The Uniform Pages

WINTER

2017

|

ISSUE

NO.1

£0.99

THE UNIFORM PAGES Interview With Grabble Page 5 Interview with Endource Page 7

YOUR ONLY GUIDE TO THE INDUSTRY

CONTENTS THE UNIFORM PAGES WINTERÂ EDITION

7 / Endource Industry Interview

Contents

Uniform Pages- Name the highlights of The Uniform Pages Winter 2017/18

5 / Grabble Industry Interview

15 / Nood London 19 / Gallery 22 / Gallery 23 / Ethical Fashion Article 24 / Feminism And The Women's March

Uniform Pages- Name the highlights of The Uniform Pages Winter 2017/18

Uniform Pages- Name the highlights of The Uniform Pages Winter 2017/18

1

GRABBLE

Uniform Pages- Name the highlights of The Uniform Pages Winter 2017/18

INTERVIEW

Describe your role within the Grabble brand? As the Content & Community Manager, I manage all of the social media and content strategies for Grabble which includes coming up with new ways we can engage with users on everything from the website and app push notifications to Facebook, Twitter, Instagram to name but a few! I also run the internship programme we have three interns at the moment - and attend events like fashion launches and press days to promote Grabble and make new exciting contacts.

Explain what a typical day entails when working at Grabble? So a typical day at Grabble is from 10am until 6pm but if we’ve got events to go to then that could all change; some days I could be at a bloggers breakfast in the morning and then a product launch in the evening or even a pressday in the middle of the day! But normally I’ll come in and set up a to-do list for the day for me and the interns and then we have a content schedule which is followed daily. I’ll also be replying to emails, brainstorming and researching trends and relevant news and events! Name the highlights of your role at Grabble? The Grabble office is

so much fun, the team is awesome and *cringe* \ they are all friends as well as work colleagues. I get to attend awesome events like London Fashion week and meet lots ofascinating people! It’s also great seeing the social media, and the brand in general, grow and we recently trended on Twitter which was amazing and a personal highlight.

How do you see the brand evolving over the next couple of years? We’re really expanding at the moment so hopefully that will continue over the next couple of years!

We are currently recruiting more and more big fashion brands on board and want to become more of a household name. The app is still quite new but the response to it has been amazing, it’s been featured in the top 10 of the best new apps in over 138 countries and we’re almost at 30,000 users so it would be great if we could continue growing at the pace we are right now.

Describe the current Grabble brand image in three words? Fun, exciting, addictive

1

ART ON FASHION ARTICLE

Recent collaborations with artists to create new

who work contrasts alongside each other

and inspiring prints have grown increasing

althoughparallels can be drawn with

popular amongst high-end designers within

regards to their source of inspiration

today’s industry. Luxury designer brands and

the final outcome is wonderfully different.

stockists such as ‘Mother of Pearl LTD’ and ‘Art on Fashion’ (AoF) have created strong

Uniform Pages- Name the highlights of The Uniform Pages Winter 2017/18

bonds with artists such as Fred Tomiselli,

Clothing featuring Tomaselli’s lines of work are timeless and original with print adorned blouses and shirts, whereas prints inspired

by Gary Hulme are more contemporary for

Jean-Francois Dupuis and Gary Hulme, to

t-shirts and day dresses. Both styles are

create a wide array of stunning one-way prints

however being embraced by high street

featuring wildlife and landscape designs. This

stores and are the must have prints of the

growing trend has trickled down into popular

coming season spring/summer 2013. Can

high street stores such as Next LTD and

high street stores do justice to the trend

Dorothy Perkins, with wildlife prints adorning blouses and loosely fitted vintage dresses, prints inspired by those seen on the fashion

that was so edgily portrayed by high-end designers? The eye-catching prints featured on fabrics sourced to embrace the casually elegant vintage silhouettes that

week catwalks. Artists such as Fred Tomaselli

brought the illustrations to life, for example

bring a contemporary aspect to wildlife artwork,

a vintage dress whose print was designed

using a deeper pallet of colours along with

by artist Jean-Francois Dupuis for ‘Art on

unique shapes and effects within his artwork.

