Luxury Presention ~ BHHS New England Properties

BERKSHIRE HATHAWAY Home Services

New England Properties New York Properties Westchester Properties

A REPUTATION BUILT ON TRUST

The integrity and reputation of Berkshire Hathaway, combined with the proven operational excellence of HomeServices of America, has led to the creation of the most respected and valued real estate company in the market: Berkshire Hathaway HomeServices. As a full-service real estate company, our core values, service philosophy, innovative technology and, most importantly, our people, are what make us the leader in the areas we serve.

We leverage the elite Berkshire Hathaway HomeServices network of powerful relationships along with a superior level of service to bring together buyers and sellers of properties. “I am honored to represent Berkshire Hathaway HomeServices. It is a name with an incredible reputation, and it is my responsibility to protect and deliver to our buyers and sellers the core values and traditions of Berkshire Hathaway HomeServices. In turn, every agent on our excellent sales team reflects those same values.

We are grateful for the opportunity to represent you.�

Candace Adams President & CEO Berkshire Hathaway HomeServices New England Properties New York Properties Westchester Properties

WHAT GUIDES US, OUR CORE VALUES

Authenticity We are committed to useful and constructive honesty & candor.

Service We work hard to meet every customer’s needs.

Relationships We provide a cohesive and supportive environment.

Empowerment We have the authority to influence issues and actions.

Growth We continuously pursue new skills and knowledge.

Compassion We promote and support the needs of others.

THE POWER OF THE BRAND

We have been named the Real Estate Brand of the Year in the 30th annual Harris Poll EquiTrend Study. Consumers also named the company as the ‘Most Trusted Real Estate Brand’.

P R O U D TO B E A PA R T O F H O M E S E RV I C E S O F A M E R I C A , R A N K E D BY R E A L T R E N DS 5 0 0 AS T H E

REAL ESTATE BROKERAGE N AT I O N W I D E

WHEN WORKING WITH A BERKSHIRE HATHAWAY HOMESERVICES AGENT, YOU ARE BACKED BY THE NUMBER 1 REAL ESTATE COMPANY IN THE NATION.

COMPANY HISTORY

 1989

 1991

 2012

MARCH 1989

JUNE 1991

OCTOBER 2012

Prudential buys Merrill Lynch Realty.

The Sunshine Kids Foundation is named as Prudential Realty’s national charitable beneficiary.

HomeServices of America, Inc. and Brookfield form Berkshire Hathaway HomeServices.

 2015

 2013 SEPTEMBER 2013

JANUARY 2012 Brookfield Relocation purchased the Prudential Real Estate Division.

Prudential Connecticut Realty and Prudential Rhode Island Realty become Berkshire Hathaway HomeServices New England Properties.

J U LY 2 0 1 5 Berkshire Hathaway HomeServices New England Properties through acquisition establishes Berkshire Hathaway HomeServices Westchester Properties.

 2016

 2017

FEBRUARY 2016

MARCH 2017

DECEMBER 2017

New offices are opened in Narragansett, Rhode Island and Rye, New York .

The first New York Properties office opened in Manhattan, NY.

Local expansion continues with the acquisition of Sally Bowman Real Estate Group in Cheshire, Connecticut.

 2018

 2019

MARCH 2018

AUGUST 2018

JANUARY 2019

FEBRUARY 2019

Berkshire Hathaway HomeServices goes global, launching offices in London, England and Berlin, Germany.

Locally, Heritage Village Real Estate is acquired in Southbury, Connecticut.

International expansion continues into Europe with the signing of MAGGI Group Real Estate in Milan, Italy. President & CEO, Candace Adams, named for the sixth time to the 2019 Swanepoel’s Power 200 list (SP200).

Candace Adams, President & CEO was selected as a 2019 RISMedia Newsmaker in the Luminary category.

FEBRUARY 2019

MARCH 2019

Local expansion continues with the acquisition of Barbara Frey Real Estate Group in Newtown, Connecticut and Steckler Real Estate in Westchester County, NY.

