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Marketing opportunities with NAHT 2014-15 About NAHT NAHT is a professional community of leaders in education. We support our members and help them achieve their ambitions. We provide protection, voice, support, community and inspiration. Some facts and figures NAHT currently has:       

more than 28,000 senior leaders in membership, including head, deputy and assistant head teachers, principals, vice principals and school business managers; 12,400 life (retired) members; 86 per cent of all primary school head teachers as members; 74 per cent of all head teachers as members; more than 2,400 of members as senior leaders in secondary schools; nearly 100 per cent of all special school head teachers as members; and nearly 1,200 school business managers as members.

Supporting your marketing strategy NAHT can support your marketing and communication strategy. We can offer a wide range of opportunities to promote your products and services to our members including the following.

Magazines and e-newsletter Opportunities exist to promote your company’s services via display and digital advertising or inserts. We have three key publications: Leadership Focus, Leadership Links and Life. Leadership Focus is produced five times a year and, with an ABC circulation of 27,712, Leadership Focus is mailed direct to our members’ preferred address. Specifically for school leaders, the magazine aims to guide them through a balanced mix of in- depth news, policy information, management advice, special reports plus independent reviews of books and products. We will consider display adverts, inserts and advertorial. Display rates start from £1,625 and for a media pack please contact James Waldron at Redactive on 0207 800 6243 or email james.waldron@redactive.co.uk.


Leadership Links is our fortnightly e-newsletter distributed via email to more than 17,000 subscribers. It delivers up-to-the minute news, views and opinions as it breaks on the key topics prelevent in education. Digital banner advertising allows you to promote your products and services direct to school leaders at their preferred email address and your advert will hyperlink direct to your website. Skyscraper banners start from £450. For a media pack please contact James Waldron at Redactive on 0207 800 6243 or email james.waldron@redactive.co.uk. Life is NAHT’s magazine for retired school leaders and has a readership of more than 12,000. Produced three times a year, Life aims to inform and entertain and keep its readers up-to-date with what’s happening in the world of education, plus offers regular features on travel and holidays, food, health and wellbeing. Display rates start from £450. For a media pack please contact James Waldron at Redactive on 0207 800 6243 or email james.waldron@redactive.co.uk.

Conferences and exhibitions NAHT runs a number of successful and high profile conferences throughout the year which include exhibition and/or sponsorship opportunities, including the following:

June 2014 Inspiring leadership conference, 11 to 13 June, International Convention Centre, Birmingham Inspiring leadership will be an exciting and dynamic programme of conference plenary sessions, expert master classes, practical workshops and seminars and a vibrant exhibition spanning the entire primary, secondary and special education landscape. Central to the programme is the very best line up of leadership speakers from across the world brought together around our central theme of Inspiring leadership. The conference is being organised by CfBT Education Trust, led by chief executive Steve Munby, NAHT and ASCL. For exhibition and sponsorship opportunities please email Blackberry Productions at leadership2014@blackberryproductions.co.uk.


October 2014 NAHT education conference (north), 16 October, York Racecourse Building on the success of previous years, our NAHT education conference 2014 is one of the key events of the academic year and has been designed to:    

inspire, stimulate and empower current and future leaders of education; share current educational thinking and examples of effective practice; provide networking and collaboration opportunities; and provide practical advice, ideas and support.

The conference will offer you a unique opportunity to engage face to face with up to 300 key senior decision makers and budget holders, as delegates will include heads, deputy and assistant head teachers and school business managers across all key stages. Exhibition stand package - £425 to be confirmed and exempt from VAT     

2x1m space only Electric socket (subject to availability) Free WiFi Lunch and refreshments Delegate list

Insert opportunities For just £150+vat you can book an A4 or A5 leaflet in the delegate pack, ensuring that delegates leave the conference with details of your company’s services. Sponsorship packages In addition to the exhibition, we are offering organisations and companies the opportunity to be closely associated with this high profile and much-valued event through sponsorship. Detailed below is a list of the sponsorship options that are on offer. Gold sponsor – £5,000+VAT      

Company details with logo included in delegate pack Logo displayed in auditorium and on stage screen Acknowledgement of sponsorship from conference chair with opportunity to reply Free exhibition space Free A4 insert in delegates pack Acknowledgement on NAHT website (education conference page)


