THE FURNITURE INDUSTRY IS OUR BUSINESS
With roots dating to 1920, the Home Furnishings Association is the nation’s only trade association devoted exclusively to the needs and interests of home furnishings retailers. We contribute to the success of more than 1,400+ retail members and their 7,000 storefronts.
The HFA creates connections for retailers and provides you and your team with the tools and resources to help you thrive.
BENEFITS OF MEMBERSHIP
UNLOCKS TOOLS AND RESOURCES TO
RETAILER BENEFITS
RETAILER BENEFITS
RETAILER BENEFITS
HFA Buying Source with volume discounts and rebates for over 50 suppliers
HFA Buying Source with volume discounts and rebates for over 50 suppliers
HFA Member Directory with contact information for fellow members and retailers
HFA Buying Source with volume discounts and rebates for over 50 suppliers
HFA Member Directory with contact information for fellow members and retailers
HFA Regional Events with opportunities to connect in person
HFA Member Directory with contact information for fellow members and retailers
Regional Events with opportunities to connect in person
HFA Retailer-2-Retailer Facebook Group with conversations to advance your business
HFA Regional Events with opportunities to connect in person
HFA Retailer-2-Retailer Facebook Group with conversations to advance your business
HFA Retailer-2-Retailer Solution Rooms offer virtual peer-to-peer business discussions
HFA Retailer-2-Retailer Facebook Group with conversations to advance your business
HFA Retailer-2-Retailer Solution Rooms offer virtual peer-to-peer business discussions
HFA Top 100 Summit with leader roundtables and presentations to innovative industry players
HFA Retailer-2-Retailer Solution Rooms offer virtual peer-to-peer business discussions
HFA Top 100 Summit with leader roundtables and presentations to innovative industry players
Consumer Financing from the industry’s leading primary, secondary, and tertiary lenders
HFA Top 100 Summit with leader roundtables and presentations to innovative industry players
Consumer Financing from the industry’s leading primary, secondary, and tertiary lenders
Consumer Financing from the industry’s leading primary, secondary, and tertiary lenders
BUSINESS RESOURCES
BUSINESS RESOURCES
BUSINESS RESOURCES
HFA Concierge is your personal connection to solving your business issues
HFA Concierge is your personal connection to solving your business issues
HFA Concierge is your personal connection to solving your business issues
HFA Healthcare Solutions with low-cost employee health insurance options
HFA Healthcare Solutions with low-cost employee health insurance options
HFA Healthcare Solutions with low-cost employee health insurance options
HFA Human Resources Portal with essential forms, posters, templates, and more
HFA Human Resources Portal with essential forms, posters, templates, and more
HFA Human Resources Portal with essential forms, posters, templates, and more
HFA Products Program with member pricing on showroom and warehouse supplies
HFA Products Program with member pricing on showroom and warehouse supplies
HFA Products Program with member pricing on showroom and warehouse supplies
HFA Sales Academy with discounted furniture sales training programs
HFA Sales Academy with discounted furniture sales training programs
HFA Sales Academy with discounted furniture sales training programs
HFA Solution Partners with discounted technology and operations services
HFA Solution Partners with discounted technology and operations services
HFA Solution Partners with discounted technology and operations services
EDUCATIONAL RESOURCES
EDUCATIONAL RESOURCES
EDUCATIONAL RESOURCES
HFA Blogs and Press Releases provide the latest information to grow your business
HFA Blogs and Press Releases provide the latest information to grow your business
HFA Blogs and Press Releases provide the latest information to grow your business
HFA Monthly Email Digest with the trending industry and association news
HFA Monthly Email Digest with the trending industry and association news
HFA Monthly Email Digest with the trending industry and association news
HFA On-Demand Seminars recorded at Las Vegas and High Point Furniture Markets
HFA On-Demand Seminars recorded at Las Vegas and High Point Furniture Markets
