Documentation Social Impact Design, HTW, Berlin

Design for Social impact DOCUMENTATION

EMPOWERING PARENTS & CHILD In early childhood development (0-6 yrs)

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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Index Challenge ......................................... 3-7

Observation ..................................... 8-17

Sense- making .................................18-19

redefining brief..............................20-21

Ideation ........................................... 22-28 Validation of Concepts ............... 30-31

Final Design ................................... 32-42 Stakeholder .................................... 43

Scalability......................................... 44 Acknowledgement......................... 45 Bibliography........ ........................... 44

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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Design Challenge The climate change all over the world is being caused by the human activities and their survival strategies, which in turn has majorly effected the social and behavioral changes in them. My design challenge is how do we ensure that the skills, competencies and habits (physical, social and cognitive) gained in the early years of children help them in living a full, productive and sustainable life in present and future. The main objective is to ensure that children not only survive but thrive in life.

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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Summary The world would be better if the children who are the vision of our great future, when step Into adulthood succeed in living a productive life.

The initial years of a child’s life are a crucial time to develop skills, competencies and habits(physical, social and cognitive) Together they are the fundamental building blocks for best start in life. Therefore, health and nutrition are crucial foundations of early childhood development. An unhealthy child may have trouble in many things like cognitive development, fine and gross motor skills, socilaizing skills and is at risk for stunted growth. Skill Development is another aspect of early childhood growth. Character traits and skills like Critical thinking, leadership, determination and resilience enable children to overcome obstacles throughout life and contribute to success in schools and life beyond.

Parents equipped with better information becomes important, where one can ensure that the children will lead a productive and sustainable life in their future. Parents often miss out information that they need to prioritize the most in their children’s growth and cognitive development.

Ideally, Parents are already connected to a good network of social gathering, community institutions, schools, churches, etc. where they seek support, information and advice. On the other hand there are the other groups of parents of lower income communities who often struggle to lead a stable livelihood and meet basic demands.

The question at hand is how to help channelizing these networks and create a potential starting point for i ntroducing new services, tools and information to the parents. The challenge is to ensure that their Children not only survive but thrive in life.

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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DESIGN THINKING

Ideate

Test

Obeserve

Define

Prototype

Understand

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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1. Human activities- survival strategies resulting in poor

social and mental1.well being. activities- survival strategies resulting in poor Human 2. Improving the global living environment social and mental well being. people.

3. Education- innovative strategies to aware 2. Improving the global living environment 4. Equipping Parents- parents association and participation 3. Education- innovative strategies to aware people. in child’s development.

Parents- parents association and participation 5. Capacity building- enabling children4.toEquipping thrive in life.

6. Succes in life / expectations- looking into intangible expectations. in child’s development.

7. Financial stability- parents of higher5.and lower income areas.

Capacity buildingenabling children to thrive in life.

8. Cross- cultural learning- Learning6. from different networks cultures.

Succes in life /and expectationslooking into intangible expectations.

9. Early childhood developmet 7. Financial stability- parents of higher and lower income areas.

10. Survive and thrive 8. Cross- cultural learning- Learning from different networks and cultures.

11. Visions of great future.

9. Early childhood developmet 10. Survive and thrive 11. Visions of great future.

Starting with climate change

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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How? 1. Equipping with information & better organization 2. Capacity building - Parents Extended Family Communities Others 3. Milestones Pre | During | Post Pregnancy

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4. Habits , Activities & Schedules 5. Survive & thrive

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Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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DESIGN THINKING

Ideate

Test

Obeserve

Define

Prototype

Understand

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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Research 1. Kindergarten 2. Hebamme

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3. Young parents 4. Precedent studies

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3

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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Field Research - visit to kindergartens in Berlin As a part of the contextual enquiry I visited few kindergartens in berlin. Interacting with them was a difficult task since the staffs were not able to communicate in English.

I had to take help of my fellow classmate Raffael, who also intended to work in the context of childrens education.

After interacting ith the staffs I came to know that the basic model of kindergarten education is same all over Germany.

There were many overlaps in the vision of all the Schools: Waldorf School The Montessori and Kleine Traber.

My insights were driven my the vision and the model of these three schools, They had divided the childhood development into three stages according to childs learning capacity. They believe in the 3 stages structure that is : Think - Communicate - Collaborate along with building capacity through Empathy, Play, Story, Synthesis, Meaning and Integration

Kleine Traber, Treskowale

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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Field Research Primary & Secondary Studies 1

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The Pre-school approach Noting the educational model of1. Waldorf School 2. The Montessori 3. Kleine Traber INSIGHTS • Divided into Stages according to learning capacity

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• Think - Communicate - Collaborate • Capacity Building Empathy Play Story Synthesis Meaning Integration

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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The Parent’s approach Being an exchange student, I was privileged with accommodation facilities at a student hostel in Berlin. The hostel being an shelter for many students from abroad, I took the opportunity to interact with a few. In my daily observation I learnt that there were many young parents who were also living there besides pursuing higher education or job. I took this noble chance and tried to strike a conversation with them since they could be my potential stakeholders and would enhance my understanding and bring clarity to my design challenge.

