Marketing Booklet_Heather MacLaughlin

MILESTONE AND POST-CLOSE CAMPAIGN

Stay Top of Mind

We keep you front and center before, during and after the loan closes.

Milestone Updates keep your Buyers in the loop during the loan process, Drip E-mail Campaigns keep you top of mind after closing. Co-Branded Closing Cards are mailed to our mutual client with information on how to download Closing Documents and Payment App.

Personalized co-branded Greeting Cards sent to clients on Birthdays and Loan Anniversaries.

Our Agent Partners appear on the Mortgage Statement for the life of the loan.

DOORHANGERS

happy

Valentine’s Helping Families Find Their Dream Home!

Not a Fan of Your

current home?

Buying a home with me IS A BREEZE!

LET’S TACKLE THE REAL ESTATE MARKET TOGETHER

Market Report MAY 2024

RECENTLY SOLD IN YOUR AREA: 7367 Teasdale Ave., University City 63130 $625,000

55

Homes Sold

$565 Price Per SqFt

27

Under Contract

$780K

Average Sales Price

929 North Hanley Rd., University City 63130 $225,000 7446 Cornell Ave., University City 63130 $240,000

150

Active Listings

10

Average Days On Market

CITY NAME

7150 Washington Ave., University City 63130 $804,000 1079 Purdue Ave., University City 63130 $325,000 7220 Shaftesbury Ave., University City 63130 $335,000 4th Quarter 2024 Sales

PRINT MAIL SIZING

EDDM | 8.5x7 / 7x8.5

Postcard | 8.5x5.5 / 5.5x8.5

123.456.7890 cell website.com email@company.com

Trifold (Folded) 11x5.75 Best of Missouri Market: October 4 – 6 | 9 am – 5 pm Missouri Botanical Garden: 4344 Shaw Blvd, St. Louis, MO 63110 Enjoy live music, family fun, and a two-acre Kid’s Corner!

Fall Hayrides at Faust Park: ˂˖˧ˢ˕˘˥ ʧʠʨ˲˯ʩ ϝ ʬ ˣˠ Faust Park: 15025 Faust Park Drive, Chesterfield, MO 63017

Join after sunset for a hayride tour around Faust Park. At the end of the ride, warm up by a campfire and enjoy roasting marshmallows and live music.

Pumpkin Fest: October 6 | 11 am – 2 pm

ʿ˔ ˆ˔˟˟˘ ˅˘˧˥˘˔˧ ʶ˘ˡ˧˘˥ʭ ʥʤʣʤ ˅˨˘ ˗˘ ʿ˔ˆ˔˟˟˘ ʷ˥ʟ ˊ˜˟˗˪ˢˢ˗ʟ ˀ˂ ʩʦʣʦʫ˲

Enjoy the beautiful grounds during fall! Music, pumpkins, hayrides, food, vendors and activities for kids!

Soulard Oktoberfest: October 11 - 12 | Friday 4-11pm & Saturday 11am-10 pm Soulard Market Park: S. 8th Street, St. Louis, MO 63104

ʿ˜˩˘ ˠ˨˦˜˖ʟ ʴ˨˧˛˘ˡ˧˜˖ ʺ˘˥ˠ˔ˡ ˙ˢˢ˗ ˔˩˔˜˟˔˕˟˘ ˙ˢ˥ ˣ˨˥˖˛˔˦˘ʟ ˪˜ˡ˘ ˚˔˥˗˘ˡʟ ˔ˡ˗ ˕˘˘˥ ˦˧˔ˡ˗˦ʡ˲

Chesterfield Fall Festival: October 19 | 1-6pm

Chesterfield Amphitheater: 631 Veterans Pl Dr, Chesterfield, MO 63017

Don’t miss this exciting day that includes live music, craft and market vendors, carnival rides, a petting zoo, delicious food vendors and so much more!

AS RATES

fa

YOUR OPPORTUNITY TO PURCHASE OR REFINANCE RISES! CONTACT ME TODAY!

The Kimmswick Apple Butter Festival: October 26 -27 | 10am – 5pm Kimmswick City Hall: 6041 3rd Street, Kimmswick, MO 63053

This festival features hundreds of vendors who line the streets of downtown Kimmswick, selling

their crafts, food items and infamous Kimmswich Apple Butter. Live music will also be provided!