HomeServices of America was recognized as the Nation’s Local presence strengthens No. 1 brokerage by REAL TRENDS. Nationally, Berkshire with the acquisition of Realty Hathaway HomeServices launches the “Forever Brand” Seven in Wilton, Connecticut. campaign, positioning the company as Real Estate’s Forever Brand. Network international expansion continues with the opening of an office in Dubai, United Arab Emirates.

M AY 2 0 1 9

INSIGHTS FROM WARREN BUFFETT “A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.”

“Berkshire Hathaway wants to be in businesses that are enduring. Real estate brokerages will be around 100 years from now and HomeServices of America will be around 100 years from now. We love that HomeServices is part of Berkshire Hathaway, and we would love to see it grow a lot.”

“When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with, and we think that the Berkshire Hathaway name will be reassuring to many of those people.”

“I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices does not have; and I don’t think you could find one.”

– Warren Buffett, Chairman and CEO, Berkshire Hathaway Inc.

RESPECTED AND ADMIRED

Berkshire Hathaway is recognized as one of the world’s largest, most admired and most respected companies.

Admirers laud Berkshire Hathaway’s business model, long-term orientation, and capital allocation. Berkshire Hathaway’s strong respect score derives in large part from the right balance between ethics, profits, and common-sense investing.

As part of the legendary Berkshire Hathaway family of companies, Berkshire Hathaway HomeServices New England, New York, and Westchester Properties embodies this award-winning reputation offering the depth, strength and brand power to market and sell any home. With a network extending globally in reputation and strength, it is a brand recognized around the world.

FORTUNE

BARRON’S

FORBES

WORLD’S MOST ADMIRED COMPANIES

AMERICA’S MOST RESPECTED COMPANIES

WORLD’S LARGEST PUBLIC COMPANIES

#1

Apple

#1

Alphabet (Google)

#21 HSBC

#2 Amazon

#2 Apple

#22 PetroChina

#3 Berkshire Hathaway

#3 Amazon.com

#23 Allianz

#4 Walt Disney

#4 Berkshire Hathaway

#24 BP

#5 Starbucks

#5 Microsoft

#25 Total

#6 Microsoft

#6 Costco Wholesale

#26 Berkshire Hathaway

#7 Alphabet (Google)

#7 Johnson & Johnson

#27 China Mobile

#8 Netflix

#8 Home Depot

#28 Amazon

#9 JP Morgan Chase

#9 3M

#29 Walmart

#10 FedEx

#10 Walt Disney

#30 Santander

*Fortune – World’s Most Admired Companies 2019 **Barron’s – Most Respected American Companies 2017 *** Forbes – World’s Largest Public Companies 2019

EXCEPTIONAL REACH Use our reach to achieve your real estate goals UNITED STATES

#AGENTS:

#OFFICES:

MORE THAN

NEARLY

45,000

1,350

#STATES:

47

EUROPE

BERLIN, GERMANY

G

Last upd

London

Dubai Berlin

Milan

Lisbon

Madrid

EXCELLENCE ACROSS THE GLOBE From the streets of NYC to the shores of Italy and everything in between.

London, England

$12,345,676

North Bay Village, Florida

$5,250,000

Berkshire Hathaway HomeServices Kay & Co.

Berkshire Hathaway HomeServices EWM Realty

New York, New York

Venice, Italy

$3,999,000

$3,269,631

Berkshire Hathaway HomeServices NY Properties

Berkshire Hathway HomeServices Maggi Properties

Great Falls, Virginia

Scottsdale, Arizona

$1,979,000

Berkshire Hathaway HomeServices PenFed Realty

$1,695,000

Berkshire Hathaway HomeServices Arizona Properties

FIRST IN THE NATION REAL Trends 500 by Volume Headquartered in Minneapolis MN, our parent company, HomeServices of America, a Berkshire Hathaway affiliate, is the nation’s largest, full-service real estate brokerage firm and through its operating companies is one of the largest providers of integrated real estate services, including brokerage, mortgage, franchising, title and escrow services, insurance and global relocation.