HFA On-Demand Seminars recorded at Las Vegas and High Point Furniture Markets
HFA Quick Click Solutions with fast instructional on-demand videos
HFA Quick Click Solutions with fast instructional on-demand videos
HFA Quick Click Solutions with fast instructional on-demand videos
HFA Webinar Live and On-Demand Library with a full archive of industry topic discussions
HFA Webinar Live and On-Demand Library with a full archive of industry topic discussions
HFA Webinar Live and On-Demand Library with a full archive of industry topic discussions
HIGH POINT & LAS VEGAS FURNITURE MARKETS
HIGH POINT & LAS VEGAS FURNITURE MARKETS
HIGH POINT & LAS VEGAS FURNITURE MARKETS
HFA Resource Center with in-person access to industry vendors and “Market-Only” specials
HFA Resource Center with in-person access to industry vendors and “Market-Only” specials
HFA Resource Center with in-person access to industry vendors and “Market-Only” specials
HFA Market Seminars presented daily by industry experts on trending topics
HFA Market Seminars presented daily by industry experts on trending topics
HFA Market Seminars presented daily by industry experts on trending topics
Networking with other retailers and industry experts while enjoying coffee and snacks
Networking with other retailers and industry experts while enjoying coffee and snacks
Networking with other retailers and industry experts while enjoying coffee and snacks
INDUSTRY ADVOCACY
INDUSTRY ADVOCACY
INDUSTRY ADVOCACY
HFA Government Relations Action Team provides industry lobbying, alerts, and updates
HFA Government Relations Action Team provides industry lobbying, alerts, and updates
HFA Government Relations Action Team provides industry lobbying, alerts, and updates
HFA Washington DC Fly-In to promote the industry’s interests to legislators (invitation-only)
HFA Washington DC Fly-In to promote the industry’s interests to legislators (invitation-only)
HFA Washington DC Fly-In to promote the industry’s interests to legislators (invitation-only)
INDUSTRY INITIATIVES
INDUSTRY INITIATIVES
INDUSTRY INITIATIVES
Your membership dues help support these efforts:
Your membership dues help support these efforts:
Your membership dues help support these efforts:
State and national industry advocacy efforts
State and national industry advocacy efforts
State and national industry advocacy efforts
HFA educational blogs, videos, and events
HFA educational blogs, videos, and events
HFA educational blogs, videos, and events
HFA webinars/seminars of trending industry topics
HFA webinars/seminars of trending industry topics
HFA webinars/seminars of trending industry topics
GROW YOUR BUSINESS
THE SOURCE FOR EDUCATION
Retailers and vendors alike benefit from exclusive resources to help businesses run smoother.
• Discounts and rebates on services
• Access to free tools and solutions
• HFA retailer peer virtual discussions
• HFA regional and special events
• Annual HFA Top 100 Summit
GET NOTIFIED
Access the latest trends and insights from industry experts to keep you thriving ahead of the competition.
• Live and on-demand webinars
• Curated blogs, articles, and announcements
• Informational videos and tutorials
• Monthly HFA Digest industry newsletter
• Dedicated HFA YouTube channel
LEARN MORE
High Point and Las Vegas Furniture Markets spark innovative solutions and industry connections.
• Over 30 exhibitors in one showroom
• Free seminars by expert speakers
• Network with industry professionals
• Discounted services and special financing rates
• Relax in the HFA Resource Center cafe
DISCOVER MORE
Your concerns and interests are brought to the attention of legislators through dedicated lobbying efforts.
• Stay current on legislative policies
• Stand united with other industry partners
• Annual Washington DC Fly-In
• HFA Government Relations Action Team
• Government Action Alerts
GET INVOLVED
MEMBER-ONLY EXCLUSIVE
HFA PROGRAMS
NO-COST BUYING PROGRAM
• Available for all members who need a buying group
• Rebates, discounts, promotions, and no minimums
• More than 50 manufacturers to select from
HEALTHCARE OPTIONS
• Save 10-30% on group and self-employed benefit plans
• Medical, dental, vision, tele-medicine and mental health
• Supplemental disability, accident, hospital, and life insurance
FREE HUMAN RESOURCES TOOLS
• A free, online member-only access!