Fashion’. It was this element of luxury that

These unorthodox mediums and intriguing

was so lustrous within the trend allowing it

features encasing the figurines are portrayed within the prints designed to reflect his work, using it as an inspiration. In contrast Gary

to become so chic and contemporary. This attention to detail and luxurious element to the designs may be lost on high street stores whose garments are mass-produced

Hulme uses the figures themselves to cause

and designed to exploit economies of scale.

intrigue. Distorted shapes and minimalistic

It is inevitable however, that even such an

pieces of work cause the audience to stop and

artistic and eye catching trend should suffer

think about the artwork, looking for a meaning

the fashion cycle and therefore we must

in the shapes and colours illustrating a faint resemblance to familiar forms and figures within portraiture. The work of Gary Hulme

return to the original inspiration for these prints to re-envision their intrigue taken from captivating wildlife muses, from colourful birds to elegant deer, each figure

when used within fashion makes for simple

presents a concept illustrated by both one

graphics that are similar to logo designs and

and two way prints

inspire a youthful attitude within the wearer.

These are two artists from different ends of the spectrum,

2

ENDOURCE

Uniform Pages- Name the highlights of The Uniform Pages Winter 2017/18

INTERVIEW

Describe your role within Endource? I'm the founder and CEO. I spend most of my time meeting with the team, setting their objectives, ensuring everyone is on the right track, meeting with strategic partners and ensuring our investors are kept up to date with progress.

Explain what a typical day entails when working? Arrive at 08:15/30 in the morning. Run through as many emails as I can before the rest of the team begin to arrive.

Usually by 10am my internal meetings begin and run on and off for several hours. Lunch, then quite often I'll have external meetings with clients and partners.

Any other time is spent reporting on KPI's, analysing results and developing the product.

Give our readers an insight into the highlights of your profession?

Describe your role within

Endource? I'm the founder and CEO. I spend most of my time meeting with the team, setting their objectives, ensuring everyone is on the right track, meeting with strategic partners and ensuring our investors are kept up to date with progress. Explain what a typical day entails when working? Arrive at 08:15/30 in the morning. Run through as many emails as I can before the rest of the team begin to arrive. Usually by 10am my internal meetings begin and run on and off for several hours. Lunch, then quite often I'll have external meetings with clients and partners.

Any other time is spent reporting on KPI's, analysing results and developing the product.

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Hicks and Brown

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Mistamina

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Editors // Choice

Hicks and Brown

Fairfax and Favor

Fairfax and Favor

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Holland Cooper

Editors // Choice

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For Him...

The Oxford Shirt Company

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T O P / F a s h i o n

A s

U n i f o r m

A R T I C L E S

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4

NOOD LONDON

Uniform Pages- Name the highlights of The Uniform Pages Winter 2017/18

INTERVIEW

What inspired this season’s S/S 2015 collection?

Colour really inspired the SS15 Collection, we wanted to encapsulate the British summertime into our key pieces. I saw that Burberry featured trends with bursts of sugary colours and loved this. I also knew that denim would be a key trend again this season. We took these factors and combined them to create the colour pallet for this season. We use 100% pure cotton, wool or cashmere which is luxuriously soft.

What we try to do at Noood London is to take an essence of what we see on the catwalks of London, New York and Paris to inspire our collections, whilst ensuring they remain timeless pieces. We want to create classics that never go out of fashion, making them key investment pieces.

Highlight key trends within the luxury knitwear industry this coming season?

Aside from the fashion trends, hand crafted items are really relevant and there is a real emphasis on British made collections. This is great for Noood London as every piece is hand knitted within just a few miles of the store.

Explain your key responsibilities within the brand for our readers?

I am the inventor of the initial Noood concept; the design, the luxury packaging and the website. I work with my wonderful team who help to inspire my collections each season.

In particular, what makes the Noood London brand memorable?

My vision was to create a luxury, British made accessories label. I think the way Noood London is so individual is really special, no other accessory works in the way Noood does. It is all uniquely branded; the box, the sticker that holds together the gift wrapping inside, and the Noood Links!

Give our readers an insight into your favourite pieces from the collection?

Describe the current brand image in three words? Clean, Stylish, Classy

Uniform Pages- Name the highlights of The Uniform Pages Winter 2017/18

Uniform Pages- Name the highlights of The Uniform Pages Winter 2017/18

What are the main responsibilities within this role?