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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Field Research Primary & Secondary Studies *

The Parent’s Approach

A converstion with parents • Groom Children for sucess • Believe no Supervision required

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• Teach their child before sending to school • Getting things organized at an early age • Scared of becoming a negletful parent

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Tools & technogy used* Books websites Magazines Friends etc.

• None mentioned about their own mother

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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In Association with DBSV Berlin

TACTILE BOOK Workshop

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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The 3rd angle While walking along the streets of the beautiful city Berlin, I stumbled upon a poster which invited volunteers to participate in a tactile book workshop organized by the DBSV, Berlin. I took this opportunity, as I thought that it would be great to interact with the other participants.

Also, to have a look at what age group of people come voluntarily for this workshop. To my surprise there were many people who had come with their families and children. The children of different age group added a lot of value to this whole event. It was such a great pleasure and a different observation to see the children come and participate along with their parents. It a rare opportunity to see this, but I respect all the parents who are trying to imbibe values in their children right from childhood by adding value to this noble cause.

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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The Govt’s role The German ‘Parent Time’ (Elternzeit) is the new maternity leave introduced. I had read in an article about What is it really like to experience maternity leave in Germany. Elternzeit (“parent time” is the lovely German translation) in Berlin. In Germany,your employee position is legally held for up to three years. One you cannot be fired for deciding to take 3 years out of the workforce to raise their children. Every mother is also entitled to get a midwife right from the conceiving stage to the stage of giving birth to the child.

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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Field Research Primary & Secondary Studies Pre- Post natal care

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Hospitals post natal care unit Preparing for child birth Mutterpass Choosing Midwives The Governments Role

Elternzeit ( Parental Leave) Mutter Schute (Protection of working mothers)

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2

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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Sense Making 1

The HOW MIGHT WE QUESTIONS Mapping the positives and the negatives out of the research then we challenge ourselves with the “ How might we Questions”

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How might we • provide a guide kit for new parents • parents manage and share resources • check on the milestones • empower the mothers • equip the single parents

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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How might we....?

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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DESIGN THINKING

Ideate

Test

Obeserve

Define

Prototype

Understand

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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Redefined brief After a lot of discussion and analogies I decided to work further where I can help in builiding a communication kit for new parents do that it becomes easier for them to manage resources in a limited time.

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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DESIGN THINKING

Ideate

Test

Obeserve

Define

Prototype

Understand

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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THE IDEAS 1. A communication kit for parent & child

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2. The Parent School 3. Resource management tool for parents & midwives

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Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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d

PROCESS

Missing home

let’s go out to seek some inspiration

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Skype please

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

I need Indian food to motivate me

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Idea Generation 1

The 3 Ideas 1. A communication kit for parent & child 2. The Parent School 2

3. Resource management tool for parents & midwives

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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1. A communication kit for parent & child

A service that can bring parents and children together through simple activities transmitted by Podcast system # Spread educational information # Engage parents, kids and Community # “Step-by-step� activities # Improve their individual and group skills.

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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2. The Parent School

Easy to understand and easy to execute learning activities. # Early language development, # Fine and gross motor skills development # Family bonding, # Nutritional tips # Educational and socio-emotional interactions.

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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3. Resource management tool for parents & midwives

# Connect the centers and hospitals who trains Midwifes

# Helps parents to easily find them and communicate better

For midwives

# Organize patient information and health records # Electronic charting

# Go Papreless, less errors

# Helps the midwifes to manage resources efficiently and to work effectively

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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DESIGN THINKING

Ideate

Test

Obeserve

Define

Prototype

Understand

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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THE AUDIO GUIDE

WHY ?

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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Why the Audio guide?

The is the major factor when it comes to parenthood is time. During the pre - on - post days of pregnancy the mothers are under a lot of stress. Along with their health they have to look after a lot many things.

Magazines, articles, online materials will take a lot of cognitive load on the mothers in this time. Things doesn’t register in their mind. Hence, the audio guide will help them to concentrate at intervals and manage time. It will help them to divide their attention to the activities at intervals.

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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FUNCTION

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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If you ask a pregnant woman about pregnancy books, magazines, and blogs, she will generally respond spontaneously saying :

“Oh, I don’t read the books. They just make you crazy!”