• Applications, compliance information, and resources
• Custom employee handbooks and more in minutes GET ACCESS
WAREHOUSE/STORE SUPPLIES
• Member-only pricing on every item
• Banners, repair products, furniture pads, and more
• New product ordering platform coming soon! ORDER ONLINE
ONLINE SALES TRAINING
• Extensive furniture sales training curriculum
• 24/7 access, self-paced exams, and reporting
• Boost sales and customer engagement START TRAINING
RELIABLE PARTNERS MAKE LIFE EASIER
Let’s talk about your business!
The Home Furnishings Association is at your service to help improve your:
• Financing & Payment Processing
• Marketing & Advertising
• Insurance & Warranties
• POS Systems
• Merchandising
• Customer Experience
• Business/Sales Consulting
• Logistics & Supply Chain
• Business Resources
• Human Resources
• and more...
Enjoy preferred service and discounted rates through HFA Solution Partners. Contact Us
HFA SOLUTION PARTNERS
FINANCE & PAYMENT PROCESSING
Payment options for your customers makes purchasing decisions easier.
Tertiary lease-to-own provider that is scalable for any size business.
No credit required on lease-to-own, retail installment contract, and bank installment contract solutions.
Largest provider of secondary consumer financing through its private label revolving lines of credit.
Automated technology allowing customers to fill out a single application from any device and submit to multiple lenders for approval.
Secondary credit option that looks beyond FICO scores to approve even more customers.
Lease-to-own no credit purchasing via a web and app-based platform that underwrites, approves, and enables payments in less than 5 minutes.
eCommerce focused lease-purchase solution proving new paths to ownership for millions of under-served Americans.
A compliant, secure consumer finance system with a single customer credit application to multiple in-store or online lenders.
No credit check lease-purchase program that offers instant approvals
Longest-tenured lease-to-own provider offering affordable payments and no long-term commitment.
Lease-to-own financing allowing customers to get what they need today and pay over time.
Primary lender with exclusive low rates with an average savings of 240 points and HFA buydown rate specials throughout the year.
Credit card processing with free terminals, month to month contracts, and high-risk account approvals.
HFA SOLUTION PARTNERS
MARKETING & ADVERTISING
Manage your marketing efforts for better ROI.
[ GET INFO ]
Data-driven agency offering custom eCommerce websites, carefully strategized Google Ad campaigns, and social media plans.
Full service digital advertising agency specializing in media planning, on-line ad buying, reporting, and optimization of campaigns.
Hyper-targeted and effective digital advertising services to help match your ad services directly to in-store and online sales.
Retail furniture-focused advertising agency offering media advertising, marketing strategy, store collateral design, web design, and more.
MERCHANDISING
Customized and targeted data-driven advertising solutions to achieve proven incremental ROI at every stage of the buying journey.
Omni Digital Group integrates with POS systems to deliver data-driven ad campaigns, targeted creative, and real-time tracking.
Marketing agency with 180+ products that help create, manage, and advertise your business online and help you reach your target audience.
Marketing experts who manage your digital vendor communication, leverage data for accountability, and increase ROI for digital spend.
Showcasing your products properly improves the chances of a sale.
3D product visualization software to build endless content applications for consistency across every touch-point in the customer journey.
Product catalog platform to price and curate thousands of products from numerous vendors while keeping in-store and online data in sync.
FamOn is a B2B wholesale platform connecting global suppliers to local retailers with seamless logistics and finance.
HFA SOLUTION PARTNERS
POINT OF SALE SYSTEMS
Easily manage your inventory, purchasing, and receiving.
Locally run or cloud hosted POS system designed to help retailers with inventory management, tagging, special orders and delivery.