For the kids, there will be a mini train, petting zoo, and pony rides.

KIRKWOOD FARMER’S MARKET PUMPKIN PATCH 150 East Argonne Drive, Kirkwood, MO

WEBSTER HILLS PUMPKIN PATCH 1333 West Lockwood Ave Webster Groves, MO

WESTHILLS PUMPKIN PATCH 13250 South Outer Forty Road Town and Country, MO

STUCKMEYER’S FARM

249 Schneider Drive, Fenton, MO

THEIS FARM AND MARKET

First Last

Loan Consultant NMLS# 123456 123.456.7890 First.Last@nafinc.com NAF.com/FirstLast NMLS ID #6606. Corporate Office Phone (800) 450-2010. If your home is currently listed, this is not a solicitation to list your home. New American Funding, LLC and Company shared the cost of this advertisement.

09/2024

website.com email@company.com

1400 South Old Highway 141 Fenton, MO 63026

THE DARKNESS

1525 South 8th Street, St. Louis, MO 63104

LEMP HAUNTED HOUSE

3500 Lemp Avenue, St. Louis, MO 63104

EUREKA FEAR FARM

Brookdale Farms – 7999 Twin Rivers Road Eureka, MO 63025

ST. LOUIS ESCAPE

1517 South 8th Street, St. Louis, MO 63104

BRAEUTIGAM ORCHARDS

HAUNTED HAYRIDES AT ECKERT’S

ECKERT’S FARM

REALTOR® Company Name 123.456.7890 cell

CREEPYWORLD HAUNTED SCREAMPARK

14101 Creve Coeur Airport Road Maryland Heights, MO 2795 Turkey Hill Ln, Belleville, IL

First Last

951 S Green Mt Rd, Belleville, IL 2719 Eckert Orch Ln, Millstadt, IL 62260

951 S Green Mt Rd, Belleville, IL 2719 Eckert Orchard Lane Millstadt, IL

Halloween Nights at Grant’s Farm Thursdays and Sundays in October, 5 – 9 pm | Fridays and Saturdays in October, 5 – 10 pm 7385 Grant Road, St. Louis, MO 63123 Witches on Main: October 5, 2024 | 3 – 10 pm ʻ˜˦˧ˢ˥˜˖ ˀ˔˜ˡ ˆ˧˥˘˘˧ʟ ˆ˧ʡ ʶ˛˔˥˟˘˦ʟ ˀ˂˲

Boo at the Zoo: October 10 – 30, 2024 | 5 pm-8:30 pm 1 Government Drive, St. Louis MO 63110

Pumpkin Glow on Des Peres Pond: October 11, 2024 | 5:30 pm – 7:30 pm 12325 Manchester Road, Des Peres, MO 63131

Not-So-Haunted House at the Magic House

October 11 – 13 | October 18 – October 20 | October 25 –27 516 S. Kirkwood Road, St. Louis, MO 63122

Pirates + Pumpkins at St. Louis Aquarium: September 13 – October 31 201 South 18th Street, St. Louis, MO

Kirkwood Halloween Walk: Thursday, October 24

Kirkwood City Hall: 139 South Kirkwood Road, Kirkwood, MO

Pumpkin Glow + Trunk or Treat in Maplewood: October 24 | 6 – 8 pm 7300 Manchester Road, Maplewood, MO 63143

Trifold (Unfolded) 11x17

PRINT MAILERS

LISTING BOOKLETS 4 page

Standard

Landscape

LISTING BOOKLETS 8 page

TRIFOLDS Local Events

Folded 123.456.7890 cell website.com email@company.com

AS RATES

fa

YOUR OPPORTUNITY TO PURCHASE OR REFINANCE RISES! CONTACT ME TODAY!

First Last

Loan Consultant NMLS# 123456 123.456.7890 First.Last@nafinc.com NAF.com/FirstLast NMLS ID #6606. Corporate Office Phone (800) 450-2010. If your home is currently listed, this is not a solicitation to list your home. New American Funding, LLC and Company shared the cost of this advertisement.

