Marketing Booklet Rashele Bentz

MILES T O N E AN D

POS T- C LO S E CA M PA IG N

Stay Top of Mind

We keep you front and center before, during and after the loan closes. Milestone Updates keep your Buyers in the loop during the loan process, Drip E-mail Campaigns keep you top of mind after closing. Co-Branded Closing Cards are mailed to our mutual client with information on how to download Closing Documents and Payment App. Personalized co-branded Greeting Cards sent to clients on Birthdays and Loan Anniversaries. Our Agent Partners appear on the Mortgage Statement for the life of the loan.

Why Should You Include Direct Mail In

Your 2025 Marketing Plan? 90%

Direct Mail has an open rate of 80- 90%

Average email open rates are 20 – 30%

70% of people prefer direct mailers to email because of the emotional connection they feel receiving something physical in the mail

112%

Direct Mail has the best ROI across all media at 112% 55% of consumers visit the sender’s website after receiving direct mail

Luxury EDDM or Postcard 6x11 11x6

Trifold (Folded) 11x5.75

LIS T I N G B OOKL E T S

4 page

Standard

Landscape

LIS T I N G B OOKL E T S

8 page

TRIFOLDS

LIS T I N G E XA MPLE S

DIGITAL FLIPBOOKS

Turn any of our booklets into a virtual flipbook to send digitally to clients via text or email. Scan to see an example.

Your Purchase Lender

Standard Programs

Conventional

• Down Payment as Low as 3%

• Fixed or Adjustable Rates

• Down Payment Assistance Programs Available

• Non-Occupying Co-Borrowers Allowed

FHA

• Down Payment as Low as 3.5%

• Lower Credit Score Flexibility

• Higher Allowable Debt to Income Ratios

• 100% Financing with DPA

VA

• 100% Financing

• No Monthly Mortgage Insurance Premiums

• Flexible Underwriting Guidelines

USDA

• 100% Financing

• Lower Credit Score Flexibility

• Gifts for Closing Costs Allowed

Jumbo

• Borrow up to $3 Million

• Credit Score as Low as 700

• Eligible for Primary Residence, Second Home or Investment Property

• Warrantable and Non-Warrantable Condos Permitted

Renovation

• FHA and Conventional Programs

• Purchase or Refinance

• Principal Residence, Second Home or Investment Property

• Ability to Finance Repairs and Home Improvements

Specialty Programs

NAF Cash

• Allows Buyer to Become a Cash Buyer

• Buyer Can Purchase New Home Without Selling Current Home

• Conventional and VA Loans Allowable

Lock In & Float

• Lock In Your Rate - Rate Can’t Increase

• If Rates Improve during Locked Period, You Can Float Down to a Better Rate

Bank Statement Program

• Self Employed Borrowers can use Business Bank Statements to Qualify

• Purchase New Home Without Selling Current Home –Exclude Payment in Debt to Income Ratio

• Purchase, Refinance or Cash-Out

• Primary, Second Home or Investment Property Eligible

NAF Bridge Loan

• Use Equity From Your Existing Home Towards the Purchase of a New Home

• Ability to Present a Strong Non-Contingent Offer, Giving You a Competitive Edge in the Market

• No Monthly Payments During the Loan Term Reducing the Financial Stress of managing Two Mortgage Payments

Buydown Options

• Lower Interest Rate for the First Few Years of Mortgage

• Available on Conventional, FHA VA and USDA Loan Products

• 1/0, 1/1/1, 2/1, and 3/2/1 Buydown Options Available

Down Payment Assistance

• Additional Funds for Down Payment and Closing Costs

• Chenoa

• Freddie Mac BorrowSmartSM

Recast Option

• Borrower can Reduce the Principal Balance

• New American Funding will Re-Amortize the Loan based on the Remaining Term and Payments will be Reduced

• Multiple Recasts can be Completed during the Life of the Loan

• PMI can be Eliminated in Some Scenarios

DOES YOUR CLIENT NEED TO BUY BEFORE THEY SELL?

NAF Cash

Buying in cash means convenience, certainty and could mean a cost saving too. With NAF Cash, an affiliated company of New American Funding, you can make a competitive, true cash offer that is not contingent on financing and close in as little as seven days without having to sell your current home first.

Program Highlights:

• Allows Buyer to Become a Cash Buyer

• Purchase Your Dream Home Before Selling Your Current Home

• Help Qualified Buyers Win in Multiple Offer Environment

• Conventional and VA Loan Programs Allowable

NAF Bridge Loan

Avoid missing out on the home you really want because your current home has not yet sold. This product bridges the gap by giving you funds to cover the new purchase while finalizing the sale of your current home.

Program Highlights:

• Use Equity From Your Existing Home Towards the Purchase of a New Home

• Ability to Present a Strong Non-Contingent Offer, Giving You a Competitive Edge in the Market

• No Monthly Payments During the Loan Term Reducing the Financial Stress of managing Two Mortgage Payments

NAF Recast

The NAF Recast allows you to buy your next home now and adjust your Mortgage balance later. With a recast, you can purchase without selling first, then apply proceeds from your sales to reduce your mortgage balance and monthly payment.