Diverse cloud-based point of sale system that empowers retailers through purchasing, sales, inventory management, distribution and more.
NEW
A POS platform helps furniture retailers manage inventory, sales, and customer insights with a seamless cloud-based system.
Web-based retail furniture software that improves operational efficiency from inventory to accounting to enhance the customer experience.
ECOMMERCE
Improve the ease of doing business online.
Manage and scale your online retail business easily with a leading eCommerce platform.
AI technology to track and improve your eCommerce business providing market visibility across multiple eCommerce websites.
Dovr Media offers a flexible, revenue driving way to provide any retailer website tools to win in the world of eCommerce.
[ GET INFO ]
Suite of applications to help retail companies run their business, analyze business performance in real-time and drive cost savings.
Customizable POS system, designed to increase sales and streamline operations across all channels.
Cloud-based point-of-sale (EPOS) offering real-time inventory reporting and tracking, manages deliveries, and integrated with QuickBooks.
Integrated Unified Commerce Solutions with automated inventory tracking and auditing to manage sales orders in-store and online.
[ GET INFO ]
Custom e-commerce integrations, connecting your systems for efficient operations and elevating online business performance.
Customizable tech solutions, designed to boost sales and streamline operations across all platforms.
Control your business with Shopify’s suite of customizable and extensible solutions, designed to convert more sales across more channels.
HFA SOLUTION PARTNERS
LOGISTICS/SUPPLY CHAIN
Get product to your store and to your customer on time and on budget.
Empowering businesses with a reliable, predictable, and cost-efficient container supply chain management.
3PL order fulfillment and last mile delivery that optimizes costs, reduces damages, and provides delivery visibility.
Association that works directly with carriers to ensure stable year round rates on container shipping and avoid typical market fluctuations.
Transportation experts specializing in home delivery services ranging from drop-off to white glove deliveries.
New Orleans based white-glove delivery services, offering meticulous handling and exceptional care for every shipment.
HUMAN RESOURCES
Navigate through any personnel-related challenges.
Free access to experienced employment and HR specialists who know your local, state and federal compliance laws.
[ GET INFO ]
Dedicated network of carriers to help you save on every inbound and outbound, LTL, freight, small package, and truckload shipment.
Experienced, top-tier logistics consulting services at prices affordable for small to mid-sized businesses.
Cloud-based supply chain and corporate social responsibility systems for optimization of global production, delivery, and logistics chains.
A full suite of logistical solutions ranging from truckload to LTL, specializing in the big and bulky final mile arena.
[ GET INFO ]
Free online member-only access for applications, compliance information, employee handbooks, and resources.
HFA SOLUTION PARTNERS
CUSTOMER EXPERIENCE
Tools to creat an outstanding customer journey online and in-sore.
Intuitive 3D planning tools to create, furnish, and visualize your home across all devices.
A digital agency specializing in web platforms, 3D rendering, website assets, visual content, lifestyle photography, and more.
[ GET INFO ]
Full suite of solutions to develop a comprehensive digital marketing strategy that includes CRM, POS, SEO, reputation management and more.
One solution for claims and delivery management, vendor chargebacks, ordering, scheduling/routing, and increased customer communications.
AI-powered customer life cycle messaging platform that converts your fulfillment into an automated marketing machine.
Centralized lead conversion platform to manage your online business reputation, reviews and customer interactions.
Interactive AI design platform that helps shoppers discover their individual style while increasing time on site and average order value.
Advanced door counting solutions, designed to optimize customer engagement and increase conversions across all channels.
BUSINESS RESOURCES
Making your brand and your store look good makes all the difference.
Office Depot is a supplier in your corner to help you stay agile, adaptive, and ahead of an ever-bending curve for your business needs.
Global leader in paint products offering national account prices plus an additional 20 percent off to transform your space.
HFA SOLUTION PARTNERS
INSURANCE & WARRANTIES
Services to protect you, your store, and your customers.
Furniture product protection and extended warranties that simplify the entire customer journey from purchase to claim filing.
