Naked Sundays

Naked Sundays is a beauty brand built around the goal of making sun protection work smoothly with cosmetics, makeup, and skincare. The brand focuses on SPF products that blend easily, avoid a white cast, and allow reapplication throughout the day without disrupting a person’s routine. The company was founded by former TV News journalist Samantha Brett after witnessing many coworkers spend long hours outdoors and later needing to have skin cancers removed. She saw that there was no SPF designed to pair comfortably with makeup while still offering dependable protection for daily use. Naked Sundays grew from this realization and became a first-of-its-kind SPF line created by women for women, guided by scientific research and a clear mission. The brand aims to help reduce skin cancer rates for the next generation by offering protection that feels simple, effective, and easy to maintain every day. The brand’s first product was the Hydrating Glow Face Mist, which also functioned as a makeup setting spray. It sold out within two weeks. Later that same year, the brand launched at Mecca in Australia with four products that sold out quickly when shoppers purchased three months of inventory in only 24 hours. Naked Sundays continued to grow as consumer interest in convenient sun protection increased. Four years after its launch, it remains a leader in the global SPF movement and has helped create a new category that blends makeup, skincare, and high-performance SPF into one streamlined routine. The product line is now available through major beauty retailers and online. It can be found in over 1000 Ulta Beauty stores in the United States, over 1000 Shoppers Drug Mart stores in Canada, and at Sephora and Boots in the United Kingdom. Each year, the company releases about 10 new products to support its expanding audience.