As a founder and entrepreneur, my role is to give 360 degree attention to every detail. That includes the operation of the company as well as branding, vision and the motivation of all our stake holders. I focus on what I am good at, and delegate as many jobs as I can to other people who can do it better than me. As TIFF is always evolving, its important to evolve with it and adapt to every situation using the knowledge and experience gained in order to move forward. My role is to steer TIFF in the right direction, my goal is to succeed.

Name the highlights of your job?

It is definitely making sure that the services we provide are the equivalent to our values in every detail. From the brand sourcing to our client satisfaction.

That is our priority above all, client satisfaction from every aspect – to first landing on the site to when the product arrives and they wear or use it, everything has to be exemplary. In addition, our ethical values are innate in the company core. I love the fact that the brands we work with have a positive environmental and social impact, it’s what makes me get out of bed in the morning!

Are there any down sides to your role?

To be honest, the work is continuous.

However, we try to transform every possible downside immediately into an opportunity to achieve better results and to overcome my own and TIFF’s limits. I try to view every detail as an experience and just part of the journey. It is a constant learning curve and when a down side happens, it usually makes me smile, as it is just another lesson learnt.

3

TIFF INTEVRIW

Describe a typical day at work?

5 to 6 hours sleep - early mornings and late nights! I usually wake up to my emails and try to remember fresh, exciting ideas that may have formed over night. My day is a multi-tasking fast paced environment in which I tend to divide myself in quite a few things to get it through it all – uni lectures, coursework, running the company...

Every day is a new challenge with ups and downs, but we all work hard to make it fit and make TIFF the best it can be.

What advice would you give to graduates?

Learn what is taught in university, but think of creating your own life and using the knowledge you have gained in every experience and apply it to whatever you do. Get out of bed, do things, meet people and make yourself interesting. I find it difficult to be told what to do, therefore, I am always recreating my lessons and applying them to real situations. I see my lectures as a tool to help me progress TIFF rather than following the universities structure and yearly routine of tutors. Believe in yourself and your own capabilities rather than relying on your degree. If you want to succeed, you have to break a few rules and push a few boundaries instead of being constrained to an ideal. Don’t just think out of the box, step outside it and transform it in everything you need in order to reach your personal goals.

5

FAIRFAX AND FAVOR

Uniform Pages- Name the highlights of The Uniform Pages Winter 2017/18

INTERVIEW

What inspired this season’s AW 2016 collection?

We are introducing more autumn colours such as the Windsor in purple. There are also plans for boots to follow suit.

Highlight key trends within the industry this coming season?

An Over the Knee boot is our next product along with a collection of luggage and clutches.

Explain your key responsibilities within the brand for our readers?

Ensuring the quality of products.

Each pair is handmade and requires a lot of attention to detail.

In particular, what makes the brand memorable?

We aim to bridge the gap between smart and casual/ town to country footwear we also pride ourselves on our customer service and making it an experience to buy from us rather than being an average shoe shop.

Give our readers an insight into your favourite pieces from the collection?

We are loving the Mayfairs and Heeled Reginas Describe the current brand image in three words? sociable/innovative/aspirational

Uniform Pages- Name the highlights of The Uniform Pages Winter 2017/18

Uniform Pages- Name the highlights of The Uniform Pages Winter 2017/18

Holland Cooper

Uniform Pages- Name the highlights of The Uniform Pages Winter 2017/18

Holland Cooper

Uniform Pages- Name the highlights of The Uniform Pages Winter 2017/18

Holland Cooper

2

ETHICAL FASHION

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ARTICLE WRITTEN BY CASEY MILANO

There was a time when you thought of ethical fashion you thought recycled material made into ugly, itchy clothing, hippies making wool jumpers from sheep they dance with (just me?). But over the last few years the face and thoughts of ethical fashion has changed, no longer just seen for vegans and environmentalists more and more people are seeing ethical fashion for what it is – beautiful, well made clothing made by passionate people and ultimately life saving clothing.

Although we know most of the clothes in our wardrobe aren’t ethical and are made by workers who can’t afford the clothes they’re making, we don’t know (or we do but aren’t facing reality) that making a simple decision can change the lives of hundreds of others and the planet.

So why are we still stalling on ditching non – ethical fashion? It seems there are 2 main reasons, the cost of ethical fashion and the look. But if we don’t hesitate in buying ethical coffee beans in our daily £3.50 latte then spending a little more on ethical clothing (that lasts a lot longer!) isn’t much of an ordeal.