Comprehensive coverage beyond manufacturer warranty for furniture, appliances and electronics.
Customized protection plans for your business with a claims-management system to keep customers updated on their claims.
Product protection solutions, designed to increase revenue and enhance customer loyalty across all channels.
Furniture warranty provider offering a wide variety of full-coverage plans and a network of technicians across 100% of the US.
Furniture protection company offering reinsurance programs that build profit and financially assist retailers through economic downturns.
BUSINESS/SALES CONSULTING
Evaluate and make significant improvements to your business.
Maximize ROI with expert negotiation services, securing prime locations for home product retailers for over 30 years.
Services for e-commerce solutions, custom application development and system integration with managed service and support.
Cost reduction firm that helps businesses lower their processing fee without changing processing companies, software, or equipment.
Retail & design consultants that transform your outdated space into something that will wow your customers and increase sales conversions.
you partner with and Synchrony HOME™, can help you drive more more sales and morecustomerloyalty.
partner with Synchrony HOME™, you drive more sales and morecustomerloyalty.
71%
MORE, possibilities for your business by with HFA and Synchrony HOME.
VALUE OF FINANCING FOR YOUR BUSINESS options for customers could mean results for you.
FINANCING FOR YOUR BUSINESS customers could mean results for you. $950
MORE, your business by Synchrony HOME.
THE VALUE OF FINANCING FOR
THE VALUE
OF
FINANCING FOR YOUR BUSINESS
YOUR BUSINESS
Payment options for customers could mean results for you.
Payment options for customers could mean results for you.
Synchrony cardholders said that financingthrough retailer made theirlargepurchases moreaffordable.*
Synchrony cardholders spent on average, compared to non-cardholder big ticket shoppers: $2,484 vs. $1,534.*
HALF
of Synchrony cardholders said that financingthrough the retailer made theirlargepurchases moreaffordable.*
Synchrony cardholders spent on average, compared to non-cardholder big ticket shoppers: $2,484 vs. $1,534.*
71% $950
NEARLY of Synchrony cardholderssaid they always seek financingoptions when making largepurchases.*
NEARLY of Synchrony cardholderssaid they always seek financingoptions when making largepurchases.*
Synchrony cardholders spent on average, compared to non-cardholder big ticket shoppers: $2,484 vs. $1,534.*
$950 HALF
ALREADYENROLLED WITH SYNCHRONY HOME?
ALREADY ENROLLED WITH SYNCHRONY HOME?
Synchrony cardholders spent on average, compared to non-cardholder big ticket shoppers: $2,484 vs. $1,534.*
MORE,
MORE,
NEARLY of Synchrony cardholderssaid they always seek financingoptions when making largepurchases.*
NEARLY of Synchrony cardholders said they always seek financing options when making large purchases.*
71% $950 HALF
Simply scan this QR code to get started.** ALREADYENROLLED SYNCHRONY HOME?
latest marketing assets, and training materials at synchronybusiness.com/homepartners
READY TO ENROLL?
READY TO ENROLL?
Simply scan this QR code to get started.** HOME? at synchronybusiness.com/homepartners.
Find the latest marketing assets, resources and training materials at synchronybusiness.com/homepartners.
Find the latest marketing assets, resources and training materials at synchronybusiness.com/homepartners.
*Eighth Major Purchase Journey Study, Synchrony Bank, August 2021 **Data fees may apply.
*Eighth Major Purchase Journey Study, Synchrony Bank, August 2021 **Data fees may apply. of Synchrony cardholders said that financing through the retailer made their large purchases more affordable.*
READY TO ENROLL?
READY TO ENROLL?
Simply scan this QR code to get started.**
Simply scan this QR code to get started.**
*Eighth Major Purchase Journey Study, Synchrony Bank, August 2021 **Data fees may apply.
*Eighth Major Purchase Journey Study, Synchrony Bank, August 2021 **Data fees may apply.