09/2024

First Last REALTOR® Company Name 123.456.7890 cell website.com email@company.com

Builders/Developers

Folded

BOOKLETS AND FLYERS Product Booklet

First Time Homebuyer’s Booklet

First Time Homebuyers

CLOSING YOUR BUYER’S LOAN IS EVERYTHING

Unlock the door to your dream home.

applicants will qualify. Rates and terms are subject to change without notice. All mortgage loan products are subject to credit and property approval. © New American Funding,

Simplifying the Process SIMPLIFYING THE

Mortgage Process

Renovation Workbook

Homebuyer’s Booklet

Construction Booklet

BREAKING NEW GROUND We’re ready to be your true partner in the mortgage business.

LUXURY BUSINESS CARDS

SIGNAGE

Welcome

So maybe a logo on the leŌ top…Connect with Us…logo on the top

TO OUR OPEN HOUSE

LOOK AROUND

ASK QUESTIONS AGENT WEBSITE

LOAN OFFICER WEBSITE

AGENT FACEBOOK

LO FACEBOOK

SEE YOURSELF LIVING HERE?

MAKE AN OFFER

First Last Title | Company Name

First Last Loan Officer | NMLS# 123456

YourEmail@gmail.com www.YourWebsite.com

First.Last@nafinc.com NAFHomes.com/FirstLast

(314) 123-4567

(314) 123-4567

LISTING EXAMPLES

GET PREAPPROVED & FULLY UNDERWRITTEN

Why Get Should You Include Direct Mail pre-approved Inand Your 2025 Marketing start home shopping. Plan?

90%

SUBMIT OFFER

Secure your new home Direct Mail has an open rate of 80- 90% with a cash Average email offer. open rates are 20 – 30%

70%

OFFER ACCEPTED

of people preferoffer directaccepted mailers to email because of the Cash emotional connection they feel receiving something & NAF Cash purchases the home. physical in the mail

MOVE IN

112%

Congratulations! you’reall ready Direct Mail has the best ROI across media at 112% to move into your new home.

55%

BUY BACK

of consumers visit the sender’s website after NAF Cash sells direct the home receiving mail back

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NMLS# 6606. Source: Compare Media, MarketingSherpa, and USPS.

Your Purchase Lender Standard Programs

Conventional

• Down Payment as Low as 3% • Fixed or Adjustable Rates • Down Payment Assistance Programs Available • Non-Occupying Co-Borrowers Allowed

FHA

• Down Payment as Low as 3.5% • Lower Credit Score Flexibility • Higher Allowable Debt to Income Ratios • 100% Financing with DPA

VA

• 100% Financing • No Monthly Mortgage Insurance Premiums • Flexible Underwriting Guidelines

Standard Programs cont.

USDA

• 100% Financing • Lower Credit Score Flexibility • Gifts for Closing Costs Allowed

Jumbo

• Borrow up to $3 Million • Credit Score as Low as 700 • Eligible for Primary Residence, Second Home or Investment Property • Warrantable and Non-Warrantable Condos Permitted

Renovation

• FHA and Conventional Programs • Purchase or Refinance • Principal Residence, Second Home or Investment Property • Ability to Finance Repairs and Home Improvements

Specialty Programs NAF Cash

• Allows Buyer to Become a Cash Buyer • Buyer Can Purchase New Home Without Selling Current Home • Conventional and VA Loans Allowable

Lock In & Float

• Lock In Your Rate - Rate Can’t Increase • If Rates Improve during Locked Period, You Can Float Down to a Better Rate

Bank Statement Program

• Self Employed Borrowers can use Business Bank Statements to Qualify • Purchase New Home Without Selling Current Home – Exclude Payment in Debt to Income Ratio • Purchase, Refinance or Cash-Out • Primary, Second Home or Investment Property Eligible

Down Payment Assistance • Additional Funds for Down Payment and Closing Costs • Chenoa • Freddie Mac BorrowSmartSM

NAF Bridge Loan

• Use Equity From Your Existing Home Towards the Purchase of a New Home • Ability to Present a Strong Non-Contingent Offer, Giving You a Competitive Edge in the Market • No Monthly Payments During the Loan Term Reducing the Financial Stress of managing Two Mortgage Payments

Buydown Options

• Lower Interest Rate for the First Few Years of Mortgage • Available on Conventional, FHA, VA and USDA Loan Products • 1/0, 1/1/1, 2/1, and 3/2/1 Buydown Options Available

Recast Option

• Borrower can Reduce the Principal Balance • New American Funding will Re-Amortize the Loan based on the Remaining Term and Payments will be Reduced • Multiple Recasts can be Completed during the Life of the Loan • PMI can be Eliminated in Some Scenarios

LOCK-IN & FLOAT PROGRAM • Purchase or Refinance • Lock Interest Rate • If Market Improves Before Closing – Take Advantage of Current Market Pricing

DOES YOUR CLIENT NEED TO BUY BEFORE THEY SELL? NAF Cash

Buying in cash means convenience, certainty and could mean a cost saving too.

