HFA Member Benefits Guide

THE FURNITURE INDUSTRY IS OUR BUSINESS

With roots dating to 1920, the Home Furnishings Association is the nation’s only trade association devoted exclusively to the needs and interests of home furnishings retailers. We contribute to the success of more than 1,600+ retail members and their 15,000 storefronts.

The HFA creates connections for retailers and provides you and your team with the tools and resources to help you thrive.

BENEFITS OF MEMBERSHIP

RETAILER BENEFITS

HFA Buying Source with volume discounts and rebates for over 50 suppliers

HFA Member Directory with contact information for fellow members

HFA Buying Source with volume discounts and rebates for over 50 suppliers

HFA Member Directory with contact information for fellow members

HFA Retailer-2-Retailer Facebook Group with conversations to advance your business

HFA Member Directory with contact information for fellow members

HFA Retailer-2-Retailer Facebook Group with conversations to advance your business

HFA Retailer-2-Retailer Solution Rooms offer virtual peer-to-peer business discussions

HFA Retailer-2-Retailer Facebook Group with conversations to advance your business

HFA Retailer-2-Retailer Solution Rooms offer virtual peer-to-peer business discussions

HFA Top 100 Summit with presentations to innovative top industry players (invitation-only)

HFA Retailer-2-Retailer Solution Rooms offer virtual peer-to-peer business discussions

HFA Top 100 Summit with presentations to innovative top industry players (invitation-only)

Consumer Financing from the industry’s leading primary, secondary, and tertiary lenders

HFA Top 100 Summit with presentations to innovative top industry players (invitation-only)

Financing from the industry’s leading primary, secondary, and tertiary lenders

Consumer Financing from the industry’s leading primary, secondary, and tertiary lenders

BUSINESS RESOURCES

HFA Concierge is your personal connection to solving your business issues

HFA Concierge is your personal connection to solving your business issues P P P

HFA Healthcare Solutions with low-cost employee health insurance options

HFA Healthcare Solutions with low-cost employee health insurance options P P P

HFA Human Resources Portal with essential forms, posters, templates, and more

HFA Human Resources Portal with essential forms, posters, templates, and more P P P

HFA Products Program with member pricing on showroom and warehouse supplies

HFA Sales Academy with discounted furniture sales training programs

HFA Solution Partners with discounted technology and operations services

EDUCATIONAL RESOURCES

HFA Blogs and Industry Updates provide the latest information to grow your business

HFA Blogs and Industry Updates provide the latest information to grow your business P P P

HFA Weekly Email Digest with association events, resources, and information

HFA Weekly Email Digest with association events, resources, and information P P P

HFA On-Demand Seminars recorded at Las Vegas and High Point Furniture Markets

HFA Quick Click Solutions with fast instructional on-demand videos

HFA Webinar Live and On-Demand Library with a full archive of industry topic discussions

HFA Webinar Live and On-Demand Library with a full archive of industry topic discussions P P P

HIGH POINT & LAS VEGAS FURNITURE MARKETS

HFA Retailer Resource Center with in-person access to industry experts and “Market-Only” specials

HFA Retailer Resource Center with in-person access to industry experts and “Market-Only” specials P P P

HFA Market Seminars presented daily by industry experts on trending topics

HFA Market Seminars presented daily by industry experts on trending topics P P P

Networking with other retailers and industry experts while enjoying coffee and snacks

Networking with other retailers and industry experts while enjoying coffee and snacks P P P

INDUSTRY ADVOCACY

HFA Government Relations Action Team provides industry lobbying, alerts, and updates

HFA Government Relations Action Team provides industry lobbying, alerts, and updates P P P

HFA Washington DC Fly-In to promote the industry’s interests to legislators (invitation-only)

HFA Washington DC Fly-In to promote the industry’s interests to legislators (invitation-only) P P

INDUSTRY INITIATIVES

Your membership dues help support these efforts:

State and national industry advocacy efforts

HFA educational blogs, videos, and events

HFA webinars/seminars of trending industry topics

GROW YOUR BUSINESS

THE SOURCE FOR EDUCATION

Retailers and vendors alike benefit from exclusive resources to help businesses run smoother.