And with the current issues of environmental damage, human rights for workers, animal rights etc can we really afford not to start buying more ethical fashion? There is nothing quite like fashion that shows us what’s going on within society.

As for the look, take a look at my top 5 ethical brands below, no itchy jumpers in sight!

Thought – London based company Thought make pieces made from recycled and organic fabrics, they specialise in easy to wear clothing.

People tree – producing fashion according to fair trade practices and supporting their producers in the developing world people tree are a member of the world fair trade organisation.

H&M conscious collection – ethical pieces at high street prices, what’s not to love!

Using organic and recycled materials, one of the promises made from the Swedish retailer is to make sure all cotton it uses is from sustainable sources.

Mud jeans – new jeans made from recycled ones! Old jeans are shredded and blended with virgin cotton to spin into new yarns (new jeans). One of my favourite aspects to the brand is that they offer a leasing system – you just return your jeans to them when they are worn out and the knackered threads will be recycled! Jeanious!!

Dai – the new British brand that makes luxe work wear pieces with sustainability as its core practice. Fabrics are oeko-tex certified and are made at an Italian mill recognised for minimising its impact on the environment. (they also donate to women’s charities! Helping them improve their lives).

With everything to gain and nothing to lose (apart from extra harm to the planet and unfair wages) isn’t it time you gave ethical fashion another look? #livesustainable

Uniform Pages- Name the highlights of The Uniform Pages Winter 2017/18

Has anyone ever smelled a beautiful fragrance that transported you to a different place? I’m sure everyone has, that’s the magic of perfumes. Perfumes are a great way to highlight one’s day and set the tone of the day. When one smells good one feels good and when sprayed with a scent that’s mood enhancing, everything is alright. A perfume immediately turns a mundane day into an energetic and sweet one making anyone a completely relaxed person in this fast-paced world.

Perfumes are like memories each one is distinct and drilled into the mind like a lyric from a song. Perfumes are a great way to express oneself in ways that are specifically “you” and how you want to be remembered by people. But, it’s not all about other people. It’s about how to feel and remember the day in a distinct way.

Here’s an example- when I smell perfumes bursting with citrus notes I feel I’m back in India during a golden hot summer. It reminds me of my childhood the same way lemonade reminds people of golden hot summers.

The scent of fresh cut grass can transport one to a field in summer or cinnamon can remind one of Christmas.

Well, ideally, I would suggest lighting essential oil diffusers or candles and do yoga for a truly aroma therapeutic experience. But applying a perfume is much less painful and quick.

And, no this article isn’t about spending hard-earned money away at the Chanel counter it’s about aromatherapy and the magic of relaxation.

An aromatherapy experience doesn’t have to be an expensive splurge, one can apply essential oils as perfumes and see the difference in mood and the state of mind.

3 AROMATHERAPY

THROUGH PERFUMES

ARTICLE WRITTEN

BY ANSHUDHA GARIMELLA

Rub lavender oil on the wrists and behind the ear to feel refreshed and relaxed like soothing tea on a rainy day.

Bergamot is a great scent to reminisce summer during cold grey London mornings and feel energised.

A luxurious experience is Lancôme’s Trésor which is a beautiful sandalwood experience which is a complete pampering spa experience.

Perfumes are a great present because it isn’t just a beautiful gift but it is a memory and each time it’s sprayed it’s an ode to the most beautiful feelings in this world. To me perfumes are the most personal and sentimental presents.

I received Dior’s J’adore once and everytime I spray it it’s my birthday and I just get lost in those floral notes of Jasmine and beautiful roses from the south of France.

With a fun treasure hunt for a ‘signature scent’ one can be transported to a place somewhere with a beloved, living a cherished moment waiting to turn into a memory. And that scent will remind of that memory forever.

That’s the effect a scent can have on our mind.

Uniform Pages- Name the highlights of The Uniform Pages Winter 2017/18

4

A bit of history Grunge dressing begun in the mid 1980’s, born from hippies and raised by punks – grunge is down dressing as its extreme.

Think ripped jeans, dirty t-shirt, flannel shirts and black Dr martins.

