Vital Services Campaign by Centerlyne Design, LLC Print / Social Media / Re-Brand / Web / Annual Report www.archbc.org Challenge: Hosing insecurity poses a unique problem in the Wood River Valley. Often, those in need would not need assistance outside of our area. Our challenge is to educate the public about who those in need are and battling the NIMBY stigma. Our goal is to highlight that those in need are the ones who drive our economy, teach our children and save our lives. Strategy Overview: • Launch a coordinated re-branding, advertising and social media campaign. • Redesign website at www.archbc.org, • Launch social media campaign focusing “stand up” portion of the campaign while integrating general education regarding housing needs. • Develop champions in support of ARCH bringing community leaders from elected officials to Olympic athletes to join forces to support ARCH by participating in the “Stand Up” campaign, which features well-known locals explaining why they “Stand Up for Community Housing.” • Launch at targeted and dual path (dramatic and subtle) print advertisement campaign that illustrates the degree to which affordable housing remains out of reach for critical members of our community. Review: The ad that features a firefighter, was so well received that a local fire department captain called to thank ARCH for the ad and our work of ARCH. We have received tremendous support form the community with commitments to lending their voice and sometimes fame in support of a problem that extends beyond the workforce. Community leaders are now understanding that the issue of affordable housing for moderate to low income is a key factor to economic vitality.
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