• Discounts and rebates on services

• Access to free tools and solutions

• HFA retailer peer virtual discussions

• HFA regional and special events

• Annual HFA Top 100 Summit

GET NOTIFIED

Access the latest trends and insights from industry experts to keep you thriving ahead of the competition.

• Live and on-demand webinars

• Curated blogs, articles, and announcements

• Informational videos and tutorials

• Monthly HFA Digest industry newsletter

• Dedicated HFA YouTube channel

LEARN MORE

Furniture Markets and other events spark innovative solutions and industry connections.

• HFA Retailer Resource Center at market

• Exhibitors and seminars in one showroom

• Connect and idea swap with peers

• Network with industry professionals

• Be energized by a like-minded community

DISCOVER MORE

Your concerns and interests are brought to the attention of legislators through dedicated lobbying efforts.

• Stay current on legislative policies

• Stand united with other industry partners

• Annual Washington DC Fly-In

• HFA Government Relations Action Team

• Government Action Alerts

GET INVOLVED

MEMBER-ONLY EXCLUSIVE

HFA PROGRAMS

NO-COST BUYING PROGRAM

• Available for all members who need a buying group

• Rebates, discounts, promotions, and no minimums

• More than 50 manufacturers to select from

HEALTHCARE OPTIONS

• Save 10-30% on group and self-employed benefit plans

• Medical, dental, vision, tele-medicine and mental health

• Supplemental disability, accident, hospital, and life insurance

FREE HUMAN RESOURCES TOOLS

• A free, online member-only access!

• Applications, compliance information, and resources

• Custom employee handbooks and more in minutes GET ACCESS

WAREHOUSE/STORE SUPPLIES

• Member-only pricing on every item

• Banners, repair products, furniture pads, and more

• New product ordering platform coming soon! ORDER ONLINE

ONLINE SALES TRAINING

• Extensive furniture sales training curriculum

• 24/7 access, self-paced exams, and reporting

• Boost sales and customer engagement START TRAINING

RELIABLE PARTNERS MAKE LIFE EASIER

Let’s talk about your business!

The Home Furnishings Association is at your service to help improve your:

• Financing & Payment Processing

• Marketing & Advertising

• Insurance & Warranties

• POS Systems

• Merchandising

• Customer Experience

• Business/Sales Consulting

• Logistics & Supply Chain

• Business Resources

• Human Resources

• and more...

Enjoy preferred service and discounted rates through HFA Solution Partners. Contact Us

HFA SOLUTION PARTNERS

FINANCE & PAYMENT PROCESSING

Payment options for your customers makes purchasing decisions easier.

Tertiary lease-to-own provider that is scalable for any size business.

No credit required on lease-to-own, retail installment contract, and bank installment contract solutions.

Largest provider of secondary consumer financing through its private label revolving lines of credit.

Automated technology allowing customers to fill out a single application from any device and submit to multiple lenders for approval.

Secondary credit option that looks beyond FICO scores to approve even more customers.

Lease-to-own no credit purchasing via a web and app-based platform that underwrites, approves, and enables payments in less than 5 minutes.

eCommerce focused lease-purchase solution proving new paths to ownership for millions of under-served Americans.

Lease-to-own financing to non-prime consumers for increased sales, conversions to expand your customer base and drive loyalty.

A compliant, secure consumer finance system with a single customer credit application to multiple in-store or online lenders.

Longest-tenured lease-to-own provider offering affordable payments and no long-term commitment.

Lease-to-own financing allowing customers to get what they need today and pay over time.

Primary lender with exclusive low rates with an average savings of 240 points and HFA buydown rate specials throughout the year.

Credit card processing with free terminals, month to month contracts, and high-risk account approvals.

Seamless financing for all customers, including prime, near-prime, and no-credit-needed with a single credit application.

HFA SOLUTION PARTNERS

MARKETING & ADVERTISING

[ GET

] Manage your marketing efforts for better ROI.

Data-driven agency offering custom eCommerce websites, carefully strategized Google Ad campaigns, and social media plans.