Brokerage The HomeServices family of brokerage companies are market-leading, locally managed businesses that share a common vision for delivering an exceptional real estate experience throughout the home transaction process.

349,961 Transactions $136.6 Billion Sales Volume 879 Offices 42,600 Agents Franchising HomeServices of America expanded its business model to include real estate brokerage franchising in 2012 and through Irvine, California-based HSF Affiliates, offers its affiliate networks a comprehensive suite of tools, services and resources to support their growth and prosperity. The franchise brands under the HSF Affiliates umbrella are Berkshire Hathaway HomeServices, Real Living Real Estate and Prudential Real Estate.

51,600 Agents 1,600 Offices 47 States $103.1 Billion+ Sales Volume (Berkshire Hathaway HomeServices only)

PHILANTHROPY The Sunshine Kids Foundation Berkshire Hathaway HomeServices embraces The Sunshine Kids Foundation as its national charitable benefactor. Established in 1982, The Sunshine Kids is a nonprofit organization dedicated to enriching the lives of children with cancer.

Their goal is to create positive group activities and emotional support for young cancer patients free of charge.

Since adopting the foundation in 2002 Berkshire Hathaway HomeServices has raised over $24 million. In the past year alone, $1.6 million was raised through various charity auctions, events and donations. The Sunshine Kids look forward to the day when the Foundation will no longer need to exist. But until that day, the entire Sunshine Kids family, including Berkshire Hathaway HomeServices, is dedicated to bringing joy to kids with cancer.

MEDIA: WHERE WE ARE Berkshire Hathaway HomeServices’ marketing strategy focuses on creating an unparalleled experience, by delivering highly personal content consumers are most interested in, with the most innovative targeting strategies available. Berkshire Hathaway HomeServices provides ground-breaking social media and digital strategies, increasing our range, reach and influence.

Digital Media Engaging with consumers on social media through Facebook, YouTube and Instagram, Berkshire Hathaway HomeServices provides ground-breaking social media and digital strategies, increasing our range, reach and influence. Consumers are mobile and so are we. Part of our media mix includes advertising on podcasts, working with some of the best audio producers and pushing content to Roku and Hulu.

Print Media Attracting the right audience through print is an important part of our global print strategy, our print ads appear in high-quality publications including the Wall Street Journal, Mansion Global Magazine, Unique Homes Magazine, Unique Homes China, Prestige, Nonstop, and duPont Registry.

A BUYERS GALLERY OF FINE HOMES ®

Listing Syndication Listings are syndicated to: • Berkshirehathawayhs.com • Zillow.com • Trulia.com • Wsj.com • Europe.wsj.com • Asia.wsj.com • Mansionglobal.com • Mansion Global WeChat Channel • Juwai.com • Propertylistings.ft.com (Financial Times)

© 2019 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated.

Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.

ADVANCED DIGITAL MARKETING

Social Media Social media channels can be invaluable mediums for marketing your property to prospective buyers. Our in-house digital marketing team leverages the reach of our local and national Facebook, Instagram and Twitter accounts to help reach and create relationships with potential buyers.

Custom Property Microsites

123 Main St r eet, Westpor t, C T

Microsites are websites specifically created for all of our listings and contain all the information needed to effectively promote the property. Your property’s microsite may also be easily shared via social media channels and e-marketing blasts, giving your property the competitive edge.

Each Custom Property Website features a dedicated web address, large format photos, town information and social sharing capabilities. Further enhancements include custom copy, links, virtual tours and the addition of professional photographs.

Mobile Marketing We can increase your property’s visibility in the virtual market with our mobile advertising campaigns marketed towards a more responsive, targeted mobile audience. We can publish mobile ads that appear on today’s most popular and trending mobile apps.

Geo-target your ads to reach consumers in a specific location.

MARKET STRATEGICALLY

Our comprehensive approach to marketing integrates the latest in digital, print and agent outreach. We have the tools to design and execute a holistic campaign that casts a wide net to potential buyers.

