MILES T O N E AN D
POST-CLOSE CAMPAIGN
Stay Top of Mind
We keep you front and center before, during and after the loan closes.
Milestone Updates keep your Buyers in the loop during the loan process, Drip E-mail Campaigns keep you top of mind after closing. Co-Branded Closing Cards are mailed to our mutual client with information on how to download Closing Documents and Payment App.
Personalized co-branded Greeting Cards sent to clients on Birthdays and Loan Anniversaries. Our Agent Partners appear on the Mortgage Statement for the life of the loan.
DOORHANGERS
PRINT MAIL SIZING
EDDM | 8.5x7 / 7x8.5
Postcard | 8.5x5.5 / 5.5x8.5
PRINT MAILERS
LISTING BOOKLETS
Landscape
LISTING BOOKLETS
8 page
Local Events
Builders/Developers
SIGNAGE
LISTING EXAMPLES
GET PREAPPROVED & FULLY UNDERWRITTEN
Why Should You Include Direct Mail In Your 2025 Marketing Plan?
Get pre-approved and start home shopping.
SUBMIT OFFER
90%
Secure your new home with a cash offer.
Direct Mail has an open rate of 80- 90%
Average email open rates are 20 – 30%
70% of people prefer direct mailers to email because of the emotional connection they feel receiving something physical in the mail 112%
OFFER ACCEPTED Cash offer accepted & NAF Cash purchases the home.
Direct Mail has the best ROI across all media at 112%
MOVE IN Congratulations! you’re ready to move into your new home.
55% of consumers visit the sender’s website after receiving direct mail
BUY BACK
NAF Cash sells the home back
6606. Source: Compare Media, MarketingSherpa, and USPS.
Your Purchase Lender Standard Programs
Conventional
• Down Payment as Low as 3%
• Fixed or Adjustable Rates
• Down Payment Assistance Programs Available
• Non-Occupying Co-Borrowers Allowed
FHA
• Down Payment as Low as 3.5%
• Lower Credit Score Flexibility
• Higher Allowable Debt to Income Ratios
• 100% Financing with DPA
VA
• 100% Financing
• No Monthly Mortgage Insurance Premiums
• Flexible Underwriting Guidelines
Standard Programs cont.
USDA
• 100% Financing
• Lower Credit Score Flexibility
• Gifts for Closing Costs Allowed
Jumbo
• Borrow up to $3 Million
• Credit Score as Low as 700
• Eligible for Primary Residence, Second Home or Investment Property
• Warrantable and Non-Warrantable Condos Permitted
Renovation
• FHA and Conventional Programs
• Purchase or Refinance
• Principal Residence, Second Home or Investment Property
• Ability to Finance Repairs and Home Improvements
Specialty Programs
NAF Cash
• Allows Buyer to Become a Cash Buyer
• Buyer Can Purchase New Home Without Selling Current Home
• Conventional and VA Loans Allowable
Lock In & Float
• Lock In Your Rate - Rate Can’t Increase
• If Rates Improve during Locked Period, You Can Float Down to a Better Rate
Bank Statement
Program
• Self Employed Borrowers can use Business Bank Statements to Qualify
• Purchase New Home Without Selling Current Home – Exclude Payment in Debt to Income Ratio
• Purchase, Refinance or Cash-Out
• Primary, Second Home or Investment Property Eligible Down Payment Assistance
• Additional Funds for Down Payment and Closing Costs
• Chenoa
• Freddie Mac BorrowSmartSM
NAF Bridge Loan
• Use Equity From Your Existing Home Towards the Purchase of a New Home
• Ability to Present a Strong Non-Contingent Offer, Giving You a Competitive Edge in the Market
• No Monthly Payments During the Loan Term Reducing the Financial Stress of managing Two Mortgage Payments
Buydown Options
• Lower Interest Rate for the First Few Years of Mortgage
• Available on Conventional, FHA, VA and USDA Loan Products
• 1/0, 1/1/1, 2/1, and 3/2/1 Buydown Options Available
Recast
Option
• Borrower can Reduce the Principal Balance
• New American Funding will Re-Amortize the Loan based on the Remaining Term and Payments will be Reduced
• Multiple Recasts can be Completed during the Life of the Loan
• PMI can be Eliminated in Some Scenarios
LOCK-IN & FLOAT PROGRAM
• Purchase or Refinance
• Lock Interest Rate
• If Market Improves Before Closing – Take Advantage of Current Market Pricing
DOES YOUR CLIENT NEED TO BUY BEFORE THEY SELL?