Silver sponsor – £2,500+VAT     

Logo displayed in auditorium and on stage screen Acknowledgement of sponsorship from conference chair 25 per cent discount on exhibition space Free A4 insert in delegate pack Acknowledgement on NAHT website (education conference page)

Bronze sponsor – £1,250+VAT     

Company details with logo included in delegate pack Acknowledgement of sponsorship from conference chair 15 per cent discount on exhibition space Free A4 insert in delegate pack Acknowledgement on NAHT website (education conference page)

For more information please email marketing@naht.org.uk or phone 01444 472 413 and events@naht.org.uk or phone 01444 472 405. NAHT Cymru annual conference, 3 and 4 October 2014 (venue TBC) Attended by more than 100 school leaders this conference focuses on education policy and issues affecting school leaders in Wales and offers an excellent opportunity for face-to-face marketing and networking with key decision makers and budget holders. Stands will be from £375 (to be confirmed). For more information please email events@naht.org.uk or phone 01444 472 405. November 2014 NAHT Staffordshire conference, 11 November (venue TBC) Attended by more than 160 school leaders this conference for school leaders in Staffordshire offers an excellent opportunity for face-to-face marketing and networking with key decision makers and budget holders. Stands will be from £325. For more information please email events@naht.org.uk or phone 01444 472 405. NAHT Education Conference (London), 14 November, QEII Conference Centre Building on the success of previous years, our NAHT education conference 2014 is one of the key events of the academic year and has been designed to:    

inspire, stimulate and empower current and future leaders of education; share current educational thinking and examples of effective practice; provide networking and collaboration opportunities; and provide practical advice, ideas and support.


The conference will offer you an unique opportunity to engage face-to-face with up to 300 key senior decision makers and budget holders, as delegates will include heads, deputy and assistant head teachers and school business managers across all key stages. Exhibition stand package - £425 to be confirmed and exempt from VAT     

2x1m space only Electric socket (subject to availability) Free WiFi Lunch and refreshments Delegate list

Insert opportunities For just £150+VAT you can book an A4 or A5 leaflet in the delegate pack, ensuring that delegates leave the conference with details of your company’s services. Sponsorship packages In addition to the exhibition, we are offering organisations and companies the opportunity to be closely associated with this high profile and much-valued event through sponsorship. Detailed below is a list of the sponsorship options that are on offer. Gold sponsor – £5,000+VAT      

Company details with logo included in delegate pack Logo displayed in auditorium and on stage screen Acknowledgement of sponsorship from conference chair with opportunity to reply Free exhibition space Free A4 insert in delegates pack Acknowledgement on NAHT website (education conference page)

Silver sponsor – £2,500+VAT     

Logo displayed in auditorium and on stage screen Acknowledgement of sponsorship from conference chair 25 per cent discount on exhibition space Free A4 insert in delegate pack Acknowledgement on NAHT website (education conference page)

Bronze sponsor – £1,250+VAT  

Company details with logo included in delegate pack Acknowledgement of sponsorship from conference chair


  

15 per cent discount on exhibition space Free A4 insert in delegate pack Acknowledgement on NAHT website (education conference page)

For more information please email marketing@naht.org.uk or phone 01444 472 413 and events@naht.org.uk or phone 01444 472 405. March 2015 NAHT special schools, specialist and alternative provision conference, 12 and 13 March (venue TBC) The conference offers you an unique opportunity to engage face-to-face with more than 200 key senior decision makers and budget holders from special schools and mainstream schools with specialist provision as they gather to explore the key issues, challenges and opportunities that will affect the delivery of special educational needs and disability services for years to come. Exhibition stand package – from £425 (exempt from VAT)     

2x1m space (£425) Electric socket (subject to availability) Free WiFi Lunch and refreshments Delegate list

Insert opportunities For just £150+VAT you can book an A4 or A5 leaflet in the delegate pack, ensuring that delegates leave the conference with details of your company’s services. Sponsorship packages In addition to the exhibition, we are offering organisations the opportunity to sponsor this high profile and much valued event. Detailed below is a list of the sponsorship options that are on offer. Gold sponsor – £4,000+VAT      

