CERTIFICATION IN DIGITAL MARKETING PROFESSIONAL COURSE DURATION: 30 HOURS
TABLE OF CONTENTS INTRODUCTION
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WHO SHOULD TAKE THIS COURSE?
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WHY SHOULD YOU TAKE THIS COURSE?
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COURSE BREAKDOWN
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ABOUT THE TRAINER
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CONTACT
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INTRODUCTION NADIA Global provides world-class training programs and certified courses for professionals who wish to grow their skill sets and enhance their work performance. Our training programs are designed keeping customization in mind, catering to your immediate business needs and self-development, which will help you achieve your goals and capture success faster. Our soft and business skills development programs will assist you to build-on your motivation and accelerate your growth professionally while developing sound industry knowledge required for achieving new frontiers in your career. We are experts in the design, development and facilitation of structured courses that deliver a 100% success-rate.
WHY NADIA GLOBAL TRAINING? CERTIFIED & ACCREDITED ACTVET & KHDA EXPERT INSTRUCTORS Our trainers have more than 10 years of experience. CUSTOMIZE & COST EFFECTIVE Our programs are designed to suit our client's requirements. OUTSTANDING FACILITIES & RESOURCES
SELF OR GROUP COURSE SCHEDULES Availability of one-on-one or group training. EASY ACCESS Our Training Institutes are located in prime locations in Dubai & Abu Dhabi. VIRTUAL & IN-CLASS LEARNING Flexibility to select how to take your training.
Created for effective learning and development.
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WHO SHOULD TAKE THIS COURSE? MARKETING EXECUTIVES, MANAGERS & SENIOR MANAGERS
Who have experience with the marketing department and wish to evolve into the digital and social media.
PROFESSIONALS IN DIGITAL MARKETING
Who wish to improve and upgrade their skills for more better opportunities.
WEB DEVELOPERS & IT MANAGERS
Who wish to make a career jump to digital and social media marketing.
INDIVIDUALS
Who are looking to pursue a career in digital and social media marketing.
WHY SHOULD YOU TAKE THIS COURSE?
The Digital Transformation era continues to grow offering more opportunities to professionals in the market.
You will learn to master a diverse set of strengths and build a strong foundation in the core concepts of digital marketing.
The constant evolvement on digital platforms and tools requires you to stay up to date.
Increased demand in the market for digital and social media marketing expertise.
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COURSE BREAKDOWN SEARCH ENGINE OPTIMIZATION (SEO) • Definitions and Terminologies. • How search engines work in a nutshell. • Google Algorithm Overview. • Keywords Intention and Categorization. • Keywords Research for Effective SEO Planning. • SEO Process (Technical SEO, On-page SEO & off-page SEO). • Website URL structuring for Search Engines. • How to write meta-tags that attract views and more traffic to your website. • Website content optimization tactics (headings, paragraphs, internal linking, image optimization and more). • Get your website pages indexed by Google fast and easy. • Link-building: How to get your website appear on other websites - Learn a process that's super easy and very little known among SEO. • SEO analysis and tracking. GOOGLE ADS (PPC): SEARCH NETWORK • Google Ads concepts and definitions (PPC, CPC, CTR, CPM, CPA, etc). • The secret sauce of a successful Google Ads campaign. • Find and select high quality keywords that will generate revenue and a positive ROI. • Understanding the structure of Google Ads platform. • How to plan your campaigns’ budget and estimate results. • Write ads that capture the searchers’ attention and heart – attract clicks and leads. • Landing pages: How to create landing pages that convert. • First look at Google Ads interface – quick walkthrough to get you familiar. • Build a winning campaign structure that will get you results – Every single time! (Worksheets and checklists are provided as a bonus). • Mastering Google Ads extensions for space domination and action generation • Understand bidding strategies and how to use them effectively. • One simple strategy to cut your Google Ads cost by more than 20% and still get better results + bonus optimization tactics. • Reporting and analysing your campaigns against your goals.