NAF Cash
Buying in cash means convenience, certainty and could mean a cost saving too. With NAF Cash, an affiliated company of New American Funding, you can make a competitive, true cash offer that is not contingent on financing and close in as little as seven days without having to sell your current home first.
Program Highlights:
• Allows Buyer to Become a Cash Buyer
• Purchase Your Dream Home Before Selling Your Current Home
• Help Qualified Buyers Win in Multiple Offer Environment
• Conventional and VA Loan Programs Allowable
NAF Bridge Loan
Avoid missing out on the home you really want because your current home has not yet sold. This product bridges the gap by giving you funds to cover the new purchase while finalizing the sale of your current home.
Program Highlights:
• Use Equity From Your Existing Home Towards the Purchase of a New Home
• Ability to Present a Strong Non-Contingent Offer, Giving You a Competitive Edge in the Market
• No Monthly Payments During the Loan Term Reducing the Financial Stress of managing Two Mortgage Payments
NAF Recast
The NAF Recast allows you to buy your next home now and adjust your Mortgage balance later. With a recast, you can purchase without selling first, then apply proceeds from your sales to reduce your mortgage balance and monthly payment.
Program Highlights:
• Reduce Principal Balance and Re-Amortize Loan
• Monthly Payments Reduced Accordingly
• PMI Can Be Eliminated in Some Instances
The 5-Step Guide to NAF Cash
GET PREAPPROVED & FULLY UNDERWRITTEN
Get pre-approved and start home shopping.
SUBMIT OFFER
Secure your new home with a cash offer.
OFFER ACCEPTED
Cash offer accepted & NAF Cash purchases the home. MOVE IN Congratulations! You’re ready to move into your new home.
BUY BACK
NAF Cash sells the home back to your through lender financing.
DIGITAL FLIPBOOKS
Turn any of our booklets into a virtual flipbook to send digitally to clients via text or email. Scan to see an example.
EXPERIENCE MATTERS
With a passion for helping people navigate homeownership, I’ve been part of the real estate industry since 2019—starting as an agent, working in home warranty, and exploring different sides of the business before finding my home with Parker Mortgage. The team here is everything I could ask for—supportive, structured, and full of genuinely great people. I bring a mix of heart and know-how to everything I do, ensuring my clients feel informed, confident, and cared for throughout their journey. Plus, with an expansive network of real estate professionals, I can connect you with trusted experts for just about any need—from agents to inspectors, contractors, and beyond. Beyond work, I’m a mom to an amazing son, a lovable dog, and a quirky little axolotl. I thrive on connection, believe in kindness above all, and always aim to make the mortgage process feel a little less overwhelming—and maybe even a little fun.
American Funding, LLC. NMLS #6606. nmlsconsumeraccess.org https://www.newamericanfunding.com/legal/statelicensing/. NAF Cash is ful lled by NAF Cash, LLC, an a liated real estate company of New American Funding that is managed and operated in compliance with applicable legal and regulatory requirements. NAF Cash, LLC. MI Real Estate Broker #6502431375. NAF Cash, LLC does not originate loans or issue loan commitments. NAF Cash, LLC charges a Transaction Fee of 1.5%-3.5% of purchase price for its service (fee varies by state). Terms and conditions apply, not available in all states. 41050 W 11 Mile Rd, Ste 220, Novi, MI, 48375. Phone 844-344-0531. NAF Bridge Loan not available in MA, TX. NMLS ID #6606. New American Funding, LLC. Corporate O ce Phone (800) 450-2010. 1/2025