Company details with logo included in delegate pack Logo displayed in auditorium and on stage screen Acknowledgement of sponsorship from conference chair with opportunity to reply Free exhibition space Free A4 insert in delegates pack Acknowledgement on NAHT website (SEND conference sponsor’s page)


Silver sponsor – £2,000+VAT     

Company details with logo included in delegate pack Acknowledgement of sponsorship from conference chair 50 per cent discount on exhibition space Free A4 insert in delegate pack Acknowledgement on NAHT website (SEND conference sponsor’s page)

For more information please email marketing@naht.org.uk or phone 01444 472 413 and events@naht.org.uk or phone 01444 472 405. May 2015 NAHT annual conference 2015 – Convention Centre, Liverpool, 1 to 3 May NAHT’s annual conference and exhibition is the most prestigious event in the association’s calendar and is attended by:   

more than 400 delegates, including school leaders and NAHT regional and branch officials; government officials and representatives from national and international education organisations and associations; and UK media including the BBC, ITN, TES plus national and regional press.

For 2014, we are changing the format of our annual conference and, although we will still have a similar number of delegates, the number of companies that will be able to attend will be limited to ten. This will provide your company with a unique opportunity to reach this influential audience. Here are details of the packages that are available: Gold sponsor: £12,000+VAT This package has been designed to offer maximum presence at the event, including brand awareness and opportunities to network with delegates. The package includes the following:         

On stage acknowledgement from the NAHT president Opportunity to address delegates Space for stand in conference foyer between 12pm on Friday through to 2pm on Sunday A4 insert in delegate pack Company logo and acknowledgement in conference programme Company logo and branding in main auditorium Company logo on sponsorship boards throughout designated conference area Company logo and editorial on NAHT 2014 conference webpage, so reaching a wider audience Editorial acknowledgment of sponsorship in Leadership Links e-newsletter (circulation 17,500)


 

Editorial acknowledgment of sponsorship in Leadership Focus magazine (circulation 28,000) Two complimentary VIP tickets to conference dinner/dance held on the Saturday

Silver sponsor: £8,000+VAT This package offers a high profile at the event, including brand awareness and opportunities to network with delegates. The package includes the following:       

On stage acknowledgement from the NAHT president Space for stand in conference foyer between 12pm on Friday through to 2pm on Sunday A4 insert in delegate pack Company logo and acknowledgement in conference programme Company logo and branding in main auditorium Company logo on sponsorship boards throughout designated conference rooms and spaces Company logo and editorial on NAHT 2014 conference webpage

Bronze sponsor: £5,000+VAT This package offers a great opportunity for brand awareness and opportunities to network with delegates. The package includes the following:     

On stage acknowledgement from the NAHT president Space for stand in conference foyer between 12pm on Friday through to 2pm on Sunday A4 insert in delegate pack Company logo and acknowledgement in conference programme Company logo on sponsorship boards throughout designated conference rooms and spaces.

NAHT conference dinner dance sponsor: £3,000+VAT Held on Saturday 2 May the dinner dance offers a unique opportunity to network with the delegates in a relaxed, social environment. The package includes the following:    

Company logo displayed in wine reception area (pop up stand and literature) Company logo printed on invitation (deadline for inclusion 21 March) Four invitations to the dinner dance Acknowledgement of your support by the president of the NAHT with the opportunity to reply

NAHT National Executive dinner sponsor: £2,000+VAT Held on the eve of conference on Thursday 30 April the National Executive dinner offers an exclusive opportunity to network with the key policy makers


within NAHT on the eve of the conference, including the general secretary, president and members of the National Executive. The package includes the following:   

Company logo displayed in reception area (pop up stand and literature) Four invitations to the national executive dinner Acknowledgement of your support by the president of the NAHT with the opportunity to reply

Further information If you would like to discuss the above opportunities in more detail or require further information please contact John Randall, commercial marketing manager on 01444 472413 or email marketing@naht.org.uk. I look forward to hearing from you.

And finally… …we welcome your ideas. We hope the above opportunities will support your overall marketing strategy. However, if you have an idea you would like to explore further, please contact John Randall, commercial marketing manager on 01444 472 413 or email marketing@naht.org.uk.

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