Welcome to the

The longevity of this franchise is owed to its cultural relevance and the embrace our community has maintained with the NAACP for 114 years. We appreciate your ceaseless support and gladly assume the mandate to advocate for social justice, civil rights, and equitable outcomes.

It is this notion of equity that now centers the work of the NAACP Hollywood Bureau. We are particularly interested in determining a valuation for a potentially incalculable equation. Beyond the arithmetic, we are also pursuing a methodology for apportioning the resulting sum in a way that fairly recognizes and reciprocates the extraction of cultural contributions made by Black America to the parasitic traditions of mainstream commercialization.

They say the definition of dark is the absence of light. Similarly, the presence of Black cultural assets largely defines mainstream commerce. Across the disciplinary spectrum of film, TV, music, literature, art, dance, fashion, cuisine, and more, we set the tone and the table. But, what stakeholder interest does the Black community have in the results of our cultural exploitation? Beyond the attention and wages paid to our most deserving nominees and their equally talented peers, how is our larger community acknowledged as the most vital source of cultural influence across the globe?

Tonight, we celebrate excellence in the arts. We’ve tabulated the opinions of a community typically overlooked in determining the standards of achievement, and you have spoken. And the Image Award goes to… is a phrase for which you are responsible and vested. The NAACP is committed to acknowledging your contribution and your equity interest in these spectacular and meaningful outcomes.