RESULT : D(evolution of Pregnancy)

# Mama rants, 2010

How is the pregnancy going dear?

You should take proper care of your health. When I was pregnant I used to ...................................!!

Oh im just doing fine !

If only I could ignore exhaustion, mood, other health problems and the nosy strangers

Factor

TIME

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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EMPOWER

T, CHILD & COMMUN N E IT Y PAR Maintaining hygiene

Health & Nutrition

Child’s Milestones

Family Planning

Mother care

Educating / Acknowledging Parents

Pre- partum Health

General Health Counselling

Health services for Parents

Family Planning

Health services for Child

WHOM HOW

Content Map

Showing different stakeholders and types of services provided for them.

Growth Monitoring

WHAT Tracking Vaccination

Situational Care

Learning by doing

Community parenting Parent discussion

Creativity emancipation

Peer to peer ( social interaction) Take home activities

Parent networking & support Open forums

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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CONTENT

To be developed by the Pilot NGO and the experts in the field of education, healthcare and other specialists

NGO

WHOM HOW

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

WHAT

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ACKNOWLEDGING PARENTS Health and Nutrition Maintaining hygiene Family planning Mother care Child’s milestones

NGO

HEALTH SERVICES FOR PARENTS Pre- partum health Counselling Family planning Situational care

HEALTH SERVICES FOR CHILD General health Growth monitoring Tracking vaccination

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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LEARNING BY DOING

Peer to peer (social interaction) Creativity emancipation Take home activities

NGO COMMUNITY PARENTING Parent discussion Open forums Parent & networking support

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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ACTIVITY

LEARNING BY DOING

Peer to peer (social interaction) Creativity emancipation Take home activities

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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ACTIVITY

LEARNING BY DOING

Peer to peer (social interaction) Creativity emancipation Take home activities

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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ACTIVITY

COMMUNITY PARENTING Parent discussion Open forums Parent & networking support

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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EFFECT

“ I am so in love with this little baby, and she is worth whatever it takes to get her healthy and raise her best, I am just so overwhelmed right now, and I don’t know what to do. I love her so much. Managing tasks has become so easy. Thanks to the Mumum guide.”

HEALTH SERVICES FOR PARENTS Pre- partum health Counselling Family planning Situational care

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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HAPPY

Mumum guiding

COMMUNITY PARENTING Parent discussion Open forums Parent & networking support

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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Name: Lisa Age: 26 yrs old Occupation: Software Professional Marital status: Married and stays with her husband.

Children: Lisa is 6 months pregnant with her first child.

Lisa is quite excited to start her family, but is feeling worried about whether or not she can be a good parent to her baby.

Caring for an infant is unfamiliar to her and feels pressure from her relatives, who regularly bombards her with suggestions of what to do during pregnancy.

How is the pregnancy going dear?

You should take proper care of your health. When I was pregnant I used to ...................................!!

Name: Lisa Age: 26 yrs old Occupation: Software Professional Marital status: Married and stays with her husband.

Children: Lisa is 6 months pregnant with her first child.

Lisa is quite excited to start her family, but is feeling worried about whether or not she can be a good parent to her baby.

Caring for an infant is unfamiliar to her and feels pressure from her relatives, who regularly bombards her with suggestions of what to do during pregnancy.

Lisa decides to subscribe for Mumum guide.

Lisa decides to visit her doctor and asks for some psychological She registers herself quickly and starts following help. Her doctor refers her to the Mumum guide, and tells her to Lisa decides to subscribe for Mumum guide.

Lisa decides to visit her doctor asks for some psychological the and audio guide.

Her husband Thomas also register herself. She says that Mumum guide is will help her to help.

Her doctor refers her to the Mumum guide, and tells her to started following the guide to help Lisa recover She registers herself quickly and starts following keep away from all her tensions.

Lisa decides to visit her doctor and asks the audio guide.

Her husband Thomas alsofor some psychological register herself. She says that Mumum guide is will help her to from her anxiety.

Its a guide which help. Her doctorthe refers herto tohelp the Mumum guide, and tells her to started following guide Lisa recover keep away from all her tensions. is developed with register herself. She says that Mumum guide is will help her to from her anxiety.

Its a guide which the advice and keep away from all her tensions. is developed with references of the Its a guide which the advice and expertise. is developed with references of the the advice and expertise. references of the expertise.

Story of Lisa

Oh im just doing fine !

How is the pregnancy going dear?

You should take proper care of your health. When I was pregnant I used to ...................................!!

If only I could ignore exhaustion, mood, other health problems and the nosy strangers

Oh im just doing fine !