Offerings include: •

Customized listing strategies

•

Branded yard signs

•

Professional photography and videography

•

Local, national and international advertising

•

Open house promotion

•

Mobile marketing

•

Virtual tours

•

Agent-to-agent outreach

•

Custom property flyers and brochures

•

Cutting edge online marketing

•

Social media

•

Direct mail campaigns

OPEN HOUSES

Open House Weekend In addition to regular open houses each weekend, every office of Berkshire Hathaway HomeServices coordinates open houses for Open House Weekend.

Buyers are more likely to visit an open house when they can plan to see several in a single day.

OPEN HOUSES ARE FEATURED IN: •

Updates distributed to registered buyers through our Property Watch Email Services

•

bhhsNEproperties.com, bhhsNYproperties.com, bhhsWestchester.com

•

All websites where we display your property

•

Newspaper advertising

•

Weekly Facebook post

53% OF BUYERS ATTEND OPEN HOUSES AS PART OF THEIR PROPERTY SEARCH*

*2018 NAR Homebuyer and Seller Report

YOUR HOME ONLINE Upon listing, your home will be seen online by potential buyers on Facebook, Instagram and all over the web. Beautiful and eye-catching ads and organic posts will feature high-resolution images of your home while calling out its best features to draw in buyers. Ads are individually tailored and shown to thousands of potential buyers who are looking to buy a home just like yours by location, demographics, behavior and more. Weekly, you will receive reports on how many people have viewed and clicked your listing ad, directly to your email inbox.

DISPLAY ADVERTISING Display ads target new prospects online outside of social media. These programmatic ads can appear as a banner ad on the side, top and bottom sections of websites that allow for advertising on sites such as wsj.com, cnn.com, forbes.com in addition to regional publications.

SOCIAL MEDIA ADVERTISING & ORGANIC POSTS Social Media ads appear on Facebook and Instagram as sponsored posts in a user’s Newsfeed, on either desktop or mobile.

With 73% of Americans on Facebook and 71% on Instagram, two of the fastest growing social apps in the world, your home will reach a broader audience through these paid digital advertisements.

In addition to your home being shared to my business pages, our company regularly posts listings and works directly with agents to conduct strategic social media campaigns for properties.

NATIONAL LISTING DISTRIBUTION

According to the 2019 NAR report, the first step for 44 percent of home buyers is searching online. Berkshire Hathaway HomeServices New England, New York, and Westchester Properties has partnerships to maximize your property’s exposure with the top real estate websites including:

bhhsNEproperties.com, bhhsNYproperties.com & bhhsWestchester.com, a unique website address for your home with compelling information about your listing and the area.

Zillow.com is a real estate marketplace dedicated to help find and share vital information about homes and receives over 86 million monthly visits.

Trulia.com is an all-in-one real estate listing

Realtor.com is the official site of the

site that receives over 55 million monthly visits.

National Association of REALTORSÂŽ, with over 200 million people visiting the site every month.

NYTimes.com is one of the top 150 sites

WSJ.com is one of the top 250 websites

in the world. Of the 575 million total monthly page views, 16% are international.

in the world. Of the 381 million total monthly page views on WSJ.com, 30% are international.

HomeFinder.com connects homebuyers,

Homes.com is visited by over 14 million

sellers and real estate professionals by powering local real estate search for over 375 newspapers across the country.

Homesnap is the highest-rated mobile real estate app, used by millions of consumers to explore homes and search listings.

people a month searching for homes and all things home-related.

MAKE YOUR MOVE EASY Berkshire Hathaway HomeServices Personalized Moving Concierge The Berkshire Hathaway HomeServices Moving Concierge will help you manage all your move related tasks, from the moment your home is listed for sale. Your online dashboard includes access to not only vendor recommendations, but also a week by week task checklist that keep track and suggest your next steps in the process. A real-life concierge is available to you via phone, text or email for any questions. The service can also be accessed from your Amazon Echo or Google Home devices!

