project, it serves as an educational resource by providing users with detailed information.

14

Other Projects

Museum Postal Design Exhibition Design Set of postals crafted for MACN Museum.

This unique collection is inspired by the geometric patterns of the flagella leaf.

There was an in-depth examination of the geometric intricacies inherent in the flagella leaf beforehand, by crafting postcards and patterns, the project seeks to enhance the visual appeal within the museum, contributing to an elevated aesthetic ambiance.

Other Projects

Collage Design Digital Collage Set of collage posters and notebooks that blends typography, images, and colors to emulate the vibrant and dynamic style of street art.

The goal is to produce a set of visually striking items that capture the essence and energy associated with street art.

Character Design Digital Design ‘ANI’, a character designed for a learning-focused podcast that discusses anxiety. Mascot of this project, representing a journey of self-discovery and overcoming challenges.

Through logo, bold typography, and graphic elements that convey movement and transformation, I aim to create a visual universe that reinforce the message of progress.

Design Portfolio

Thank you!

Narella DC