With NAF Cash, an affiliated company of New American Funding, you can make a competitive, true cash offer that is not contingent on financing and close in as little as seven days without having to sell your current home first.

Program Highlights: • • • •

Allows Buyer to Become a Cash Buyer Purchase Your Dream Home Before Selling Your Current Home Help Qualified Buyers Win in Multiple Offer Environment Conventional and VA Loan Programs Allowable

NAF Bridge Loan

Avoid missing out on the home you really want because your current home has not yet sold. This product bridges the gap by giving you funds to cover the new purchase while finalizing the sale of your current home.

Program Highlights: • • •

Use Equity From Your Existing Home Towards the Purchase of a New Home Ability to Present a Strong Non-Contingent Offer, Giving You a Competitive Edge in the Market No Monthly Payments During the Loan Term Reducing the Financial Stress of managing Two Mortgage Payments

NAF Recast

The NAF Recast allows you to buy your next home now and adjust your Mortgage balance later. With a recast, you can purchase without selling first, then apply proceeds from your sales to reduce your mortgage balance and monthly payment.

Program Highlights: • • •

Reduce Principal Balance and Re-Amortize Loan Monthly Payments Reduced Accordingly PMI Can Be Eliminated in Some Instances

The 5-Step Guide to NAF Cash GET PREAPPROVED & FULLY UNDERWRITTEN Get pre-approved and start home shopping.

SUBMIT OFFER

Secure your new home with a cash offer.

OFFER ACCEPTED

Cash offer accepted & NAF Cash purchases the home.

MOVE IN

Congratulations! You’re ready to move into your new home.

BUY BACK

NAF Cash sells the home back to your through lender financing.

DIGITAL FLIPBOOKS Turn any of our booklets into a virtual flipbook to send digitally to clients via text or email. Scan to see an example.

EXPERIENCE MATTERS With a passion for helping people navigate homeownership, I’ve been part of the real estate industry since 2019—starting as an agent, working in home warranty, and exploring different sides of the business before finding my home with Parker Mortgage. The team here is everything I could ask for—supportive, structured, and full of genuinely great people. I bring a mix of heart and know-how to everything I do, ensuring my clients feel informed, confident, and cared for throughout their journey. Plus, with an expansive network of real estate professionals, I can connect you with trusted experts for just about any need—from agents to inspectors, contractors, and beyond. Beyond work, I’m a mom to an amazing son, a lovable dog, and a quirky little axolotl. I thrive on connection, believe in kindness above all, and always aim to make the mortgage process feel a little less overwhelming—and maybe even a little fun.

Heather MacLaughlin Mortgage Advisor NMLS# 2615495 317.956.9437

Heather.MacLaughlin@NAFinc.com

*This is not a loan commitment or guarantee of any kind. Terms and conditions apply. Subject to borrower and property qualifications. Not all applicants will qualify. Rates and terms are subject to change without notice. © New American Funding, LLC. NMLS #6606. nmlsconsumeraccess.org https://www.newamericanfunding.com/legal/statelicensing/. NAF Cash is fulfilled by NAF Cash, LLC, an affiliated real estate company of New American Funding that is managed and operated in compliance with applicable legal and regulatory requirements. NAF Cash, LLC. MI Real Estate Broker #6502431375. NAF Cash, LLC does not originate loans or issue loan commitments. NAF Cash, LLC charges a Transaction Fee of 1.5%-3.5% of purchase price for its service (fee varies by state). Terms and conditions apply, not available in all states. 41050 W 11 Mile Rd, Ste 220, Novi, MI, 48375. Phone 844-344-0531. NAF Bridge Loan not available in MA, TX. NMLS ID #6606. New American Funding, LLC. Corporate Office Phone (800) 450-2010. 1/2025