This complimentary service will become active once your home is listed for sale and is exclusive to Berkshire Hathaway HomeServices New England, New York and Westchester Properties clients.

Your Personalized Concierge can help with: • • • •

Turn off and/or transfer utilities and services (electric, gas, phones, internet, cable).

Find rental trucks and movers in both your current location and your new destination.

File your change of address and/or mail forwarding with the USPS. Any other move or household related needs: cleaning, landscaping, painters, and more.

This exclusive concierge service is complimentary and never expires.

No matter where your move takes you, the Berkshire Hathaway HomeServices Concierge will be your Concierge for Life.

Powered by:

OUR FAMILY OF SERVICES

A single phone call to one world-class organization gets you all the services you need. Berkshire Hathaway HomeServices and our partner companies are with you every step of the way.

Licensed mortgage banker offering free preapproval.

Mortgage & Financing Services 877-275-1762 Phmloans.com

Property, rental and auto insurance and every type of personal insurance coverage.

Stamford (866) 300-2596 Wallingford (888) 797-5331 North Haven (203) 773-5107 hsinsurancene.com

A full menu of services associated with relocating a new hire or transferring employee, from a single move up to complex multi-state, group move programs.

Jim LaBanca, Director 800-579-4432 JimLabanca@bhhsne.com

MANAGING YOUR SALE TO CLOSE

dotloop Transaction Management dotloop enables Berkshire Hathaway HomeServices Sales Executives to work with their clients in an online ‘loop’ where they can share documents, send messages, complete tasks and collaborate through the entire real estate transaction. It’s safe and secure, from offer to close, on any device and from any location, allowing us to complete your transaction quicker than ever before.

MAKE A STRONG FIRST IMPRESSION We will help you make a strong first impression.

THE FIRST STEPS TO TAKE TO PREPARE YOUR HOME INCLUDE: •

Clean and repair

•

De-clutter

•

De-personalize

•

Neutralize

Professional staging is another option that can pay off for sellers. Surveys suggest that staged homes netted 17% more profit than non-staged homes.

Only 10% of buyers can visualize the potential of a home. Visual Marketing is the most impactful aspect of any home selling campaign.

According to the International Association of Home Staging Professionals and StagedHomes.com, 95% of professionally staged homes sell faster and for a higher price than their non-staged competitors. *2017

No one has a more important role in the homeselling process than you do. Here are some ways your participation can contribute to a successful sale:

•

Maintain the property in ready-to-show condition.

•

Ensure that the house is easily accessible to real estate professionals (lock box and key).

•

Try to be flexible in the scheduling of showings.

•

When you are not at home, let me know how you can be reached in case an offer is received.

•

If approached directly by a buyer who is not represented by a real estate professional, please contact me.

Do not allow them into the property unescorted.

•

In case of last minute showing, always remove or lock up valuables, jewelry, cash and prescription medications.

PINNACLE HOME SERVICES THAT MOVE YOU When you list your home with a Berkshire Hathaway HomeServices New England, New York and Westchester Properties agent, you will have access to the PINNACLE services program.

First impressions sell From major renovation projects to simple cosmetic fixes and professional staging, PINNACLE is designed to elevate every aspect of your home to make it market-ready. Your personal project coordinator will decide what is needed to move forward and assemble an elite team of design professionals, with the goal of maximizing your home’s value and minimizing its time on the market.

All at no cost to you until your home closes.

It’s that simple,

HOME SERVICES THAT MOVE YOU

It is important for a property to make the best possible impression on prospective buyers. The following can interfere with a buyer’s appreciation of a property:

Exterior •

Clutter.

•

A lawn in need of mowing.

•

Untrimmed hedges and shrubs.

•

Dead and dying plants.

•

Grease or oil spots on the driveway.

•

Peeling paint.

•

Anything that looks old or worn.

Interior •

Worn carpets and drapes.

•

Dirty windows, kitchen, baths.

•

Clutter.

•

Pet and smoking odors.

