CONTENTS PAGE
Page 3 - introduction page 4 - alexis mooney page 5 - alexis mooney page 6 - zara
page 7 - target audience page 8 - gap in the market
page 9 - 2024 trend predicitions page 10 - 13 - zara flat lays page 14 - 15 - past zara campaigns page 16 - how to target gen z page 17 - zara and sustainability page 18 - final ideas page 19 - final ideas moodboard
INTRODUCTION
Within this document I am taking you through the beignning stages of an influencer campaign with Alexis Mooney and Zara. During my beginning stages Alexis was going to create a collection with Meshki, however I soon came to the realisation that Alexis as an influencer does not fit the Austalian brand Meshki.
20 X 20
1. pretty 2. boujee
3. trendy 4. monochrome
5. bright 6. bubbly
7. fun
8. authentic 9. holidays 10. friendly 11. music
12. girly
13. money 14. classy 15. body
16. beauty 17. party 18. family 19. loving 20. dance
ZARA TARGET AUDIENCE
GAP IN THE MARKET
PAST ZARA CAMPAIGNS
These three past Zara campaigns are campaigns I am taking inspiration from for the Alexis x Zara campaign due to the editing and authenticy. Zara FW20 campaign was all about woman empowerment which is something extremely relateable to young females. The Zara SS20 campaign showed real like autheticy having models shoot from inside their homes due to the COVID-19 outbreak, consumers responded to this campaign extremly well as it showed that everyone was expreiencing the same situation. Zara FW19 is where I am taking inspiration for some editing when it comes to the campaign shoot.
HOW TO TARGET GEN Z
FINAL IDEAS
For my final campaign I have decided that I am going to create an athletic wear collection which gives of old money country club vibes. It will also be a collection that can be worn at home and everyday as I believe this will fit generation Z and the millennials. For the actual campaign shoot I will use a variety of different locations such as tennis courts, homes and a photo studio so that the campaign will be relatable to all consumers and they can see the clothing in all different settings.