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COURSE BREAKDOWN GOOGLE ADS (PPC): DISPLAY NETWORK • Double your traffic and find new opportunities with Google Display Network (GDN). • Targeting options on GDN and how to use them. • How to create responsive ads and let go with design process and cost. • YouTube ads: Hidden gems for all businesses that know how to use them. • Gmail ads: Untapped opportunities and the results will always come positive if you follow our strategy. • Measuring the impact of your GDN campaigns. DIGITAL SALES FUNNELS • Digital sales funnel definition. • The importance of sales funnels for your brand growth. • Strategizing your funnel value ladder. • How to create and package irresistible offers that your competition can’t cope with. • Upselling tactics to enhance your offers impact. • How to write content that captures attention and drives action. • Building your sales funnel landing pages. • How to use email marketing to nurture your funnels and maximise your revenue. SOCIAL MEDIA ADVERTISING: FACEBOOK & INSTAGRAM ADS • Definitions and introduction to Facebook ad platform. • Type of Facebook ads. • Facebook targeting options. • Facebook pixel definition and set up. • Custom audiences definition and set up. • What are custom conversions and how to set them up. • Effective ads targeting to maximize your leads & revenue. • Writing a compelling ad copy that gets results. • Designing your ad creative. • How to build and segment your campaigns to work on autopilot for you. • Tracking the success of your campaigns.
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COURSE BREAKDOWN GOOGLE ANALYTICS • What is Google Analytics and how it works? • Definitions (User, Session & Hit). • Understand Dimensions and Metrics. • Demystifying Google Analytics account structure. • Setting up your Google Analytics tag through Google Tag Manager. • How to configure your Google Analytics account to keep user data for longer, collect demographics and create audiences for your remarketing campaigns on Google Ads. • Auditing Google Analytics implementation using Google Chrome extensions. • Tracking your non-google platforms the right way in Google Analytics such as social media and email marketing platforms. • Surprising facts about some Google Analytics metrics. • How to set up Google Analytics goals (conversions) tracking. • Live Google Analytics walkthrough focusing on the most important reports (Audience, Acquisition, Behavior and Conversions). DIGITAL MARKETING PLAN AND STRATEGY • The fundamentals of digital marketing strategy and why you should CREATE your own today. • Defining your target audience. • Creating your avatar. • Linking your business objectives with your digital marketing objectives. • Formulating your marketing funnel based on your digital marketing objectives. • Mapping your digital marketing channels and content to your funnel. • Assessing your internal human resources and budget to ensure your strategy is geared toward success. • Outsourcing your digital marketing actions to a third-party: How to choose the right partner. • Controlling and reviewing your digital marketing efforts.
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ABOUT THE TRAINER
AYMAN ALBARBARY DIGITAL MARKETING PRACTITIONER
Ayman has trained +400 digital marketing and business professionals across multiple corporations and brands such as Norton Middle East, Saudi Airlines, Reuters, Microsoft, The Economist, Google, Abu Dhabi University and more.
SKILLS & EXPERTISE
EDUCATION
• Strategy Planning
• Professional Diploma in Online and Digital Marketing
• Conversion Rate Optimization
- 2011 | Grade 84% | Digital Marketing Institute
• Inbound and Content Marketing • Web Analytics (Google Analytics & Omniture) • HTML, CSS, PHP and MySQL
• Degree of Business Administration and Computing - 2007 | Grade 78% | Fidelity New York University
• Digital Strategies Development • Digital Marketing Judge (GCX Awards) • Project Management
CERTIFICATION • SEO Specialist Qualification (2017) • Google AdWords Search Certification (2017)
• Social Media Marketing • Media Buying and Traffic Acquisition • SEO (Search Engine Optimization)
• Google AdWords Display Certification (2017)
L A N G U A G E S | English & Arabic
REVIEWS FARAH NAJJAR
RASHA FAWAKHIRI
CHRISTINA STRULLER
Social Media & Digital Executive at Mediacom
Head of Communications, Twitter MENA
Membership & Events Director at American Chamber of Commerce
Ayman is a true professional and reliable when sharing details on digital and social media marketing topics. He is always up-to-date with the latest techniques and features in the digital world. I would gladly call him my mentor.
I attended a Google+ & YouTube training with Ayman as part of my Social Media Marketing Diploma, where he provided us with the “tricks of the trade” through live case studies. His session was an eye opener and informative.
I have attended several trainings with Ayman in the past 8yrs. He is an expert and a great lecturer. I would highly recommend him for any social media training as he did an outsoutstanding job in delivering knowledge and engaging with the audience. 8
GET IN TOUCH WITH US!
Dubai
Dubai
Abu Dhabi
1-Lake Plaza Floor 36, Cluster T Jumeirah Lakes Towers
The Prism Tower Office 1707 Business Bay
Al Mansoor Tower M1 & M2, Sheikh Zayed Bin Sultan St
+971 4 447 2599
+971 4 447 2599
+971 2 677 4031
TOLL FREE : +971 800 2566 nadiaglobal.com nadiaglobal
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