•

Peeling paint, smudges or marks on walls.

These tips can help your house make the best impression when previewed by sales professionals or shown to prospective buyers:

Exterior •

Remove toys, newspapers, yard tools and other clutter.

•

Tidy up and pick up after pets.

•

Park vehicles in the garage or on the street, leaving the driveway clear.

•

Add color with flowers and potted plants.

Interior •

Make beds, clean up dishes and empty wastebaskets.

•

Remove clutter throughout and put away toys.

•

Set out “show towels” in bath.

•

Freshen the air with potpourri or by baking bread, deodorize pet areas and set the thermostat to a comfortable temperature.

•

Do a quick vacuuming and dusting.

•

Arrange fresh flowers throughout the house.

•

Turn on the fireplace (when appropriate).

•

Play soft background music.

UNDERSTANDING BUYER BEHAVIOR

WHERE BUYERS FOUND THE HOME THEY PURCHASED*

54%

Internet

28% Real Estate Agent

6%

Yard Sign, Open House

6% Friend, Relative or Neighbor

4%

Home Builder

2% Newspaper Advertising or Knew the Seller

<1% From another source 82% of buyers found the home they purchased through the internet or through an agent. That is why it is important to list your home with a RealtorÂŽ and company that provides unparalleled internet exposure.

*Source: NAR 2018 Profile of Home Buyers and Sellers

HOME SELLING SERVICES COMMITMENT I will apply my knowledge and expertise to achieve the successful sale of your property.

HERE IS WHAT YOU CAN EXPECT FROM ME:

•

I will work with you at every stage of the home selling process, from the development and implementation of a marketing plan, through the negotiation of purchase offers, to the final settlement of the transaction.

•

We will want to agree to a system of regular communication so that you can be kept informed at all times.

•

I will give you reliable information and solid advice so that you can make informed decisions.

•

It is my hope that you will be so pleased with my service that you will turn to me for advice on your future real estate needs.

EXCEPTIONAL SERVICE + CUSTOMER LOYALTY

Thousands of clients. Thousands of homes. One priority: YOU.

99% of our clients would recommend their Berkshire Hathaway HomeServices New England, New York, and Westchester Properties agent to others.

But weâ&#x20AC;&#x2122;re not content until we achieve 100%. Thatâ&#x20AC;&#x2122;s why we send online surveys to every one of our clients and use a star-based agent rating system to ensure that we are providing clients with exceptional service.

TOP 10 REASONS Why Berkshire Hathaway HomeServices New England, New York and Westchester Properties is the right real estate company for you.

1. We are guided by our core values: Authenticity, Service, Relationships, Empowerment, Growth and Compassion. These are reflected in every one of our transactions .

2. All of our sales executives are extensively trained, professional, licensed Realtors® and are proven experts in pricing homes, coaching you through the process and putting you in the best position to sell your property.

3. As a full-service residential real estate firm, we streamline the home buying experience by providing in-house services, such as mortgage options, insurance services and even home warranty protection.

4. We are part of HomeServices of America, a Berkshire Hathaway affiliate and the nation’s secondlargest, full-service real estate brokerage firm.

5. Our vast referral network is truly international, we are connected to numerous sales executives around the world, in different languages, different countries and our own United States of America.

6. Our 1,800+ sales executives have direct communication to our 68,000+ pre-registered buyers through our Property Watch system.

7. Behind the scenes, we have a full team of professionals backing up our sales executives on everything from marketing to legal consultations, making sure they focus on what’s important: YOU. 8. Our exclusive program, Buyer Connect makes it easy for our agents to instantly connect with interested buyers when they’re looking for a home like yours; making sure your property is always visible to prospective buyers.

9. The integrity and reputation of Berkshire Hathaway Inc. is unrivaled. You can count on us to handle every part of your transaction professionally, discreetly and seamlessly.

10. 99% customer loyalty. Surveys from our clients show that 99% would recommend others work with us, and they actually do!