By the early 90’s grunge had hit New York, no longer low budget it was now grunge chic with a hefty price tag. Ultimately grunge failed to convince the fashion world to take much notice, grunge was not cheap to make chic and so it failed out into a fleeting mount of fashion history.

But true devotees didn’t take notice of the fashion world either and grunge continued to be loved by a young generation who were looking to stand out, especially from the hippie generation that raised them.

Here and now Now 30 years or so later grunge is making a come back but with a new generation.

Think Rhianna, Daisy Lowe, Taylor Momsen, Rita Ora, new icons that have changed the way the fashion world see grunge somehow making it cool and succeeding where the 80’s generation failed. But is grunge dressing a trend or just lazy dressing? It seems on the high street grunge has turned more chav than simple ‘musicians dressing down’. Walk into most stores and you will see an entire section devoted to cheap, fast, chav dressing. Not to sound like a snob (I love budget fashion as much as anyone!) but what’s so appealing about it? Grunge today looks cheap and that was never the intention, as my mother says ‘it was about expressing yourself and feeling part of a group that wasn’t accepted’ it seems the meaning of grunge dressing has been lost and cheap fashion is stealing the name.

GRUNGE ARTICLE WRITTEN

BY CASEY MILANO

Obviously trends change as people do but after researching for this article I think it’s a real shame that grunge has lost its sense of meaning.

I’m hoping with the rise of grunge icons changing the scene and grunge getting more magazine coverage things can change.

Coming to the end of this article I look at grunge in a different way, much like e try to do today grunge was a way young people expressed themselves, it was a DIY way of dressing, layering, mixing colours and fabrics (something we do every day – I never knew the original inspirational came from grunge!). It was a trend that didn’t follow the trends and although its paved the way for trends I can’t understand today I can certainly appreciate what it stands for.

Uniform Pages- Name the highlights of The Uniform Pages Winter 2017/18

5 FEMINISM AND

There were powerful speeches at Women’s Marches throughout the country Saturday. Scarlett Johansson, Viola Davis, Natalie Portman to name just a few. However, the one that really stood out for me was by 23-year-old singer Halsey.

You probably know Halsey as this eccentric and colourful singer who is a feminist and openly talks about her sexuality. She used to upload covers on Tumblr and YouTube and rose to fame in 2016 with her duet “Closer” with the Chainsmoker. Halsey has always been a big advocate of women’s rights and mental health awareness. In 2016, she publically admitted having a miscarriage and still performed the same night on stage. Her willingness to talk about her demons and struggles with bipolar disorder means that her music has become a place where teenagers feel understood, because they aren’t the only ones feeling this way anymore. Her song with fellow singer Lauren Jauregui, was qualified as “a Long-Overdue Bisexual Milestone In Mainstream Music” by Billboard magazine. With all of this in mind it is no surprise that Halsey gave a powerful speech at the Women’s March.

Halsey usually wears bold outfits and hairstyles, but on Sunday, she let the words speak for themselves. It was just her in a black coat and hat, starting her poem by saying “It’s 2009, and I’m 14 and I’m crying”. In this outfit, she doesn’t appear as a famous singer anymore, but as a regular twenty something.

Throughout the poem, Halsey recalls several moments when her life was changed by assaults or abuse.

THE WOMEN'S MARCH ARTICLE WRITTEN

BY MORNANE GLAIN

The most poignant moment is when it’s 2017 and she thinks she invincible. “I’m supposed to be safe now, I’ve earned it”. This sentence is heart-breaking, after everything she went through and her dreams finally come in true, she has finally earned a sense of safety – but it is only in theory. Even financial independence and success don’t make a woman safe because this is the society we live in.The title “a Story Like Mine” sadly echoes a comment made by Amy Schumer, a few years ago, that “all women have a little bit been raped”. Too many people have been through what Halsey has experienced. Like many actors, she uses her platform to bring awareness to this problem, and that's what the Time's Up movement is about, which a movement against sexual harassment.

Of course, the poem’s straightforward makes it hard to hear, but so important to listen to. The words are crude, but to turn away and turn a deaf ear is too easy. People need to understand the awful reality that is happening to too many women, hence why Halsey’s poem resonated with so many of them.

She finished her poem with words of hope and encouragement, because this is only the beginning, but like she said, “we aren’t free until all of us are free”.