Full service digital advertising agency specializing in media planning, on-line ad buying, reporting, and optimization of campaigns.

Hyper-targeted and effective digital advertising services to help match your ad services directly to in-store and online sales.

Retail furniture-focused advertising agency offering media advertising, marketing strategy, store collateral design, web design, and more.

Customized and targeted data-driven advertising solutions to achieve proven incremental ROI at every stage of the buying journey.

Marketing agency with 180+ products that help create, manage, and advertise your business online and help you reach your target audience.

Marketing experts who manage your digital vendor communication, leverage data for accountability, and increase ROI for digital spend.

Data-driven marketing strategies, compelling storytelling, and multi-channel media—including digital, video, social, search, and in-store.

HFA SOLUTION PARTNERS

POINT OF SALE SYSTEMS

Easily manage your inventory, purchasing, and receiving.

Locally run or cloud hosted POS system designed to help retailers with inventory management, tagging, special orders and delivery.

Diverse cloud-based point of sale system that empowers retailers through purchasing, sales, inventory management, distribution and more.

A POS platform helps furniture retailers manage inventory, sales, and customer insights with a seamless cloud-based system.

ECOMMERCE

Improve the ease of doing business online.

AI technology to track and improve your eCommerce business providing market visibility across multiple eCommerce websites.

Dovr Media offers a flexible, revenue driving way to provide any retailer website tools to win in the world of eCommerce.

HUMAN RESOURCES

Navigate through any personnel-related challenges.

Free access to experienced employment and HR specialists who know your local, state and federal compliance laws.

]

Web-based retail furniture software that improves operational efficiency from inventory to accounting to enhance the customer experience.

Integrated Unified Commerce Solutions with automated inventory tracking and auditing to manage sales orders in-store and online.

Access to exclusive inventory, flexible payment terms, and free returns on opening orders.

Free online member-only access for applications, compliance information, employee handbooks, and resources.

HFA SOLUTION PARTNERS

LOGISTICS/SUPPLY CHAIN

Get product to your store and to your customer on time and on budget.

Last-mile intelligence, customer experience and fleet automation integrated with ERP’s for seamless deployment.

[ GET INFO ]

Specializing in white glove delivery, warehousing, and fulfillment for the home furnishings industry.

3PL order fulfillment and last mile delivery that optimizes costs, reduces damages, and provides delivery visibility.

Association that works directly with carriers to ensure stable year round rates on container shipping and avoid typical market fluctuations.

Dedicated network of carriers to help you save on every inbound and outbound, LTL, freight, small package, and truckload shipment.

Experienced, top-tier logistics consulting services at prices affordable for small to mid-sized businesses.

Transportation experts specializing in home delivery services ranging from drop-off to white glove deliveries.

A compliance-driven delivery technology platform designed for furniture retailers and 3PL providers to streamline every stage of last-mile delivery.

MERCHANDISING

Third-party logistics solutions for managing warehouses with unmatched efficiency.

A full suite of logistical solutions ranging from truckload to LTL, specializing in the big and bulky final mile arena.

Showcasing your products properly improves the chances of a sale.

3D product visualization software to build endless content applications for consistency across every touch-point in the customer journey.

[ GET INFO ]

Product catalog platform to price and curate thousands of products from numerous vendors while keeping in-store and online data in sync.

HFA SOLUTION PARTNERS

CUSTOMER EXPERIENCE

Tools to creat an outstanding customer journey online and in-sore.

Intuitive 3D planning tools to create, furnish, and visualize your home across all devices.

[ GET INFO ]

One solution for claims and delivery management, vendor chargebacks, ordering, scheduling/routing, and increased customer communications.

A digital agency specializing in web platforms, 3D rendering, website assets, visual content, lifestyle photography, and more.

AI-powered customer life cycle messaging platform that converts your fulfillment into an automated marketing machine.

Full suite of solutions to develop a comprehensive digital marketing strategy that includes CRM, POS, SEO, reputation management and more.

Interactive AI design platform that helps shoppers discover their individual style while increasing time on site and average order value.

An AI engine for furniture eCommerce to automate delivery scheduling, assembly guidance, warranty claims, returns, and more.