When you work with Berkshire Hathaway HomeServices New England, New York and Westchester Properties, you can expect dedicated real estate experts and a brokerage that is with you every step of the way.

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PRICING STRATEGY Understanding Pricing Strategy Pricing strategy is a critical element in your overall value proposition.

Depending on the market and your property, there are several factors to consider when determining the price of your home.

Uninformed sellers can easily make the common mistake of overpricing their homes and end up chasing the market. The owner can incur significant carrying costs, and homes that are on the market for long periods of time may be labeled negatively by potential buyers and buyerâ&#x20AC;&#x2122;s agents.

Other factors that directly impact the value of your home include: current mortgage interest rates, national and regional economic conditions, buyer demand, seasonal trends, availability of competing properties and prices of recently sold properties. We will help you account for these factors when pricing your home.

Adopting the mindset of a buyer.

If you price too high, many potential buyers will not look at your property.

If you price too low, you may not get the highest return on investment.

It is useful to adopt the mindset of a buyer and objectively assess your homeâ&#x20AC;&#x2122;s value and position it competitively within the marketplace.

Higher Price

Fewer Buyers

Lower Price

Many Buyers

Let’s review and prioritize the following topics to help us understand what’s most important to you in the sale of your property.

•

Communication How often do you prefer we talk? What’s your preferred method for communicating?

•

Motivation Why are you selling your home at this time?

•

Time Frame How soon must you sell your home?

•

Price Within what range do you expect to sell your home?

•

Homeselling Decisions Tell me about other possible factors affecting your decision to sell now.

•

Marketing Plan What aspects of marketing and advertising your home most interest you?

•

Previous Homeselling Experience What was the most important thing you learned the last time you sold your home?

•

Relocation Assistance Are you curious about home buying options in your new location?

You know your house best.

Let’s discuss how we’ll market its special features and location in the surrounding neighborhood.

•

Most Appealing Features What attracted you to buy this home?

•

Differentiating Features What makes this property unique from similar properties?

•

Updates and Renovations Have you made any improvements to the property since you bought it?

•

The Neighborhood What do you regard as the most attractive features of the surrounding neighborhood?

•

Special Terms or Conditions Do you have any issues regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, items which must be disclosed to prospective buyers, etc.)?

•

Potential Enhancements What changes would you suggest to make your property as salable as possible?

Selling a house typically includes the following elements. I’ll be your resource and guide throughout this process.

Initial Consultation •

•

• •

Clarify your needs and expectations.

Review selling process, initial market evaluating strategy.

Interview “Agency” choices.

Select appropriate representation.

Complete CLOSING Process • •

• •

•

Design and Implement Marketing Plan •

•

•

•

•

Complete home enhancement recommendations.

Schedule marketing activities.

Show the property to brokers and prospective qualified buyers.

Communicate sales status and marketing activities.

Optimize marketing and pricing as necessary.

Review Offer and Reach Agreement with Buyer •

•

•

•

Receive and review offer from Buyer’s real estate representative.

Discuss and clarify proposed terms and conditions.

Negotiate; consider counter offers.

Reach final agreement.

•

• •

Sign documents.

Initiate title search, deliver preliminary title report to Buyer.

Initiate inspections.

Resolve remaining contingencies.

Conduct final walk-through with Buyer Initiate loan funding/balance of funds from Buyer.

Record title.

Buyer takes possession of property.

After-Sale Service • •

Help you find your next home.

Assist you with relocation, if needed.

ASSESSING THE PROPERTY, THE MARKET AND THE COMPETITION Real estate is local – every market is different.

First, we thoroughly assess the subject property to understand what is unique and appealing to prospective buyers. We also identify any potential obstacles.

Then we will provide you the most relevant market trends so you know exactly what is happening in your area. Finally, we identify the competitive properties to determine what qualified buyers will be evaluating versus your property.

PROPERTY INFORMATION TO CONSIDER

•

Property style and floor plan

•

Local community and amenities

•

Condition and curb appeal

•

Property age

•

Public information and tax records

•

Lifestyle and story of the property