Name: Lisa If only Age: 26 yrs old I could ignore exhaustion, Occupation: Softwaremood, Professional other Married health problems Marital status: and stays and the nosy with herstrangers husband.

Children: Lisa is 6 months pregnant with her first child.

Lisa decides to visit her doctor and asks for some psychological help. Her doctor refers her to the Mum-um guide, and tells her to Lisahelp decides to visit her doc register herself. She says that Mumum guide is will her to help. Her doctor refers her keep away from all her tensions. register herself. She says th Its a guide which keep away from all her tens is developed with How is the pregnancy going dear? the advice and Oh im just doing fine !

You should take proper care of references of the your health. When I was pregnant expertise.

I used to ...................................!!

If only I could ignore exhaustion, mood, other health problems and the nosy strangers

Lisa is quite excited to start her family, but is feeling worried about whether or not she can be a good parent to her baby.

Caring for an infant is unfamiliar to her and feels pressure from her relatives, who regularly bombards her with suggestions of what to do during pregnancy.

With the instructions of the guide Lisa starts maintaining diary of her own to record all the Lisa decides to subscribe foraMumum guide. appointments andstarts the check points She registers herself quickly and following thehusband milestones.

This not the audio guide.ofHer Thomas alsoonly helped her but her husband too, so started following the guide to help Lisa recover that they can share the experience from her anxiety. of parenthood together

With the instructions of the guide Lisa starts maintaining a diary of her own to record all the appointments and the check points of the milestones. This not only helped her but her husband too, so that they can share the experience of parenthood together

username password REGISTER

username password REGISTER

username password

PERSONA BUILDING After Lisa’s baby reaches 8 to 9 months, she feels confident in her parenting skills.

She is happy and content in her role as a mother, and feels that she could do more with the help of the audio guide. It helps her to work and manage things better, simultaneously keep listening to the guide.

She doesn’t have to give a lot of effort into reading magazines or reading online materials on parenting. It helps her to keep herself away from the nosy strangers and relatives who gives free advice to her.

After Lisa’s baby reaches 8 to 9 months, she feels confident in her parenting skills.

She is happy and content in her role as a mother, and feels that she could do more with the help of the audio guide. It helps her to work and manage things better, simultaneously keep listening to the guide.

She doesn’t have to give a lot of effort into reading magazines or reading online materials on parenting. It helps her to keep herself away from the nosy strangers and relatives who gives free advice to her.

With the instructions of the gu maintaining a diary of her own appointments and the check po of the milestones. This not only helped her but her husband too that they can share the experie of parenthood together

REGISTER

After Lisa’s baby reaches 8 to 9 months, she feels confident in her parenting skills.

She is happy and content in her role as a mother, and feels that she could do more with the help of the audio guide. It helps her to work and manage things better, By now Lisa and her family is united well in the simultaneously keep listening to the guide. parenting approaches, since they had also listened By now Lisa and her family is united well in the She doesn’t have to give a and lot ofperformed effort intoother activities from the guide which parenting approaches, since they had also listened reading magazines or reading onlinethe whole family. Lisa’s child meets all age involves and performed other activities from the guide which materials on parenting. It helps hermilestones to keep for physical and social development. related involves the whole family. Lisa’s child meets all age herself away from the nosy strangers and related milestones for physical and social development. relatives who gives free advice to her.

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

By now Lisa and her family is united well in the parenting approaches, since they had also listened and performed other activities from the guide which involves the whole family. Lisa’s child meets all age related milestones for physical and social development.

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SCALING

to the Lower Income communities

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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Acknowledgement At first I thank Olga Graf for her support and for Sensitizing me towards creating a social impact.

Thanks for introducing the brilliant concept of doing warm-up sessions before the class starts.

All the classmates who helped to create an awesome spirited energy during the whole course. This added bonus energy and kept me motivated to work further.

And for the HTW Berlin,thanks for giving me the opportunity to be an exchange student and providing me for all the infrastructure and inputs and support for this course.

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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Bibliography http://mkenyaujerumani.de/2014/05/07/laws-governing-parental-leave-elternzeit-and-protection-of-working-mothers-mutterschutz-in-germany/#Elternzeit http://www.montessori-schule-berlin.de/monte-bio-markt.html http://www.thebetterindia.com/11596/ignite-innovations/ https://www.berliner-hebammenverband.de/midwives_association-103091.html https://1john417.wordpress.com/2015/01/12/paradigm-shift/ http://thisisservicedesignthinking.com/ IDEO human centered design tool kit

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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Thank You

Nandana Chakraborty | Social Impact Design | Haupt Project | HTW- Exchange Semester, 2014

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