Advanced door counting solutions, designed to optimize customer engagement and increase conversions across all channels.

BUSINESS/SALES CONSULTING

Evaluate and make significant improvements to your business.

Retail & design consultants that transform your outdated space into something that will wow your customers and increase sales conversions.

[ GET INFO ]

Cost reduction firm that helps businesses lower their processing fee without changing processing companies, software, or equipment.

HFA SOLUTION PARTNERS

INSURANCE & WARRANTIES

[ GET INFO ] Services to protect you, your store, and your customers.

Insurance coverage for property, liability, workers’ compensation, commercial, and auto, as well as complete employee benefits.

Furniture product protection and extended warranties that simplify the entire customer journey from purchase to claim filing.

Product protection solutions, designed to increase revenue and enhance customer loyalty across all channels.

NEW

Private-label protection programs that drive high-margin recurring revenue and strengthen customer loyalty.

Comprehensive coverage beyond manufacturer warranty for furniture, appliances and electronics.

Furniture protection company offering reinsurance programs that build profit and financially assist retailers through economic downturns.

Customized protection plans for your business with a claims-management system to keep customers updated on their claims.

BUSINESS RESOURCES

Making your brand and your store look good makes all the difference.

A fully integrated suite of POS, inventory, CRM, eCommerce, digital marketing, and showroom engagement tools.

A 3D and AI visualization platform empowering businesses to create and manage stunning product visuals and configurations that drive engagement.

[ GET INFO ]

Office Depot is a supplier in your corner to help you stay agile, adaptive, and ahead of an ever-bending curve for your business needs.

Equipping investors and C-Suite executives with indispensable insights about macro housing trends, and company-specific equity performance.

you partner with and Synchrony HOME™, can help you drive more more sales and customer loyalty.

partner with Synchrony HOME™, you drive more sales and loyalty.

possibilities for your business by with HFA and Synchrony HOME.

VALUE OF FINANCING FOR YOUR BUSINESS options for customers could mean results for you.

FINANCING FOR YOUR BUSINESS customers could mean results for you.

THE VALUE OF FINANCING FOR YOUR BUSINESS

Payment options for customers could mean results for you.

NEARLY

71% $950 HALF

MORE, your business by Synchrony HOME.

Synchrony cardholders said that through retailer made purchases affordable.*

Synchrony cardholders spent on average, compared to non-cardholder big ticket shoppers: $2,484 vs. $1,534.*

MORE,

$950 HALF

of Synchrony cardholders said that financing through the retailer made their large purchases more affordable.*

Synchrony cardholders spent on average, compared to non-cardholder big ticket shoppers: $2,484 vs. $1,534.*

NEARLY of Synchrony cardholders said they always seek financing options when making large purchases.*

Synchrony cardholders spent on average, compared to non-cardholder

ENROLLED SYNCHRONY HOME?

ALREADY ENROLLED WITH SYNCHRONY HOME?

latest marketing assets, and training materials at synchronybusiness.com/homepartners

ALREADY ENROLLED WITH SYNCHRONY HOME?

MORE,

big ticket shoppers:

$2,484 vs. $1,534.*

Synchrony cardholders spent on average, compared to non-cardholder big ticket shoppers: $2,484 vs. $1,534.*

of Synchrony cardholders said they always seek financing options when making large purchases.*

READY

READY TO ENROLL?

Simply scan this QR code to get started.** HOME? at synchronybusiness.com/homepartners.

Find the latest marketing assets, resources and training materials at synchronybusiness.com/homepartners.

TO ENROLL?

Simply scan this QR code to get started.**

*Eighth Major Purchase Journey Study, Synchrony Bank, August 2021 **Data fees may apply.

NEARLY of Synchrony cardholders said they always seek financing options when making large purchases.*

71% $950 HALF

*Eighth Major Purchase Journey Study, Synchrony Bank, August 2021 **Data fees may apply. of Synchrony cardholders said that financing through the retailer made their large purchases more affordable.*

READY TO ENROLL?

Simply scan this QR code to get started.**

*Eighth Major Purchase Journey Study, Synchrony Bank, August 2021 **Data fees may apply.

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