About Naked Sundays
Online Retail. Skincare/Sunscreen
Naked Sundays is an award-winning, innovative beauty brand that blends high-performance sun protection with cosmetics, makeup, and skincare. As a trusted name in modern sun care, the brand continues to shape how people think about SPF by making it practical, wearable, and simple to incorporate into daily routines
Founded by former TV News journalist Samantha Brett, she identified a critical gap in sun protection after witnessing many of her colleagues face skin cancer removal procedures due to long hours spent working outdoors She noticed no SPF product worked efficiently with
makeup, avoided leaving a white cast, and could be reapplied throughout the day without disrupting existing makeup looks.
Naked Sundays was created from that pivotal moment of recognition It is a first-of-its-kind SPF line backed by science, created by women for women, and developed to deliver effortless protection and naturally radiant skin without complicating established beauty rituals The brand’s mission remains simple It aims to help decrease the rates of skin cancer for the next generation through consistent use of high-performance sun protection
Naked Sundays began with the Hydrating Glow Face Mist, an SPF product that also functions as a makeup setting spray The launch was met with remarkable enthusiasm, and the product sold out within two weeks That same year, the brand made its debut at Mecca, a luxury retailer in Australia, with four products. Shoppers purchased three months' worth of inventory in only 24 hours, demonstrating strong demand for accessible sun protection solutions that integrate seamlessly with cosmetics
Consumer Demand
Four years later, Naked Sundays continues to guide the global SPF movement, motivating millions to view sun protection not simply as a skincare step but as a lifestyle practice The brand has successfully created a new category that merges makeup, skincare, and high-performance SPF, reaching consumers who want convenient protection without sacrificing beauty results. This ongoing evolution underscores the growing desire for SPF products that feel comfortable, look natural, and enhance daily routines
The Naked Sundays product line is now available through leading beauty retailers and online platforms. Consumers can find the brand in over 1000 Ulta Beauty stores, over 1000 Shoppers Drug Mart stores in Canada, and in both Sephora and Boots locations throughout the United Kingdom These placements reflect its rising popularity and expanding global reach.
The brand consistently develops new solutions and releases about 10 new products each year This regular innovation helps address evolving needs and ensures its range remains relevant to consumers seeking effective SPF products that work with their lifestyles.
The SPF Beauty Brand: Sunscreen Meets Makeup
Naked Sundays focuses on offering serious sun protection that is fun, wearable, and easy to incorporate into everyday beauty routines By doing so, the brand aims to support long-term reductions in global skin cancer rates for future generations. According to the Skin Cancer Foundation, one in five Americans develops skin cancer by the age of 70, and experiencing five or more sunburns doubles the risk for melanoma These statistics highlight the importance of making SPF a consistent habit rather than an occasional choice.
SPF Reimagined
Naked Sundays brings together scientific innovation, plant-based skincare ingredients, and makeup quality finishes to create world-first SPF products that look appealing while providing strong protection The brand formulates its products with botanical hero ingredients that blend smoothly with its SPF bases This approach helps them integrate into beauty routines without feeling heavy or disruptive.
The product selection includes a viral peptide foundation tint, a hydrating glow mist setting spray, water glow serum drops, a glow balm mineral stick available in several blush shades, a bronzer, a hydrating moisturizer, and additional makeup-infused sun protectants. The brand also offers a line of fragrances that capture the feeling of Summer, giving consumers another way to connect with its sunny, uplifting identity
Vegan, Cruelty Free Products
Naked Sundays is dedicated to offering cruelty-free formulas and avoiding sulfates, including SLS and SLES, as well as GMOs, petrolatum, and synthetic colors Many of the creams, serums, and lotions are fragrance-free and designed to be gentle on the skin while providing effective results This commitment reflects the brand’s goal of supporting healthy skin without using harsh or unnecessary additives.
Sustainability Is Integral to the Brand
Naked Sundays places strong emphasis on sustainability and works to reduce its environmental impact through its packaging and production processes. The brand uses repurposed tubes and bottles, offers reusable brushes and purses, and ships products in 100 percent recyclable mailing boxes This ongoing effort ensures the company continues to evolve in ways that support both consumers and the planet while maintaining product quality
A Global Following, Award Winning Brand
With a fast-growing global following and retail presence, Naked Sundays has established itself as a leader in SPF innovation The brand has won multiple beauty and skincare awards for its SPF makeup hybrids It was included in the 2025 Editor’s Choice SPF Awards by WWD, where the CabanaClear Water Gel Serum SPF 50 was highlighted as a top product.
In 2024, the BeautyScreen SPF50 Peptide Foundation Tint received recognition from Cosmopolitan USA as the Best Skin Tint for acne-prone skin. In 2022, the brand earned the Mecca Beauty Innovation Award, contributing to its position as the country’s number 1 SPF skincare brand Additionally, it was named a finalist in the 2021 Beauty Design Awards for one of its sunscreen and skincare products
Customer feedback remains strong One buyer described the Hydrating Glow Mist Setting Spray SPF as a product that works efficiently over makeup, leaves no white residue, and provides a subtle glow that lasts throughout long days Another buyer shared that the CabanaClear Water Gel Serum SPF50 feels lightweight while providing solid protection, with no eye sting or white cast, even for deeper skin tones
Media Recognition
The brand has been featured in beauty industry publications and recognized for its unique combination of skincare, sun protection, and cosmetics. An article in Forbes titled "This SPF-Infused Summer Cosmetic Is Sure to Break the Internet" highlighted the launch of SPF-infused blush sticks as one of the notable beauty releases of the season Reset Magazine also reviewed the BeautyScreen SPF50 Peptide Foundation Tint, noting its lightweight feel and firm performance in smoothing skin tone
Giving Back
The mission of Naked Sundays extends beyond product development The brand proudly supports skin cancer prevention and awareness charities, promoting education, early detection, and the importance of everyday SPF use Through these efforts, the brand continues to support healthier lifestyles and encourage communities to prioritize sun protection
Naked Sundays remains dedicated to its vision of making effective sun care accessible, enjoyable, and essential for all, and continues working toward a future with fewer skin cancer cases for generations to come.