The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules
Description : Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale.Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom &ampWild and more to discover: &#183How they got started, what worked then and what works now&#183The importance of building a community and how to use data&#183When to consider going multichannel&#183Why you need a bulletproof brand&#183Navigating funding, margins, growth, customer service and